In ‘The Forest’ trailer I was able to conclude that The conventions used was: Mise-en-scene of being secluded in a gloomy forest. Suspenseful music that starts when the forest establishing shots are shown to set the atmosphere of being set as a horror . Narratives in the Digetic dialogue are carried over into fade to black scenes. Having set the first two stages of Todorov’s equilibrium theory at the start of the main character reminiscing of happier times with her sister, which had the special effect of the scene put in a sunny haze that’s in binary opposition with the setting for the rest of the trailer as it’s cold and cloudy throughout it. Then it goes into disequilibrium when she steps of the path. We can infer this by the way people constantly warn her to not stray from the path in the dialogue shown as well as in text appearing on scene. It uses repetition of a child’s voice whispering non-digetically through

out the entire clip and gradually build to become louder and louder to create tension. The similarities between other existing media text is that there is a shower scene that could be related to Hitchcock’s ‘Psycho’ shower scene, which uses voyeurism to see that . Another example is the Polaroid flashes and sounds that creates iconography as she snaps the photos with jump scenes will occur, could relate to ‘Chainsaw Massacre’ prob flashes and sounds in it’s opening scene. The creditability of this movie to say it’s based on a true story is right at the end there is a shot of someone typing in ‘suicide forest’ into Google search, which will try and make potential consumers want to type it in and find out if it’s actually real, which will add to the fear someone might experience after watching this.

In the ‘Carrie’ trailer I was able to conclude that the conventions used for this was: It had a lot of religious iconography that’s shown in her house. She was set apart from the rest of the high school society as loner, so in that sense she was isolated, which is a conventions usually used in the location bad things start to happen in. The colour scheme was mostly black, white and red which is used throughout the entire as red colour which symbolised death and blood. The black featured the fade to black text scenes and the prom night when all the supernatural powers she poses are used to become murderous. Also the title sequence appeared at the end of the trailer. This trailer alone demonstrates a lot of theories such as Todorov’s equilibrium theory of her starting off as a loner girl, then realising she has supernatural abilities, afterward shows some murderous scenes from the prom. It also demonstrates Barthes’ enigma code of posing the question of where does the power come from? And can power corrupt people? It also demonstrates Mulvey’s male gaze with the use of voyeurism in the brief showing of the shower scene. Another example of a theory that could be used is Levi Strauss’

Binary opposition as it shows the difference in power someone with supernatural has, compared to someone that doesn’t that can define the turning point where the audience can identify that Carrie is now the villain in the prom scene and the normal people are victimised then. As well as showing the difference between Carrie and the others is that she is secluded and considered as a loner, compared to the other students who are seen better off as they are popular. You could also say that the recent remake of Carrie could be said to be portrayed as Barbra Creed’s Monstrous feminine, where she freaked out at the prom scene. However in other scenes the girls who bully her could be the monstrous feminine as seen dumping blood on her and filming of the shower scene. Another person could be her mother as she was forcefully religious. Additionally the trailer features characteristics from Prop’s narrative theory, of showing debatably false villain = bully girls/mother, villain = Carrie, prince= the prom date, helper= the kind girl.

In ‘Blair Witch’ the conventions they used was using graphic links to what was happening the trailer and the fade to black text shots. This didn’t necessarily had to be shown in chronological order which it didn’t and most, if not all of the films intense parts happened at night were it’s dark and it can be associated with the unknown. They also had the final girl who was left as the only one who filmed last. They used vary different hand held camera angles as the establishing shots and pans were used to show the forest. The hand held

fast paced editing. Usually it used a lot of shots that could be said to be over 60 shots taken to produce this. At the beginning their was a pattern of how the pace went as it was fast paced-slow paced-fast pace- slow pace until the end where it was all executed in fast pace editing. The theories that could be said to have been used was Todorov’s Equilibrium theory as it start off as the main guy tracking his sister last location, going on a search party in a forbidden forest, getting lost with something chasing them, finally they reach a cabin. Which is where the climax builds up to create questions as to what happened next and engages people to want to go watch it. It also uses Barthes enigma code as it leaves all these questions unanswered in the trailer like does he find his sister? Can they escape? Who/what is chasing them? And what was the light at the end do? It also uses Levi Strauss’ Binary opposition of supernatural occurrences in the forest to their normal freaked out reactions to these actions. They focus more on scenes showing the main characters as well.

tracking shots showed jump cuts of extreme close ups and continuous takes of long shot running sequences. As well as to show the disorientation they displayed canted shots, along with

The horror convention I found out after watching the trailer was: mise-en-scene in a old grand house, the use of children that are in Levi Strauss’ binary opposition to it’s purpose is that kids are supposed to be pure and innocent but the girl is actually shown as being possessed as the villain. Most of the lighting is very dark and dismal. Props used like the board game and the special effects used to highlight the supernatural beings in particular scenes as well. Theories that could be applied to this is Barthes enigma code as the question or puzzle they are trying to solve from the trailer alone is how do we stop this haunting? Another theory that can be applied is Todorov’s equilibrium theory as we have con artist family doing fake séances, then the girl gets possessed and it starts going after the family. As well as can be said to link to Barbara Creed’s Monstrous feminine as the girl even though she’s possessed is then portrayed as this evil being that’s causing havoc through most of the trailer. It could be said that it tried to highlight the best bits of the film to set it and then cut to the action and main mystery of what the movie would entail through jump cuts and

transitions of fading to black. The trailers don’t necessarily have to be shown in chronological order as that could spoil the whole plot of the movie and should show enough weird and scary parts to entice potential consumers to have incentive to go and watch it. They usually for most trailers wait until the end to show the name of the movie as they want the view to watch and figure out for themselves what genre of movie this is and to draw them in, like some iconography will stay on screen so we the view can identify what they are and leave a last impression of what it could represent. In trailers they try to showcase the main characters to not make it longer than it needs to, even in dialogue as usually it’s one line each to keep the tension going. Also the type of atmospheric music creates suspense and reinforces the idea of certain elements being gory and horrific. There are also unusual angles that engage the audience with like the canted angle shown when crawled on the wall. It also intersperses the credits so it easily readable but doesn’t take away from the tension demonstrated just a second a go. It also builds a narrative to a climax where they end it to leave mystery and to make potential audiences want to see how it ends.