Selling Your Home

Our Mission

To help you attain the highest possible price in the shortest amount of time while negotiating

the details and representing your best interests.

Real Living CO Properties

20022002 Launched as the 7th largest real estate brokerage in America.

20062006 Named the Most Productive Agents In The Nation – REALTOR® Magazine

20082008 Named The Most Promising New Brand – the Swanepoel TRENDS Report.

20092009 Merged with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.

My Company – Real Living Real Estate

The Real Living Network

More than 400 offices and nearly 10,000 agents

2006 - earned the Inman Innovator Award as the Most Innovative Real Estate Franchise

2008 - named the “Most Promising National Brand” by Swanepoel TRENDS Report

2009 - named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report

2010 - our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman

Premier Service® Delivers Satisfaction

Premier Service Promise

• Listen to your needs. I will deliver a service experience based on your needs and desires.

• Establish clear expectations.I will explain the roles I play and how we will work together.

• Commit to a plan. I will design a plan to deliver on those expectations.

• Perform the service.I will deliver on my commitment.

• Solicit your feedback. You will be asked to complete a survey, which will be used to measure and evaluate my performance.

Our National Satisfaction Rating for 2010

All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011.

Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating.

Through the annual National Association of Realtors Profile of Buyers and Sellers, we can compare ourselves against a national average.

Our rating is far above the industry satisfaction rating of 81%.

Your Opinion is Important! At the end of your transaction, you will be asked to complete a survey from an independent research company.

Survey Purpose • Enables me to document and track my performance• Ensures a continued record of superior service that no other company can match.

The Premier Service® Survey

I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.

Roles and Responsibilities

TrustedTrustedAdvisorAdvisorSMSM

Comparative Home Analysis

Pricing

Listing

Merchandising Recommendations

Estimate of Proceeds

Financing Options

Seller Disclosure Documents

Seller Updates

Customer Feedback

I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.

Roles and Responsibilities

SkilledSkilledNegotiatorNegotiatorSMSM

Review Offers

Answer Objections

Expedite Buyer’s Offer

Negotiate Price and Terms

Contract Contingencies

Finalize Purchase Agreement

Complete Negotiations

I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction.

Roles and Responsibilities

ExpertExpertFacilitatorFacilitatorSMSM

Promote to Real Living Agents

Promote to Local Real Estate Agents

Yard Sign

Multiple Listing Service

Marketing• Internet• Direct Mail• Listing Ads• In & Out-of-Town Buyer Contacts

Showings

Open Houses

Inspections

Property Survey

Closing

Possession

Agents Across The Nation

If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.

Premier Service®

Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM.

Consider me your connection to a rewarding real estate experience.

1. What is your timeline?

2. Are there contingencies associated with the transaction?

3. Would you like assistance in staging your home?

4. Are you in need of pre-foreclosure or short sale assistance?

Real Steps – Getting Started

• Your reference to sales price of similar properties

• Guide to developing listing price

What is Your Home Worth?

Comparative Home Analysis

Real Steps – Pricing Your Home

• Proximity to area amenities, schools and destinations• Access to major highways and public transportation

• Structural and mechanical systems • Curb appeal and décor• Staging for sale

Location

Property Condition

Price is Influenced by Several Factors

• Interest rates and financing options• Competition from other homes• Economy and consumer confidence

Market Condition

Real Steps – Pricing Your Home

Real Steps – Maximizing Your Sale

Interest is Highest in First Few Weeks

Finding the Right Buyers

Real Estate Consumers

90%

89%

61%

45%

40%

25%

9%

7%

4%

3%

• 90% of buyers start online• 24/7 access• The best sites have photos, videos,

information on taxes, features, neighborhoods and more.

Who’s Buying Today?

Median Age of all buyers – 39 years Median Household Income of all buyers – $72,200

Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010

I have access to the latest research and findings on home buying behavior.

First Time Homebuyers Repeat Homebuyers

360° Marketing Integration SystemDigital • Mobile • Traditional

Get to the

Market First & Fast

Choosing from a large universe of channels, Real Living agents employ the right mix of communication methods for their market and your property.

Digital Marketing

Where the

Buyers Are

Real Living Websites – RealLiving.com

The Most Important Place to List Your Home with Nearly 1.15 million Page Views Each Month

Real Living’s internet strategy focuses on: •Promoting Seller Listings across the web•Attracting Qualified Home Buyers •Exceptional Online Engagement•Incenting User Registration & Regular Use

The Real Living Consumer site increases:•Search Visibility to Local Home Buyers•Internet Listing Channel Partnerships•On site Experience and Lead Funneling•Lead Routing & Management Features

Attracts and Interacts with Buyers

• Enhanced mapping includingBird’s Eye View

• Neighborhood and Community Statistics

• Save favorite listings

• Save home searches

• Receive personalized e-mail alerts from me – when your home matches their criteria

• Schedule open houses

RealLiving.com

Real Estate Websites

Real Living syndicates to these and other top real estate web sites which have a cumulative total of more than 3.5 million unique viewers per day.

Interactive Maps Allow Buyers to:

• Zoom in to neighborhood location

• Pinpoint a specific address or area

• Filter property results in a given area by price, number of bedrooms and bathrooms

Listing Enhancements – Mapping

Listing Enhancements – Photos & Property Information

Your Property is Featured with:

Photos - #1 Feature for Buyers• We can display unlimited photos of your home• More photos help sell listings• Virtual tour links

Neighborhood Information

• Schools, mapping and neighborhood info

Buyers Can:• Schedule a Viewing• Calculate a Mortgage• Share with their social network

Cards/Flyers/Virtual Tours

e-Communications

Enewsletters

95% of our marketing materials can be emailed or web-posted. That means I can promote your property across the web at sites like Craig’s List and our community sites with highly engaging materials or send materials as visual emails to my professional network or potential buyers.

I can feature your home in my eNewsletter.

Traditional Marketing

Finding

Buyers in the

Real World

Yard Signs,Open Houses,Home Staging,Network Feedback!

Traditional Marketing – On Location

“Just Listed” and “Open House” postcards with photos, information and features.

I have access to easy systems to target mailings by zip code, streets and demographic information.

Traditional Marketing – Direct Mail Advertising

If your property warrants special consideration, the Elegant Homes International program includes: •Yard Signs•Agent marketing materials •Property marketing materials •Listing syndication to:

LuxuryRealEstate.com, and the Who’s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.

Real Living Luxury Program

Selling Your House is a Complex Process

We’re with you every step of

the way.

Evaluating the Offer

Negotiating Price and Terms•House sale contingencies•Closing dates •Inclusion of accessories or fixtures

Writing the Contract

Managing the Inspection and Property Survey

Real Deal – Finalizing the Contract

Professional service with you every step of the way.

Incentives for Home Sales

There are many local, regional and national programs which assist home buyers.

I can work with potential buyers to help them use these programs to purchase your home. Allowing your home to sell faster and for the best price.

Identifying Special Programs

Equal Housing Opportunity

Everyone benefits from an open housing market.

Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.

Federal Law – Right of Every Buyer.

Partner Programs

Atlas Van LinesAtlas Van Lines & Real Living bring you the finest moving services available.

Whether you need a full service option or self-service options from Smart Move, the containerized option from Atlas, Atlas makes it easy to move.

Real Living customers receive up to $75,000 Full Value Protection at no charge.

Over 60 years experience in household goods transportation Ranked by the American Moving and Storage Association as the 2nd largest overall carrier; 2nd largest

carrier of household goods Nearly 400 agents across the United States Atlas, the only van line with Unrestricted Right of “Self-Pack / Self-Haul” , provides customers with a

simplified, well-managed relocation process Quality agents evaluated on 12 critical areas quarterly including customer satisfaction, estimating

accuracy, and claims experience

Our Mission

To help you attain the highest

possible price in the shortest

amount of time while negotiating

the details and steadfastly

representing your interests.

Let’s Get To Work! Contact us today!

480 South Holly StreetDenver CO 80246

303.377.8100Info@rlcoproperties.com