• READ/REVIEW ALL SLIDES FOR UNDERSTANDING OF THECONCEPTS AROUND THE BUSINESS PLAN

• COMPLETE THE “STUDENT EXERCISE “ IN WRITING

CALE-JR-MM-OFFSITE LEARNING PACKET-DAY 5– 40POINTS

• READ/REVIEW ALL SLIDES FOR UNDERSTANDING OF THECONCEPTS AROUND THE BUSINESS PLAN

• COMPLETE THE “STUDENT EXERCISE “ IN WRITING

STUDENTS WILL INCLUDE THE FOLLOWING ON EVERY WRITTEN ASSIGNMENT THEY COMPLETEE• CALE-STUDENT NAME-OFFSITE LEARNING PACKET‐DAY ___  1,2,3 ETC

ALL ASSIGNMENTS WILL BE GIVEN A DAILY # GRADE IN GRADEBOOK…BEGINNING WITH DAY 1

Vocabulary BUYINGBEHAVIOR

The process that individuals use to decide what they will buy, where they will buy it, and from whom they will buy it.

9 PIECES OF MARKET SEGMENT ANALYSIS

Market Segment Analysis

Target Market

Customer Buying Behavior

Location of the BusinessCompeting and

Complementary Businesses

Hours of Operation

Visibility

Customer Safety

Customer Accessibility

Zoning and Other Regulations

3 TYPES OF REPORT DATA

7 PARTS TO THE OPERATIONAL PLAN

STUDENT EXCERCISE

STUDENTS WILL COMPLETE THE FOLLOWING ACTIVITY IN WRITING… USING THE “7PARTS TO THE OPERATIONAL PLAN”, STUDENTS WILL

SELECT A SMALL BUSINESS OF THEIR CHOOSING AND ANSWER EACH OF THE 7 PARTS ACCORDING TO THE CURRENT CORONA VIRUS CIRCUMSTANCE. THIS IS A REAL WORLD APPLICATION TO THINK THROUGH THE REAL STRUGGLE BEING FACED RIGHT NOW