CD

Contents on VCD(24 minutes + 50 seconds of video films with Glimpses of Rural Consumer and Success stories in Rural marketing)Overview of Rural India

Produced by The Rural Network

Running Time : 3 minutes, 7 seconds

Glimpses of Rural India with snapshot of rural lifestyle and cultural heritage. It gives an overview of Rural Markets capturing products used/consumed in rural markets, ways of communication and promotion and how products reach in rural markets. It emphasizes the vast untapped potential of rural markets. The Great Rural Mall: Haats/Shandies

Produced By : APRLP & MART

Running Time : 2 minutes, 28 seconds

Depicts the role and importance of haats (rural supermarkets) in day-to-day life of rural consumer. It presents the profile of a typical haat market in terms of product categories sold, profile of buyers and sellers and highlights its vital linkage with socio-cultural lives of rural consumers.HP Rasoi GharProduced by Hindustan Petroleum Corporation Ltd Running Time : 4 minutes, 25 seconds

Presents the innovative concept of Community Kitchen started by HPCL to provide an experience of clean, convenient and safe cooking solution for poorer section of the rural community who are hesitant to buy LPG cooking gas connection. This experience helps community upgrade from traditional chulhas to LPG from its dependence on traditional fuels like firewood and kerosene. Project Shakti : HLLProduced by Hindustan Lever Ltd

Running Time : 5 minutes, 56 seconds

Narrates the success story of an underprivileged rural woman through her transformation from a housewife to a Shakti Entrepreneur : direct-to-home distributors of HLL products in rural markets. It portrays how women are able to generate an income of Rs 700-1000 a month, often doubling the household income. Today, 15,000 Shakti Ammas cover 61,400 villages across 12 states. Shriram Finance

Produced by Anugrah Madison Pvt Ltd.

Running Time : 3 minutes, 55 seconds

Motivational film by Shriram (a company engaged in truck finance business) to establish the image of a best friend. The film was used during van road shows across six states to target fleet owners and truck drivers. The well researched ad film appealed target customers across different geographies resulting in 20-fold growth in loan disbursal by the company.ITC e-Chaupal

Produced by ITC-IBD, SecunderabadRunning Time : 4 minutes, 59 seconds

In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers' crops (and paying them promptly), ITC's e-Choupal system is transforming India's agricultural supply chain, reducing systemic corruption and giving farmers both better prices for their crops and a sense of dignity and confidence in being connected to the rest of the world.