reading trend of citizens of islamabad
DESCRIPTION
Opinion of citizens of Islamabad was taken in October 2014.TRANSCRIPT
Reading Trend of
Citizens of
Islamabad Research Study – November 2014
READ PAKISTAN TRUST
Read Pakistan
Trust (RPT)
RPT is registered under
the Trust Act – designed
to develop reading
culture through
establishment of
libraries in Pakistan.
www.pakrs.org
Contents of this
publication can be
reproduced by duly
acknowledging RPT. All
rights reserved.
Copyright © 2014 Read
Pakistan Trust
Survey Program
Coordinator
Farrukh Dall
Reading Trend of Citizens of Islamabad
Read Pakistan Trust 1
Project Team
Project Director
Atif Abbas
Data Collection Coordinators
Shahzad Gul, Muhammad Imran, Muhammad Ali and Asma Rasheed Khan
Supervisors
Muhammad Waqas Khaliq, Rehman Ullah, Shahid Mehmood, Raja Mujahid, Muhammad
Rizwan, Malik Nabeel, Khuram Rasool and Muhammad Ilyas
Enumerators
Farman Sial, Shabana Kausar, Amrina Alam, Romana, Shagufta Hussain, Muhammad Khurshid
Sial, Shumilia Arif, Suriya Rasool, Bibi Jabeen, Anila Daad, Anees Javed, Nabeela Ijlal, Afifa
Akber, Ayesha Kiran, Tanvir Qadir, Muhammad Shahbaz, Asif Ali Umrani, Furqan Warsi,
Shayyean Malik, Azmat Fatima, Muhammad Ahsen, Rahim Hunzai, Arslan Yousafzai, Rozina
Jan, Tasneem Sadiq, Madeeha Aslam, Iqra Dar, Bilal Husain Shah, Turrab Abid, Muhammad
Arslan and Majid Hussain Satti
Data Entry Coordinator
Shahzad Gul
Data Entry Operators
Muhammad Ilyas, Zeeshan Farooq, Shujaat Ali, Muhammad Musadiq Iqbal and Muhammad
Awais Khaliq
Reading Trend of Citizens of Islamabad
Read Pakistan Trust 2
Reading Trend of Citizens of
Islamabad Research Study – November 2014
Survey Methodology
Survey was conducted in Islamabad Capital Territory (federal capital of Pakistan) on October 25 and
26, 2014.
Data collection procedure was based on questionnaire method.
Citizens aged ‘10 and above’ were interviewed; sample size = 808.
Data was collected using convenience sampling.
Figures are in percentages, rounded to the nearest whole number.
Reading Trend of Citizens of Islamabad
Read Pakistan Trust 3
Survey Demographics
Male 73%
Female 27%
Gender
Rural 13%
Urban 87%
Region
Reading Trend of Citizens of Islamabad
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10 - 15 5%
16 - 25 46% 26 - 35
30%
36 - 45 11%
46 - 55 5%
Above 55 3%
Age (years)
Undermatric 12%
Matric 17%
Intermediate 22%
Undergraduate 13%
Graduate & above 36%
Education
Reading Trend of Citizens of Islamabad
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Student 40%
Unemployed 7%
Employed 32%
Businessman/ Self-employed
11%
Retired 1%
Housewife 6%
Other 2% Refuse to tell
1%
Status
Reading Trend of Citizens of Islamabad
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Reading Trend
Do you like to read (books etc.)?
If No, you do not read because:
{Multiple response categories.}
No 18%
Yes 82%
26
41
4 3 3 4 3 1 0 1 3
No
inte
rest
Do
n't
hav
e ti
me
No
lib
rary
in m
y ar
ea
Can
no
t af
ford
bo
oks
No
bo
oks
ho
p in
my
area
Do
es n
ot
hav
e th
een
viro
nmen
t at
ho
me
Go
ssip
co
nsu
mes
tim
e
Ob
ject
ion
fro
m s
po
use
Med
ical
pro
ble
m(l
ike
wea
k ey
esig
ht)
TV c
on
sum
es t
ime
Inte
rnet
co
nsu
mes
tim
e
Per
cen
t
Reading Trend of Citizens of Islamabad
Read Pakistan Trust 7
You usually read:
{Multiple response categories.}
In which language you prefer to read:
{Multiple response categories.}
*Other languages: Sindhi, Seraike, Punjabi, Pashto, Arabic, Turkish, Persian, French and German.
6
46
17
31
7
11
Newsletter Newspaper Digest Book e-Book All of them
Per
cen
t
70
39
15
2
Urdu English Both Other
Per
cen
t
Reading Trend of Citizens of Islamabad
Read Pakistan Trust 8
You prefer to read at:
{Multiple response categories.}
If you like to read books, how many books you read in a year?
61
15 13 11
5 3
Home Library Office School/College/
University
Park Hostel
Per
cen
t
One 17%
Three 29%
Five 17%
Seven 10%
Eight or more 27%
Reading Trend of Citizens of Islamabad
Read Pakistan Trust 9
Is there a library in your region?
If you visit library, usually visit for what purpose(s):
{Multiple response categories.}
No 51%
Yes 36%
Do not know 13%
31
16
11 8
5 3 2 2 2 1
To r
ead
new
spap
er/
dig
est/
bo
ok
To d
o r
esea
rch
wo
rk
To s
it in
stu
dy
roo
m
To b
row
se In
tern
et
Acq
uir
e as
sist
ance
fro
m li
bra
rian
To a
tten
d a
gro
up
mee
tin
g
Mak
e co
pie
s(p
ho
toco
pie
r)
To t
ake
pri
nto
uts
To a
tten
d a
sem
inar
To p
lay
ches
s
Per
cen
t
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