The Serena Group was founded in 1970 under the leadership of the Aga Khan Development Network (AKFED). The Group has flourished for more than three and a half decades and has a collection of 32 luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan).

In Pakistan Serena providing their services in major cities, Faisalabad, gilgit, Quetta, hunza,

swat, shigar, and Islamabad

Serena Islamabad started its operation in 2001

The hotel is situated in central Islamabad, 18 kilometres from Islamabad International

Airport. The hotel, which is built on seven levels,

features a range of terraces and pavilions,

Corporate clients Embassies Families Wedding + Parties Quality concious and executive class

With the strong Brand name and high quality standard of comfort and luxuries, In Pakistan Serena is standing at number one in ranking of luxury resorts.

• Product • Price• Place• Promotion • People• Process• Physical evidence

Serena are the market leaders in the executive travel market, offering business and executive suites in all their city hotels.

Our rooms and suites

The presidential suitesThe premier suits

The executive suites

The junior suites

The Zamana all-day international restaurant The Al-Maghreb Restaurant,The Dawat fine-dining restaurant, The Nazara Lounge, roof-top barbeque The Baradari outdoor barbeque restaurant

The Wild Rice Restaurant, featuring a showcase of south-Asian cuisineThe Mediterranean Restaurant, which features classic French cuisine

The Rakaposhi, café and ice cream parlourRoom service, We offer a 24-hour room service,

The Islamabad Serena Hotel is one of Pakistan's most prestigious wedding venues. Offering extensive grounds, a stand-alone social events centre, and a poolside reception area, the hotel also offers a complete wedding planning service,

To enter Maisha Day Spa is to step into the heaven of serenity. A rare space, where you can relinquish yourself entirely to our professional therapists dedicated to your wellbeing.

Standing at the foot of the Northern Hills with magnificent views of the Margalla Hills and Rawal Lake, this exceptional hotel is surrounded by six acres of landscaped gardens, yet is located at the very centre of Islamabad, the capital of Pakistan..

Serena offer 387 rooms and suites, all with air-conditioning, satellite TV, WiFi and voice-mail.

Website, emails, Brochures, Conferences Newspaper

Direct compititors Marriot, pearl continental

Indirect compititors Best western, margalla hotel, hotel crown plaza

Future compititors Avari Islamabad, Centaurus

“Extreme serenity in cultural style”

www.serenahotel.com/islamabad

Serena Islamabad