NME READERSHIP PROFILE

KEY FACTSPRICE £2.20FREQUENCY WeeklyCIRCULATION 56, 284LAUNCH DATE 1952AVERAGE AGE 25TARGET MARKET MEN 17-30

KEY FACTS

NME Readers are entertainment enthusiasts! • 80% of NME readers feel that music is an important part of their lives • 79% of NME readers like to listen to new bands • 63% specially choose to listen to indie/guitar bands • 49% specially choose to listen to live bands in studio • 52% are interested in taking a musical course/qualification • 36% are thinking of buying a musical instrument in the next

ENTERTAINMENT

NME readers are techno savvy • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12 months • 59% agree they like to keep up with the latest technologies

TECHNO

More about the reader • 34% are working full time, 18% are working part time and 26% are full time students • 62% read at least 3 out of 4 issues • Almost half (49%) have been reading NME for at least 3 years • 84% think the magazine gives them what they want spending an average of 46 minutes reading each issu

THE READER

NME readers love festivals/concerts • 77% of NME readers have been to at least one pop/rock concert in 2007 • 80% of NME readers feel that music is an important part of their lives • 79% of NME readers like to listen to new bands The flourishing music scene • 67% will be attending a festival this year • Average expenditure on-site: £ 402 • Average expenditure off-site: £ 368 • Live music market estimated at £743 million in 2007 (up 8% y-o-y)

NME readers love the atmosphere of live events • Over half of adults agree that you ‘can’t beat the atmosphere of a live performance’ and 41% believe a live performance is more exciting and entertaining than watching it on TV • 70% of gig-goers went for the atmosphere as much as the music • 55% of gig-goers went after buying recorded music of the artist • 54% of gig-goers went because of the location • 53% of gig-goers went because the had a positive past experience

C O N C E R T S