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optics.org: 2 Alexandra Gate, Ffordd Pengam, Cardiff CF24 2SA, United Kingdom Tel: +44 (0)117 905 5330 Fax: +44 (0)117 905 5331

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media information 2020

optics.org

optics.org weekly newsletter

optics.org product focus

BiOS. Show Daily WEEKEND EDITION

SPIE Photonics West Show Daily

optics.org vision focus

optics.org career center

INCLUDESBUNDLE

OPPORTUNITIES for 2020

©SP

IE

SPIE’s optics.org is the leading online resource for professionals using photonics based technologies, applications and the diverse markets they serve.

It enables users to interact directly with industry as well as with each other, and to find the information they need for their business. And optics.org enables you, the advertiser, to reach thousands of potential new customers looking to buy your products and services.

From LEDs to lidar and from hyperspectral imaging to industrial lasers optics.org is the leading resource delivering daily news on the latest market trends, product application and business analysis, as well as hosting a comprehensive buyers guide, events calendar and international jobs section.

Key decision makers look to optics.org for information on how to grow their business and to find out where the industry is going. Your company and products need to be seen by the users of optics.org.

Geographical breakdown of users

Source: Google AnalyticsNorth America 46%

UK & Europe 33%

Rest of World 2%

Asia-Pacific 19%

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optics.org media information 2020

optics.org - your gateway to new customers

Contents

optics.orgYour gateway to new customers 2In-depth market and analysis 3Advertising and marketing solutions - Bundles 4Advertising and marketing solutions + Show calendar 5Advertising and marketing solutions 6Home page banners 7Editorial banners 8Technical information - website and newsletter 9

optics.org weekly eNewsletterSponsorship 10

SPIE Industry eNewslettersEditorial Focus 11eNewsletters Technical Information 12

optics.org product focusA unique print publication 13Publication schedule 13Advertising opportunities 14Advertising material 14

Photonics West BiOS Show Daily WEEKEND EDITIONNew for Photonics West 2010 15Benefits of being seen in the BiOS Show Daily 16Artwork specifications 17

Photonics West Show DailyPublished on site each day 18Advertising opportunities 19/20Artwork specifications 20

optics.org vision focusAn exclusive publication 21Advertising material 22Vision Focus Newsletter 23

optics.org career centerThe leading recruitment resource 24

follow us on twitter @opticsorgoptics.org: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]


optics.org - in-depth market content and analysis

3follow us on twitter @opticsorgoptics.org: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

Editorial submissionsGot an announcement to make? Send me your ideas.

New product announcementsSimilarly, I am keen to receive press releases detailing new products. Each one should be around 250 words and describe your product’s specifications and applications. You should supply a high resolution JPEG, or flash file of your product. There is no charge but inclusion of your product cannot be guaranteed.

Registered users can also log in to post their press and product releases.

Matthew Peach

Mob: +44 (0)7787 510949

E-mail: [email protected]

Press and product releases are moderated prior to publication.

“Our experienced team of journalists makes optics.org stand out from the crowd with its coverage of the photonics industry. Focused on the market trends and business developments that shape this high-tech sector, we bring you the stories behind the headlines – from market reports, mergers & acquisitions and CEO interviews, to industry events, start-up funding and patent disputes.Whether it’s microscopy or solar energy, materials processing or infrared countermeasures, what sets optics.org apart is its attention to the commercial side of these technology-driven

industries, with an emphasis on straight talking and market insight.Keep on top of the fast-moving sectors that are served by photonics: get our weekly newsletter, visit the site for daily updates or follow us on Twitter.”

Matthew PeachEditor-in-Chief, optics.org

* Google Analytics data – 01/02/2014 – 31/01/2015

an average of

over 30,000 +visiting the site every month*

over1,100,000+ downloads*

* Google Analytics data – 01/02/2014 – 31/01/2015

Job function of users*

Over 80% of our users have responsibility for purchasing or specifying a wide range of products and services. Give your products prominence by advertising on optics.org

Senior Management 18%

Scientific Research 22%

Product Development/Industrial R&D 25%

Manufacturing/ Product Engineering 25%

Consultant/ Educator 4%

Product Sales & Marketing 3%

Student 3%

* Publisher’s own data

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optics.org always offers the quickest

and most accurate news updates on

industry and application news in the

photonics community.

Dr. Thomas Renner Vorstand / Member of Executive Board (CSO) Toptica Photonics

‘‘ ‘‘


optics.org - advertising and marketing solutions


Stage 1Choose your buyers guide listingFree – Basic entry, no company logo, alphabetical listing.

Corporate Partner listing – Includes Company logo, enhanced entry and priority listing above Free listings

Investment $775/€730/£645 per annum

Corporate Partner Platinum – Includes Company logo, enhanced entry, priority listing above Corporate Partners and Free Listings, Company logo displayed on all editorial pages.

Investment $2075/€1895/£1675 per annum

Microsite – 5 page microsite, 150x150 banner promotion in the optics.org buyers guide, High Priority listing above Corporate Partner Platinums, Corporate Partners and Free listings, company logo promoted on all editorial pages of optics.org

New: 12 mths - $3720/€3390/£3000

New for 2020• Combine your tailored optics.org package with targeted

banner, print and Ealert promotion using SPIE’s Digital Library – over 10mil downloads

• SPIE Professional bimonthly magazine sent to over 18,000+ members

• SPIE industry newsletters (Astro 4,800+ subscribers, Biomedical 9,600+ subscribers, Optical Design 9,350+ subscribers, Defense & Security 7,550+ subscribers)

• Contact the sales team for details!

Stage 2Choose your ad campaign packageOption 1 • 2x Star Product

• 1 month Leader/Skyscraper banner across all editorial pages of optics.org

• 2x 125x125 homepage post it banner

• 1x Product Sponsor in the weekly eNewsletter*

Total Investment $2260/€2060/£1825 per annum

Option 2• 4x Star Product

• 4x month Leader/Skyscraper banner across all editorial pages of optics.org

• Introductory message in the weekly eNewsletter (middle position)*

• 1x White Paper

• 4x 125x125 homepage post it banner (duration 1 month per banner)

Total investment $4105/€3740/£3310 per annum

Option 3• 4x Star Product

• 4x Editorial banner (Leader or Skyscraper position)

• 4x Homepage Post-It

• 2x Editorial 125x125

• 2x White Paper

• 1x Top eNewsletter Sponsorship*

• 1x Editorial eNewsletter Sponsorship*

• 1x Middle eNewsletter Sponsorship*

• 1/6 page in the SPIE DCS Product Focus – includes distribution at the SPIE DCS Show and digitally to all 21,000 subscribers to the optics.org eNewsletter.

• 1/6 page in the SPIE Optics+Photonics Product Focus – includes distribution at the SPIE Optics+Photonics Show and digitally to all 21,000 subscribers to the optics.org eNewsletter.

or

• 1/6 page in all 4 editions of the VISION Focus magazine – print distribution at all major exhibitions and sent digitally to 14,000+ subscribers.

Total investment $7470/€6810/£6025 per annum

* eNewsletter sponsorship excludes the week before, during and after Photonics West and Laser World of Photonics, Munich.

Contact Advertising Sales Team tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331or email: [email protected]

3 simple stages Take a look at optics.org’s new ad bundle opportunities – designed to deliver simple and cost-effective marketing programmes.

We’ve developed packages that provide year-long promotion to our 30,000+ monthly digital users and 20,000+ weekly eNewsletter subscribers. We’ve also included priority listings in our 3000-company Buyers Guide and print promotion in our targeted Product Focus magazines.

If you think you can get a better package with anyone else talk to us and we’ll see what we can do!

Here’s how to create your bundle:

NEW BUNDLE

OPPORTUNITIES for 2020

As part of SPIE, there are many international exhibition, sponsorship, and advertising opportunities associated with SPIE events, SPIE Professional Magazine, SPIE Journals, the SPIE Newsroom, and the SPIE Digital Library. Let’s talk about how we can create a multi-channel marketing campaign together!


optics.org - advertising and marketing solutions


Corporate PartnerAs one of our Corporate Partners for a year you can benefit from:

l 12 months‘ company buyers guide promotion with company logo

l positioning ahead of free entries in all relevant categories of the buyers guide

l enhanced company entry

l company logo in all product postings

Rate: 12 mths - $775/€730/£645

Key Supplier* (Max 5 page microsite)l 5 page microsite built to spec where you can promote your

company’s expertise, products and capabilities

l priority positioning ahead of all other companies in relevant categories of the buyers guide

l 1x 120x60 company logo (for inclusion into the weekly newsletter)

l 150x150 Key Supplier banner (only Key Suppliers receive this prominent position on the homepage)

- Max file size 200kb

- Gif/animated gif, jpeg

- If animated a max of 5 slides

- Running time no more than 6 seconds

- Banner animation must not loop

Rate: New: 12 mths - $3720/€3390/£3000

* Google Analytics report available on request.

Corporate Partner Platinum*Corporate Partner Platinum delivers 12 months high ranking company and product promotion to users of optics.org’s comprehensive buyers guide.

l priority positioning ahead of free listings and standard Corporate Partners in relevant categories of the buyer’s guide

l company logo promoted on all editorial pages of optics.org

l an enhanced text listing including formatting and linking in the optics.org buyers guide

l company logo included in the optics.org weekly newsletter. The optics.org weekly newsletter is sent to more than 20,000 opt-in industry professionals.

l product announcements included in company listing

Rate: 12 mths - $2075/€1895/£1675

* Google Analytics report available on request.

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Show Calendar 2020optics.org and members of the team will be present at the following shows during 2020:

SPIE BioS 1st – 2nd February, San Francisco, USA

SPIE Photonics West4th – 6th February, San Francisco, USA

SPIE Photonics Europe31st March – 1st April, Strasbourg, France

SPIE Defense & Commercial Sensing 28th – 30th April, Anaheim, USA

Optatec12th – 14th May, Frankfurt, Germany

SPIE Astronomical Telescopes + Instrumentation 16th – 18th June, Yokohama, Japan

SPIE Optics+Photonics 25th – 27th August, San Diego, USA

Photonextba, October, Coventry, UK

VISION10th – 12th November, Stuttgart, Germany

Subject to change

Product Focus distributed






optics.org - advertising and marketing solutions (continued)


Star ProductStar Product is an efficient and highly effective product promotion on the homepage of optics.org as well as a priority position on all product pages. Your Star Product will also be added to the weekly newsletter and sent to over 21,000+ subscribers with a product image, brief description and link to your Star Product entry on optics.org.

l duration 1 week

l inclusion into the weekly eNewsletter

l product image on home page (one of only 6 product image positions available)

l product image and headline description included in the weekly newsletter.

l the optics.org weekly newsletter is sent to more than 20,000 opt-in industry professionals

l extended product description

l company contact information

l hyperlink to your website

l 300x200 pixel product image

Rate: One product - 1 week - $600/€565/£500Five products - 5 weeks - $2790/€2545/£2250Ten products - 10 weeks - $4650/€4240/£3750

Webinar/WebcastYou control the content!

Running Time: Approx 45 mins with 15 min Q&A

What does the promotion of the webinar/webcast include?

l 6 weeks of promotion on the optics.org homepage

l 6 weeks of promotion in the optics.org newsletter

l branded webcast/webinar

l dedicated hosting page

What do you get?

l full contact info of the sign ups/participants

l all webcasts/webinars will be archived on the optics.org website for a minimum of 12 months

All banners excluding Key Supplier 250x250 should be a gif/animated gif/jpeg/Flash file. All flash files must have the url embedded.

Rate: Each - $3500/€3295/£2195Per sign-up - $25/€23/£19

White PapersBasic promotion of white papers on optics.org is free. Simply send us your PDF and we’ll post it up on our popular white paper section.

Why not use your white paper as an effective way to engage with the users of optics.org. Upgrade you white paper to our premium service and we will provide additional targeted promotion across the website, directly to the subscribers of the optics.org weekly eNewsletter and via the optics.org and SPIE linkedIn groups.

We’ll also provide you with the contact email of all users that download or view your white paper.

Rate: Basic white paper – FREEWhite Paper Premium - $2100/€1980/£1750


1. Homepage Leader The Homepage Leader banner offers

premium brand visibility to the photonics industry’s largest online audience. A larger banner space ensures maximum visibility on the page supporting your brand and emphasizing your company’s dominance in the photonics market.

l Duration 1 month l Leader banner 728 x 90 l Exclusive banner position (only 4

positions available per month) l Hyperlink to your web site Rate: 1 month - $1880/€1770/£1565

2. Homepage Skyscraper The Homepage Skyscraper puts your

company alongside the premium editorial generated from across optics.org. Eye catching Skyscrapers offer an alternative to standard banner advertising.

l Duration 1 month l Skyscraper banner size 120 x 600 l Exclusive banner position (only 4

positions available per month) l Left hand side of home page l Hyperlink to your website Rate: 1 month - $1585/€1495/£1320

Homepage BannersThe optics.org homepage is the gateway to the resources and news available with 1000s of industry professionals visiting it every month. Taking advantage of a Homepage Leader or Homepage Skyscraper ensures exclusive positioning in front of the optics.org audience.


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3. Homepage Premium This is a prime position for product

announcements and company branding – right alongside the headline news.

l Duration 1 month l Homepage premium banner size

125 x 125 l Top right hand position l Hyperlink to your website Rate: 1 month - $1450/€1365/£1210

4. Homepage Post It Do just that! Post a product promotion or

company message on the homepage so that our audience can see who you are up to.

l Duration 1 month l Post it size 125 x 125 l Bottom left hand position l Hyperlink to your website Rate: 1 month - $600/€565/£500



Editorial BannersOver 70% of users visiting optics.org go straight to editorial articles. Make sure your company products and brand are amongst the core of the optics.org audience.

1. Editorial Leader Editorial banners offer premium visibility

across all areas of editorial focus. Highlight your company’s products and expertise and brand above the latest news in market growth, business analysis, product applications and R&D.

l Duration 1 month

l Leader banner 728 x 90

l Hyperlink to your web site Rate: 1 month - $1450/€1365/£1210

2. Editorial Skyscraper A high impact banner position along

side the latest the latest editorial developments. Highlight your company’s products and expertise and brand above the latest news in market growth, business analysis, product applications and R&D.

l Duration 1 month

l Skyscraper banner size 120 x 600

l Right hand side of editorial pages

l Hyperlink to your website Rate: 1 month - $1150/€1085/£960


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3. Editorial Mini Ad Outstanding value that offers a targeted

promotion of products and brand. Immediately eye catching location and included in all editorial articles.

l Duration 1 month

l Banner size 125 x 125

l Top left hand position

l Hyperlink to your website Rate: 1 month - $475/€445/£395

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AdvertsAll banners and logos must be supplied as GIF, animated GIF, JPEG or EPS. The maximum length of animation for animated GIF files is 15 seconds with a maximum of three loops through the animated sequence.

Advertising Material You can e-mail your files to Rob Fisher at [email protected] time allows, your advert will be checked by our production team to ensure that the dimensions, format, resolution, colour and fonts are set up correctly for printing, but responsibility for supplying correct files

Size and shape specifications for advertising

Dimensions Max. file size Max. file size (pixels) gif, jpg (kb) anim. gif (kb)

All Leader banners 728 x 90 50 150

All Skyscrapers 120 x 600 50 150

Key Supplier banner 150 x 150 50 150

Homepage Premium 125 x 125 25 150

Homepage Post It 125 x 125 25 150

Editorial mini ad 125 x 125 25 150

Newsletter Sponsor 125 x 125 25 150

Key Supplier Homepage tile 120 x 60 25 n/a

Corporate Partner tile 120 x 50 25 n/a

Star Product image 300 x 200 100 n/a

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optics.org - technical information - website and weekly eNewsletter


remains with the advertiser.

VATAll UK and European Union advertisers are subject to VAT at 20%. EU advertisers outside the UK supplying their MWst/TVA/VAT numbers

are exempt from VAT.

Terms and conditionsAdvertising is accepted only on the basis of our “Conditions of acceptance for advertising”. For more information, contact the sales team or e-mail [email protected]


optics.org weekly eNewsletter


1. Top Sponsor Position Rate: $950/€895/£790 per week2. Editorial Sponsor Rate: $775/€730/£645 per week3. Middle Sponsor Position Rate: $625/€590/£520 per week4. Product Sponsor Rate: $500/€470/£4155. Star Product $600/€565/£5006. Newsletter Banner Rate: $475/€450/£3957. Newsletter Product Sponsor Position Rate: $500/€470/£415

eNewsletter Special Editionsl BiOS Special Special Edition Published 1st Feb 2020

l Photonics West Special Edition Published 4th, 5th 6th February

l Defense & Commercial Sensing Special Edition Published 22nd April

l Optatec Published 6th May

1. Top Sponsor Position Rate: $950/€875/£7302. Editorial Sponsor Rate: $775/€715/£5953. Middle Sponsor Position Rate: $625/€575/£4804. Product Sponsor Position Rate: $500/€460/£3856. Newsletter Banner Rate: $475/€440/£365

Handy hint. eNewsletter Banners used in conjunction with leader or skyscraper banners on optics.org ensures month long brand visibility with a focused marketing message to drive traffic to your site.

optics.org weekly eNewsletter is an extremely cost effective way to get products to market, drive traffic to your company website and engage with the photonics community. Newsletter sponsorship includes:

l Company header or strap line (max 10 words)

l Sponsor message (Max 65 words)

l Linking URL

l 125x125 banner, company logo, product image

l Information is provided on companies that click on your sponsor message from the newsletter

Newsletter sponsorships sell out very quickly so contact the sales team today to secure the best weeks available.


now exceeds20,000 subscribers*

1Top Sponsor Position

5Star Product Position

3Middle Sponsor Position

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4Product Sponsor Position

2Editorial Sponsor Position


SPIE Industry eNewsletters


In addition to the weekly optics.org newsletter you can also target professionals that have a specific technology interests.

SPIE Industry Newsletters are an effective way to focus your marketing message to a very specific and targeted audience. With 4 core subject areas to choose from SPIE’s Industry newsletters will put your company, products and brand directly into the inbox of 1000s of relevant subscribers.

There is just 1 sponsor position available per newsletter, therefore these targeted marketing opportunities will have very limited availability. Contact the sales team to secure your companies placement and drive traffic directly to your website.

Each newsletter includes the latest research and industry news from SPIE and the optics.org website.

Subscribersl Biomedical (9,611)

l Defense+Security (7,855)

l Optical Design (9,356)

l Astronomy (4,380)

Investment per newsletter: $850/€780/£650

Sponsor materials required:

l Sponsor headline (max 12 words)

l Sponsor message (max 60 words)

l 125x125 banner/product image/company logo

l Linking URL

All marketing materials must be received a minimum of 5 days before the publication date.

Editorial Focus and Publication Dates 2020

Editorial Focus Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

Biomedical 9th 6th 5th 2nd 7th 4th 2nd 6th 3rd 1st 5th 3rd

Defense+Security 16th 13th 12th 9th 14th 11th 9th 13th 10th 8th 12th 10th

Optical Design 23rd 20th 9th 16th 21st 18th 16th 20th 17th 15th 19th 17th

Astronomy 30th 27th 26th 23rd 28th 25th 23rd 27th 24th 22nd 26th 24th

Dates subject to change.

AdvertsAll banners and logos must be supplied as GIF, animated GIF, JPEG or EPS. The maximum length of animation for animated GIF files is 15 seconds with a maximum of three loops through the animated sequence.

Advertising Material You can e-mail your files to Rob Fisher at [email protected] time allows, your advert will be checked by our production team to ensure that the dimensions, format, resolution, colour and fonts are set up correctly for printing, but responsibility for supplying correct files remains with the advertiser.

VATAll UK and European Union advertisers are subject to VAT at 20%. EU advertisers outside the UK supplying their MWst/TVA/VAT numbers are

exempt from VAT.

Terms and conditionsAdvertising is accepted only on the basis of our “Conditions of acceptance for advertising”. For more information, contact the sales team or e-mail [email protected]

Size and shape specifications for advertising

Dimensions Max. file size Max. file size (pixels) gif, jpg (kb) anim. gif (kb)

Sponsor Banner 125 x 125 25 150


optics.org - technical information - eNewsletter




optics.org product focus - a unique print publication

optics.org product focus SPIE Optics+Photonics 2019 Edition4

optics.org: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

Since the first development of white

OLEDs in the 1990s, numerous efforts

have been made to achieve a balanced

white spectrum and high luminous

efficacy at a practical luminance level.

However, the external quantum efficiency

(EQE) for white OLEDs without additional

outcoupling techniques typically only

reaches 20 to 40 percent today.

About 20 percent of the photons

generated in conventional OLEDs remain

trapped in the glass layer of these devices.

The reason for this is the total internal

reflection of the particles at the interface

between glass and air. Further photons are

waveguided in the organic layers, while

others get ultimately lost at the interface

to the top metal electrode.

Researchers at TU Dresden achieve external quantum efficiency of 76.3% with scalable, lithography-free method.

Nanostructures free photons to boost white OLED efficiency

Principle of reactive ion etching for the generation of quasi-periodic nanostructures.

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Numerous approaches have been

investigated to extract the trapped

photons from OLEDs. Now, an international

research team led by Dr. Simone Lenk

and Prof. Sebastian Reineke from the TU

Dresden, Germany, have developed a new

method for freeing the photons. Their work

is described in Nature Communications.

The physicists have introduced a

“straightforward, scalable and notably

lithography-free method for the

generation of controllable nanostructures

with directional randomness and

dimensional order, significantly boosting

the efficiency of white OLEDs.” The

nanostructures are instead produced by

reactive ion etching. This, say the team,

has the advantage that the topography

of the nanostructures can be specifically

controlled by adjusting the process

parameters.

In order to understand the results

obtained, the scientists have developed

an optical model that can be used to

explain the increased efficiency of OLEDs.

By integrating these nanostructures

into white OLEDs, an external quantum

efficiency of up to 76.3% can be achieved.

continued on next page

‘Further applications’For Dr. Simone Lenk, the new method

opens up numerous new avenues; she

commented, “We had been looking

for a way to specifically manipulate

nanostructures for a long time. With

reactive ion etching, we have found a cost-

effective process that can be used for large

surfaces and is also suitable for industrial

use.”

Over the past three decades, organic

light-emitting diodes have been steadily

conquering the electronics market, say

the Dresden scientists: “from OLED mobile

phone displays to roll-out television

screens, the range of applications is

growing”.

Since light-emitting diodes only produce

monochrome light, manufacturers typically

employ various additive color-mixing

processes to produce white light.

A key focus of OLED research is on

improving the performance of white

OLEDs for lighting elements such as ceiling

or car interior lighting; such components

are subject to much stricter requirements

in terms of stability, angular emission and

power efficiency.

optics.org interviewed Dr Lenk about

her group’s work and its potential for

commercialization.

What are the factors limiting the efficiency of conventional white OLEDs?

“The factors limiting the efficiency of

white OLEDs are electrical efficiency (ratio

of generated excitons to the number of

injected electrons); the radiative efficiency

of the emitters (ratio of generated photons

to the number of generated excitons);

and the outcoupling efficiency (ratio

of outcoupled photons to generated

photons). Typical efficiencies for white

OLEDs are in the range between 10 and

25%.”

How does your approach improve this; and by what factor?

“Our approach is the implementation

of a quasi-periodic nanostructure

working as an internal scattering layer

to outcouple trapped photons. The

nanostructures are produced by reactive

ion etching. The advantage lies in the

fact that the periodicity and height of

We know how important it is to maximise on the time, money and effort spent around exhibitions and tradeshows. With so many to choose from it’s simply not possible to attend them all.

The optics.org Product Focus is a direct to market publication that delivers targeted promotion of products and services to the attendees of major exhibitions and tradeshows throughout the year. You don’t need to be an exhibitor to include your product and we’ll ensure that you get visibility alongside competitor products.

If you’re looking for a cost effective solution that puts your product and brand into the hands of future buyers then there is no better solution than the optics.org Product Focus.

optics.org has been guaranteed high visibility to new products for nearly 25 years with the inclusion of optics.org Product Focus you can be sure that it will continue to deliver innovative new marketing solutions to support your sales and business growth.

Not covering one of your tradeshows? Let us know and we’ll see what we can do to support your marketing activities.

Advertising opportunitiesWe offer front cover and 1/6 page advertising positions for product promotion as well as ‘Sponsored’ editorial and paid for content.

See next page for Technical Information and price structure.

Publication Schedule 2020

Show Dates Focus Booking/Copy Deadline Distribution

BiOS* 1st - 2nd Feb. Biomedical/BioPhotonics 10th January 2020 5,000 copiesSan Francisco, USA technologies and applications

Photonics West* 4th - 6th Feb. All light-driven products 10th January 2020 15,000 copiesSan Francisco, USA and technologies

DCS (Defense & Commercial Sensing) 28th - 30th April All IR related products 10th April 2020 1,000 copies Baltimore, USA and applications throughout the exhibition

Optatec 12th - 14th May All light-driven products 24th April 2020 1,000 copiesMunich, Germany and technologies throughout the exhibition

SPIE Optics+Photonics 25th - 27th August All laser related applications, 2nd August 2020 1,000 copiesSan Diego, USA products, sources and components throughout the exhibition

* Prices and sizes for advertising in the Photonics West Product Focus can be found in the SPIE Photonics West Show Daily media information (pages 13/14).

optics.org product focus SPIE Optics+Photonics 2019 Edition 5


continued from previous page

Nanostructures free photons to boost white OLED efficiency

OLEDs are “steadily conquering the electronics market,” says the Dresden team.

Artist’s concept of Rover on Mars.

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the nanostructures can be completely

adjusted via the process parameters and

that thus an optimal outcoupling structure

for white OLEDs can be achieved. Using

this nanostructure as internal outcoupling

structure and additionally a glass half

sphere for external light outcoupling, we

can enhance the efficiency by a factor of

3.4.”

Could commercially-produced OLEDs could be significantly more efficient in mass production by using your approach?

“I assume yes – reactive ion etching

is comparitively cheap and the

nanostructures could be easily adopted for

mass production.”

http://optics.org/news/10/7/24

The Jenoptik Light & Optics team in Jupiter, FL have been developing three types of mission critical lenses for use with the Mars Rover’s engineering cameras. Navigation lenses will capture the first live video footage from the mission as the rover explores the surface of Mars, crucially important when the rover drives autonomously. Hazard avoidance lenses will provide images that will help the rover identify obstacles and allow NASA engineers to see the movement of the robotic arm during sample collection. Finally, a cache lens will verify that a

When NASA launches the Mars 2020 mission the first images back to Earth in February of 2021 will be seen through lenses designed and engineered by Jenoptik.

First images from Mars will be seen through Jenoptik lenses

complete collection of the rock and soil samples have been achieved. Due to the cache lens’ proximity to the samples collected, to avoid contamination, the cleanliness requirements are extremely challenging.

All three lens types were built in a Jenoptik class 5 clean room with state-of-the-art filtration technology for high-precision optical assemblies. Custom test equipment was developed at Jenoptik to measure the optical performance during the demanding temperature extremes to withstand the conditions on Mars. Jenoptik

performed several environmental tests in vacuum and over a wide temperature range with the lowest temperature being -135°C.

“Jenoptik is accustomed to demanding applications requiring expertise in the design, manufacture, and testing of complex optical assemblies in the fields of semiconductor, medical devices and defense industries”, said Jay Kumler, President of Jenoptik Optical Systems in North America. “We are very proud of the technical challenges and rigorous testing we have overcome which has really benefited the entire company, and we are honored to be a part of the monumental mission to Mars.”

San Diego Convention CenterSan Diego, California, United States

11 - 15 August 2019

Come to the SPIE Optics + Photonics Exhibition, the largest international, multidisciplinary optical sciences and technology event in North America - it’s more robust than ever.

optics.org product focus SPIE Optics+Photonics 2019 Edition


product focus23

Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

www.trioptics.com

Optical centration measurement of lenses and optical systems

Flexible goniometer for quality assurance

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▪ Easy to configure as comparison or absolute goniometer

▪ Angle measurement of prisms and plano optical components in optics manufacturing

▪ Absolute goniometer configured to measure in one or two azimuth

▪ Ultra-stable, vibration-free design allows for high measurement speed

▪ Increased accuracy of multilens measurement procedure

▪ Lens alignment processes benefit from improved mechanical stability

NEW NEW

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optics.org product focus - advertising opportunities


Advertising MaterialYou can e-mail your copy and files to Rob Fisher at [email protected] should not be more than 85 words (350 words for the front cover ad). Full company details should be provided plus any contact names.

Product photo size: 80mm x 104mm

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VATAll UK and European Union advertisers are subject to VAT at 20%. EU advertisers outside the UK supplying their MWst/TVA/VAT numbers are exempt from VAT.

Terms and conditionsAdvertising is accepted only on the basis of our “Conditions of acceptance for advertising”.

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Product Focus Ad Sizes and Rates

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Booking/Copy Deadlines: See Publication Schedule 2020 (page 13)

Biophotonics revenues reboundNew industry data released this week by SPIE highlights the continuing strength of the biophotonics (* see page 18) marketplace as it recovers from a significant revenue dip in 2015. Industry revenues for 2018 grew to a global total of $121 billion, a compound an-nual growth (CAGR) of 16% since 2015 [see chart1]. Factors driving this growth include emerging technologies – such as wearables, novel imaging techniques, and the advent of nanotechnology in biophotonics—and socie-tal factors including the aging of the world’s population, which is boosting demand for innovative healthcare solutions.

At the Biophotonics Executive Forum during Photonics West 2017, we noted that

a combination of pricing pressure and currency effects had caused a global revenue contraction across many of the top public healthcare companies during 2015: At No-vartis, for instance, unfavorable currency movement negatively impacted revenues by about 9% and at Johnson and Johnson in-ternational sales fell about 13% because of a massive currency drag. As a result of the contraction, total photonics revenues report-ed in US$ for this segment in 2015 fell to $77 billion.

Since then however, currency markets have stabilized somewhat, and the general

economic climate has remained positive, with the result that biophotonics-related market activity has grown steadily. In-dustry examples include global healthcare leader Abbott – which announced organ-ic year-over-year revenue growth of 7.3%

IN THIS ISSUE.

DON’T MISS THESE EVENTS.

The world’s largest meeting for biomedical optics opens a new decade of developments in light-based biomedical technologies.Saturday night’s BiOS Hot Topics session will be the first with new BiOS symposium co-chairs, Jennifer Barton of University of Arizona, and Wolfgang Drexler of the Medical University of Vienna. Last year, both Rox An-derson and James Fujimoto retired as BiOS co-chairs after having served 15 years in their roles. At the time, Fujimoto noted, “We know the conference will be in good hands.”

Drexler, with nearly 30 years of experience in optical imaging, is head of the Center for Medical Physics and Biomedical Engineering, a large research center that focuses on the development of cutting-edge technology for translational medical diagnosis and therapy.

Barton is director of the BIO5 Institute, an

interdisciplinary institute that tackles “big issue” problems, such as how to detect cancer earlier, how to feed nine billion people, and how to ensure a health span that matches our lifespan.

“This is the conference in biomedical op-tics,” says Barton. “SPIE has done an amazing job bringing this community together and growing this conference. I feel like I’ve grown up with it, so it’s really exciting to have an opportunity to lead it.”

“I feel very honored to be the first Euro-pean co-chair of this prestigious conference, and being allowed to shape it to continue to be an exciting event for the entire scientific

Dynamic duo energize 2020 BiOS Hot TopicsSATURDAYBIOS EXPO10 AM - 5 PM, Hall D/EHEALTHCARE KEYNOTE: Engineering the Future of Health1:30-2:30 PM, Industry Stage, Hall D/E Exhibit LevelBIOS HOT TOPICS7 – 9:30 PM, Rm 206/214, So. Hall, Level 2

SUNDAYAR/VR/MR OPTICAL DESIGN CHALLENGE PRESENTATIONS8:10 – 10:10 AM, Rm 2007, Level 2 Moscone WestBIOS EXPO10 AM - 4 PM, Hall D/ENEUROTECHNOLOGIES PLENARY3:30 – 5:30 PM, Rm 206/214, So. Hall, Level 2AR/VR/MR AWARDS RECEPTION6 PM, Rm 2003, Level 2 Moscone WestBIOS PLENARY7 – 9:30 PM, Rm 206/214, So. Hall, Level 2

MONDAYOPTO PLENARY8 – 10:05 AM, Rm 207/215, So. Level 2AR/VR PANEL: What is the Potential Market for the AR, VR Industry?11:50 AM - 12:30 PM, Rm 2003, Level 2 Moscone WestLASE PLENARY3:30 – 5:40 PM, Rm 207/215, So. Level 2EQUITY, DIVERSITY, AND INCLUSION PRESENTATION AND RECEPTION5 - 6:30 PM, InterContinental Hotel, InterContinental Ballroom B, 5th Fl.

For the full schedule, see the technical program and exhibition guide or download the SPIE Conferences app. Some events require registration. Read daily news reports from Photonics West online: spie.org/PWnews

p. 4 AV, VR, MR 2020p. 13 Artificial Intelligence

for OCTp. 17 Future of OCT

February 1-2, 2020

continued on page 03


Intelligent cell sorting technology. Credit: courtesy of Keisuke Goda

BiOS 2020 chairs Wolfgang Drexler

and Jennifer Barton have organised

a fascinating conference program

for attendees.

WEEKEND

Revenue growth year to year$140

$120

$100

$80

$60

$40

$20

$02012 2013 2014 2015 2016 2017 2018

CAGR = 16%

Bio

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Bn)

$90 Bn$78 Bn

$121 Bn

Enabling advances in medical diagnostics: Your medical imaging ideas made to work.The Optikos® engineering team helps both medical start-ups and large institutions make their cell imaging and fluorescence diagnostic systems a reality—meeting the highest performance standards by making every photon count.

Find out how at Photonics West booth #1827.

23rd - 24th January 2021

SHOW DAILY

PHOTONICS WEST

BIOS•

• a new magazine incorporating BiOS Expo, LASE, OPTO, AV, VR, MR and BRAIN

• latest news pre Show

• 20,000+ attendees and 1,300 exhibiting companies


PHOTONICS WEST BiOS. Show Daily WEEKEND EDITION


With a focus on biophotonics/bio-optics and life science applications the PHOTONICS WEST BiOS. Show Daily WEEKEND EDITION will be distributed throughout the SPIE BiOS. show as well as sent digitally to all 20,000+ subscribers of the optics.org weekly eNewsletter.

Circulation: 5000 copies over 2 days of BiOS.

Distribution: At the entrance to the conference and exhibition as well as all the main conference hotels:

Digital distribution: Sent digitally to all 20,000+ subscribers of the optics.org weekly eNewsletter

If you want to engage with attendees of BiOS., whilst securing advance promotion of your brand and products before Photonics West there will be no better opportunity than a targeted ad in the Photonics West show daily weekend edition.

With prices for advertising starting at just $555/€515/£465 (1/8 page product entry)


It’s big Exhibit at the world’s largest annual photonics technologies event, consisting of three topical conferences, two world-class exhibitions, over 70 special events, and more.

20,000 ATTENDEES

4,800 PAPERS 3 SYMPOSIA

60 COURSES

1,300 EXHIBITING PHOTONICS WEST COMPANIES

220 EXHIBITING BIOS EXPO

COMPANIES

97 CONFERENCES

It’s global You will meet key customers and prospects from more than 40 countries during the busiest five days of your entire year. More attendees with buying power are coming from Europe and Asia than ever before, an indication of the strong international reputation of Photonics West.

<1%

<1%

1% 12%

17% 68%

OTHER:Investor/VC/FinancierPurchasingRecruiting/HR/TrainingTechnician/Operator/Lab Tech

It’s where business gets done Photonics West has the largest audience of any laser and photonics event in the world—with senior executive, executive, and business development making up 21% of total attendance.

Educator / Student

R&D

Sr. Executive / Business Development / Exec

Sales / Marketing

Engineering and Design

Production / Manufacturing

Project / Program Management Other

4% 3%3%

25%

14%

15%

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It’s where buyers come to buyIndustrial R&D, product engineers, and scientists from around the globe come together at Photonics West. In addition to companies, leading government and research organizations also send hundreds of attendees to learn what’s new.

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Electrical, Signal Analysis Equipment

Optical Fabrication Equipment

Nanotechnology Products

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Electronic, Digital Imaging Equipment

Computing, Data Processing Hardware

Positioning Equipment

Spectroscopy Devices and Equipment

Microscopes

Electronic Components

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Optomechanical Components, Devices

LEDs, OLEDs, Non-Laser Light Sources

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Optical Coatings, Thin Films

Fiber Optics and Accessories

Detectors, Sensors

Cameras and Imaging Systems

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Lasers and Systems


Benefits of being seen in the BiOS Show Daily WEEKEND EDITION at Photonics West



We are able to offer a wide range of advertising positions and sizes – in fact, something to meet every marketing need and budget. So whether you a looking for high-impact brand advertising or a new product advert to sit alongside relevant editorial, we have something for you.

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As part of SPIE, there are many international exhibition, sponsorship, and advertising opportunities associated with SPIE events, SPIE Professional Magazine, SPIE Journals, the SPIE Fusion, and the SPIE Digital Library.

Let’s talk about how we can create a multi-channel marketing campaign together!

Deadlines Reservations Due: 10th January 2021 Materials Due: 10th January 2021

BiOS. Show Daily WEEKEND EDITION Rates

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PHOTONICS WEST BiOS. Show Daily WEEKEND EDITION


SPIE Photonics West Show Daily - published on site each day


Photonics West is the premier event for the photonics industry featuring over 20,000 visitors and over 1,200 exhibiting companies.

The Photonics West Show Daily is the official daily newspaper for this influential conference and exhibition for optoelectronics, photonics, microfabrication, lasers and biomedical optics.

The essential daily readPublished every day, the Photonics West Show Daily will be essential reading.

optics.org’s editorial team will report the latest news from the show floor and conference rooms, ensuring that the Photonics West Show Daily is filled with up-to-date content that will compliment your product offerings and present your company as a potential business partner.

By positioning your company and products inside the official daily newspaper, you will be guaranteeing you receive the credibility your company deserves.

Massive daily distribution Distribution of the Photonics West Show Daily will be in prime locations accessible only by SPIE, including inside the Moscone Center in the Photonics West Registration areas and high traffic visitor areas, giving you more exposure to attendees than ever before.

With exclusive access to exhibitors and conference attendees, the Photonics West Show Daily will provide you with direct access to your key audience, and will be your essential tool for promoting your product launches and driving traffic to your booth.

There are no substitutes The Photonics West Show Daily is the ONLY official daily newspaper at this event!

Purchasing Power - 2020 Visitors

Lasers, systems, components, accessoriesOptical Components - Filters, Mirrors, Misc.

Optical Components - LensesCameras and Imaging Systems

SoftwareElectronic, Digital Imaging Equipment

Computing, Data Processing HardwareFiber Optics and Accessories

Positioning EquipmentTest and Measurement Equipment

LEDs, OLEDs, Non-Laser Light SourcesOptical Coatings, Thin Films

Nano- and microtechnologyVibration Isolation Equipment

Electronic ComponentsDetectors, Sensors

Optomechanical Components, DevicesMicroscopes

Materials, Abrasives, ChemicalsSpectroscopy Devices and Equipment

DisplaysOptoelectronic Devices (non-telecom)

Electrical, Signal Analysis EquipmentConsulting Services

Optical Fabrication EquipmentVacuum, Cooling, Gas Handling Equipment

Optical Communication, Networking DevicesConsumables

Solar and Alternative Energy TechnologiesLithographic Equipment

Environmental Control Equipment

0 1,000 2,000 3,000 4,000 5,000 6,000

Eric Betzig has not been resting on his laureate“If you want to understand any dynamic system, no matter how good your infor-mation is about its components, no matter how good the static images of the compo-nents, it’s not enough to understand that system,” noted Eric Betzig at the BiOS Ple-nary Session on Sunday, where he talked about “the secret life of cells” and his work involved in discovering that secret life.

To help explain the issue, Betzig discussed earlier microscopy tools and showed a slide of a BMW engine with all

its parts laid out. “If I had no prior knowl-edge of how combustion works, or how the gears or the crankshaft works, it would be damned difficult for me to reverse en-gineer that,” he said. “Many of the tools I just described don’t give a comprehension of all of the parts, so you’re missing many of the parts. If you’re doing biochemistry over express, now you have three crank-shafts and 18 pistons and you’re wonder-ing how that’s going to work. Starting in the 1980s optical microscopy would start

Sealed and delivered

A wearable sensor reveals smart bloodflow

when a harbor seal makes a long dive.

page 9

IN THIS ISSUE.

DON’T MISS THESE EVENTS TODAY.

SPIE and University of Central Florida announce $650,000 scholarship fund At Monday night’s UCF CREOL alumni and associates event, SPIE announced the estab-

lishment of the SPIE-Glebov Family Optics and Photonics Graduate Scholarship Fund

for the University of Central Florida (UCF) College of Optics and Pho-tonics (CREOL). The $325,000 in funding from SPIE will be matched in full by the College’s Research Founda-

tion and the Glebov family, to create schol-arships for graduate students at CREOL.

“The generosity of Leonid Glebov and Larissa Glebova ensures promising oppor-tunities for graduate students studying optics and photonics at UCF CREOL,” said SPIE CEO Kent Rochford. “We are delighted to join with the Glebovs in creating a scholar-ship fund that will exist in perpetuity to help support the next generations of scientists and engineers who will create the future using optics and photonics.”

Leonid Glebov, a research professor, and his wife, Larissa Glebova, a retired research scientist, are longtime members of UCF

PLENARY SESSIONNANO/BIOPHOTONICS 10:30 – 11:30 AM, Rm 207, So. Level 2

INDUSTRY EVENTSJOB FAIR10 AM – 5 PM, Hall C, (Exhibit Level)PHOTONICS WEST EXHIBITION10 AM – 5 PM, No. and So. HallsAR/VR/MR EXPO10 AM – 5 PM, RM 204, Level 2 Moscone WestEQUITY, DIVERSITY, AND INCLUSION LUNCH & LEARN: Creative, Inclusive Cultures12 – 1 PM, Industry Stage, Hall DE (Exhibit Level)BUILDING AN INDUSTRY: The Commercialization of Quantum Technology 1:30 – 4:30 PM, Industry Stage, Hall D/E (Exhibit Level)INVESTING IN PHOTONICS PANEL DISCUSSION2:45 – 3:45 pm, RM 2020/2022, Level 2 Moscone WestOPTICS AND PHOTONICS TECHNICIAN SHORTAGE: Solutions and Opportunities5:15 – 6:30 PM, Marriott Marquis Hotel, Golden Gate CLASE POSTER SESSION6 – 8 PM, Level 3 Moscone WestFor the full schedule, see the technical program and exhibition guide or download the SPIE Conferences app. Some events require registration. Read daily news reports from Photonics West online: spie.org/PWnews

p. 23 Jennifer Barton p. 27 Free-space optics p. 33 Light-scattering

technologiesWhat’s his secret? Eric Betzig tells all. Credit: SPIE

TUESDAY, FEBRUARY 4, 2020



(L-R) David Hagan, John Greivenkamp, Alexei Glebov, and Kent Rochford. Credit: SPIE

Photo:

Introducing the new Thermal Modulefor LensCheck™ Systems.Now you can test smaller lenses over extreme temperatures of -25ºC to 105ºC. The compact LensCheck with the TM-1050 Thermal Module provides a flexible and powerful tool to characterize your lens performance,including making measurements of the effects of temperature on image quality and flange focal length.

See it for yourself at booth #1827.

IMEC drives into the futureIMEC, the Leuven, Belgium-based innova-tion hub focused on nanoelectronics and digital tech, on Monday, oversaw ITF Pho-tonics 2020, in which speakers discussed the versatility and potential of silicon photonics technology. While silicon photonics is a main way to scale optical interconnects to meet the growing demands of artificial intelligence, cloud computing, telecom and datacom, the technology has applications in many other areas, from healthcare to agriculture and food analysis.

“We position ourselves somewhere in be-tween the academic world and the industry,” said Nora Maene, a business development manager. Its facilities provide both breadth

and depth in expertise, as well as infra-structure, which includes two clean rooms and multiple labs. It works with hundreds of partners around the world, forming an R&D ecosystem, Maene added. “It’s really more of a cooperative approach where our partners learn from us.”

“IMEC is unique in its approach,” said Brian Sapp, Senior Director of Technical Performance and Partnerships of BRIDG, a non-profit public-private partnership or-ganization in semiconductor R&D, which partnered with IMEC in 2016 to establish a new design center in Florida, dubbed IMEC USA. “They have a broad set of application platforms and expertise, which enables them

to create R&D solutions for all types and sizes of projects.”

Today, IMEC has offices across Belgium,

Invisible touchVisitors to the AR/VR/MR exhibitions get their hands

on the latest versions of alternative realities.

pages 3 & 4

IN THIS ISSUE.


Sustainability is good business thanks to cloud, says GoogleIn the next wave, we will do ever more of our “compute” on the network, as the old idea of planned obsolescence gives way to sustain-ability as a “better business model,” predicts a top tech guru.

Trond Wuellner, a group product manag-er at Google, stepped on the stage Monday in

the tech supremo uniform of black Tshirt and jeans. Quickly, he mes-

merized a standing-room only crowd – he loves to speak of “our compute,” a

cool touch – for his presentation “Prod-uct Design for the Next Wave of Computing.”

These are already the days of targeted, spe-cialized computers. “It’s part of matrix mul-tiplication,” he said. “We are in a superstage, having achieved quantum supremacy. And

that says that this system basically works.”Wuellner traced the rise of planned obsoles-

cence in the 1930s with examples from when Pontiacs and Cadillacs stole market share from Henry Ford’s uniform Model T, which soared to sell 17 million cars, costing $575. Computer devices did the same, for decades.

In the old days of “product segmentation,” a 1930 Cadillac would give way to the 1933 models’ new wheels and cute bumpers. That reduced the time of ownership, and, decades on, something similar happened with PCs and the phones in your pocket.

But now, in a time of specialized computers, instead of selling new machines and software, companies will derive revenue from selling

SPIE STARTUP CHALLENGE FINALS – Healthcare9:30 – 11:30 AM, RM 2003 (Level 2 West)LASERS IN MANUFACTURING10 AM – 12 PM, Industry Stage, Hall DE (Exhibit Level)PHOTONICS WEST EXHIBITION10 AM – 5 PM, No. and So. HallsJOB FAIR10 AM – 5 PM, Hall C, (Exhibit Level)EQUITY, DIVERSITY, AND INCLUSION LUNCH & LEARN: Growth Mindset Leadership12 – 1 PM, Industry Stage, Hall DE (Exhibit Level)PHOTONICS MOBILITY FORUM1:30 – 4:30 PM, Industry Stage, Hall DE (Exhibit Level)SPIE STARTUP CHALLENGE FINALS – Deep Tech1:30 – 3:30 PM, RM 2003 (Level 2 West)SPIE STARTUP CHALLENGE AWARDS & RECEPTION4 – 5 PM, (Level 2 West) OPTO POSTER SESSION6 – 8 PM, Level 3 Moscone WestPRISM AWARDS CEREMONY & BANQUET6 – 10 PM, Marriott Marquis Hotel, Yerba Buena BallroomFor the full schedule, see the technical program and exhibition guide or download the SPIE Conferences app. Some events require registration. Read daily news reports from Photonics West online: spie.org/PWnews

p. 7 Lidar for automotive p. 23 Laser LiFi approaching p. 33 Optical societies meetup

Keep it clean: IMEC technicians enjoys the latest R&D facilities. Credit: IMEC



In the ‘Quantum Supremacy Age’ Google’s Trond Wuellner wows. Credit: Adam Resnick

Photo: Adam Resnick

WEDNESDAYWEDNESDAY, FEBRUARY 5, 2020

Bring your ideas to booth #1827.

From concept to volume production: You can do it all with Optikos.Brainstorm the design of an optical product or take your concept all the way with Optikos. We provide: Feasibility, Breadboard, Design and Development, Alpha/Beta Prototype, Transfer to Manufacturing, Pilot Build, and Volume Production.

Six companies came out on top at the 10th annual Startup Challenge healthcare and deep tech tracks Wednesday.

First place in the healthcare track went to Odin Technologies, LLC for Lumisense – an optics-based, wearable diagnostic de-vice that assesses extremity hemodynamics – allowing caregivers to identify perfusion injuries and complications.

“We’re developing the next generation of intelligent wearable devices to help clini-

cians to identify non-obvious hemorrhage and compartment syndrome in trauma patients,” said Odin founder and CEO Steven Hansen. Through early identification, Lumi-sense allows patients to get the treatment they need sooner; improving outcomes and reducing costs for hospitals.”

Rubitection took second place for the Ru-bitect Assessment System (RAS) – an optical skin health and wellness tool for diagnosis and monitoring with an initial application

for early pressure ulcer (bedsore) pre-vention. RAS uses applied reflectance spectroscopy to identify redness or changes in the coloration of the skin.

“RAS is a technology that’s ad-dressing a global healthcare prob-

lem,” said Rubitection CEO Sanna Gaspard. “It can reliably measure the properties of the skin on all patients independent of skin color, and it can be used easily by an aid or skilled nurse.”

Rachel Kuperman, founder and CEO of Eysz, Inc. came away with third place for her company’s Seizure Monitoring Software. “Detecting and responding to seizures is critical to managing epilepsy. Today, accu-rately detecting seizures outside of a hospi-tal-based setting is like trying to diagnose a fever without a thermometer.” The software being developed at Eysz will analyze passive eye movement data including relative eye position and blink frequency, to measure seizures with loss of consciousness.

First place in the deep tech track went to

IN THIS ISSUE.


PRISM Awards honor innovative companiesAt last night’s gala event, these 12 companies took home a coveted PRISM Award honoring the best in photonics innovation. This year’s winners included the first back-to-back win-ner in CloudMinds, and, for the second year in a row, a former Startup Challenge win-ner turned its large check into a trophy as PhotoniCare took home an award.

Communication: Innolume’s CW Datacom Laser is an enabling component for a new generation of data communication equipment. It will substantially reduce laser

costs and power consumption – saving ener-gy and the environment one laser at a time.

Energy: Prisma Photonics is the first and only company to offer highly effective, high-fidelity monitoring of electrical trans-mission lines based on pre-existing optical communication cables. A single Prisma-Sense system can monitor 100 km of trans-mission lines without the need to install any sensor on the lines or towers.

Healthcare: PhotoniCare’s TOMi Scope uses light to see through the eardrum

and directly visualize fluid in the middle ear for the correct diagnosis and treatment. The TOMi Scope uses a proprietary optical coherence tomography engine that meets a significant clinical need at a price point and ease-of-use that enables it to be leveraged in primary care settings.

Life Sciences: TERA-print’s TERA-Fab E series is the world’s first desktop nanoprinter based on a new, highly scalable and versatile photolithographic technology,

INDUSTRY EVENTSPHOTONICS WEST EXHIBITION10 AM – 4 PM, Halls A-FINDUSTRY UPDATE: TRENDS AND OUTLOOK10:15 – 11:45 AM, Industry Stage, Hall DE (Exhibit Level)PUBLIC POLICY UPDATE: EXPORT CONTROL, ADVOCACY, AND MORE10:45 – 11:15 AM, Industry Stage, Hall DE (Exhibit Level)PRISM AWARDS WINNERS PANEL 11:30 AM - 12:00 PM, Industry Stage, Hall DE (Exhibit Level)EQUITY, DIVERSITY, AND INCLUSION LUNCH & LEARN: DIVERSITY IN THE WORKPLACE12:00 – 1:00 PM, Industry Stage, Hall DE (Exhibit Level)

For the full schedule, see the technical program and exhibition guide or download the SPIE Conferences app. Some events require registration. Read daily news reports from Photonics West online: spie.org/PWnews

p. 7 Twisted light p. 21 Versatile metamaterials p. 33 AIM Photonics update

THURSDAY, FEBRUARY 6, 2020


Credit: Adam Resnick

THURSDAY

JOIN US NEXT YEAR.January 23-28, 2021

Give us a wave!WaveOptics’ award-winning diffractive waveguidep. 3

Startup winners rise to the Challenge


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Look no further. All of your optical testing needs can be met here at Optikos in our world-renowned IQ Lab™ facility. Send us your lens or camera system—from just one, to hundreds—and our expert optical engineers will help you assess your image quality and system performance.

Get started at booth #1827.

IQ Lab: Your one-stop shop for optical testing services.

New edition

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We are able to offer a wide range of advertising positions and sizes – in fact, something to meet every marketing need and budget. So whether you a looking for high-impact brand advertising or a new product advert to sit alongside relevant editorial, we have something for you.

Deadlines Reservations Due: 11th January 2021 Materials Due: 11th January 2021

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Size: 9.75”(w) x 6”(h)Rate: $6050/€5515/£4880

Size: 4.5”(w) x 12.5”(h)Rate: $6050/€5515/£4880

Size: 9.75”(w) x 4”(h)Rate: $4840/€4415/£3905

Size: 3”(w) x 12..5”(h)Rate: $4840/€4415/£3905

Size: 4.5”(w) x 6.25”(h)Rate: $3230/€2945/£2605

Covers and Premium Position Rates

Inside Front Cover Inside Back Cover Outside Back Cover Rate: $11040/€10065/£8905 Rate: $11040/€10065/£8905 Rate: $11040/€10065/£8905

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SPIE Photonics West Show Daily - advertising opportunities


Optics.Org Product FocusProduct Focus is a print publication from optics.org and will form part of the Photonics West Show Daily. It is the ideal place to announce a new product or to ensure your existing products get the visibility they deserve. If you are exhibiting at the Show, we will include your booth number in your advertisement making it easy for potential customers to find your products.

Eighth Page ProductCopy should not be more than 85 words.Full company details should be provided plus any contact names.Product photo size: 40mm x 30mmPhoto should be supplied as high-resolution JPEG or EPS files. All image files must be 300 dpi minimum at above size and CMYK.

Rates - Optics.Org Product Focus Section

Eighth Page Product Rate: $1755/€1600/£1415

Eighth Page Product plus Star Product* on optics.orgRate: $2100/€1915/£1695*Star Products deliver homepage promotion and inclusion into the optics.orgsection of Photonics West Show Daily.

Eighth Page Product plus Star Product* on optics.org*Star Products deliver homepage promotion and inclusion in the optics.org section of Photonics West Show Daily.

Artwork Specifications Digital materials are required. Hi-res print-ready Acrobat PDFs preferred. Supply all ads with crop marks clearly indicated. Hard copy proofs are requested with all materials.

Accepted Native File Formats include (Macintosh platform only) Adobe InDesign, Illustrator, and Photoshop. PC-based files are not accepted. Please convert PC-based files to Illustrator EPS with fonts turned into outlines. Always include all fonts and supporting graphics.

Unacceptable Programs and File Formats: GIF, JPEG or PNG files are not accepted. QuarkXPress, Adobe PageMaker, Corel Draw, Microsoft Publisher, Microsoft Word, PowerPoint, or low quality PDFs are also not accepted.

Bleed Allowance: Full page ads require .125” bleeds ALL SIDES. Incremental ads (1/2 page, 1/4 page and cover strips) do not bleed and must be made to exact size. A 1/2 point keyline is recommended to outline all incremental ads.

Live Area/Safety Margin: Keep all live matter .375” from edge.

Color: CMYK only. RGB files are not accepted.

Graphics: Import images at 100% size and at 300 dpi resolution.

Fonts: Open Type or Postscript Type 1 fonts only. Provide all printer and screen fonts. Do not apply character-level styling in page layout application. Avoid using True Type or DFont fonts.

Proofs: High quality color proofs output at 100% showing crop marks.

Pick ups: Materials cannot be picked up from previous directories or from other sources. Please supply new files for each insertion.

Storage and Liability: Photonics West Show Daily does not store or return material after printing. Photonics West Show Daily is not liable for loss or damage of ad materials. Materials not prepared to Photonics West Show Daily specifications may incur additional charges and may sacrifice reproduction quality. Publisher is not responsible for incorrect or incomplete ad materials.

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21follow us on twitter @opticsorgfollow us on twitter @opticsorgoptics.org: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

An exclusive publication dedicated to delivering the latest news from the Imaging and Machine Vision markets.


November/December 2018

focusVISIONDelivering the latest news from the Imaging and Machine Vision markets

Novel optics for ultrafast camera creates new imaging methods

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VISION Focus Newsletter 2019 The VISION Focus Newsletter sends a targeted message directly into the inbox of key decision makers from the imaging and machine vision markets.

VISION Focus Newsletter enables you to promote the latest products, show attendance and establish your company brand as an essential business partner. The VISION Focus Newsletter will push traffic directly to your website and encourage direct engagement.

VISION Focus Newsletter 2019 - online dates l24th January l19th April l8th August l25th October

For more information contact Rob Fisher on (0)117 905 5330 or email: [email protected]: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

January/February 2019

focusVISION23

Delivering the latest news from the Imaging and Machine Vision markets

AI system learns to diagnose and classify intracranial hemorrhage

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VISION Focus Newsletter 2019 The VISION Focus Newsletter sends a targeted message directly into the inbox of key decision makers from the

imaging and machine vision markets. VISION Focus Newsletter enables you to promote the latest products, show attendance and establish your company brand as an essential

business partner. The VISION Focus Newsletter will push traffic directly to your website and encourage direct engagement.

VISION Focus Newsletter 2019 - online dates l24th January l19th April l8th August l25th OctoberFor more information contact Rob Fisher on (0)117 905 5330 or email: [email protected]


April/May 2019

focusVISION23


VR vision tool lets viewer see the world through the eyes of a primate

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July/August 2019

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Realistic people for virtual worlds 4 new

issues for 2020

Circulationl Distribution 14,000 industry professionals working thoughout the

vision supply chain l Bonus print distribution at key exhibitions and events throughout

the year l Promotion in the optics.org weekly newsletter – sent to over

25,000 subscribers l Promotion on the optics.org homepage (over 12,000 monthly visits)l Hosting on the optics.org website for 12 months

Target markets and applicationsl High speed imagingl Biomedical researchl Agriculturel Securityl Transportationl Industrial processesl Quality control and Safety

Job Functionl Senior Managementl Design & Development/System Integrationl Manufacturing/Production Engineering & Quality Controll Engineering Managementl Research & Development

Cost effective marketing VISION Focus is a digital magazine. We have no printing or postage costs and pass these savings onto you. Working in partnership with the optics.org website VISION Focus combines the best of magazine and web media to ensure a global presence at a fraction of the cost of other trade magazines.

Vision Focus readership by job function

The optics.org VISION Focus is an exclusive digital publication dedicated to delivering the latest business, marketing and application news from the imaging and machine vision markets.

With digital promotion to over 14,000 industry professionals and known attendees of the VISION show, VISION Focus will enable you to promote your latest products, enforce brand and encourage direct contact at key times in the imaging and machine vision calendar.

Ensure your latest product launches, press releases and exhibition attendance are seen by the key decision makers; from high speed industrial processes to biomedical imaging, security+defense and multispectral applications. We’ve got it covered!

Working in partnership with optics.org, VISION Focus guarantees exposure in highly relevant vertical markets, whilst also expanding product promotion to a wider audience and increasing the potential to reach new customers. optics.org has over 40,000+ user visiting the site every month.

Publication and Editorial Schedule 2020Winter edition Copy Deadline: 8th January 2020

l Bonus Distribution: SPIE BiOS, Photonics West, SPIE Medical Imagingl Editorial Focus: industrial applications, sensing, biomedical analysis and treatments.

l Published in advance of BiOS, 1st - 2nd Feb, Photonics West, 4th Feb - 6th Feb, SPIE Medical Imaging, 15th-20th February 2020

Spring Edition Copy Deadline: 28th March 2020

l Bonus Distribution: SPIE Defense+Commercial Sensing, Optatecl Editorial Focus: aerospace and defense applications, associated research

and development.

l Published in advance of DCS (Defence & Commercial Sensing), 28th – 30th April 2020

Summer Edition Copy Deadline: 22nd May 2020

l Bonus Distribution: SPIE Astronomical Telescopes and Instrumentation l Editorial Focus: CMOS sensors, low light imaging associated research and development.

l Published in advance of SPIE Astro, 16th - 18th June 2020

Autumn/Fall Edition Copy Deadline: 25th September 2020

l Bonus Distribution: VISION l Editorial Focus: Machine Vision, high speed vision, industrial applications and processes.

l Published in advance of VISION, 10th – 12th October 2020

Manufacturing/Design/Production Engineer

15%

48%

21%

4%

3%

3%

3%1%2%

C-Level/Upper Management

Education

Consultant/Investor/VC/Financial

Marketing

Project/Program Management

R&D: Appication/Product Development/Applied Research

Lab Operator/Technician

Business Development

Contact Advertising Sales Team tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331or email: [email protected]




Vision Focus Rates USD Euros GBP

Front Cover Strip $1340 €1030 £1250

Full Page $1880 €1445 £1750

Half Island (Junior Ad) $1235 €1125 £995

Half Page $1020 €785 £950

Quarter Page $590 €455 £550

Third Page Horizontal/Vertical $840 €645 £780

Sixth Page $500 €385 £465

Sixth Page plus Star Product on optics.org $675 €520 £630

Advertising MaterialYou can e-mail your copy and files to Rob Fisher at [email protected] should not be more than 85 words and full company details should be provided plus any contact names.

Product photo size: Minimum 35mm (w) x 30mm (h)

Photo should be supplied as high-resolution TIFF, JPEG and EPS files. All image files must be 300 dpi minimum at above size and CMYK.

If time allows, your details will be checked by our production team to ensure that the dimensions, format, resolution, colour and fonts are set up correctly for printing, but responsibility for supplying correct files remains with the advertiser.

VATAll UK and European Union advertisers are subject to VAT at 20%. EU advertisers outside the UK supplying their MWst/TVA/VAT numbers are exempt from VAT.

Terms and conditionsAdvertising is accepted only on the basis of our “Conditions of acceptance for advertising”.

For more information, contact the sales team or e-mail [email protected]

FULL PAGEBLEED

ANDNON-BLEED

Trim: 297mm (h) x 210mm (w), Bleed: Allow 3mm all sides Type area: 267mm (w) x 180mm (h).

HALF PAGEHORIZONTAL

Size: 180mm (w) x 130mm (h). No bleed.

THIRD PAGE

VERTICAL

Size: 54mm (w) x 267mm (h). No bleed.

FRONT COVER STRIP

Size: 180mm (w) x 54mm (h).

QUARTERPAGE

JUNIOR/ISLAND


Size: 117mm (w) x 198mm (h).

SIXTHPAGE

PRODUCT


VISIONfocusoptics.org: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

November/December 2018

focusVISIONDelivering the latest news from the Imaging and Machine Vision markets

Novel optics for ultrafast camera creates new imaging methods

Imag

e co

urte

sy o

f the

rese

arch

ers.

VISION Focus Newsletter 2019 The VISION Focus Newsletter sends a targeted message directly into the inbox of key decision makers from the imaging and machine vision markets.

VISION Focus Newsletter enables you to promote the latest products, show attendance and establish your company brand as an essential business partner. The VISION Focus Newsletter will push traffic directly to your website and encourage direct engagement.

VISION Focus Newsletter 2019 - online dates l24th January l19th April l8th August l25th October

For more information contact Rob Fisher on (0)117 905 5330 or email: [email protected]: Contact Rob Fisher, Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

January/February 2019

focusVISION23


AI system learns to diagnose and classify intracranial hemorrhage

Imag

e co

urte

sy M

GH

.

VISION Focus Newsletter 2019 The VISION Focus Newsletter sends a targeted message directly into the inbox of key decision makers from the

imaging and machine vision markets. VISION Focus Newsletter enables you to promote the latest products, show attendance and establish your company brand as an essential

business partner. The VISION Focus Newsletter will push traffic directly to your website and encourage direct engagement.

VISION Focus Newsletter 2019 - online dates l24th January l19th April l8th August l25th OctoberFor more information contact Rob Fisher on (0)117 905 5330 or email: [email protected]


April/May 2019

focusVISION23


VR vision tool lets viewer see the world through the eyes of a primate

Cred

it: D

avid

Har

ing.


July/August 2019

focusVISION

23


© F

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Realistic people for virtual worlds

4 new issues for

2020


optics.org vision focus eNewsletter


The VISION Focus eNewsletter sends a targeted message directly into the inbox of key decision makers from the imaging and machine vision markets.

VISION Focus eNewsletter enables you to promote the latest products, show attendance and establish your company brand as an essential business partner. The VISION Focus eNewsletter will push traffic directly to your website and encourage direct engagement.

VISION Focus eNewsletter - online dates

l 22nd January 2020

l 22nd April 2020

l 10th June 2020

l 4th November 2020

Handy hint. eNewsletter Banners used in conjunction with leader or skyscraper banners on optics.org ensures month long brand visibility with a focused marketing message to drive traffic to your site.


distributed to

14,000 subscribers*

Vision Newsletter Rates USD Euros GBP

Top Sponsor $975 €885 £785

Editorial Sponsor $800 €730 £645

Whitepaper Sponsor $705 €650 £540

Product Sponsor $540 €500 £415

Top Sponsor Position

Editorial Sponsor Position

Whitepaper Sponsor Position

Product Sponsor Position


optics.org career center - the leading recruitment resource


Job Posting

180-Day Internship Posting l Position will appear online for 180 daysl Resume search access not included

Single 30-Day Job Posting l Job runs online for 30 daysl Includes resume database search access

Single 60-Day Job Posting l Job runs online for 60 daysl Includes resume database search access

Two 30-Day Job Posting Package l Each job runs online for 30 daysl Includes CV/resume database access for 180 daysl All jobs must be posted within 180 days of purchase date

Three 30-Day Job Posting Package Features as above

Five 30-Day Job Posting Package Features as above

Unlimited Job Package l Each job runs online for 30 daysl Includes CV/resume database access for 365 daysl All jobs must be posted within 365 days of purchase date

Job Posting Add-on

Featured Job Give your job more exposure!l Each ‘Featured Job’ will appear for 30 daysl A ‘Featured Job’ will be highlighted in the jobs listings giving you a better opportunity to get your job seen

Employer Branding

90-Day Square Banner Ad Distinguish yourself among other employers, recruiters and agencies by providing a customized advertisement that attracts top quality candidates to your organization.l Square Banner Ad (200 x 200 px ad appears on jobs landing page for 90-days)

90-Day Leaderboard Banner Ad l Leaderboard Banner Ad (468 x 60 px ad appears

on jobs landing page for 90-days)

Job Fair Package

Upcoming Job Fairs:

l Photonics West - San Francisco, CA, USA (4th - 6th February 2020)l Defense & Commercial Sensing - Baltimore, USA (28th - 30th April 2020)l Optics+Photonics - San Diego, USA (25th - 27th August 2020)

Contact Rob Fisher Advertising Sales tel: +44 (0)117 905 5330 fax: +44 (0)117 905 5331 email: [email protected]

The optics.org career center is the leading recruitment resource for companies and professionals in the optics and photonics community.

Optics.org has partnered with SPIE, the international society for optics and photonics, to connect the industry’s top talent with the industry’s top employers.

If you’re recruiting there is only one place to look. The optics.org career center provides:

l Online Job boardl Advertising opportunitiesl Job Fairsl Access industry news articles and recruiting advicel Training videos and much more...

Demographics71% of candidates hold a Masters Degree or higher.

TrafficOver 7,600 registered users.

Monthly Web StatisticsOptics.org40,000+ unique visitors96,000+ page views

All jobs posted on the optics.org career center will appear on SPIE.

Double the exposure for one price!

SPIE Career Center15,000 unique visitors35,500 page views

The candidates who apply

through the job board are highly skilled,

well-educated and are passionate and

enthusiastic about the field.

HR TeamAmetek/Atlas Material Testing Technology

‘‘ ‘‘

As part of SPIE, there are many international exhibition, sponsorship, and advertising opportunities associated with SPIE events, SPIE Professional Magazine, SPIE Journals, the SPIE Newsroom, and the SPIE Digital Library.

Let’s talk about how we can create a multi-channel marketing campaign together!

optics · lasers optics.org is the leading resource delivering daily news on the latest market...

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