commerce insights customer slides
TRANSCRIPT
Oliviais the lead Merchandiser for the
Women’s Wear category.
“I spend a lot of time taking manual actions, when I could be driving more sales by thinking strategically about my category”
Meet Our Business User
• Knows her competition
• Knows what’s in style
• Digitally connected
• Very social
She lacks the ability
to take immediate
action without
switching between
systems and tools
She spends
unproductive time
compiling information
about her products
and categories from
internal and external
sources
She lacks relevant
data and insights
together in a single
place where she
can become better
informed to make
decisions
She struggles with
contextual visibility
into business
metrics, inhibiting her
ability to respond
quickly to revenue
opportunities
Olivia Lacks Insightneeded to efficiently & effectively manage the customer experience and drive business results
IBM Commerce InsightsGives Merchandisers the tools needed to engage
customers and optimize their business
Pinpoint underperforming products or categories
Commerce Insights Helps merchandisers make better, more informed decisions
In-context business and customer data
Commerce InsightsHelps optimize business performance and execution of
merchandising tactics
Take direct action based on real-time information and analysis