reader development and social media cilips june 2012
DESCRIPTION
Conference presentation for the CILIPS Conference 2012TRANSCRIPT
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READER DEVELOPMENT AND SOCIAL MEDIAPauline Randall
Florizel Media Ltd
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Define Reader Development…Reader development means active intervention to:
• increase people's confidence and enjoyment of reading• open up reading choices• offer opportunities for people to share their reading experience• raise the status of reading as a creative activity
Reader development is audience development for literature
Reader development sells the reading experience and what it can do for you, rather than selling individual books or writers. It builds the audience for literature by moving readers beyond brand loyalty to individual writers, helping them develop the confidence to try something new.
Opening the Book
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Not everyone…• Can get to a reading group
• Physical ability• Time availability• Support systems – child minding etc
• Is confident enough• To share experiences in public
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Why social media?• An opportunity to widen the range of
• Experimentation• Conversation• Encouragement• Sharing
Beyond the local, physical area
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HOW IS THIS BEING DONE?
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Author conversatio
ns
Experimentation
Sharing
UpdatesComment
s
Connecting to real
life reading groups
Virtual reading groups
Conversation Sto
rify
Blogs
YouTube
Flickr
Apps
Website
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Further resources• http://
www.islington.gov.uk/publicrecords/Documents/LeisureandCulture/Pdf/fs_reader_development_websites11_11.pdf