cilips autumn 2011 gathering
TRANSCRIPT
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The Strategic Content Alliance CILIIPS Autumn Gathering
12th October 2011
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The SCA addresses…
Mindsets
Policies
Strategies
Practices
http://www.youtube.com/watch?v=NC9tK1APvc8
www.jisc.ac.uk/contentalliance | Slide 212 April 2023
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Digital Content Boom!
www.jisc.ac.uk/contentalliance | Slide 312 April 2023
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Digital Content Bust?
www.jisc.ac.uk/contentalliance | Slide 412 April 2023
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Digital Libraries collaboration...convergence…competition
www.jisc.ac.uk/contentalliance | Slide 512 April 2023
RSS
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The train’s a comin’ or a new direction…
www.jisc.ac.uk/contentalliance | Slide 612 April 2023
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Libraries of the Future…
www.jisc.ac.uk/contentalliance | Slide 712 April 2023
http://www.jisc.ac.uk/whatwedo/programmes/di_informationandlibraries/emergingopportunities.aspx
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Libraries of the Future…
www.jisc.ac.uk/contentalliance | Slide 812 April 2023
http://infteam.jiscinvolve.org/wp/2011/09/29/shared-academic-knowledge-base-kb-library-directors-event/
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Libraries of the Future…
www.jisc.ac.uk/contentalliance | Slide 912 April 2023
http://infteam.jiscinvolve.org/wp/2011/10/11/mobile-infrastructure-for-libraries-new-projects/
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Libraries of the Future…
www.jisc.ac.uk/contentalliance | Slide 1012 April 2023
http://discovery.ac.uk/businesscase/principles/
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Libraries of the Future…
www.jisc.ac.uk/contentalliance | Slide 1112 April 2023
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A tale of two cities….
www.jisc.ac.uk/contentalliance | Slide 1212 April 2023
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Developing audience engagement?
www.jisc.ac.uk/contentalliance | Slide 1312 April 2023
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A tale of two cities…
www.jisc.ac.uk/contentalliance | Slide 1412 April 2023
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Online Audience Engagement….today's site visit and tomorrows visitor
www.jisc.ac.uk/contentalliance | Slide 1512 April 2023
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Eating our own dog food…
www.jisc.ac.uk/contentalliance | Slide 1612 April 2023
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A taste of things to come…
www.jisc.ac.uk/contentalliance | Slide 1712 April 2023
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What prompted this…
www.jisc.ac.uk/contentalliance | Slide 1812 April 2023
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So what is available now…
Audience – building and engaging online communities
Income – new revenue streams, business models
IPR – copyright, licencing and rights management
Web optimisation – everything you wanted to know…
Freely available from:
http://sca.jiscinvolve.org/wp/
www.jisc.ac.uk/contentalliance | Slide 1912 April 2023
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What will be available shortly…
Medical Recordings – Sharing, Use and Reuse…
Digital Entrepreneurship – Training syllabus…
Successful tactics and strategies for ‘host’ support
WW1 centennnary Digital Public
Space…
www.jisc.ac.uk/contentalliance | Slide 2012 April 2023
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Is sustainability a ‘buzz word’ of the moment…
It’s not just about the money. A sustainability plan is a holistic strategic plan for how a project is going to be able to continue to grow, develop and find the resources – of all types – it will need to do this.
It’s not just about ‘getting by’. Just squeaking by and covering budgeted costs is not enough in the long run. User expectations are shaped by experience on the commercial web and grow ever more demanding.
It’s all about identifying the value . . . A viable plan needs to address the value that the resource will offer to users – how people will use it, why they will want to use it – whether the value is to users who will pay money for access to the resource, to gallery or museum administrators who will agree to subsidise it, or to volunteer contributors who will offer their time and expertise. The ongoing success of the resource will depend on its ongoing value to its stakeholders.
. . . to a specific stakeholder or group. Just as there is no inherent value to a resource without a stakeholder who cares about it, there are different possible ways to conceive of this value. These conceptions may change over time, as user expectations grow and new technology and tools allow for new ways of engaging with content. Project leaders must stay in touch with their audiences and with other stakeholders to understand when their needs change and what the implications will be for the resource.
www.jisc.ac.uk/contentalliance | Slide 2112 April 2023
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Some basic – but critical—steps sustainable collections and services take
www.jisc.ac.uk/contentalliance | Slide 2212 April 2023
Empower leadership to define the mission and take action
Create a strong value proposition
Creatively manage costs
Cultivate diverse sources of revenue
Establish realistic goals and a system of accountability
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So what are other libraries doing to create new revenue streams?
www.jisc.ac.uk/contentalliance | Slide 2312 April 2023
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Framework for Post-Grant Sustainability Planning
www.jisc.ac.uk/contentalliance | Slide 2412 April 2023
1. Define desired post-grant impact
goals for your project2. Work through these steps
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Libraries and Hargreaves…
Review recommendations to modernise UK IP laws published in May. HMG accepts them in full.UK IPO to launch consultation on implementation from mid-Oct onwards.
Recommendations include: Digital Copyright Exchange; a digital market place where licences in copyright content can be readily
bought and sold. Copyright exceptions covering limited private copying (format shifting). Copyright exceptions to allow parody. Copyright exceptions for library archiving (digital preservation). Copyright exceptions for search and analysis techniques known as 'text and data mining'. Establishing licensing and clearance procedures for orphan works (material with unknown copyright
owners). Collecting Societies should be required by law to adopt codes of practice, approved by the IPO and the
UK competition authorities. Evidence should drive future IP policy and not ‘lobbynomics’. Strengthened the Intellectual Property Office's role. SCA’s future plans include: Developing the evidence base on data and text mining and orphan works in the coming months. Producing advice and guidance on the potential implications of the recommendations for colleges and
universities. Contributing towards HMG policy formation through active and empirical evidence based research.
www.jisc.ac.uk/contentalliance | Slide 2512 April 2023
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www.jisc.ac.uk/contentalliance | Slide 2612 April 2023
Thank you for listening and questions....
‘ For Further information please visit the Strategic Content Alliance at http://sca.jiscinvolve.org/wp/