reaching youth on their phones
TRANSCRIPT
Reaching youth where they’re at: On their phones Deborah S. Levine, Dir. Online Health Education Planned Parenthood Federation of America
In-Person Education Programs Total Reached: 1.1 million/yr
Elementary school (6-11),3%
Middle school (12-14), 17%
High school (15-17), 41%
Young adult (18-24), 17%
Adult (25-60), 21%
Older adult (61+), 1%
Education Participants by Age, 2012
Digital Education
Issue: Health Disparities
Reality: Teens and Mobile
Solution: Mobile Sex Ed
• Nine digital tools to provide sex education on mobile phones for both younger and older adolescents
• Combine the science of what helps young people to engage in healthy behaviors and what they like to do online
• Emphasis on ensuring the tools are relevant to African-American and Latino youth
Planning Process
Theoretical Framework of Adolescent Sexual Behavior
Self Concept/Image
Social Norms
Expectancies
Intention orDecision
Affect andEmotions
Self Efficacy
EnvironmentalConstraints
Salience ofBehavior
Intention orDecision to
PerformBehavior
Knowledge andSkills for
BehavioralPerformance
Behavior
Habit andAutomaticProcesses
Distal Determinants Proximal Determinants
Guilamo-Ramos, V., Jaccard, J., Dittus, P., Gonzalez, B., & Bouris, A. (2008). A conceptual framework for the analysis of risk and problem behaviors: The case of adolescent sexual behavior. Social Work Research, 32(1), 29-45. doi: 10.1093/swr/32.1.29
Results • 102,026 youth have accessed the tools.
• Average time spent on the tools is just over four and a half minutes.
• Apps have an average use time of just under one minute and health apps have an average use time of 2.5 minutes.1
• During beta testing in the summer of 2013, 36% of all users and 47% of those who completed the tools were in the target audience.
Next Steps • Ongoing earned media and marketing
• Partnerships with organizations
• Seeking funding for an initial evaluation of the effectiveness of the digital tools
• New tools • Tools for LGB or questioning teens
• Tools to address healthy relationships and gender
Contact: Deborah S. Levine,
Dir. Online Health Education, Planned Parenthood Federation of America
