reaching out to society thinking "outside in" and how to use your online profile for...
TRANSCRIPT
Reaching out to society
Thinking "outside in" and how to use your online profile
for utilisation.
26-10-12
Mirko Lukacs [email protected] Ivo Plakman [email protected]
1
Which dot reaches the star?
Why reach out?
• Connect research with society• Improve societal value of research• Make knowledge work
• Research funding• Scientific relevance and innovation• Inspiration and ideas
Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12
Bridging the gap…
Researcher perspective• Great research!• Top quality!• Fine publications!• Fine colleagues!• Call me!!!
Market perspective• R&D needs• Open innovation• What’s useful for us?• Academic black box• Who to call???
Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12
First steps
1. Identify utilisation opportunities
2. Identify Interest group & stakeholders
3. Reach out!
Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12
Visibility & Utilisation
Your research
utilisation
visibility
utilisation
visibiity
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Professor van Beeck Calkoen (1772 – 1811); visible online
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Visibility; plenty of options
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• (Popular) press attention • Social media• Open access publications• Blogs • Networking• Online profiles
…bridging the gap!
• Pitch (inside out / outside in) • Show evidence (proof your pitch)• Translate expertise into societal relevance• Reach out and trigger• Listen and be open• Look for the win-win
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+ =
Use this in your profile page
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• Add your pitch • Key collaborations• Societal relevance• Google!• Patents• Key publications• Reach out and
trigger
Take-home messages
• Utilisation is here to stay• No visibility, no utilisation• Visibility – valorisation – visbility – valorisation• Only if you reach out• Inside out / outstide in• Know that there is support
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Legal Affairs
GrantOffices
ValorisationOfficers
IP-related support
& business development
Education & training
Utrecht regional
start-up support
research grants,
contract research
support within
department
legal advice
& support
1. 2.
UtrechtVC network
Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12
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Make knowledge work!