reach new heights - stewart...with the right marketing resources, you can do more than just survive...

With the right marketing resources, you can do more than just survive in the industry.

You can conquer it.

With Stewart Marketing

Reach New Heights

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Table of Contents

Anchor

Stewart Marketing consists of a team of diverse

marketing professionals that can provide the services

and solutions you need to spread the word about

your agency and promote your brand. We also offer

a multitude of marketing materials and tools you can

use to improve and grow your business.

Click the arrows below to turn the page to browse

through this document. Or, click on the item in the

table of contents to go right to that topic.

Customizable Flyers . . . . . . . . . . . . . . . . . . . . . . . . .3

Customizable Emails . . . . . . . . . . . . . . . . . . . . . . . .4

Customizable Drop Cards . . . . . . . . . . . . . . . . . . . .5

PowerPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Electronic Newsletters – Residential . . . . . . . . . . .7

Electronic Newsletters – Lender . . . . . . . . . . . . . . .8

eCards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Greeting Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . .12

We Also Offer . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

StewartSiteBuilder™ . . . . . . . . . . . . . . . . . . . . . . .15

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Customizable Flyers TOPICS

Why Title Insurance What is Title Insurance Home Selling Tips The Loan Process Next Steps After Buying/Selling a Home Alternatives to Foreclosure Agent Checklist for a Successful Closing Steps for Escrow Success ALTA® Homeowner’s Policy Introducing a New Employee Introducing a New Sales Team Member Introducing a New Staff Member Holding an Open House Congratulations on Your New Listing Advantages of Homeownership Blank Flyer Template Government Regulations New HUD Settlement StatementLender Profile QuestionnaireRESPA Reform CalendarALTA Homeowner Comparison Chart GFExpressQuote™ Calculator GFExpressQuote Calculator with Demo Blank Commercial Flyer Template Blank Residential Flyer Template Reverse Mortgage for Heirs What Does Title Insurance Protect You From ALTA Policy Comparison Reverse Mortgage True or False How the Title Industry Helps

Strengthen America Refinancing Your Home Reverse Mortgage Healthcare Effects Reverse Mortgage FAQs SureClose® Mobile Marketing REALTOR® Nationwide Open House Stewart Underwriter Financial

Sign up for stewartmarketing .comtoday to access these materials and more .

You’ve found a house or a buyer has found yours and everyone has agreed on a price. So what happens between now and the time it becomes legally owned by you or another party? We understand the home buying process can be a little confusing. So we’ve put together this information to help you better understand what happens after the sold sign is posted.

Step One – Earnest Money Earnest money is a deposit made by the purchaser as a sign of good intent to purchase the property. An agreement to convey (or transfer the title) starts the process once it is received at the title company along with the earnest money. Loan application is made by the buyer, and approval is usually subject to a credit check, an appraisal and, sometimes, a survey of the property.

Step Two – Tax Check The title company then determines what taxes are owed on the property. The various assessor-collectors are contacted by the title company.

Step Three – Title Search Copies of documents are gathered from various public records: deeds, deeds of trust, various assessments and matters of probate, heirship and divorce and bankruptcy are addressed.

Step Four – Examination The title company now verifies the legal owner and the debts owed by the owner.

Step Five – Document Preparation Appropriate forms are prepared for the transfer of title and settlement, or the formal transfer of ownership (commonly referred to as the closing).

Step Six – Settlement An escrow officer oversees the closing of the transaction: the seller signs the deed, the buyer signs a new mortgage, the old loan is paid off and the new loan established. The seller, real estate professionals, attorneys, surveyors, title company and others performing services for the buyer and seller are paid. Additionally, title insurance policies will then be issued to you and your lender.

Contact us for more information on the home buying process and to learn more about our company.

ABC Title Company123 Main Street(555) 625-1234 main(555) 625-7890 [email protected]

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Other types of insurance coverage focus on possible future events and charge an annual premium – such as flood insurance or hazard insurance that safeguard against loss from wind damage. Title insurance protects against loss from hazards and defects already existing in the title and is purchased with a one-time premium.

Title search and examination is the first step.

Insuring a home’s title begins with a search of public land records affecting the property. The title agent or attorney working on behalf of the underwriter examines pertinent documents to determine whether the property is insurable. Those documents include deeds, wills, trusts, outstanding mortgages and judgments, property liens, highway or utility line easements, pending legal actions and notary acknowledgements.

When title problems are disclosed during the search process, they are corrected whenever possible to avoid future claims. According to surveys done by the American Land Title Association (ALTA), title problems consistently arise in one out of three real estate transactions (36%).

A corrective process is vital to curing title problems.

The process of performing title searches and curing title problems does not come cheap. Industry studies find that title insurers spend an average of 92 cents out of every premium dollar as their cost of doing business.

The most common actions to cure title defects include:

• Releases/pay-offs for liens – 33%

• Releases/pay-offs for deeds/mortgages – 19%

• Typographical corrections (names, addresses, legal descriptions) – 17%

• Clearing estate/family issue – 11%

• Clearing physical property issues – 7%

What if a problem is hidden or missed?

After all this searching and examination, a title problem may still be hidden or missed, such as:

• A forged signature on a deed

• An unknown heir who steps forward to claim ownership of the property

• An expired or forged power of attorney used during a property transfer

• An incorrect public record

Campaign 2

We know the loan process can be a bit intimidating, so we’ve put together this flyer to give you a little information about the process.

Step One – Application The lender will have you fill out an application. Then they will obtain all the pertinent documentation to avoid unnecessary problems and delays.

Step Two – Documentation Within 24 hours of submitting your application, the lender will request documentation to verify the information you have provided.

Step Three – Loan Submission With documentation in place, the lender submits the application and documentation as a package to the underwriter for approval.

Step Four – Loan Approval The underwriter reviews the paperwork and makes a determination whether or not to grant the loan. Approval generally takes 24 to 72 hours. All parties involved are notified.

Step Five – Loan Documents Within one to three days after approval, the loan documents are completed and sent to your escrow officer (often someone at the title company or an attorney). The escrow officer will make an appointment for you to sign all final loan and escrow papers.

Step Six – Funding Once the loan documents are signed, they are returned to the lender, who reviews the package. If the loan documents pass final review, the loan funds are deposited with your escrow company.

Step Seven – Recording When the escrow company receives funds from the lender, they authorize the title company to record the deed of trust at the County Recorder’s office.

Contact us for information on the home buying process and to learn more about our company.


Campaign 3

These flyers can be customized with your logo and contact information. You can print them locally or send to customers and prospects electronically.

http://www.stewartmarketing.com

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Customizable Emails TOPICS

Why Title Insurance What is Title Insurance Home Selling Tips The Loan Process Next Steps After Buying/Selling a Home Alternatives to Foreclosure Agent Checklist for a Successful Closing Steps for Escrow Success ALTA Homeowner’s Policy Introducing a New Employee Introducing a New Sales Team Member Introducing a New Staff Member Holding an Open House Congratulations on Your New Listing Advantages of Homeownership Blank Email Template Government Regulations #1 Government Regulations #2 Government Regulations #3 Government Regulations #4 New RESPA Requirements ALTA Homeowner Comparison Chart GFExpressQuote Calculator GFExpressQuote Calculator With Demo Homeowner Affordability and Stability Plan Blank Commercial Email Template Blank Residential Email Template Reverse Mortgage for Heirs What Does Title Insurance Protect You From ALTA Policy Comparison Reverse Mortgage True or False How the Title Industry Helps

Strengthen America Refinancing Your Home Reverse Mortgage Healthcare Effects Reverse Mortgage FAQs Holiday Open House Invitation Option 1 Holiday Open House Invitation Option 2 SureClose Mobile Marketing REALTOR® Nationwide Open House Stewart Underwriter Financial


We know the loan process can be a bit intimidating, so we’ve put together this email to give you a little information about the process.

Step One – Application The lender will have you fill out an application. Then they will obtain all the pertinent documentation to avoid unnecessary problems and delays.

Step Two – Documentation Within 24 hours of submitting your application, the lender will request documentation to verify the information you have provided.

Step Three – Loan Submission With documentation in place, the lender submits the application and documentation as a package to the underwriter for approval.

Step Four – Loan Approval The underwriter reviews the paperwork and makes a determination whether or not to grant the loan. Approval generally takes 24 to 72 hours. All parties involved are notified.

Step Five – Loan Documents Within one to three days after approval, the loan documents are completed and sent to your escrow officer (often someone at the title company or an attorney). The escrow officer will make an appointment for you to sign all final loan and escrow papers.

Step Six – Funding Once the loan documents are signed, they are returned to the lender, who reviews the package. If the loan documents pass final review, the loan funds are deposited with your escrow company.

Step Seven – Recording When the escrow company receives funds from the lender, they authorize the title company to record the deed of trust at the County Recorder’s office.

Contact us for information on the home-buying process and to learn more about our company.


Campaign 1

So, you’re buying a house. It’s an exciting time. It can also be a bit confusing. Things feel like they’re happening pretty fastand, often, some important things can go unexplained – like title insurance. Many people don’t understand exactly what title insurance is or what it does, even a lot of people that already have it. As a title insurance company, Stewart Title would like to remedy that. So we’ve put together some basic information for you on title insurance in this email.

What is title? Simply stated, the title to a piece of property is the evidence that the owner is in lawful possession of that property.

What is title insurance? Title insurance protects real estate owners and lenders against any property loss or damage they might experience because of liens, encumbrances or the defects in the title to the property. Each title insurance policy is subject to specific terms, conditions and exclusions.

How does title insurance differ from other insurance? Insurance such as car, life, health, etc. protects against potential future events and is paid for with monthly or annual premiums. A title policy insures against events that occurred in the past of the real property and the people who owned it, for a one-time premium paid at the close of the escrow.

What does it cover? Title insurance protects against claims from defects. Defects are things such as another person claiming an ownership interest, improperly recorded documents, fraud, forgery, liens, encroachments, easements and other items that are specified in the actual policy.

Who needs it? Purchasers and lenders need title insurance in order to be insured against various possible title defects. The buyer, seller and lender all benefit from the issuance of title insurance.

How is a title policy created? After the escrow officer or lender opens the title order, Stewart Title begins a title search. A Preliminary Report is issued tothe customer for review and approval. All closing documents are recorded upon escrow’s instruction. When recording has been confirmed, demands are paid, funds are disbursed, and the actual title policy is created.

What is escrow? Escrow refers to the process in which the funds of a transaction (such as the sale of a house) are held by a third party, often the title company or an attorney in the case of real estate, pending the fulfillment of the transaction.

What are the policy types? A standard policy insures the new owner/homebuyer, and a lender’s policy insures the priority of the lender’s security interest.

Contact us for information about title insurance and to learn more about our company.


Campaign 2

While there are many factors to consider when conducting a closing, location is one of the things that tops the list. If clients have to travel extremely long distances just to close, they may decide to do business elsewhere.

We go where you areWe now offer mobile closings that will allow you to not only retain the business you already have, but also gain new business. We will physically come to your office or even travel to the customers’ location to conduct closings. With mobile closings, you can:

• Stop being confined to one location and expand your market

• Process more transactions and get more done

• Stand out from the competition

• Demonstrate flexibility and improve customer service

We work with youWhether you’re working in the residential, commercial or any other segment, we can help you get your job done. In addition to offering mobile closings, we can provide you with an array of other services that don’t require you to visit an office.

• Service 1

• Service 2

• Service 3

• Service 4

• Service 5

Contact us for more information on why we’re the right title company for you.

ABC Title Company 123 Main Street (555) 625-1234 main (555) 625-7890 cell [email protected] www.websiteaddress.com

Campaign 3

These eye-catching emails can be fully customized for your agency and then sent as the body of an email from your existing Outlook® account.


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Customizable Drop Cards

Name Address City/State/Zip Phone Email

LOGO

Website

Proudly issuing policies of Stewart Title Guaranty Company.



LOGO

Website



LOGO

Website


ABC Title Company123 Main Street(555) 625-1234 main(555) 625-7890 [email protected] www.websiteaddress.com

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LOGO

Website




LOGO

Website



LOGO

Website



Campaign 2


LOGO

Website




LOGO

Website



LOGO

Website



Campaign 3

TOPICS

Drop Cards Without a GiftWe’ll bend over backwards for you. We can help you open new doors. With us you’ll see a difference. We can help you bring home the bacon. We can help you grow by leaps and bounds. We’ll make sure all your bases

will be covered. We can help you get your foot in the door. We can help you hit the ground running. We’ll go the extra mile for you. We can help you push the envelope. and many more

Drop Cards to Pair With a Generic GiftThe competition can’t hold a

candle to us. (Candle) We can make things easy as pie. (Pie) Closing with us is a piece of cake. (Cake) We can help your business bloom. (Flowers) We can help get your business

popping. (Popcorn) We’re nuts about great service. (Nuts) Together, we can make beautiful

music. (Music oriented gift such as tickets, CD or iTunes gift card)

and many more Drop Cards to Pair With

Stewart Store GiftsWe’ll give you refreshing service. (Mints)We’re your ace in the hole. (Playing Cards) We’ve got you covered. (Umbrellas,

Hats, Blankets, Towels, Sunscreen) We’re just the jolt your business

needs. (Coffee, Coffee Mugs) We can help you keep it together. (Bags) We can make beautiful music

together. (Radios/Players) We can help you stand out. (Highlighters) and many more Sign up for stewartmarketing .comtoday to access these materials and more .

Bigger than a business card, yet small enough to carry with you just about anywhere, drop cards are great marketing tools that help you stay top of mind with customers. These customizable cards have an eye-catching graphic and fun message that’s sure to grab attention. Pair them with a small gift or sweet treat and leave them for your customers when they’re away from the office.





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PowerPoint TOPICS

PowerPoint Template RESPA 101: The BasicsShort Sale 101 The Home Buying Process


Title HereSubtitle Here

Short Sale 101Subtitle Here

The Home Buying Process

Subtitle Here

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Campaign 2

Campaign 3

Be sure to take advantage of these ready-to-use PowerPoint presentations. Choose from a variety of useful topics as well as blank templates to help you create your very own, professional-looking presentations.


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Electronic Newsletters – Residential


Newsletter Title

Better days: Slow economic recovery will lead to long-term gains, local business leaders say

Source: knoxnews.com

One local market gives a glimpse into hope for other markets as well: real estate markets are “bouncing back” and children of baby boomers are reaching homebuying age, which is positive for real estate. For businesses, the recession has forced businesses to operate more efficiently, fulfilling the adage that “the strongest survive”. Read more >>

Investors to Dominate Housing Market for Next 2 Years

Source: IBTimes

As prospective homebuyers struggle to obtain financing, investors plan to purchase properties using cash-only as they compete with homebuyers to find the best deals on homes. Read more >>

Home Sales Down? Not For This Realtor

Source: Forbes

By creating value through the use of technology and sweat equity, one REALTOR® is beating the odds in a down market. Read more >>

Use this space to enter your own article, or delete this text and the header.


Campaign 1

Newsletter Title





Source: IBTimes



Source: Forbes




Campaign 2

Newsletter Title





Source: IBTimes



Source: Forbes




Campaign 3

Become a valued resource to your residential customers the quick and easy way. Give them fresh industry news and information each month via a newsletter. The newsletter contains pre-written content, and you can add your own article under the “In our Neighborhood” section if you’d like. Simply personalize it with your contact information and email to your customers. It’s that simple.


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Electronic Newsletters – Lender


Newsletter Title

Report: Investment Buyers Strengthen Foreclosed Home Sales

Source: DSNews

Sales of foreclosed homes are performing better than the market for all other homes, as investors see the low prices as a way to obtain valuable return on investment. Read more >>




10 Cheapest Housing Markets

Source: Stewart Title Guaranty

While the housing market plunge has evaporated the wealth and investment on millions of American households, at the same time depressed prices have made the some of the buying opportunities in perhaps decades. Read more >>



Campaign 1

Newsletter Title


Source: DSNews










Campaign 2

Newsletter Title


Source: DSNews










Campaign 3

Become a valued resource to your lender customers the quick and easy way. Give them fresh industry news and information each month via a newsletter. The newsletter contains pre-written content, and you can add your own article under the “In our Neighborhood” section if you’d like. Simply personalize it with your contact information and email to your customers. It’s that simple.


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eCards TOPICS AND HOLIDAYS

A friendly reminderBirthday/AnniversaryBlack History MonthChristmasCinco de MayoColumbus DayCongratulationsEasterElection DayEnjoy your vacationFather’s DayGet well soonHalloweenHanukkahHave a great summerIndependence DayJust a reminderJust wanted to drop you a lineKwanzaaLabor DayLet’s meet for lunchMemorial DayMother’s DayNew yearOpen housePatriot DayPresidents DaySorry I missed you St. Patrick’s DayThank youThanksgivingTime changeValentine’s DayWe request the honor of your presenceWe’ve movedWhat’s upWishing you a relaxing vacationYou’re invitedand many more


View samples of Stewart Marketing eCards today .

World of Thank You

Happy Birthday

Have a Great Summer

Thank You for Your Order

Use eCards to promote your business while saving time, money and paper. Choose from an assortment of messages and designs to help you make a great impression with customers.


http://ecards.stewartmarketing.com/about/newest

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Greeting Cards

Stewart All Occasion Greeting Cards Stewart Holiday Cards


Stay connected with customers through customized greeting cards. With so many options to choose from, you can feel confident you will be able to send the perfect message at the perfect time.


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Stationery

Business cards Letterhead Envelopes Notepads All-occasion cards


Letterhead

Business Card

Personalized Notepad

Envelope

emaN lluFhtuoS pooL tseW 0052 , notsuoH , XT 72077

:enohp 0074-169 )317( :xaf | 9999-999 )317( :liam-e moc.liame@emanruoy | moc.etisbew.www

emaN ynapmoC eniL dnoceS

Make sure you make the very best impression by printing your official company stationery on professionally printed, quality paper. Order through Stewart Printshop and enjoy FSC-certified, eco-friendly paper, delivered in a timely manner.


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Promotional Items

ApparelBags and totesDrinkwareEco-friendlyOfficeOutdoorTradeshow itemsSeasonal favoritesIndependent agency aisle


From pens and notepads to totes and tumblers, you can use a variety of promotional items to connect with your customers while also promoting your business.


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We Also Offer

Appointment booksCalendarsPostcardsAdsWeb bannersOn-hold messaging servicesPublic relations guideSocial media user guidesEvent/Trade show guidesMarketing planning packages


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ABC Title1234 Your Street

Yourtown, State 77777(555) 555-1234 phone

(555) 555-1244 faxwww.abctitle.com

(800) STEWART stewart.com

Downtown Skyline, Seattle, WA

by Carlotta Barker, great niece of Stewart founder, Maco Stewart

With the Space Needle and 13 skyscrapers that rise over 500 feet, the downtown skyline of Seattle, WA, has one of the most memorable profiles of any American city.

Specially commissioned by Stewart. [NYSE-STC]

January 2013Sunday MOnday TuESday WEdnESday THuRSday FRIday SaTuRday

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New Year’s Day

Martin Luther King Jr. Day

Calendars

Postcards

Trust your transactions to a title company that’s on the rise.

Choose Capital Title for all of your commercial and residential transactions and you’ll work

with a company that’s continuously grown over the years. You’ll also be treated like a friend

of the family, instead of just another customer. See, we are a relationship-based business.

We go out of our way to help the people we work with grow their business, because we

believe that’s the best way to grow ours.

Visit our website to find Capital Title offices across the state of Texas.

Corporate Office2400 Dallas Parkway, Suite 560

Plano, Texas 75093(972) 682-2700 main

(972) 985-9009 fax www.ctot.com

© 2011 Capital Title of Texas. All rights reserved.

Nationally respected. Texas friendly.

“ Stewart Title Guaranty Company is proud to underwrite for Capital Title and we heartily congratulate them on years of successful growth and being our largest independent agency in Texas.

- John Hall, Agency Services Manager”

Ads

Appointment Books

If you still need even more ways to improve and promote your business, be sure to check out the additional materials we offer such as calendars, ads, postcards, appointment books, event/trade show guides and much more.


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Creating your own effective and affordable marketing program has never been easier. Get started today by visiting stewartmarketing.com and subscribe for only $29.95/year.

(888) STEWART stewartmarketing.com


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StewartSiteBuilder™

With StewartSiteBuilder:•Pricesstartat$99.95•YougettochooseStandard

or Pro package level•Noadditionalhardwareor

software is needed•Youcangetstartedonyoursitethe

same day you order your package•Designsoftwaremakesiteasyto

edit your site with new photos, documents and information*

•Youreceive– Free consultation/development time– Secure title order center– Pre-designed, customizable templates– Web-based library to upload

files and documents– Online mortgage calculator– Meet our Staff pages– 24/7 online support– Pre-populated title industry content– Access to stock photo library– Web traffic reports via Google® Analytics*

Get more information or sign uptoday at stewartsitebuilder .com .

*Available with StewartSitebuilder Pro package.

Use StewartSiteBuilder to create a compelling website in a matter of minutes that’s packed with tools and resources for you and your customers without having to spend a lot of money. With two plans to choose from, establishing and enhancing your online presence couldn’t be any easier.

http://stewartsitebuilder.com

© 2013 Stewart. AS-1226-188-10 1/13

Build the website you want and save money too. StewartSitebuilder provides you the tools you need to create and publish a professional Web site in minutes.

This service is made available exclusively for Stewart Agencies.

(888) STEWART stewartsitebuilder.com
