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Researching and

Analysing Magazines

+ The content of the Uncut website advert tells us about the magazines identity and reader profile. Its target audience are people who are interested in rock indie and grunge and people who are purely interested in this particular genre of music. Also its very straight forward with what its trying to present. Even the title ‘Uncut’ suggests to me it’s a short cut in getting reliable information on the latest music.

The features are all based on music, and because of the nonexistence of glamour, adverts and gossip its just basic.

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The website can offer a lot of things compared to magazines because they could have links to give the reader detailed information e.g. Listening posts and music archives which are interactive.

I think the reasons a reader would be interested in buying the magazine is probably because when traveling there might not be any connections for laptops, so it very easy to access and is sufficient of information whereas on the website it might not be straight forward to find.