re-platforming: how to plan your next multi-site digital platform

1 ©2016 Acquia Inc. — Confidential and Proprietary

Re-Platforming: How to Plan Your Next Multisite Digital PlatformWill Eisner, Sr. Dir. Product

ManagementDavid P. Butler, Platform Exec


Agenda– Why Re-platforming– Evaluating Multisite Platforms – Organizing for Multisite Platforms – Demonstration of Acquia Cloud Site Factory– Q & A


Large Media Communications Company

Business Situation– Increasing Costs – Not able to move fast – Business units go rogue

Organization Situation– IT seen as cost center– Limiting innovation– Difficult to recruit talent– Transitioning to innovation

hub

Re-platforming brings digital marketing and IT together:

– IT delivered on marketing's timelines

– Showing reduction in costs

– IT able to focus on innovative projects that enhanced marketing campaigns


Large CPG Company

Business Situation:– Cohesive customer journey

across brands– Consolidating and reducing

costs

Organization Situation:– Security - cyberattacks– Speed – predictability to

support marketing – Scalability - cost for

management of all sites

Re-platforming brings digital marketing and IT together:

– IT helped tell the cohesive brand story and enable personalization

– Able to reduce cost of maintenance

– Ability to spin up new sites as brands are acquired / divested


Develop Deep Understanding of Costs

Metrics: reduce site costs

Radically shift spending from maintenance to innovation


Assess Current and Future Digital Skills

Metrics: close skills gaps

Fastest path to creativity


Define Digital Services

Metrics: increase service performance

Align services to business outcomes


Platform Success Takes Teamwork

Digital Business• Digital Marketing• Digital Strategy• Content Editors• Content Managers• Content Developers

IT Digital• Digital Platforms• Digital Architects• Site Builders• Site Managers• Site Engineers

A common platform and

approach


1Select a template 2

Configure your sitesettings 3

Add design and content

DONE !

0

Build yoursite

templates

and do it again…

Evaluating the Next Digital Platform


Evaluating the Next Digital Platform

•Curation•Contextual Interactions•AnalyticsContent

•Functionality and Configurations•Themes•Security•Analytics

Sites

•Multisite scalability•Management interfaces•APIs• Infrastructure

Platform


Requirements for the next Site PlatformRequirementAssessment Platform Spec

Agile & scalable resources Scalable infrastructure servicesAvailability issues

(Service impact)

Increase control of Secure & reliable Multisite platform servicesSecurity issues

(Risk, Cost)

Reuse & Extensible Sites Multisite platformDuplication, not

consistent (Costly)

Easier Delivery & Mgmt. Experience Multisite delivery and

governance

Diverse, hard to manage (Skills gap)


Framework for Platform and Site Teams

Assembly

Reuse

BuildCreate

Delivery

Standards

ProvisioningProcess

• Site Builders• Platform Engineers• Platform Architects

Governance

Trust

ControlVisibilityGovernance Model

• Site Operations• Platform Operations• Business Owners

• Platform Owners• Platform Architects• Business Owners


Governance

Trust

ControlVisibility

Governance-readyGoals: consistency, lower costs/complexity, security

– Architecture team for approving / publishing content and platform changes and on-boarding new consumers– Content– Site

– Published model for governing multiple sites

– On-going tracking of site access, changes, and operations

consumer provider

• Platform Owners• Platform Architects• Business Owners


Governance-ready SpecGoverning Visibility Trust Control

Users

Site Model

Content

Privacy


Assembly

Reuse

BuildCreate

Assembly-readyGoals: creativity, speed, repeatability

– Flexible content creativity with platform components

– Agile site building and testing environment

– Formalizing site reuse and component consistency

consumer provider

• Site Builders• Platform Engineers• Platform Architects


Assembly-ready SpecAssembly Create Reuse Build

Templates

Modules

Configuration

Stacks


Delivery-readyGoals: efficiency, reliability, services

– Self-service publishing / consuming using site components

– Simplified, site-level deployments and updating

– Efficient delivery processes with roles and guiding principles

consumer providerDelivery

Standards

ProvisioningProcess

• Site Operations• Platform Operations• Business Owners


DeliveryDelivery Process Standards Provisioning

Users

Sites

Content

Updates

Additions


Demo: Acquia Cloud Site FactoryManagement Console Factory Stacks enables

dedicated flexibility and control

New


Unified Site Management and ControlManagement Console Factory Stacks enables

dedicated flexibility and control

New


Summary– Why re-platform – Evaluating the next platform– Introduction to Acquia Cloud Site Factory Stacks– Q &A


Some next steps– Interested in Free Interaction Discovery Session

with a Solution Architect: contact Acquia

– Watch: 5 Steps Recorded Webinar to learn about Governance on acquia.com


Thank YouQuestions: @david_p_butler


Demo1. Ease of Use: gaining Visibility, Trust, Control2. Ease of: How to Provision Sites3. Ease of: How to Scale using Stacks

– Relates to governance (V/T/C)– Relates to provisioning sites


Management Console


Digital Business / App Grouping


Role Management


Permissions Management


Profile Management


Change Management


Standards Stacks and Site Building


Provisioning

re-platforming: how to plan your next multi-site digital platform

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