“re-MEMBER Texas”

2015-16 MD-2 Council of Governors Membership Plan

Membership Plan Overview• Objective and Approach• Theme Significance• Program Facets• “reMEMBER Texas” Kit Contents

– LCI Hardcopy Resources– Newspaper– Token/Coin Program

• Special Cause Adoption• Emphasis Days• Feed Down/Delivery to Club Level• Summary

Two Years of Collaborative 2015-16 Council Effort

Objective and Approach• Extending and expanding Lionism throughout Texas• Take wishes/ideas; make them happen by creating a detailed

plan to put them into action• Roll out the plan; monitor adoption and progress • Get back to the basics of membership:

– recruitment– rebuilding – retention

• Introduce tangible, physical assets to work with• Focus on enhanced visibility of Lions at work in Service• Bring new attention to Lions w/ state-wide partnership in a

common cause• Retain leeway for individual DGs’ subsequent action plans

Theme Evolution/Significance• Looked for words or catch phase that resonates w/

Texans, e.g. “Remember the ….”• Root word of “membership” is “member”• The word “member” can be used as an action word,

i.e. to populate• Re-member is the opposite of “dismember” (reduce)• Hence, “reMEMBER Texas” is a catch phase w/

double meaning– Carries a connotation of a battle cry for action– Rolls once “membered” have to be “reMEMBERed”

reMEMBER TEXAS reMEMBER Texas

Program Facets• A three-pronged approach– “reMEMBER Texas” kits– Special cause adoption– Emphasis days

• Each facet contains elements of the 3 R’s of membership (Recruit, Rebuild, Retain)

• Physical, tangible assets combined with increased visibility and presence

“reMEMBER Texas” Kits

• Bagged contents include:–LCI hardcopy membership resources–Dedicated “reMEMBER Texas”

newspaper –Theme-designed “reMEMBER Texas”

tokens• Kits assembled and ready for

distribution

LCI Hardcopy Resources

• Recruiting Tools– “Just Ask!” Brochure (ME300 EN 3/13)– “New Member Orientation Guide” (ME-13)– “New Member Induction Ceremonies” (ME-22)– “Your Club, Your Way!” (DA-YCYW)

• Recruiting Materials– Membership Application ?– Other recruiting materials ?

• “Blueprint for a Stronger Club” (ME DA STPBG En 5/14)

“reMEMBER Texas” Newspaper• Contents

– The “reMEMBER Texas” Membership Plan– Sample press releases and PSA’s– Articles and ideas written by successful Lions

• 10 Ways to Get “Em• 12 I’s to Keep ’Em

– Editorials and letters from membership development specialists

– Information about and promotion of special project/events– Promotional photographs– Descriptions of training guides, recruiting brochures, and

PowerPoint presentations– Links to find resources and instructions to order them

Token/Coin Program• Wooden reMEMBER token imprinted w/

“Remember to Ask” & “Remember to Serve” • Tokens to be distributed to every State Lion• Carry on oneself every day as a daily reminder– Pocket, Key Chain, Bracelet, Otherwise

• Pass token to new member sponsored w/ instruction to do the same

• Tokens replenished as needed; metallic commemorative/collectable coins awarded to sponsors (check w/DG)

“reMEMBER Texas” Wooden Token

Front

Back

“reMEMBER Texas” Metallic Coin

Front Back

Special Cause Adoption

• Announcing: MD-2 Lions partner with Prevent Child Abuse Texas

• Promote statewide awareness and make Lions more visible by participating in “Wear Blue Day” (April 2016)

• Have local advocates come to give a program; publicize; invite membership to those who attend

• Details in the “reMEMBER” newspaper

Emphasis Days• Become more visible in our communities and within the

State• Statewide– Club Information Days (October 2015)– “Bring a Prospect to Lunch” (April 2016)

• Local– Booths at civic events– Perform service in public view: projects; charity partnerships– Speak at chamber events– Designate club PR chairs; make use of media outlets– Community Needs Assessments

Feed Down/Delivery to Club Level • Means to deliver “reMEMBER Texas”

message and kit resources at each DG’s discretion (who, how, time, place)

• Personal briefing to club president & membership chair a must though – not merely a drop off; make an appointment

• Use the “reMEMBER Kit Presentation Talking Points” sheet to lead briefing/discussion

Do Not Disburse Kits Until July 1, 2015

Summary• Objective and Approach• Theme Significance• Program Facets• “reMEMBER Texas” Kit Contents– LCI Hardcopy Resources– Newspaper– Token/Coin Program

• Special Cause Adoption• Emphasis Days• Feed Down/Delivery to Club LevelComprehensive Membership Plan Devised

and Poised for Action

Questions ???

• Questions?? from the attendees