ray profile
TRANSCRIPT
VIETNAM -‐ JAPAN RAY MEDIA CORPORATION
CÔNG TY CỔ PHẦN TRUYỀN THÔNG TỎA SÁNG VIỆT – NHẬT
WHO WE ARE?
WHY WE ARE HERE?
WHAT DO WE DO?
WHOM WE GO WITH?
HOW WE DO IT?
On the purpose of “create the content,
establish the community”, Vietnam -‐ Japan
Ray Media CorporaBon (RayMedia) was
founded by three leading firms in the
creaBvity, media, investment fields.
RayMedia is chosen to be the official partner
of Japanese Shufunotomo Corp in Vietnam
to publish Ray Magazine -‐ the No. 1 applied
fashion magazine in Asia, with high
expectaBons to become a “Japanese Culture
Ambassador” following Manga and Anime.
⇒ To set up the community sharing
experiences and cultural exchange from
Vietnam & Japan in the fields of fashion
and livings. WHY WE ARE HERE?
WHO WE ARE?
WHAT DO WE DO?
WHOM WE GO WITH?
HOW WE DO IT?
=> To provide knowledge on Beauty –
Fashion – Lifestyle to help Vietnamese
Women shine luminously and confidently
We are to become a leading media firm in bridging Japan and Vietnam, updating trends and supporting women’s
well-being.
=> To look for partners who share the same mission and core
values: useful product, eco design, creaBvity and innovaBon.
WHOM WE GO WITH?
WHO WE ARE?
WHAT DO WE DO?
HOW WE DO IT?
AcBviBes (i.e,events, seminars …)
play the main role in our plan to
target acBve female readers at the
age from 18 to 35 living in urban
areas, who are affected strongly by
the trend of “globalizaUon”, “social
network”, “mobility” and their
desire to learn, experience and
challenge themselves.
WHY WE ARE HERE?
WHOM WE GO WITH
WHO WE ARE?
WHAT DO WE DO?
WHOM WE GO WITH
HOW WE DO IT?
RAY FASHION MAGAZINE
RAY EVENTS RAY ONLINE COMMUNITY
RAY SERVICE TRADING
MARKETING AND COMMUNICATION
HOW WE DO IT?
WHO WE ARE?
WHY WE ARE HERE
WHAT DO WE DO?
WHERE DO WE GO?
* * CirculaUon: -‐ 80,000 copies (April 15 – Sep 15)
-‐ Reach: 500,000 readers
* * CirculaUon: -‐ 50,000 copies (Oct 2014 – Mar 2015)
-‐ Reach: 200,000 readers
* * To become the first and No. 1 Applied Fashion Magazine in Vietnam right ader
the first year of publishing
HOW WE DO IT?
MARCOM
FASHION MAGAZINE
SPECIAL EVENTS
ONLINE COMMUNITY
• Ray Vietnam Magazine is the first Applied & Revitalized
Concepts Fashion Magazine in Vietnam licensed by RAY
Japan. RAY was published in China in 1995, in Taiwan in
2005, in Thailand in 2006 & it holds the posiBon of “The
No. 1 Fashion Magazine” in these markets.
GOAL
HOW WE DO IT?
MARCOM
FASHION MAGAZINE
SPECIAL EVENTS
ONLINE COMMUNITY • Online channels: website, messages, phone.
• Convenience stores and Supermarkets : Shop & Go, Family Mart, Cicle K, B’S Mart, Mini Shop, CiBmart, InBmex, Hapro...
• Book Stores: Fahasa, Phương Nam... • Newspaper Kiosk • Offices, café, beauty salons, tailorshops…
DistribuUon Channels
PUBLISHING CHANNEL
HOW WE DO IT?
MARCOM
SPECIAL EVENTS
FASHION MAGAZINE
ONLINE COMMUNITY
Looking for new Faces for Ray Model Club along with the Launching of Ray magaz ine v ia d ig i ta l channels
The annua l compeBBon for professional hairstylists from beauty salons in order to search for talented hairstylist. Hair Seminars and workshop are included
Year -‐end Event to honor Asian Beauty and products voted by consumers through Ray Shining Tour.
C ommu n i t y o r i e n t e d FoundaBon in cooperaBon with brands and readers to build up a befer life for dis-‐advantaged children and women.
“Fashion – Beauty – Lifestyle” training tour with RayMedia’s experts to be tailored to office women in selected companies .
Private sales, fairs and events that brings brands and products to Ray r e ade r s a s we l l a s consumers
HOW WE DO IT?
MARCOM
ONLINE COMMUNITY
FASHION MAGAZINE
SPECIAL EVENTS
BEAUTY/ FASHION/ LIFFESTYLE
READERS
VIETNAMESE KIs
JAPANESE/ VIETNAMESE
EXPERT
RAY BLOG
BEAUTY/ FASHION WEEKLY CONTEST
READERS
VIETNAMESE KIs
RAY CLUB
RAY COMMUNITY
• Fan page: 500,000 • Ray Blog: 20 Hot bloggers • Ray Club: 50,000 • Ray Social (Youtube, Google+, Zingme, Instagram): 100,000
1 year
HOW WE DO IT?
FASHION MAGAZINE
SPECIAL EVENTS
ONLINE COMMUNITY
MARCOM
TV Reality Show Print ads/ ArUcles Online News
RAY Special Events
Out door Ads (Partners Shops, cafe Shops, Newspaper Shops)
RAY Smile (Charity Ray Community Fund ) – Once/month and an event at the end of year
Event Sponsor (Music, fashion, Lifestyle)
Digital Channels
HOW WE DO IT?
FASHION MAGAZINE
SPECIAL EVENTS
ONLINE COMMUNITY
TIMELINE
Sept Oct Nov Dec
RAY CLUB (WEEKLY CONTEST & PRIZE)
RAY BLOG
01/09 – 30/09
LAUNCHING DAY 16/10
MARCOM
PARTNER’S BENEFIT
RAY FASHION MAGAZINE
SERVICE TRADING
RAY MARCOM
SPECIAL EVENTS
• Be present with Ray media events
• With the objecUves toward community benefits
• OpportuniUes to adverUse products and brands
Toward this goal, we sincerely call for your cooperaUon to be our partners -‐ for
the advance and happiness of all Vietnamese women.
143 Ly Chinh Thang, Dist. 3, HCMC, Vietnam www.raymedia.vn; www.facebook/rayvietnam