rave reviews: how to dazzle decision-makers with data
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The Briefing Room with Dr. Robin Bloor and IBM Business Analytics Live Webcast Oct. 29, 2013 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?AT=pb&SP=EC&rID=7691327&rKey=cd0c2bf8140ac684 You know that a-ha moment--when you discover that key business insight. That special moment often occurs when you design an effective data visualization. The obvious challenge is that doing so usually requires far more than a pie chart. Luckily, there's something of a revolution happening in the field of data visualization. Thanks to the powers of standards and collaboration, the variety of data visualizations available to information workers is at an all-time high. Register for this episode of The Briefing Room to learn from veteran Analyst Dr. Robin Bloor, who will explain why a proliferation of new data visualization options is fundamentally changing the way analytics deliver value. He'll be briefed by Noah Iliinsky of IBM, who will tout his company's new extensible visualization capabilities, which give end users access to an ever-growing library of data visualizations. He'll also discuss his four pillars for effective visualizations, and how professionals can use them to create lasting impact. Visit InsideAnalysis.com for more informationTRANSCRIPT
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The Briefing Room
Rave Reviews – How to Dazzle Decision-Makers with Data
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Twitter Tag: #briefr
The Briefing Room
! Reveal the essential characteristics of enterprise software, good and bad
! Provide a forum for detailed analysis of today’s innovative technologies
! Give vendors a chance to explain their product to savvy analysts
! Allow audience members to pose serious questions... and get answers!
Mission
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Twitter Tag: #briefr
The Briefing Room
Topics
November: DATA DISCOVERY & VISUALIZATION
December: INNOVATORS
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Twitter Tag: #briefr
The Briefing Room
Data Visualization
Learning is more effec.ve when it is an ac.ve rather than a passive process.
“~Euripides
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Twitter Tag: #briefr
The Briefing Room
Analyst: Robin Bloor
Robin Bloor is Chief Analyst at The Bloor Group
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Twitter Tag: #briefr
The Briefing Room
IBM
! IBM Business Analytics offers a wide range of business intelligence, analytics and performance management solutions
! Many Eyes, powered by the IBM Rapidly Adaptive Visualization Engine (RAVE), is a web community that helps users create advanced visualizations from public data sets
! Visualizations can be shared and embedded
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Twitter Tag: #briefr
The Briefing Room
Guest: Noah Iliinski
Noah Iliinski, Visualization Expert
at IBM
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© 2013 IBM Corporation
Extensible Visualization & Four Pillars of Visualization
Noah Iliinsky
Center for Advanced Visualization, IBM
@noahi
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© 2013 IBM Corporation
About the Speaker
§ Noah Iliinsky § Center for Advanced Visualization, IBM § Noah Iliinsky is the author of Designing
Data Visualizations and the technical editor of, and a contributor to, Beautiful Visualizations, both published by O’Reilly Media.
§ He has spent the last several years researching effective approaches to creating diagrams and data visualization.
§ He has a master’s in Technical Communication from the University of Washington, and a bachelor’s in Physics from Reed College
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© 2013 IBM Corporation
Why Visualization?
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© 2013 IBM Corporation http://en.wikipedia.org/wiki/Anscombe%27s_quartet
Why visualization?
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© 2013 IBM Corporation http://en.wikipedia.org/wiki/Anscombe%27s_quartet
Visualization makes data accessible.
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© 2013 IBM Corporation http://www.youtube.com/watch?v=hVimVzgtD6w
Visualization allows access to huge amounts of data.
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© 2013 IBM Corporation
Why extensible visualization?
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© 2013 IBM Corporation
The old way…
The new way…
Visualization Description
Analytics & Visualization
Engine
Fixed Charting Library
Analytics & RAVE Visualization
Engine
Extensible Charting Library
Visualization Extensibility - Concept
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© 2013 IBM Corporation
l Unleashes business users from a static library of charts
l Quick and simple download of visualizations from new AnalyticsZone.com into reports for - Cognos Business Intelligence V10.2.1 - Cognos Express
l Active reports with animated charts and
additional chart interactivity also available on Mobile iPad, enabling the rich discovery of insights from anywhere
Integrate extensible visualizations into Cognos reports
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© 2013 IBM Corporation
New visualizations are a simple download away
18
Browse and download from over 30 visualizations from the extensible visualization community.
l Scatter l Gantt l Area l Radar l Boxplot l Dial l Treemap/Heatmap l Plus a continually growing set of
visualizations
analyticszone.com/visualization
NEW! Visualization Marketplace
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© 2013 IBM Corporation
The Upside of Flexibility
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© 2013 IBM Corporation
When are visualizations successful?
20
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© 2013 IBM Corporation
1. purpose – why this visualization 2. content – what to visualize 3. structure – how to visualize it 4. formatting – everything else
A Successful Visualization
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© 2013 IBM Corporation http://www.apple.com
Purpose > Content > Structure > Formatting
• Why am I creating this visualization?
• Who is it for?
• What do they need to understand?
• What actions do you need to enable?
• How will it be consumed?
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© 2013 IBM Corporation
Purpose dictates the deliverable. Different destinations require different maps.
http://maps.google.com
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation http://many-eyes.com/manyeyes/page/Visualization_Options.html
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation
• What data matters? • What relationships matter? • Informed by purpose! • What’s excluded is as important as what’s included.
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation
Purpose > Content > Structure > Formatting
http://demographics.coopercenter.org/DotMap/index.html
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© 2013 IBM Corporation
Purpose > Content > Structure > Formatting
http://demographics.coopercenter.org/DotMap/index.html
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© 2013 IBM Corporation http://www.businessinsider.com/iphone-bigger-than-microsoft-2012-2
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation
• How do we best reveal the most important data and relationships?
• Choose meaningful layout and axes! • Use both axes! (Both, not three…) • Informed by purpose and content!
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation http://ilovecharts.tumblr.com/post/33308788744/from-the-boston-metro-oct-10th-hannabeth-well
Structure fail.
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation http://ilovecharts.tumblr.com/post/33308788744/from-the-boston-metro-oct-10th-hannabeth-well
Structure fixed.
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation http://many-eyes.com/manyeyes/page/Visualization_Options.html
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation
• How should it look and feel? • How will it be consumed? • Makes data and relationships accessible.
• Makes importance visible. • Informed by purpose, content, and structure!
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation
Formatting
Structure
Content
Purpose
http://commons.wikimedia.org/wiki/File:Pound_layer_cake.jpg
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation http://ComplexDiagrams.com/properties
Purpose > Content > Structure > Formatting
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© 2013 IBM Corporation
Creating effective visualizations Choosing the right visual properties Learn how to properly choose the visual property (position, shape, size, color and others) to encode the different types of data that will be presented in a visualization.
Download your copy http://bit.ly/successfulvis
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© 2013 IBM Corporation
• Is the purpose well-defined? • Does the content support the purpose?
• Does the structure reveal the content? • Does the formatting facilitate consumption?
• Iterate, iterate, iterate…
Checklist
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© 2013 IBM Corporation
IBM Many Eyes: Learn and Create • Learn visualization best practices, insights and futures
from IBM visualization luminaries
• Create a visualization in three steps
• ibm.com/manyeyes
Follow IBM visualization luminaries • @manyeyes
• @noahi
Engage IBM Visualization Luminaries
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© 2013 IBM Corporation
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The Briefing Room
Perceptions & Questions
Analyst: Robin Bloor
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Minard’s Visualization
Dimensions: Advance/retreat (color), geographical location, number of men, temperature, distance & time
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Tables and Dimensions
The problems with“unvisualized” data:
u Every column in a table is a dimension
u Time is a critical dimension
u Some dimensions have high variability (say 00.00 to 1,000,000.00), others low variability (male/female), others are descriptors or UIDs
u A table is possibly the worst way to represent data helpfully – although you can do things with a table (counts, averages, etc.)
u It’s a very good way to store data
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Information Service
There are many reasons why data may be provided to people:
u To inform or alert them
u To motivate them
u To entertain them
u To assist them (assist decisions)
u To empower them (or evaluate them?)
u To educate them (or help them self-educate)
THE CONTEXT DETERMINES THE INFORMATION SERVICE AND ITS CHARACTER
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Consumers & Explorers
SPECIFIC USER
TYPES:
Needs to be informed and/or enabled in an easily digested manner
THE CONSUMER
Needs to be provided with: • an exploratory
capability • a versatile set of tools • a versatile set of
visualizations • training/education
THE EXPLORER
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Two Distinct Modes
There are two distinct modes of information usage:
u REAL-TIME/BUSINESS-TIME: Information is a contributor to another activity
u CONTEMPLATIVE ANALYSIS: • Information is a material to work with and
analyze • Visualization contributes to this analysis • Just as there are statistical algorithms, there
are visual algorithms
NOTE THAT ANIMATION ADDS A DIMENSION. WE CAN SEE THINGS VIA ANIMATION THAT WOULD
OTHERWISE BE INVISIBLE.
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The Burning Question
WHICH data visualizations are the most effective
for WHAT?
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u What does IBM know about the effectiveness of any specific visualization and how do we know it? How is it measured?
u Is there a relationship between visualization and data volumes? If so, what is it?
u Are some people poor at deriving meaning from visualization – and yet skilled in other ways?
u What is the learning dimension and how is it characterized?
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u What does IBM know about animation and cognition, if anything?
u You suggest that there are best practices. How do we know – what research has been done? Are there cultural variances?
u Are there visualizations that are yet to be discovered?
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The Briefing Room
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The Briefing Room
Upcoming Topics
www.insideanalysis.com
November: DATA DISCOVERY & VISUALIZATION
December: INNOVATORS
2014 Editorial Calendar coming soon!
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The Briefing Room
Thank You for Your
Attention
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