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BACKGROUND

More than 60 % of total meat consumption inthe country was met by the export from othercountries.National production fulfilling only the 40% ofthe demand.In this scenario, poultry farming has got ahuge potential in Nepal.


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PRELIMINARY WORK

1000 chickens would be optimum for theinitial operation of the business.Production site :- Gokarna;Plenty open space, cheap labors, roadconnection, water availability and immediateaccess to Kathmandu valley.Feasibility study by the experts showspositive results.


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PRELIMINARY WORK

An area of about 10,000 sq. feet for the farmHouse with 3 rooms rented for the storage ofpellets, equipment as well as for theemployees to guard the farm.The land leased for 5 years with options ofextension.

Initial investment Rs.10, 00,000Three lakhs from each partner and the restas loan.


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Buying chickens, building cage house,stocking the pellets, hiring the expert andother miscellaneous tasks.50% gross margin expected within 6 monthsof its operations withholding the chances ofany accidental or unexpected incidence.Loan repayment within 3 years and obtainthe breakeven point within 2 years


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OBJECTIVES

Becoming the "Best and most hygienic poultryproducer in the area" complying by the nationalstandards for food and drugs.

Turn in profits from the first six weeks ofoperations. Maintain 50% gross margin ratio. Winning the hearts and tastes of our belovedconsumers and establishing a brand image ofthe company through heavy marketingcampaigns in the first one year.


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KEYS TO SUCCESS

State of art cage framework accommodatingoptimum number of chickens with mitigatedpossible hazards. Diverse slaughters network, market chainmanagement, optimum inventory level andcustomer is king policy. Regular visits by medical workers andhygienic poultry house environment.


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MISSION

Rato Bhale poultry producer will make itsbest effort to live up to the consumersexpectations by delivering the best of itsproduct to the end users. The nutritious andprotein rich product from our farm wouldalways be the first choice of our consumers.


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COMPANY SUMMARY

Limited liability company, producingchickens, eggs, and, litter as a by-product inits state of art poultry farm units.

Status: small and cottage industry.Ownership structure

The company would be jointly owned by Mr.

Suraj Ghimire, and Mr. Umesh B.C. It wouldbe a partnership enterprise with each of theowners holding 50-50 % of the share


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PRODUCTS

In the phase I, only mature broiler hensproduced for the purpose of meat.

Achieved by using highly-nutritious pelletingredients and a high level of hygiene.Battery units accommodate 9X9 inch spaceper Hen.

Price list would be verified with the latestmarket trend and optimum mix for demandand supply would be maintained.


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MANAGEMENT TEAM

Energetic and able managers cum owners.Mr. Suraj Ghimire as the General Managerand also responsible for the sales, marketingand operation department.Mr. Umesh BC responsible for the HR,finance and public relation department.

Advisory board consists of dignifiedpersonalities like Mr. Sushil Pant, Dr ShyamMaskey and different experts in the field.


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MARKET NEEDS

Average per-capita consumption of poultry meatand eggs stands at 9 kg and 120 pieces.Commercial poultry farming is growing at a rateabout 15 % per annum.Broiler live chickens per year ~ 56.1 million.

Annual egg production ~ 714.6 million.

Over 2,500 poultry throughout the country.>NPR 16 billion invested in poultry business.


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MARKET SEGMENTATION

Focus the highly acclaimed slaughters housewhich supply meat to the various class ofcustomers.

Target groups would be the high endcustomers vying for the best possiblechicken.

We want to displace the import of chickensfrom countries like Bangladesh, India,Indonesia, Brazil, etc. by 50% in 5 years.


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Start-up Summary:


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THE START-UP EXPENSES (RS 96,000)

Hiring advisors and technical experts Rs10,000. Brand development Rs5,500; Brochures andpamphlets (3,000 pieces at Rs0.1per copy) totalamount Rs5,700.

Insurance coverage at a total premium of Rs4000. Pre-paid rent six month at Rs1 per sq.ft. totalingRs60,000. Battery style cage structures build up of Rs2,000.

Transportation Rs2,000; phone and utility depositsRs2,000 Stationeries and Office supplies Rs300


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REQUIRED START-UP ASSETS RS904 ,000

Operating capital Rs45,000; salary of unskilled labors (2x4,000)Technician's salary of Rs7,000 for the first month and cashreserves for the first three months of operation (approx.Rs10,000/month). Bank balance Rs3,82,000.

Start-up inventory Rs95,000, includes: Broiler chicks (1000 heads @ Rs30/head) Rs30,000 Pellet balls (30 quintals @ Rs3,000/qntl) Rs90,000 Protein supplements, vitamins & antibiotics Rs5,000Equipment and machineries

Nets, baskets, buckets, tillers & misc. Rs17,000 Heating, lighting system and pellet machine Rs40,000. Farm house building Rs200,000.


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REQUIREMENTS OF POULTRY FARMING

Site selectionLink with motor able road,

Abundant water supply,24 hour electricity and all around communication facility.

Shape and sizeWe can start with any amount of fund and infra -structures.Chicken can be even brought up in households feeding overspillover foods and other wastes.Optimum number of chickens and corresponding size of thefarm should be considered provided with abundant resourceof pellets.


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Poultry expertise A specialist on the field of poultry with theknowledge of diseases and medications would be

in constant contact.Regular inspection of the farm by vet nary doctorsshould be made.The workers should also have some knowledge ofhandling the chickens and identification ofdiseases.


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Acquisition of materials:Raw materials should always be available andstock should be plenty as chickens cannotsurvive much without food.Pellets bought in big lots provide economies ofscale.Protein rich supplements, antibiotics andvitamins should also be given in regular basis.Required amount of feed and day old chicks willbe imported.


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Marketing and distributionPoultry farms, with the broilers, wont make profits if thefinished products i.e. hen are not taken to the market afterspecified time normally 6 weeks.

After 6 weeks the hens wont convert the feeds into fleshso, it would be unproductive to hold them any longer. Preparation and disinfection of shed Floors ,interior of the walls & roof will be scrubbed toremove litters

Dust from pens will be washed with fresh water andbattery brooders will be disinfected using 5% phenolsolution ,followed by spraying of 3% solution of Korhsolin(disinfectant) inside and outside the shade .


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FeedingStarter ration from 0 to 3 week.The ration will have energy value of 3200MEKcal/kg.

A combination of 23.5 sesame meal and 28%soybean meal gives good result in broilerperformance ,provided the minimum recommendedlevels of lysine ,methionine and cysteine.

Diet formulated using locally available sesame seedswithout a premix, produces a weight gain about 20%lower than attained by a commercial diet , with 15%inferior feed conversion and a similar mortality.


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Vaccination and medication To maintain health of poultry, timely vaccination

and medication by vet nary will be done.Litter managementRice husk will be used as litter by maintaining 5cm thick on floor.The litter will be stirred twice in a week toprevent watery.Wet litter will be removed and dry will bereplaced. Before placing the litter in poultryhouse, dust lime will be used as disinfectant.


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Lighting management:Brooder house will be provided with 24 hour lightthroughout the growing period with one 60 watt bulb foreach 200 sq. feet of floor space.

Floor space: 81 sq. inch per bird will be provided. Vaccination:

Broiler will be vaccinated as follows: Age days of vaccination

One day Marek or F1 vaccine14th day Gambaro intermediate26th day Ranikhet F1 or Lasota.28th day Gambaro intermediate


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OBSERVATION

Initial weight Weekly live weight Weekly feed consumption

Average weekly feed intake Average daily gain

Daily water consumption Weekly live weight gain FCR=Average daily feed intake

Average daily gain Economics of productionNet income per bird(RS) = Gross income-Gross expenditure/Number oflive birdsNet income per kg live weight = Net income from bird/Total live weight ofbird


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PLAN OF WORK

Month Work scheduleJanuary 15th day-shed preparation20th day disinfection of shed25th day buying of chickenFebruary 1st day-ration feeding; live weightMarch Similar as February calendar

April Selling in market and consumptionExpected outcomes

The weekly weight gain and feed efficiency will be known.

Growth performance of broilers will be identified.Carcass characteristics and nutrient digestibility will beidentified.Rearing of broilers will be known.


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BUSINESS RISKS

Financial RisksChanges in our own or competitors' pricing policiesFluctuations in expected revenues from distributors,retailors and strategic partners. Timing of costs related to acquisitions or payments.

Legislative / Legal LandscapeMalpractice and other related liabilityState regulations on quarantine, insurance and thepractice of medicine.Storage, transmission and disclosure of firmsinformation and hygiene records


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STRATEGY

Anticipate and respond to consumer preferences for content,Preference and service.

Attract, excite and retain a large audience of consumers to theRato Bhale Products.Create and maintain successful strategic alliances with high

quality partnersBuild the Rato Bhale brand rapidly and substantiallyTimely availability of budget and feeds.Compete effectively against better-established Rivals, like RatnaHatchery (P) Ltd , Gems Agro Livestock Industries Pvt. Ltd etc

AssumptionsPoultry raising environment will be favorable for growth. Poultry grower will adopt technology Outbreak of birdflue remains normal


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Financial Plan:The owners have provided the company withsufficient start-up capital.With successful management aimed atestablishing and growing a loyal customer base,the company will see its net worth doubling intwo years.Rato Bhale will maintain a healthy 50% grossmargin, which combined with reasonableoperating expenses, will provide enough cash tofinance further growth.


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