rashmi sinha, slideshare
DESCRIPTION
Fast, cheap and barely in control: 10 lessons from SlideShare. Rashmi Sinha, SlideShare. SlideShare. best place in the world to share presentations. Taking over the world (one PowerPoint at a time!). 1. Make your app useful. Solve one problem really well. Make app social. - PowerPoint PPT PresentationTRANSCRIPT
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Rashmi Sinha,SlideShare
Fast, cheap and barely in Fast, cheap and barely in control: 10 lessons from control: 10 lessons from SlideShareSlideShare
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SlideShare... SlideShare... best place in the world to share presentations
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Taking over the Taking over the world world (one PowerPoint (one PowerPoint at a time!)at a time!)
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1. Make your1. Make your app app usefuluseful
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Solve Solve oneone problem problem really wellreally well
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Make app Make app socialsocial
SlideShare as non social appNo virality
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2. 2. Speed Speed isis imperativeimperative
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Why startupsWhy startups need need speed?speed?
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Small & fast
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Set the tone for Set the tone for speedspeed
In development, design…
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Be agileBe agile(worry about scaling later)
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3. Ideas are3. Ideas are dime a dime a dozendozen
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Focus on Focus on executionexecutionCan we execute on this?How fast? When can we start work?What will first version take?What metrics to track progress?What will we push back to work on this?
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4.4. What What to buildto build
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We build We build products products we use ourselveswe use ourselves
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37signals:37signals: Build less Build less
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Add complexity forAdd complexity for right right reasonsreasonsStart with lessAdd complexity (if needed)Remove features Get people used to change
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To build To build a feature ora feature or not tonot to
Listen to loudest?Watch metrics?
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How toHow to double double traffictraffic??
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Anatomy of aAnatomy of a feature feature launchlaunch
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5. How to5. How to LaunchLaunch
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The AlphaThe AlphaFeedback to the embedNo publicityBrowser compatibility issues
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How How developeddeveloped should a Beta be?should a Beta be?
(Enough to get point across)
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SlideShare SlideShare launchlaunch
Invite only: Before or after launch?
AlphaStealth mode
Open to allLaunchInvite only
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Year 1 Year 1
Open to allLaunchInvite only
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6. Focus on your users, not 6. Focus on your users, not
your your competitioncompetition
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7. Don’t spend too much 7. Don’t spend too much
time on Biz Devtime on Biz Dev
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8. 8. Use metrics Use metrics to to make decisionsmake decisions
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What metrics?What metrics?Performance: page load times, errorsTraffic: Web logsDatabase tracking: No. registrations, login, uploads, contactsCustomer feedback emails
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How metrics?How metrics?A/B testingMetrics Dashboard: Shadow AppDaily Email reports
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Get Get team buy-in team buy-in for metricsfor metrics
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Metrics and the danger of Metrics and the danger of
local minimalocal minima
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9. Hire 9. Hire Design Design EngineersEngineers
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10. Find 10. Find your your communitycommunity
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Community is a great way Community is a great way to growto grow
Reduce marketing costs, users evangelize
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11.11. Outsource Outsource what what is not your core competencyis not your core competency
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Outsource Outsource
complexitycomplexityAmazon S3, EC2Dedicated servers instead of colocationGoogle AdsGoogle SearchDifferent widgets (Gigya, AddThis)
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My slides at My slides at http://www.slideshare.net/tag/w2e
Find me at www.slideshare.net/rashmi
www.twitter.com/rashmi