RAPID RESPONSE

Jordan KruegerCREDO Mobile

FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

FOLLOWING THE LAW

WWW.AFJ.ORG

Presenter:

Happily engaged. Hank & Me

July 2010: shut down the Las Vegas strip for the first time in 15+ years w/GetEQUAL.

LGBT ActivistThis is my dog. He’s wearing a shirt.

Baxter Rex

Campaign Manager at CREDO Action

OBJECTIVE

Today’s presentation will cover strategies for responding to an attack using new media.

AGENDA

IntroductionA: Pay AttentionB: Be ReadyC: CloseQ&A

PAY ATTENTION

EAT YOUR WHEATIES: ALL DAY, EVERY DAY

GET THE BEST INFORMATION

GOOOOOOGLE ALERTS

INCREMENTAL CHANGE REQUIRES 24/7 DEFENSE

BE READY

BEING READY TAKES PREPARATION

1. Anticipate2. Know your message3. Save links

THE GOP’S READY. ARE YOU?

&#noiOnDemand

CLOSE

•Google and Facebook ads

ONLINE ADS

SEND LOTS OF EMAILS

CHICK-FIL-A CASE STUDY

http://www.upworthy.com/this-is-how-you-kill-an-attack-ad

HOW TO KILL AN ATTACK AD

• A: Pay Attention• B: Be Ready• C: Close

ABC’S OF RAPID RESPONSE

NEWORGANIZING.COM/TOOLBOX