Download - RAPID RESPONSE Jordan Krueger CREDO Mobile. FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM
RAPID RESPONSE
Jordan KruegerCREDO Mobile
FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
FOLLOWING THE LAW
WWW.AFJ.ORG
Presenter:
Happily engaged. Hank & Me
July 2010: shut down the Las Vegas strip for the first time in 15+ years w/GetEQUAL.
LGBT ActivistThis is my dog. He’s wearing a shirt.
Baxter Rex
Campaign Manager at CREDO Action
OBJECTIVE
Today’s presentation will cover strategies for responding to an attack using new media.
AGENDA
IntroductionA: Pay AttentionB: Be ReadyC: CloseQ&A
PAY ATTENTION
EAT YOUR WHEATIES: ALL DAY, EVERY DAY
GET THE BEST INFORMATION
GOOOOOOGLE ALERTS
INCREMENTAL CHANGE REQUIRES 24/7 DEFENSE
BE READY
BEING READY TAKES PREPARATION
1. Anticipate2. Know your message3. Save links
THE GOP’S READY. ARE YOU?
&#noiOnDemand
CLOSE
•Google and Facebook ads
ONLINE ADS
SEND LOTS OF EMAILS
CHICK-FIL-A CASE STUDY
http://www.upworthy.com/this-is-how-you-kill-an-attack-ad
HOW TO KILL AN ATTACK AD
• A: Pay Attention• B: Be Ready• C: Close
ABC’S OF RAPID RESPONSE
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