5 mega-trends reshaping the global economy

Resource scarcity The market state

The rise of emerging markets Aging populations

The Digital Age

…but companies lives are shorter

1822

30

45

90

2011 1975 1995 1935 1955

Estimated lifespan of companies on the S&P 500 Years

Underperform

Outperform

Average

SOURCE: McKinsey Corporate Performance Analysis Tool

NOTE: Overperformance and underperformance indicate 30% TRS over and under average TRS of S&P500. Companies identified by “In search of excellence" and "Built to last"

You can’t beat a trend

Leading your Scale Up in the 21st Century

Marathon and a sprint

Personal

Always on

Telescope and

microscope

Tri-sector athlete

Ready for “trend breaks”

Receptor and connector Role

Strong sense of purpose

Calm in the eye of the hurricane