random: an infographic guide to the unknown

RANODMMRAMNAANODNRODMORAMNRADONDMORA

An Infographic Guide to the Unknown

RA

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OM

An Infographic Guide to the Unknown

RANODMMRAMNAANODNRODMORAMNRADONDMORA

RANDOM

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Contents

Brand Takeovers...........................................................................................1

Glastonbury Festival....................................................................................3

Facebook vs Linkedin..................................................................................5

The World’s Most Endangered Animals...................................................7

The Best Places to Visit...............................................................................9

The Olympic Games...................................................................................11

Easy Drinks and Cocktails........................................................................13

A Selection of the World’s Most Influential People...............................15

Brand Fails...................................................................................................17

Sleep...............................................................................................................19

Space..............................................................................................................21

Healthy Eating............................................................................................23

The Most Popular Cars..............................................................................25

The Smartphone and the Consumer........................................................27

Languages of the World.............................................................................29

The Human Body.......................................................................................31

Famous Artists............................................................................................33

Body Language...........................................................................................35

The Importance of Water...........................................................................37

Transport Matters.......................................................................................39

Tallest Buildings.........................................................................................41

Employment................................................................................................43

Booze News.................................................................................................45

Keeping Fit..................................................................................................47

Colour Psychology......................................................................................49

Must See Films............................................................................................51

Recycling.....................................................................................................53

Political Parties...........................................................................................55

Religion.......................................................................................................57

The Music Industry....................................................................................59

Bibliography................................................................................................61

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Brand TakeoversA Selection of the Brands that Own the Brands

Source: Hess, 2012.

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Source: Hess, 2012.

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Glastonbury Festival One of the World’s Most Famous Music Festivals

900 Acres

1970 - £1

3

30 Megawatts of Electricity used over the festival weekendas much as the City of Bath.

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900 Acres

Sources: Wilson. (2008). Glastonbury Festival. (2013). Mail Online (2011).

Charity Donations: Greenpeace

WateraidOxfam

2013 £205 3 Million

Gallons WaterDrunk

Top Temp.

23 C

800 Million Gallons of Human Waste Collected

Mud Surfing

Mud Surfing

4

Pyramid stage is on a global ley line

connecting to Stone Henge

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Facebook vs Twitter

A Social Demographic

/

Facebook vs LinkedinA Social Demographic

More than 900m active users. If the company were a country, it would be the third largest in the world after China (population: 1.34bn) and India(population: 1.17bn)

157m members, US has the most users, then India with 45.9m, Brazil 45.3m, Indonesia 42.4m and Mexico 32.9m (source: socialbakers.com)

In April, Facebook announced a billion-dollar deal to buy Instagram.

Valued at up to $96bn

300m photos uploaded per day. 488m active users access Facebook using mobile devices.

Women on average update their status 21 times per month, men average just six.

Founded by Mark Zuckerberg and Launched in 2004.

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/

Founded by Reid Hoffman and launched in 2003

Sources: Valkenburg. (2013). Telegraph. (2013). Business Vibes. (2013).

200 Million Members

74 Million US7 Million Canada11 Million Brazil 11 Million UK18 Million India

Average Userspends 7.6mins22 secs. on website.

Visited by more than50 Million unique visitors each week

Growing by 2 MembersPer Second

To connect with proffessionals and make them more successful.

Revenue - 252 M (2012) 139.5 M (2011). BoughtSlideshare (119 M) attracting 29 M visitors/motnh

2.8 M Businesses have a Linkedin company page.

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The World’s Most Endangered Animals Endangered Species and Wild Animals

3. Diet: HerbivoreLife Span: 35 to 40 yearsSize: 48 to 58 in.Weight:1,760 lbs(only 400 exist).

1. Diet: CarnivoreLife Span: 18 yearsSize: 50 ft.(15.25 m)Weight: 70 tons

2. Diet: CarnivoreLife Span: 45 yearsSize: 7ftWeight: 2,000 lbs

3. Northern SportiveLemur

1. Northern Right Whale

7

2. Leatherback Sea Turtle

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Sources: All About Wildlife. (N.d). National Geographic. (2013). Central Florida and Botanical Gardens. (N.d.).

5. Salamander

7.Diet: CarnivoreLife Span: 20-30 yearsWeight: 16-20 oz.

4. Diet: CarnivoreLife Span: 17 yearsWeight: 55 -130 lbs.

6. Diet: OmnivoreLife Span: 35 yearsSize: Standing height, 4to 6 ft (1.2 to 1.8 m)

7. Ivory-Billed Woodpecker

4. Amur Leopard6.

Sibe

rian T

iger

5. Diet: CarnivoreLife Span: 20 yearsSize: 7in. Weight: 4.4 oz.

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The Best Places to Visit Top Vacation Destinations Around the Globe.

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The Best Places to Visit Top Vacation Destinations Around the Globe

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Source: US. News. (2013).

1. London 2. Barcelona3. Paris 4. Maui5. New York6. San Francisco

7. Puerto Rico 8. Vancouver9. US Virgin Islands10. Edinburgh 11. Zurich12 Monteal

13. Crete14. Prague 15. Sydney16. Wahington DC17. Rio De Janeiro18. Budapest19. San Diego

22. Miami23. Bahamas 24 Beijing25. Las Vegas20. Los Angeles21. Tel Aviv





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13. Crete14. Prague 15. Sydney16. Wahington DC17. Rio De Janeiro18. Budapest

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19. San Diego 20. Miami21. Bahamas 22 Beijing23. Las Vegas24. Los Angeles25. Tel Aviv

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The 2012 OlympicsThe History behind the Olympic Games. The 2012 OlympicsThe History behind the Olympic Games.

The National Olympic Association was set up in 1865. Its aim was to establish a National Olympic Games, which would be held in a different city every year.8. The first National Olympic Games took place in London in 1866, the last in the Hadley, Shropshire in 1883.

Faster Higher Stronger

10. Coubertin proposed Citius, Altius, Fortius (Faster, Higher, Stronger) as the official Olympic motto and created the symbol of the Olympic Rings to represent “the five parts of the world which are won over to Olympism”.

The colour of the rings was selected because every nation’s flag contains at least one of them.

The Olympic Games The World’s Biggest Sporting Event

FASTERColour of the rings: Every nation’s flag contains at least one of them. The modern Olympic Games first came to London in 1908.

HIGHER

The International Olympic Committee was founded in 1894 by Baron Pierre de Coubertin. The first International Olympic Committee Games took place in Athens in 1896, featuring only nine events.

.

An estimated 260,000 loaves of bread will be eaten by athletes in the Olympic Village.

4,000 bins emptied 336,000 times.

The London 2012 Olympic gold medal is made of 92.5 per cent silver, 1.34 per cent gold and the remainder copper. The London Olympics 2012 includes 300 events and 10,500 athletes from 205 different countries.

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The National Olympic Association was set up in 1865. Its aim was to create a National Olympic Games, which would be held in a different city every year. The first National Olympic Games took place in London in 1866, the last in the Hadley, Shropshire in 1883. The 1900 Paris Olympics were the first to allow women to take part, and winners were given paintings rather than medals.

STRONGER

A torch from the 1948 Games was sold at Bonhams in 2008 for £2,520.

The Berlin Olympics of 1936 were the first ever to be broadcast on television.

Equestrianism is the only Olympic sport where men and women compete against each other and equally. Coubertin proposed Citius, Altius, Fortius (Faster, Higher, Stronger) as the Olympic motto and created the symbol of the Olympic Rings to represent “the five parts of the world.”

Source: Smith. (2012).

The 2012 Torch Relay included 8,000 people and 1,018 towns and cities.

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Easy Drinks and Cocktails For the home, ocassions and nights out

Easy Drinks and Cocktails Perfect for Occassions

Sangria3 parts red wine, 1 part orangejuice, 2 parts lemonade, ice, fresh mint,sliced fruit such as oranges and lemons. Mix all the ingredients together in a large jug and add more red wine, orange juice or lemonade according to taste. Serve with mint sprigs and fruit.

Love Heart

10ml/½fl oz fresh lemon juice,25ml/1fl oz pomegranate juice,35ml/1¼fl oz chilled chocolate raspberry vodka, rose water, to spray the champagne glass, pink champagne, chocolate hearts, to serve.

Cherry Negroni

25ml/1fl oz cherry brandy25ml/1fl oz gin, 25ml/1fl oz sweet vermouth, 25ml/1fl oz campari. Sever with an orange slice.

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Wonderland25ml/1fl oz Cognac, 25ml/1fl oz raspberry liqueur, 25ml/1fl oz, fresh lemon juice, 1 tbsp sugar syrup, 25ml/1fl oz fresh apple juice. Serve with winter or mixed berries.

Pomegranate Cocktail

60ml/2fl oz pink vermouth30ml/1fl oz pomegranate juice30ml/1fl oz ginger ale ice. Stir together the vermouth and pomegranate juice. Top up with ginger ale and serve. Perfect to serve at Christmas.

Ginger Fizz

200g/7oz ice, 400g/14oz frozen cranberries, plus extra for decoration, 2-4 knobs of preserved stem ginger, 3 tbsp syrup from the stem ginger jar500ml/18fl oz cider. Blend all ingredients except for the cider in a blender. Pour in the cider and blend again.

Source: BBC. (2013).

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The World’s Most Influential PeopleInspiring characters

Walter Isaacson

Barack ObamaRobert Grant

Angela Merkel

Ron Fouchier

Catherine Middleton

Lionel Messi

Rached Ghannouchi

Christian Marclay

Viola Davis

Louis CK Jeremy Lin

Manal Al-Shari f Erik M

artin

Rihanna Elinor Ostrom Alice Walton

Sara Blakely Freeman Hrabowski Maryam Durani

Hans Rosling Asghar Farhadi

Anjali Gopalan

Sarah Burton

Fashion Designer

A Selection of the World’s Most Influential PeopleSignificant Individuals

Walter Isaacson

Barack ObamaRobert Grant

Angela Merkel

Ron Fouchier

Catherine Middleton

Lionel Messi

Rached Ghannouchi

Christian Marclay

Viola Davis

Louis CK Jeremy Lin

Manal Al-Shari f Erik M

artin

Rihanna Elinor Ostrom Alice Walton

Sara Blakely Freeman Hrabowski Maryam Durani

Hans Rosling Asghar Farhadi

Anjali Gopalan

Sarah Burton

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Sarah Burton

Jeremy Lin

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Fashion Designer

Barbara Van Dahlen Tim CookVirginia RomettyAnthony Kenedy

Novak Djokovic Marco Rubio

Ali Ferzat

Ben Rattray

E.L JamesSamira Ibrahim

Salman Khan Tim TebowRene Redzepi

Kristen Wig

Donald Sadoway

Pete Cashmore

Cami Anderson Ai-jen Poo

Preet BharaJessica Chastain Yeni Tseng

Raphael Saadiq

Jose Andres Ann Patchett

Dulce Matuz Henrik Scharfe

Barbara Van Dahlen Tim Cook

Novak Djokovic

Kristen Wig

Donald Sadoway

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Source: Theron. (2012).

Sarah Burton

Jeremy Lin

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Brand Fails A Collection of the Biggest Brand Blunders

“Try to contain your excitement,” said these ads for British fashion brand Harvey Nichols, which showed the models‘wetting’ themselves.

Harvey Nichols3

A Facebook promotion designed to send Pitbull to the most-liked Walmart on Facebook was hijacked by pranksters which eventually forced the rapper to visit Alaska.

Hitler Store2

People opened up a shop in India and quickly had to change it after a global outcry.

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Source: Nudd. (2012).

Pitbull Scandal

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La Redoute6

Advertising, featuring a photo on its website and in its catalogue of four happy children frolicking on a beach—with a creepy naked man inthe background.

All impacted by #Sandy, stay safe! We’ll be doing lots of shopping today! How about you?

GAPAll impacted by #Sandy, stay safe! We’ll be doing lots of shopping today! How about you?

On Oct. 30, Gap exhorted people—within a single tweet—to stay safe during the Hurricane Sandy and do a little shopping at Gap. In a follow-up tweet. The retailer semi-apologized.

Gap5

Burger King is now trying to contain the damage after footage of employees behaving in a disgusting manner, standing on lettuce which was put on the Internet. captioned, “This is the lettuce you eat at Burger King.”

Burger King5

GAP

All impacted by #Sandy,

stay safe! We’ll be doing

lots of shopping today!

How about you?

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SleepThe Daily Activity and Essential

A. Fetal Position

Sleep Positions May Determine Your Personality The Most Common Positions:

B. Log

C. Yearner

D. Freefall

E. Soldier

F. Starfish

Sour

ce: T

he B

ette

r Sle

ep C

ounc

il. (N

.d.).

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70%

Of the time men have dreams about other men, but women dream about women and men equally.

90%

50%25%

12%

Of people only dream in black and white.

Of married couples sleep inseparate beds.

Of your dream is forgotten within 5 minutes of waking up.

Of your dream is gone within 10 minutes of waking up.

- 1 out of 50 Teenagers still wet their beds.

- 10 days without sleep cankill you.

- Dreaming is normal, those who don’t dream generally have personality disorders.

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SpaceExploring the Universe

Driving at 75 miles per hour, it would take 258 days to drive around one of Saturns rings.

Mercury is the closest planet to the Sun. Temperatures on Mercury can reach a high 467 degrees. Nightime temperatures can drop to -183 degrees. To apply to be an astronaut a pilot must have completed 1000 hours of flying time in a jetaircraft.

Saturn is named after the Roman god of agriculture. The day Saturday is also named after him.

During the journey to Saturn, the Cassini spacecraft’s engines will only burn for 1 percent of the time. The other 99 percent of the trip is a an un-powered glide.

Saturn is made mostly of hydrogen and helium and no surface on which you could stand.

October 14, 1947, in the rocket powered Bell X-1, Capt. Charles E. Yeager flew faster than sound for the first time.

President John F. Kennedy challenged America to land a man on the moon. Neil Armstrong was the first man and eleven men have subsequently walked on the moon.

Sources: Reuters. (2012). NASA. (2004).

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Sources: Reuters. (2012). NASA. (2004).

A spacecraft will send 300 gigabytes of scientific data back to Earth (more than 400 CD-ROMs of information). This data is examined by more than 250 scientists.

Kepler and the Space Interferometry Mission, will be able to study planets more than 6,700 times farther away than Pluto - the furthest planet.

If all ice glaciers melted on Earth, the sea level would rise about the height of a 26-story building.

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The Space Shuttle speed goes from 0 mph to 17,500 mph in 8.5 minutes. A manned rocket reaches the Moon in less time than it took a stagecoach to travel the length of England.

In 1609 Galileo found Earth was at the center of the Universe.

Felix Baumgartner was the first man to skydive from space (24 miles above Earth) breaking the speed of sound before releasing his parachute.

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Healthy Eating A guide to eating well Healthy Eating A Guide to Living well

Healthy Recipe Ideas:

1. Chilli Con Carne2. Tomato Pasta Sauce3. Vegetable Soup 4. Fish Pie 5. Citrus Chicken 6. Lemon Chicken

Tips to stayingHealthy:

The average man needs around 2,500calories a day. The average woman needs 2,000 calories. Eata wide range offoods to give yourbody the nutrientsit needs.

Base your meals on starchy foods. They contain fewer than half the calories of fat. Eat lots of fruit and veg. and more fish. Fish is a good source of protein and contains a lot of vitamins and minerals. Helps prevent heart diesease. Cut down on saturated fat and sugar.

Drink 1.2 litres of fluid every day to stop dehydration. Don’t skipbreakfast. Some people skip breakfast, thinking it will help them lose weight. Research shows, eating breakfast can help peoplecontrol their weight.

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Healthy Recipe Ideas:

1. Chilli Con Carne2. Tomato Pasta Sauce3. Vegetable Soup 4. Fish Pie 5. Citrus Chicken 6. Lemon Chicken

Meat, Fish, Eggs, Beans

Milk and dairy foods Foods and drinkshigh in fat and/or sugar

Bread , Rice, Potatoes and Pasta (Starchy food groups)

Fruit and Vegetables

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Source: NHS. (N.d.).

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The Most Popular Cars The Best Selling Cars of 2012

Source: Forbes. (2013).

1. Ford Focus 2. Toyota Corolla

3. Volkswagen Jeta

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4. Hyundai Elantra

5. Ford Fiesta

6. Volkswagen Golf

7. Toyota Camry

8. Volkswagen Polo

9. Chevrolet Cruz

10. Honda Civic

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The Smartphone and the ConsumerThe Power of Technology

Edison Research and Arbitron conducted a national telephone survey of 2,020 people aged 12 and over. Data were weighted to national 12+ population figures and is the 20th study in this series, dating to 1998.

Smartphone Ownership

Smartphone: 44%Non-Smartphone: 44%Do Not Own A Smartphone: 12%

Smartphone Ownership has increased 40% in the last year.

2011 - 31%2012 - 44 %

Source: Edison and Arbitron Research. (2012).

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Smartphone Owners Spend as Much Time Daily Online as They Do Watching Television (over a 24 hour period).

Smartphone Owners Check Their FacebookAccounts About

Five Times Per Day

Television 3:20

Online 3:24

Smartphone Owners Check Their FacebookAccounts About

Five Times Per Day

Smartphone Owners Mostly Choose Facebook to Connect with Brands or Products.

Facebook: 76%Twitter: 10%Other: 9%None: 5%

Smartphone Owners

Are Heavy YouTube Users

49% SharedVideos in

past month

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Languages of the WorldThe Most Widely Spoken Language

English is related to German and Dutch, and they are all part of the Indo-European family of languages and Romance languages. French, Spanish and Italian come from Latin.

Around 75% of the world’s population don’t speak English. Learning a different language improves your abilities to use your first language and explore culture. 2,200 of the world’s languages can be found in Asia and Europe has 260.

People who use languages in their jobs earn around 8% more. Scientists believe that knowledge of another language can boost brainpower. A study of bilingual speakers suggests speaking two languages can help slow down the brain’s decline with age.

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MANDARIN CHINESEENGLISH SPANISHHINDI ARABICBENGALI RUSSIANPORTUGESE JAPANESEGERMAN FRENCH

Dutch is said to be the easiest language for native English speakers to pick up. Research shows that for those native English speakers who already know another language, the five most difficult languages to get your head around are Arabic, Cantonese, Mandarin Chinese, Japanese and Korean.

Dutch is said to be the easiest language for native English speakers to pick up. Research shows that for those native English speakers who already know another language, the five most difficult languages to get your head around are Arabic, Cantonese, Mandarin Chinese, Japanese and Korean.

Dutch is the easiest language for native English speakers. Research shows that for native English speakers who already know another language, the five difficult languages to understand are Arabic, Cantonese, Mandarin Chinese, Japanese and Korean.The Most widely spoken

languages in the world.

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The Human BodyA Selection of Wonderful News About Our Bodies

The stomach’s digestive acids are strong enough to dissolve zinc.Cells in the stomach lining form quickly, the acids don’t dissolve it.

Each finger and toenail takes six months to grow from baseto tip. Everyone has their own fingerprint and identity.

Lungs contain over 300,000 million capillaries. If they were placed end to end, they would be 2400km (1500 miles).

When you sleep, you grow by about 8mm (0.3in). The next day you shrink back to your former height as your cartilage discs are compressed by the gravity when you stand or sit.

The focusing muscles of the eyes move around 100,000 times a day.

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Human bone is as strong as granite in supporting weight. A block of bone the size of a matchbox can support 9 tonnes.

In 30 minutes, the average body gives off heat to bring a half gallon of water to boil.

The female ovaries have nearly half-a-million egg cells, yet only 400 or so will be able to create a new life.

The eyes receive approximately 90 percent of all information, making us visually dependent.

Each kidney contains 1 million individual filters. An average around 1.3 litres (2.2 pints) of blood per minute, and push out 1.4 litres (2.5 pints) a day of urine.

1.3 Litres/Min

Source: Frater. (2008).

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Famous ArtistsA Collection of Famous Painters Throughout History

Paul Gaugin (1848–1903)French Painter, sculptor,

printmaker and ceramicist. An original artists of the 19th

Century and had a great influence on 20th-Century art.

William Blake(1757-1827)

British poet, painter and printmaker.

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Georges Braque (1182-1963). A 20th-Century French artist. One of the creators of

Cubism with Pablo Picasso.

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Francis Bacon (1909–1992)One of the most famous 20th

Century British painter and uses a graphic style. Bacon is also well known for his work on distorting images of people.


Vincent van Gogh(1853–1890)

Dutch artist who is well known for his unique style and passion.

His paintings have contnued to be popular.

Claude Monet(1840–1926)

A French essential member of the Impressionist movement. His paintings were laughed at by critics but now he is one of the world’s most

well-liked artists.

Pablo Picasso (1881–1973)Spanish painter and the most famous artist of the 20th Century. Produced new artistic styles including Cubism

and created about 50,000 paintings, sculptures, ceramics and drawings.

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Body LanguageShapes Who You Are

PRESENCE

Confidence Passionate

EnthusiasticAuthentic

CompatableCaptivating

Our minds change our bodies.Powerful people have the following traits: confidence, assertive, optimistic, think more abstractly and take risks. There are physiological differences of two key main hormones: 1. Testosterone (dominance hormone) and 2. Cortisol (stress hormone).

Research suggests, high power alpha males and effective leaders have high testosterone and low cortisol levels. Power is how you react to stress.

‘TINY TWEAKS MAKE BIG CHANGES’

Amy Cuddy, 2012.

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Source: Cuddy. (2012).

Body language affects how others see us, but also change how we see ourselves. This can affect testosterone and cortisol levels in the brain, and can impact success.

Say What You

Mean

We make judgements on otherpeople’s body language. Those outcomes can predict meaningful outcomes, such as who we hire/promote, who we ask out etc.

Making yourself big and opening up are non verbal expressions of power and dominance. When feeling powerless, we close up and make ourselves small.

High power can be related to gender, women feel less powerful than men. Research shows this is also related to the extent to which students take part and how well they do.

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The Importance of WaterOne of the World’s Natural Resources

Up to 4 million people die each year from water diseases.

Half the world’s schools do not have access to clean water.

The Sunday newspaper, takes about 300 litres of water to make the paper for it.

On average, women in Africa and Asia have to walk 3.7 miles to get water.

80% of all illnessin the developingworld comes from water disease.

A five minute shower in an American house will use more water than a person living in a slum in a whole day.

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Over 1.5 billion people do not have access to clean andsafe water.WANT TO HELP?

www.charitywater.org, www.thewaterproject.org, www.water.org are just three ofthe hundreds of charities trying to bring clean water to the developing world.

Source: Scott. (2009).

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Transport MattersFundamental to a more Efficient European Economy

Europe imports around 84% of its crude oil from abroad. In 2010, the EU’s oil import bill was approximately € 210 billion.

One bus could carry the same number of people as 30 cars. A bus takes up the road space of three cars.

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In London, 20% of co

mmuters spend

more than tw

o hours a day tra

velling to and

from work. This i

s the same as one w

orking day

a week once

added up.

In Germany, 37% of people spend one hour a day commuting.

13.2% of every household’s budget is

spent

on average on tra

nsportation

Source: European Commission. (2011).

The average car engine emits 28

times less carbon monoxide

than 20 years ago. A new car today

consumes 15% less fuel per 100 km

than 10 years ago.

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Tallest BuildingsIn the World by Height

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Tallest BuildingsA Collection of the World’s Buildings by Height

Makkah Clock Royal Tower [Abraj Al Bait]Makkah120 Floors601m2012

Taipei 101Taipei101 Floors509m2004

Burj KhalifaDubai163 Floors828m2010

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Taipei 101Taipei101 Floors509m2004

Shanghai World Financial CenterShanghai101 Floors492m2008

International Commerce Centre [Union Square]Hong Kong118 Floors484m2010

Source: Emporis. (2012).

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Petronas TowersKuala Lumpur88 Floors452m1998

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EmploymentSuccess Rate By Degree Course

99,3% Medicine & Dentistry and Veterinary Science. Studied: 7,330

95% Subjects allied to Medicine. Studied: 15,905

90.6% Biological Sciences. Studied: 19,680

89.3% Agriculture Subjects. Studied: 1,335.

88.8% Physical Sciences. Studied: 9,195.

88.9% Mathematical Sciences. Studied: 3,630.

81.8% Computer Sciences. Studied: 7,330.

85.9% Engineering. Studied: 9,360

86.3% Architecture. Studied: 4,280

89.8% Social Studies. Studied: 17,970

93.3% Law. Studied: 8,505.

88.4% Business. Studied: 20,200

85.3% Mass Communication.Studied: 5,795

90.4% Languages. Studied: 13,225.

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Source: The Guardian. (2013).

89.3% History and Philosophy. Studied: 10,290.

86.8% Creative Arts and Design. Studied: 21,485

95.2% Education. Studied: 9,265

90% Combined Subjects. Studied 535.

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0

20

40

60

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100

How likely are you to geta job when you leave your course?

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Booze NewsAll the News You Can Drink

Japanese lager Asahi Super Dry is the most popular beer in its country and is also very popular in Europe.

AB InBev is the owner of Brazilian brand Brahma, and has featured superstars like Jennifer Lopez for advertising.

Miller Lite is America’s number four beer in popularity. There is a growing taste for lite beer.

Coors Light exceeded Budweiser in popularity,and was the official beer of NASCAR in 2008.

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Sources: Miller. (2013). Tepper. (2012).

Skol, owned by AB InBev, has yet to tap into the U.S., U.K. and Chinese markets. Successful in Brazil.

Corona Extra was one of Grupo Modelo’s most popular beers. AB InBev bought the company in 2008

Sales outside the U.S. for Budweiser jumped 20% (2011) due to a global expansion campaign by AB InBev.

Bud Light is the top-selling beer in the U.S. and enjoyed abroad. This year AB InBev launched Bud Light Lime-a-Rita.

Chinese pale ale Snow Beer is twice as popular as Bud Light.

Powerful markets in Africa and Russia helped Heineken sell more beer at higher prices than last year.

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Keeping FitExercising Essentials and Benefits

Exercise Boosts Brainpower. Energy levels and serotonin levels become increased in the brain, leading to a raise in mental clarity and increased output.

Movement Prevents Stress. Physical activity arouses brain chemicals, making you happier and relaxed. Confidence and self esteem are also increased.

Exercise Gives You Energy.Carrying out exercise, delivers oxygen and nutrients to your tissues, resulting in making your cardiovascular system work more efficiently.

Better sleepRegular exercise can help you fall asleep faster and deepen your sleep.

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Helps Prevent Disease Being active boosts lipoprotein and decreases unhealthy triglycerides, keeping your blood flowing well and reducing your risk of cardiovascular disease.

SexerciseExercise can add to looking better. Regular exercise can also lead to enhanced arousal for women. A man’s sexual performance can be lowered if you don’t exercise regularly.

Exercise is funIt provides you with a chance to unwind, enjoy the outdoors and carry out the activities you like.

Sources: Active. (2013). Mayo Clinic. (2013).

Overcome CravingsPeople who choose to take a brisk 15-minute walk reduce cravings by 12%. 10-15 minute sessions of aerobic exercise can cause changes in the brain, reducing nicotine cravings.

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Colour PsychologyHow Colour Influences Consumer Purchase

Patrons are 15% more likely to return to stores with blue colour schemes than to those with orange colour schemes. Blue Represents trust andcustomer loyalty.

Orange is associated with fairness and affordability and products with good value.

White symbolises simplicity and purity, modernity and honesty. In branding. 75% percent of top skin-care brands are packaged in white.

Used a lot for fast food restaurants, suggests energy and amplifies appetite.

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Alot of shops use this colour and find it a financial success

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Reminds rich, refined and luxurious things.

The colour of sophistication, which controls high-end makeup packaging and can make inexpensive blushes and lipsticks seem more up market.

This colour has calming effects. Scientists have found seeing pink slows endocrine systems, making people feel relaxed. It may make it less painful to spend cash.

Represents beauty and royalty, often used in anti-aging products. A purple box may help convince us that a product has special value and is worth a lot of money.

Retailers use this colour to catch the attention of eco-minded clients.

Source: Alpert. (2013).

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Must See Films A Collation of Popular Feature Films of 2012

1 2 3 4

5 6 7 8

9 10 11 12

13 14 15 16

Must See Films A Collation of Popular Feature Films of 2012

1 2 3 4

5 6 7 8

9 10 11 12

13 14 15 16

Source: IMDb. (2013).

1 2 3

75 6

4

8

9 10 11 12

13 14 15 16

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1. Jack Reacher

2. Django Unchained

3. The Place BeyondThe Pines

4. The Hobbit: An Unexpected Journey

5. Pitch Perfect

6. The Company You Keep

7. The Hunger Games

8. The Guilt Trip

9. Les Miserables

10. Spring Breakers

11. Avengers Assemble

12. The Perks of beinga Wallflower

13. Zero Dark Thirty

14. Life of Pi

15. This is 40

16. The Dark Knight Rises

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RecyclingHelp do your bit to Save the Environment

Landfill waste can release harmful greenhouse gases, such as carbon dioxide and methane, trapping the sun’s heat in our atmosphere leading to global warming and climate change.

17 trees are saved from every tonne of paper recycled.

1 recycled glass bottle would save enough energy to powera computer for 25 minutes.

Over Christmas close to 83 km2 of wrapping paper will end up in UK rubbish bins. This is the same as an area larger than Guernsey.

1 recycled tin can would save enough energy to power a television for 3 hours.

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Sources: Runnymede Council.(2013). Recycling Guide. (2013).

Each year the average dustbin contains enough unrealised energy for 5,000 hours

of television

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Political PartiesThe Three Main British Political Parties

In the UK, general elections take place in May once every five years.

Liberal Democrats

ConservativeLabour

Sources: Liberal Democrats. (N.d.). Conservatives. (N.d.). Labour. (N.d).

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Conservative

The oldest political party in the world, formed during the civil wars of the 1640s. William Pitt the Younger, had 18 years of power from 1783, (longest-serving of all Prime Ministers in the Party).The ‘Tories’ as they are known, are a political party promoting free enterprise and private ownership and their policies follow these principles.

The Liberal Democrats philosophy is working for a stronger economy in a fairer society enabling every person to get on in life. For example, cutting tax for working people and increasing pensions.

Leader: Nick Clegg(Deputy Prime Minister)

Leader: David Cameron(Prime Minister)

Leader: Ed Miliband

The Labour party was created in 1900 and was a bringing together of the working people, trade union and socialists united by their goal to change the British Parliament to represent the interests of everyone.

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Religion

Cultural Ways of Living and Different Beliefs

57

Sour

ce: B

BC. (

2013

)).

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Religion

Cultural Ways of Living and Different Beliefs

Baha’i Unique as it accepts all other faiths as true and compelling.

Muslims believe there is only one God and that is Allah.

Buddists live on the teachings of Siddhartha Gautama.

Human beings spend their time in a cycle of birth, life, and rebirth.

Haile Selassie is God, and will return members of the slave trade.

Brahma, Vishnu and Shiva are the three Gods responsible for creation. No set teaching.

Believe God made the Jews his chosen people symbolising holiness and ethical behaviour.

Uncertain about any tradition holding the whole truth.

The world’s biggest faith, based on the teaching of Jesus Christ.

Common throughout the world through Tai Chi Chuan, Qigong, and various martial arts.So

urce

: BBC

. (20

13)).

Islam

Buddism

Sikhism

Rastafari

Hinduism

Taoism

Christianity

Unitarianism

Judaism

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Music IndustryHelp do your bit to Save the Environment

The Music IndustryMusical facts to share

The oldest artist to top the UK singles chart was Louis Armstrong in 1968 with What A Wonderful World. He was aged 66.

Prince played 27 different instruments on his debut album For You.

Pete Townshend has smashed more than 90 guitars in his Who career.

Guns N’ Roses have had 21 full-time band members…so far.

The harmonica is the world’s best-selling musical instrument. According to recorded sales data.

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Source: Music Radar.(2009).

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Flowers In The Rain by The Move was the first record ever played on BBC Radio 1 in the UK.

The world’s official fastest rapper is Ricky Brown. He holds the Guinness World Record by rapping 723 syllables in 41.27 seconds on his track No Clue, in January 2005. This was also in front of a speech therapist.

The block artwork on Coldplay’s third album uses the Baudot code, spelling out ‘x and y’, in Emile Baudot’s pioneering code used for early telegrams. The code spells out ‘Fair Trade’ on the CD inner-booklet.

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Information surrounds the culture we live in. Data visualisation creates an innovative way to present

complex information. Infographics are a strong and effective method of communication. They provide

individuals with the ability to retain information.

Random documents visual images and metaphors to inform, educate and influence our thinking.

Design By Rebecca Catley

random: an infographic guide to the unknown

Documents