ramonna tooley, groundfloor media
DESCRIPTION
GroundFloor Media - Ramonna Tooley's Presentation to PRSA Colorado, Feb. 17, 2010TRANSCRIPT
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What’s in Your Toolbox?
PR in a Digital World
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Today’s Agenda
• Presentation (30 min)
• Q&A (10 min)
• Round Table Discussions (20 min)
• Highlights/Q&A (10 min)
• Prize Drawing!
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Toolbox Basics
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Toolbox Basics
• Listen
• Engage
• Measure
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Toolbox Basics
• Listen– Google Alerts– Radian 6, Meltwater Buzz, Techrigy SM2– Manual Labor
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Toolbox Basics
• Engage
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Toolbox Basics
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Toolbox Basics
• Measure– Fans, Friends, Subscribers– Engagement– Share of Voice– Collect Anecdotes– Create Dashboards
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Toolbox Recap
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Toolbox Basics
• Listen– Google Alerts– Radian 6, Meltwater Buzz, Techrigy SM2– Manual Labor
• Engage– Countless Opportunities
• Measure– Fans, Friends, Subscribers– Engagement– Share of Voice– Collect Anecdotes– Create Dashboards
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Q&A
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Round Table Discussions
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Thought Starters
• Facebook vs. Twitter? What types of organizations are best suited to benefit from each?
• How do you determine if your “fans” on Facebook match your target audience?
• Is Twitter here to stay?• How do you stay current on ever-evolving
social media trends?• What is the next big thing in social media?
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Q&A
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