katie tooley portfolio

Portfol io Katie Tooley

Katie Tooley:490 Proneer RdRexburg, ID [email protected]

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MontageLogosLetterheadBusiness CardBrochureFlierEvent AdWeb PageImaging

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MontageDescription:An insperational montage made by the blending of two or more images, and the use of typography.

Date: 2/14/15

Course/Instructor:Comm 130 Section 03Cory Kerr

Program(s)/Tools: Adobe Photoshop

Objectives:Learn to manage Photoshop layers.Learn to blend images together smoothly, using masks.Use filters.Apply appropriate typography.

Process: I began my design with the quote from CS lewis. I then found an image of a young boy sleeping and a cloudy sky. I placed both these images in photoshop and created a mask for both layers. I then proceeded to blend the two layer together. I did so by used the paint brush at 30% opacity. This allowed better control. I wanted the young boy to appear to be sleeping on the clouds. I then found three more images on the internet. The dragon and the knight were from the same image. I duplicated the layers and used the lasso tool to cut out the knight and the dragon. Part of the knights arm was missing so I used the stamp tool to create an elbow for him. I resized the dragon and the knight using the transform tool. I also used the lasso tool to cut out the princess and the castle. The castle originally had a red flag. I used color selection to change the color to a red-violet shade. I also enhance the color of the princess to make her more eye-catching. Lastly I added mediaeval looking text in the bottom right corner to add to the dream theme.

Since it is so likely that children will meet cruel enemies, let them at least have heard of brave knights and heroic courage. -CS Lewis

LogosDescription:Three logo variations for the same company.

Date: 2/21/15


Program(s)/Tools: Adobe Illustrator

Objectives:Create a variety of logos to fit a company or personal image.Use the basic tools of Illustrator.

Process: My good friend Brianna hand makes custom fabric dolls for her company called Friends of Suzy. I decided that it would be a good idea to create a logo for her website. As of now she uses a basic type face for her logo. (friendsofsuzy.bigcartel.com) I based my first design off of her actually dolls. I copied a photo of her dolls from the internet and used the pen tool to trace along the hair, face, hair bow, arms, dress and mouth. I then created the eyes with the ellipse tool and the eyelashes with the line segment tool. For the second logo I used the pen tool to trace along a photograph of a bow. I then took the bow and placed it on a blue background. The contrast allows the bow to be more appealing to the viewer. The last design is a simple circle and a white bow created by the pen tool.

LetterheadDescription:Matching letterhead and business card designed using a personally created logo.

Date: 2/28/15


Program(s)/Tools: Adobe IllustratorAdobe InDesign

Objectives:Create a new logo to fit a company or personal image.Design consistent layouts for a business card and letterhead.Use the basic tools of Illustrator & InDesign.

Process: In order to create the doll logo I took a picture of my friends homemade dolls. I then uploaded that image to illustrator. In Illustrator I created an outline of the doll using the pen tool. After completing the outline of the image I added color and then flipped the image. A friend of Suzy is a company that creates fabric customizable dolls. I thought by flipping and adding different color it would get that across to the viewer. I then created a banner with rectangles. In order to create the ribbon like end of the banner I used the white arrow to bring in the middle of the square. I curved the banner and the text with the warp tool.

I used this logo for both the letterhead and the business cards. In order to create the letterhead I used the same logo and fonts as the business card in order to keep the design consistent. In order to create the transparent image on the letter head I pushed the opacity to 10%. I wanted it to be a bit dark in order to see the detail but light enough to read text placed over the image.

Brianna Everett 281 217 2534 [email protected] 419 W Main St. Rexburg, ID

FriendsOfSuzy.bigcartel.com

Bussiness Card

Description:Matching letterhead and business card designed using a personally created logo.

Date: 3/2/13


Program(s)/Tools: Adobe InDesign

Objectives:Create a new logo to fit a company or personal image.Design consistent layouts for a business card and letterhead.Use the basic tools of Illustrator & InDesign.

Process: In order to create the doll logo I took a picture of my friends homemade dolls. I then uploaded that image to illustrator. In Illustrator I created an outline of the doll using the pen tool. After completing the outline of the image I added color and then flipped the image. A friend of Suzy is a company that creates fabric customizable dolls. I thought by flipping and adding different color it would get that across to the viewer. I then created a banner with rectangles. In order to create the ribbon like end of the banner I used the white arrow to bring in the middle of the square. I curved the banner and the text with the warp tool.

I used this logo for both the letterhead and the business cards. In order to create the letterhead I used the same logo and fonts as the business card in order to keep the design consistent. In order to create the transparent image on the letter head I pushed the opacity to 10%. I wanted it to be a bit dark in order to see the detail but light enough to read text placed over the image.

Bussiness Card

Brianna Everett 281-217-2534 [email protected] 419 W Main St. Rexburg, ID

FriendsOfSuzy.bigcartel.com

BrochureDescription:A two sided (duplex) folding brochure.

Date: 3/28/15


Program(s)/Tools: Adobe inDesignAdobe Illustrator

Objectives:create brochure for fake compnaylearn proper printing techniqueslearn the proper way of foldingdesign template that will work with your designuse Illustrator and inDesign

Process: I wanted my design to show that Houston is not only a city but also a fun place to visit. I showed this idea through the colors and design. On the front where to logo is located I used a simple gray. I choose gray because this is a color associated with cities and large buildings. I then decided that I wanted the inside to have a punch of color but still blend in with the city feel. I choose to use blue-green and yellow-green. These two colors reminded me of water and building windows. I placed them in a fun triangle pattern.I decided that I wanted to repeat the triangle background with the images. I did so by placing the images in triangles in the top left corner. I wanted to mimic the design in the bottom right corner and did so with one single picture of downtown.To create the cut out 3-d effect used helvetica for the type and used an exact-o knife to cut out the text. I then placed the print of the other side of the text. I wanted to give the cut out look with out actually cutting the text all the way out.

Brochure

HOUSTON

Welcome to Houston, Texas-the most diverse city in

America. The 2.1 million residents speak over 90 different

languages and come from a number of different cultural and

ethnic backgrounds. We love our melting pot of a society and love to

show of our citizens in our hundreds of cultural festivals that take place every year. Here you can find authentic food, traditional dances, and fun all day long. These festivals are not the only place were culture is seen. In fact they seem to easily blend there way into the every day lives. It is not uncommon to hear people speaking Hebrew, Spanish, Chinese, Farsi or the other 84 or more langues not mentioned. We are a melting pot and proud of it.

As the fourth largest city in the United States we have a lot of individuals from all walks of life let along different cultures. Houston is known for its top ranking medical center, fine arts, and fortune 500 companies. 50 of Houstons 80 hospitals are non-profit. The cities 20 museums allow citizens the artistic exposure are a world class level and the 26 fortune 500 companies allow our city to expand to new levels.

Houstonians love their food. If there is any type of celebration, hang out, or family get together we can guarantee you will find yourself at an intriguing restaurant with food you cant pronounce or have never heard of. New York Times says that Houston is "one of the country's most exciting places to eat." You can even take your food to go and eat at one of our 50,635 acres of park space.

Houston Free Press Summer Fest Holi Festival The Rodeo Elenor Tinsley Park Ware House Live The Aquarium Rice Walk Way Bayou Bend Torchys Tacos Goode Company Blue Bell NASA The Menil The Heights Jus Mac

Activities Montrose Agora Coffe Shop The Renaissance Festival Farmers Market Central Market Discovery Green Memorial The Houston Zoo Food Truck Park Cafe Rebel Brazil H-E-B

FlierDescription:Black & White promotional flier to promote a graduate leadership conference.

Date: 1/24/2015


Program(s)/Tools: Adobe InDesign

Objectives:Apply the design principles and use appropriate typography.Incorporate basic InDesign skills to improve basic flier layout.Create a project folder with image, logo and InDesign document to keep links intact.

Process: I sketched about eight different designs until I focused on four. After resetting those four I decided to choose on to be my starting position of my flier. I then used Adobe Indesign to layout a rough idea of my design. I then used the two boxes and lines as repetition and asymmetry in my design. I also used different spacing and alignments to give the viewer a way to separate the information. I choose not to use outlined boxes because I did not want to take away from the integrity of the design. I also felt that by putting the copy text in a outlined box then there would be too many boxes in the design causing the layout to feel cramped.

Event AdDescription:A web page designed to showcase a personally created logo.

Date: 1/31/15


Program(s)/Tools: Microsoft Word

Objectives:scan quality imageWrite content to describe the process of creating your logo and how it appeals to a target audience.use Word to create event ad

Process: One of the requirements for this assignment was to successfully scan professional looking images to be used in our flier. I knew I wanted to creating a fundraiser involving quilts. I decided that comfort quilts would be a great Idea. I flipped through my January/February Quilty magazine and came across the image of the women with stack of quilts to her left. I knew by using just the image of the woman my design would be too simple. I found another image in the same magazine of a completed quilt. I then sketched out ideas. After deciding my path I used word to create my flier. I decided to use blue and orange and blue. Not only are the complementary colors but they are used throughout the background image of the quilt. I then found fonts I liked and used those for the title and body to create the stitches along the edge I created a round rectangle with no fill and a black dotted outline. This gave the appearance as if the information was sewn on. My design has a lot of though put into it. I hope you can see how all my hard work paid off.

Event Ad

Donate your handmade quilts to Houstons Methodist Hospital

Your quilt will comfort those with cancer.

Friday, February 20 2015 6565 Fannin Street

3pm to 7pm

CANCER QUILTS FOR

Cant quilt? Donate $5 to the Methodist

hospital to find a cure for cancer.

Web pageDescription:A web page designed to showcase a personally created logo.

Date: 3/14/15


Program(s)/Tools: TextWranglerAdobe Photoshop

Objectives:Size and optimize an original logo as a .png for a web page.Write content to describe the process of creating your logo and how it appeals to a target audience.Design a web page using HTML to display a logo and content.Acquire a working knowledge of HTML and basic understanding of CSS.Identify hex colors for web design.Compress multiple files in a zipped folder to attach as one file.

Process: In order to create the webpage, I used a HTML and CSS. HTML stands for hyper-Text Mark up language and CSS stands for cascading style sheet. When combined the results can be amazing. As a web Design Major I am comfortable using HTML and CSS. I am no means ready to market my skills but I will be there someday. In order to make the perfect design for my page I opened the logo I made for my business cards. I then used the eyedropper tool to identify what colors I had used for the design. I then added those colors to the header. For the background I used an image of dots. In order to create the images at the bottom of the page I made a table. This is a way for me to showcase the products of Friends of Suzy. Individuals will also be able to see where my inspiration came form.

Web page

ImagingDescription:A personally taken photograph that has been edited/formatted using Photoshop.

Date: 2/7/15


Program(s)/Tools: Canon PowerShot CameraAdobe Photoshop

Objectives:Learn basic photography skills.Use a digital camera to take a quality image, then download it.Size and crop the image.Adjust image brightness, contrast, hue and saturation levels.Use a selection tool to isolate a portion of the image.Desaturate the selected portion of the image.Use a filter or colorize a portion of the image.

Process: I found a bottle of mustard in my fridge with red, yellow, and green.I set up two black poster boards set lamp on the ground and snapped a photo of the bottle of mustard. I then uploaded my image into photoshop. Here, I was able to manipulate the colors of the image using the levels. I then used vibrance to give the image more dimension. I then decided that I need to spruce up the certain colors using the color selection tool. I used this tool to give more depth to the green and yellow. I did not like the red at the bottom so I used the brush tool to change the red to orange. I then added splashes with the custom shapes tool. In order to get the perfect color I used the eyedropper tool to select the existing colors on the bottle. In order to have the right orange splash behind the mustard bottle I had to cut out the bottle on one of the layers. This gave me the clean line in the transition form splash to bottle.

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