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Introduction.  Janaki’s Kid Wear (JKW) is a retail store for all kids wear with good quality and latest

brand.

The Target audiences of the business are:

Slogan of the business is:

“Kids wear, with care”

Age(Yrs) Population(000)

5 to 9 38.5

10 to 15 45.6

Total(5 to 15) 84.1

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Business DescriptionI. Business Overview:

Goods with Extensive range of colors,prints,branded manufacturer

II. Vision:

“To be a different kid-wear retailer known nationally for the quality of products, setting new trends and lifestyles”

 

III. Mission:

“To offer continuous value added products to our customers”.

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Product&Services Plan For different age groups, our variety of children wear is offered in

different sizes and is tremendously comfortable to wear.They are

A .Hooded T-Shirts

B. Printed T-Shirts

C.Children's T-Shirts

D.Half Sleeve T-Shirts

E.Cotton clothes

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Why people need this service???

Various varieties regarding kids under a single roof.

Quality guaranteed goods

Capacity to accept mass order

especially during the festive time.

Well-timed delivery.

Door-to-door services.

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Market Plan A.Market Description Wide Area

Centre of market

B. Challenges: Increasing competition, especially from big owners like Deena

marwadi,Rahul khetan High cost materials Changing political unrestChanging fashions and behavior of people(kids).

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C.Market Facts/ History

• 119 VDC• Close to border of India• Nieghbours Districs-Mahottary,sundhuli,saralahiYear 2010’s statistics(assumed), Women’s & misses’s wear *40%(IS) Men’s wear *22%(IS) Footwear’s including accessories *15%(IS) Jewelry including watches *11%(IS) Children’s wear incl boys,girls *7%(IS) Others *5% (IS)

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D.Market Segmentation:Survey based on statical analysis:

1.Location: Shiv Marga(Centre),Janakpur

2.Building:Ajanta Compelx(Hire)

3.Traget Customers:Kids

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II.Strategic Analysis:A.Awareness: advirtising channels as:Vehicle announcementNews paperRadioMouth-to-mouth awareness• Internet

B. marketing mix(4Ps) :1.Product2.Price3.Promotion4.Place

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C.Business at process:

Input: customers,employees and suppliers.Process: Addressing customer’s need and provide

ultimate feel of satisfaction.Output: Satisfied and happy customers.

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Organization& Management PlanA.Manaagement/Ownership:Ramesh k RautRajiv Agrawal

B.Duties and Responsibilities of Members:As per the post and work

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C. Business Structure:Strategic Level:• Manager(Owner)• Advisor(Owner)Tactical Level: Operation Incharge Accountant Service SupervisorOperational Level:Marketing Executives(Sales)DriversWorkersStore KeeperSweepersSecurity Guard

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Financial Plan

Start-up Capital NRs.1.03CroresJoint Investment NRs.75 LakhsBorrowed Capital NRs.28Lakhs :Loan from HBL

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B.Projected Expenditure Heads:Budget Heads Start-up proposed Exps.(In

Rs.00000)

Building ( hired/mnth) 3.50

Infrastructure (High decoration and automation)

8.00

Garments(clothes,gifts) 50.00

Kids wonderland 5.00

Salaries(all personnel) 3.50

Vehicles 30.00

Miscellaneous(legal and preliminary)

3.00

Total 103.00

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Executive summary & Conclusion

Preparation of this business plan report is really an interesting and challenging one.

Market PossibilitiesUltimate kids destinationCSR PolicyPEST analysis

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Thank You!

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