Raising the Bar Financial Literacy in Canada

Presented by:

Doretta Thompson,

Director, Corporate Citizenship

CPA Canada

• Why financial literacy?

• Research

• Publications

• Community volunteer program

• Website

Agenda

The CPA Canada Solution to Financial Literacy

Why financial literacy

matters?

Why CPAs?

Five Core Elements

Research

Publications

Community Volunteer Program

Partners & Sponsors

Website

• Summer Spending survey

• Holiday Spending survey

• Canadian Finance Study

• Fraud survey

Research

Publications

Canadian Best seller

EIFLE Winner

EIFLE Winner

Publications

7

The CPA Canada Solution to Financial Literacy

• Lunch ’n Learn

• CPAs deliver the

programs

• No cost

• Not selling anything

You bring the

audience and

the venue

Financial literacy sessions delivered by member

volunteers as public service.

Key Areas:

• Adults

• Seniors

• New Canadians

• School (Grades 4-12)

• Post-Secondary Students

• Small & Medium Business

• Entrepreneurs

Community Connect Network

Adults

• Common format – 45 min PowerPoint, 15 min Q&A

• Interactive exercises, self-assessments

• Written and tested by CPAs

• Focus groups

determined most

popular topics

• Saving Strategies

• Ten Healthy Habits of

Financial Management

• How to Teach your Kids

About Money

• Are You a Good

Financial

Role Model for

Your Children?

Adults

• Effective Tax Strategies

• Identity Fraud Protection

• Planning for Your Retirement

• Estate Planning

Adults

• Canadian banking system

• Credit history / credit rating

• Pay statements and

income tax returns

New Canadians

• Budgeting and cash flow

• Defining a financial plan

• Savings vehicles (RRSP,

TFSA & RESP)

New Canadians

Small & Medium Business

• Understanding Financial

Statements

• Advanced Financial

Statements

• Financial Ratios and Why

They Matter to Your

Business

• The Money Side

of Business

• How to Grow Your Business

• What Lenders and Investors

Want

• Why A Healthy Balance Sheet

Matters

• Maximizing Your Business

Small & Medium Business

The Top 5 common mistakes

startups make

• 0 - 3 years

Financial Survival for

Entrepreneurs

• 3 - 5 years

Entrepreneurs

School - Grades 4 & 5

• Bartering

• Needs and Wants

• Goal Setting

• Pet Shop

School - Grades 7 & 8

• Budgeting and Expenses

• Earning Income

• Goal Setting

• Savings and

Bank Accounts

School - Grades 10 & 11

• Budgeting and Saving

• Credit cards

Bad vs. Good Debt

• Earning Income

• Goal Setting

• How credit works

• How debt accumulates

• Opportunity cost

• Good debt vs bad

• Taking control of your finances

before they control you

Post-Secondary Program

• In-person channels include:

Workplace

Schools

Libraries

Community agencies

Tax clinics

• Online channels include:

Electronic sessions and webinars

to reach broader audience,

difficult geographies

Our delivery channels

Host Responsibilities

• Venue

• A/V – projector and screen

• Handouts for participants

• Evaluations – 360

• (Optional) treats or light refreshments for

participants

23

• Visit cpacanada.ca/financialliteracy

General information on the

program

Financial literacy sessions

we offer (request a session here)

Latest resources, news and blog

• Request a session

• 3 months lead time

• CPA staff will contact you

How to get started?

Requesting a session

What questions can I answer for you?

Contact us at

financialliteracy@cpacanada.ca