raise. reduce. elliminate. create
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![Page 1: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/1.jpg)
Raise. Reduce. Elliminate. Create.
![Page 2: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/2.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
![Page 3: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/3.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
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VintageHeritage
High Price
Budget Wines Premium Wines
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Eliminate Raise
Reduce Create
![Page 5: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/5.jpg)
EliminateWine buff jargonThe wine’s ageMainstream media marketing
RaisePrice, compared to cheap, budget wines
ReduceDifferent grapes: oaky flavour onlyDifferent wines: red, white, roséHeritage of vineyard
CreateEasy drinking image (like beer)Easier choice: red, white, roséSome fun
![Page 6: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/6.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
0
25
50
75
100
Vintage
Wine Jargon
Fun Bottle
[yellow tail] Budget Wines Premium Wines
![Page 7: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/7.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
![Page 8: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/8.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
![Page 9: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/9.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
![Page 10: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/10.jpg)
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
![Page 11: Raise. reduce. elliminate. create](https://reader034.vdocuments.site/reader034/viewer/2022042813/5491e406b47959962d8b5394/html5/thumbnails/11.jpg)