radio made the video star - telenor

Radio Made The Video Star

On Air Singing Competition

ByBy

Radio made the video star

CampaignCampaign ObjectiveObjective


ConceptConcept Behind ItBehind It


However with our on air programming, we will target a larger demographic.

TargetTarget AudienceAudience

OVERALL MUTUAL TARGET AUDIENCE:• SEC: A and B• AGE: 18 to 30

Current Current TrendTrend

Ali Gul Pir, Sikandar ka Mander and Sibti (‘Peshawar ka Larki’) are those upcoming stars/bands, who are giving inspiration to the new talent by the fame they have achieved so far. Radio 1 FM91 being a youth-oriented channel has always promoted and appreciated the new talent, and now by launching this campaign aims to provide a broader avenue to all the upcoming singers.

Campaign Mechanics

Applicable Not Applicable

WhoWho Can Apply?Can Apply?

CampaignCampaign MechanicsMechanics

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CampaignCampaign TimelinesTimelines

Registrations will open up 6 days prior to the competition. In order to participate, people will have to login to www.fm91.com.pk and fill up the form.

RegistrationRegistration For ParticipantsFor Participants

JudgesJudges PanelPanel

WinningWinning PrizePrize

Radio

Shortlisted songs being played on air & the promo will have the sponsor’s name at the tail end of the song

BrandingBranding OpportunitiesOpportunities

Radio Promo:• A customized radio promo of the

campaign will run on the airwaves of Radio 1 FM91.

• Frequency: 15 Spots/Day• Adaptation will run throughout the

campaign.• Adaptation: 20 seconds• Frequency: 30 spots

RJ Endorsements:• Our top shows and celebrity RJs

will endorse the campaign through out the duration of the campaign.

On Air Interviews: • Sponsors for the campaign will be

invited to the campaign along with the Top 5 participants.


Digital VideoA video promoting the campaign will be uploaded and shared on Radio 1 FM91 and its partners’ facebook fan page

facebook:Total Fans – 56,500+ and risingOur fan page will focus on this campaign through out the duration.

Website:• Approx. hits per month - 750,000 Campaign mechanics video and image banners will be uploaded and placed.• Webisodes featuring the judges will run on the website as well as Facebook page to give updates regarding the competition.

Digital

Poster:A specialized artwork will be created to be placed in multiple magazines, schools and public areas.

POS:The campaign poster will be placed in various cafés and super markets across Karachi, Lahore and Islamabad.

Print

Television:The following channels will play the video which will be made for the launch of the campaign.

Tentative channels are:

•TV 1

•News 1

•Hum TV

•Style 360

•ARY Musik

Television


Campaign Duration: 25 DaysCompetition Timing: 7:00 am to 12:00 amRJ Endorsement: Approx. 10 times. Our top shows and celebrity RJs will

endorse the campaign through out the duration of the campaign.

Total Endorsement throughout Campaign: 250 times approx.One Hour Interview: A representative of “Your Brand” will be invited to

the live show at the end of campaign.facebook: Our fan page will focus on this campaign

throughout the campaign duration.Website: Banner will be placed on Radio 1 FM 91 website

throughout the campaign.Posters: A specialized artwork will be created to be placed

in magazines, newspapers, billboards (tentative).

Sponsorship Sponsorship PackagePackage

Announcements: 15 Announcement per day “this contest is brought to you by XYZ” along with commercial tail.Total 15 announcements per day (15 x 25 = 375 announcements).

Winner Announcements: 15 winner announcements in day of campaign & RJs will endorse brand with winner announcements.

Break Bumpers: 8 break bumpers for 3 hours.CAT per Day: 6 minutes (2minutes MDT, 2

minutes EDT & 6 minutes other then)CAT: 150 minutes

Sponsorship Sponsorship PackagePackage

Total Package Cost for Main SponsorshipTotal Package Cost for Main Sponsorship PKR 500,000 +GSTPKR 500,000 +GST

MDT: Moring Drive Time EDT: Evening Drive Time

Co-Sponsorship Co-Sponsorship PackagePackage

Campaign Duration: 25 Days

Competition Timing: 7:00 am to 12:00 am

RJ Endorsement: Approx. 10 times. Our top shows and celebrity RJs will

endorse the campaign through out the duration of

the campaign.

Total Endorsement

throughout Campaign: 250 times approx.

facebook: Our fan page will focus on this campaign

throughout the campaign duration.

Website: Banner will be placed on Radio 1 FM 91 website

throughout the campaign.

Posters: A specialized artwork will be created to be placed

in magazines, newspapers, billboards (tentative).

Announcements: 15 Announcement per day “this contest is brought to you in association with by XYZ” along with commercial tail.Total 15 announcements per day (15 x 25 = 375 announcements).

Winner Announcements: 15 winner announcements in day of campaign & RJs will endorse brand with winner announcements.

Break Bumpers: 8 break bumpers for 3 hours.CAT per Day: 3 MinutesCAT: 75 minutes

Total two Co-Sponsorship packagesCost per Co-Sponsorship package:Cost per Co-Sponsorship package: PKR 250,000 +GSTPKR 250,000 +GSTTotal cost of Two Co-Sponsorship Packages: PKR 500,000 +GSTMDT: Moring Drive Time EDT: Evening Drive Time

Thank You

radio made the video star - telenor

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