Radio Days South Africa 2015Radio Days South Africa 2015

„„My favourite Foe“My favourite Foe“

How FM-Radio and IP-Music-Streaming-Services How FM-Radio and IP-Music-Streaming-Services can benefit from each other.can benefit from each other.Kristian Kropp, CEO, RPR Media GroupKristian Kropp, CEO, RPR Media Group

The Multichannel BrandThe Multichannel Brand

ON AIR ONLINE MOBILE SOCIAL MEDIA Event

MenWomen

User Generated FM Radio / Step 1: bigFM BattlestageUser Generated FM Radio / Step 1: bigFM Battlestage

Genre-Streams voted by the bigFM Community

Three songs to vote from. Song with most votes wins.

Basis is a Music Data Base > 90.000 Tracks

Implemented in 2007 – still running

User Generated FM Radio / Step 2: bigNEXTUser Generated FM Radio / Step 2: bigNEXT

First Realtime-UGC FM Radioshow

Realtime Influence on the Sunday Evening Programme

Voting via Battlestage on Website bigfm.de, Smartphone, ipad

Claim bigFM: Search, find and rate new Music

Claim Spotify: Search, find and share Music

Target Goup is very similar

Both brands appeal to Early Adopters / Digital Natives

Cooperation, instead of confrontation

User Generated FM Radio / Step 3: The bigFM Spotify ShowUser Generated FM Radio / Step 3: The bigFM Spotify Show

The bigFM Spotify Show: CooperationThe bigFM Spotify Show: Cooperation

bigFM is one of 55 global Spotify-Tastemaker-Partners

Personalised bigFM DJ Playlists on Spotify / Spotify-Widget-Integration on bigFM.de

bigFM Spotify Radio Show

Every Saturday from 4.45 p.m. – 8.00 p.m.

Viral Show with real time User (listener) Data

Streaming Data / Shares of Users determine Playlist of Show

Top20 Germany, Number Ones , Viral Tracks, Star-Playlists,

International Trends, Regional Favourites, City, Gender,

Time of listening, Age.

Which tracks do women listen to in Frankfurt?

Whcih tracks do men between age 21 and 29 listen to the most?

What songs are popular in France?

Which song ist streamd most often during the World Cup?

The bigFM Spotify Show: Top20The bigFM Spotify Show: Top20

Spotify and bigFM: win-win-cooperationSpotify and bigFM: win-win-cooperation

Spotify receives awareness, promotion, new users and paying

customers

bigFM can use the exklusive Streaming-Data of the newest

Musiktrends (Best Music Research)

bigFM Personalities (Hosts, DJs) are Trend-Navigators for

Spotify-Users

Both Partners can develop interactivity and virality as their USP

and further position themselves as a leading medium for

Music

Start in 02/2014

More than 40.000 Follower on bigFM Spotify Accounts

Cooperation: new artists, lotteries, exclusive Sessions, Target-Playlists

Campaign: bigTOP 1001 – The Playlist of your life!

Succes Story: CooperationSucces Story: Cooperation

The Next big Thing in 2015The Next big Thing in 2015

Thank you for your attention!Thank you for your attention!