radio clyde rajar q3 2014 radio clyde ■clyde 1’s core audience is 25-44 year olds, playing more...
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RADIO CLYDERAJAR Q3 2014
3RADIO CLYDE■ Clyde 1’s core audience
is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information
■ Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by.
■ ■ Radio Clyde reaches out
to more listeners in Glasgow and the West than any other
commercial broadcasting company.
■ In terms of weekly Reach; Clyde 1 is the market leading radio station, in Glasgow and the West with 496,000 weekly listeners.
■ Listeners to Radio Clyde are tuning-in on average for 8.1 hours across the week
■ 81% of Radio Clyde’s listeners, a massive 463,000, are classed as the main shopper in their household and therefore control the purse-strings
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the
TSA
THE TRANSMISSION AREA
N.B. Radio Clyde is made up of Clyde 1 and Clyde 2
5COMPETITORS
Absolute National
XFM Scotland*
Clyde 2
Classic FM
talkSport
Radio 4
BBC Radio 1
Smooth Radio Scotland
Heart Scotland*
BBC Radio Scotland
Capital FM Scotland*
BBC Radio 2
Clyde 1
Total Radio Clyde
33,000
39,000
126,000
146,000
159,000
197,000
264,000
314,000
320,000
357,000
358,000
372,000
496,000
570,000
WEEKLY REACH
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the
TSA
6COMMERCIAL MARKET SHARE
25%
11%
1%
12%13%
1%
7%
5%
9%
16% Total Clyde
Heart Scotland*
XFM Scotland*
Capital FM Scotland*
Smooth Radio Scotland
Absolute Radio National
talkSPORT
Classic FM
Other Local Commercial
Other Commercial
CLYDE 1 TSA SHARE OF HOURS (%)COMMERCIAL RADIO LISTENING
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the
TSA
7
15-24 25-34 35-44 45-54 55-64 65+
116,000
96,000106,000 106,000
89,000
57,000
TOTAL RADIO CLYDE570,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
54%
46%
Men Women
TOTAL CLYDE REACHES…
• 256,000 ABC1 LISTENERS
• 314,000 C2DE LISTENERS
• 463,000 MAIN SHOPPERS
Source: RAJAR 2014 Q3 based on the Clyde1 TSA Radio Clyde is the combined figures of Clyde 1 & Clyde 2
8
15-24 25-34 35-44 45-54 55-64 65+
115,000
94,000104,000 98,000
54,000
32,000
CLYDE 1496,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
47%
53%
Men Women
CLYDE 1 REACHES…
• 226,000 ABC1 LISTENERS
• 270,000 C2DE LISTENERS
• 396,000 MAIN SHOPPERS
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
9
15-34 35-44 45-54 55-64 65+
17,000 18,00021,000
42,000
28,000
CLYDE 2126,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
46%
54%
Men Women
CLYDE 2 REACHES…
• 50,000 ABC1 LISTENERS
• 76,000 C2DE LISTENERS
• 107,000 MAIN SHOPPERS
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
10CLYDE 1 WEEKDAY SCHEDULE
■ Bowie at Breakfast 6am-10am■ Knoxy 10am-2pm
■ Clyde 1 Drive 3pm-6pm■ Super Scoreboard 6pm-8pm
■ IN:Demand 8pm-10pm■ Late Night 10pm-1am