live listening performance -...

Live listening Performance

RAJAR Quarter 3 2017

Matthew Eustace

Senior Research Executive, Radio 3

Radio 3

Contents RAJAR Q3 2017 | BBC Radio 3 - 3 Month Weight

Summary

2

• After a strong performance last quarter,

overall station results soften this time

around during the quarter containing the

Proms season.

• Radio 3’s reach remains steady around

the 2m mark at 1.96m. This was down (-

5%) from a strong 2.06m last time around

but broadly in line (-1%) with reach of

1.98m for last year’s Proms quarter.

• Share nudges down on both periods to

1.1%: down on 1.2% both last quarter

and last year.

• Average hours slip to their lowest level in

3 years (since Q4 14), standing at 5hrs 39

mins. This is down -28mins on the quarter

and -34mins YoY.

• Replenisher Reach (35-54 ABC1s)

continues to recover following a low at

the beginning of the year. Reach

among this group climbed for a second

consecutive quarter, up +4% on last time

around at 325k. However, the -5% yearly

dip highlights the ongoing challenge in

engaging with this group.

• Age profile of the station remains

broadly stable: the station’s average

age stays at 59 and the most common

age is also unchanged at 70. 15-34s saw

a marginal increase in reach at 274k

(+9k/+3% QoQ) with growth also seen

among 55-64s (+13% QoQ at 414k).

• Gender profile also stays steady: 46% of

listeners are female and 54% male. Both

groups saw declines in reach on the

quarter (-6% among men and -3%

among women) but remained in line

with levels seen in last year’s Proms

quarter.

• Highest proportion of ABC1 listeners in

over 5 years: 80% of the stations listeners

now fall within the ABC1 socio-

economic grades with a +4% increase in

ABC1 reach and a -30% decrease in

C2DE reach (after a high last time

around). ABs now account for a high

50% of the audience.


100.0% Total Weekly Reach 1,963

48.7% Any Digital 1,102

51.3% AM/FM 1,221

37.6% DAB 863

5.2% Digital TV 176

6.0% Internet 191

05h 39m 11,105h

566 Share

0.8% Reach

At a glance

3

7.8% 6.2% 7.3% 11.2% 21.1% 46.4%

153 121 144 220 414 912

Age profile and reach Reach (000s)

1,963

325

Adults 15+ Adults 35-54 ABC1

Reach by gender (000s)

Share (%) and reach (000s) for Breakfast

Hours (000s)

Platform share (%) and reach (000s)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (000s)

Share (%) Reach (000s)

Average hours per listener

Total hours

Men

Women

907 1,056

46.2% 53.8%


share

1.1%

reach

1,963

Trend of Reach (000s) and share (%) |

4

Q3 17

Adults 15+ 1.2

% 1.3

%

1.2

%

1.1

%

1.3

%

1.1

%

1.1

%

1.3

%

1.3

%

1.3

%

1.2

%

1.2

%

1.1

%

1.3

%

1.0

%

1.1

%

1.1

% 1.2

%

1.3

%

1.2

%

1.2

%

1.3

%

1.2

%

1.2

% 1

.4%

1.1

%

1.2

%

1.1

%

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7


2,2

16

2,2

58

2,1

74

2,0

52

2,0

97

1,9

02

2,0

38

2,1

50

2,0

61

2,1

63

1,9

95

2,0

25

1,9

92

2,0

87

1,8

84

1,9

12

2,0

30

2,0

84

1,8

94

2,0

70

2,0

51

2,1

17

2,2

01

1,9

77

2,1

20

1,8

84

2,0

62

1,9

63


share

0.7%

reach

325

Trend of Reach (000s) and share (%) |

5

Adults 35-54 ABC1

Q3 17

0.7

%

1.2

%

1.0

%

0.9

%

1.0

%

1.0

%

1.0

%

1.1

%

1.0

%

1.1

%

0.7

%

0.9

%

0.7

%

0.7

% 0

.8%

0.7

%

0.7

%

0.8

%

0.8

%

0.9

%

1.0

%

0.8

%

0.7

% 0.8

%

0.7

%

0.9

%

0.7

%

0.7

%

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7


397

449

465

380

385

383

426

424

374

416

388

415

339

324

325

353

370

337

355

336

342

390

381

341

348

288

314

325


total hours

11,105

Average hours per listener, and total hours (000s)

6

average hours

per listener

5h

30m

6h

06m

6h

09m

5h

49m

6h

34m

6h

16m

5h

35m

6h

17m

6h

27m

6h

25m

5h

58m

6h

05m

5h

35m

6h

38m

5h

37m

5h

51m

5h

20m

6h

00m

6h

55m

6h

12m

6h

02m

6h

25m

5h

53m

6h

13m

6h

47m

6h

07m

6h

07m

5h

39m

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Average Hours per Listener Total Hours

12,2

06

13,7

91

13,3

62

11,9

51

13,7

62

11,9

09

11,3

78

13,5

15

13,3

02

13,8

83

11,9

11

12,3

09

11,1

27

13,8

55

10,5

98

11,1

80

10,8

14

12,5

08

13,1

01

12,8

33

12,3

57

13,5

75

12,9

64

12,2

94

14,3

81

11,5

20

12,6

00

11,1

05

Q3 17

05h 39m


Underserved audiences (000s)

0

100

200

300

400

500

600

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

7

Q3 17

378 North

274 Adults 15-34

148 Adults BAME

390 Adults C2DE


0

25

50

75

100

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Mean, median and mode age

8

59 Mean

63 Median

70 Mode

Q3 17


0

200

400

600

800

1,000

1,200

1,400

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

9

Q3 17

1,056 Men

907 Women

Reach by gender (000s)


Gender profile (%)

10

54.1 54.2 54.1 53.4 58.7

54.1 52.6 52.8 48.2

51.8 55.2 52.8 53.6 50.9

57.1 54.8 52.3 53.5 56.3 56.4 53.0 55.2 54.0 54.0 52.5 55.2 54.5 53.8

45.9 45.8 45.9 46.6 41.3

45.9 47.4 47.2 51.8

48.2 44.8 47.2 46.4 49.1

42.9 45.2 47.7 46.5 43.7 43.6 47.0 44.8 46.0 46.0 47.5 44.8 45.5 46.2

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

Male Female


0

200

400

600

800

1,000

1,200

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Reach by age (000s)

11

Q3 17

153 15-24

121 25-34

144 35-44

220 45-54

414 55-64

912 65+


Age profile (%)

12

5.4 4.3 5.1 5.3 6.5 4.6 5.9 5.8 6.4 4.0 5.3 4.2 7.2 6.1 5.1 6.4 4.6 8.0

4.7 5.9 7.0 5.9 6.8 7.5 5.8 5.8 7.2 7.8

8.6 6.8 6.7 5.1

6.2 6.5

7.3 4.2

6.3 6.0

7.5 8.5 6.8 8.6

6.3 5.8 5.7

8.9

6.6 9.0 4.6 6.7

9.3 6.7 7.8 7.5 5.7 6.2

9.5 10.5 11.1

7.2 9.0

8.3 10.3

7.0 6.8 10.3

9.5 9.8 7.4 8.8 9.3 8.6 11.6

6.9 11.2

8.4 9.9

10.9 8.0 9.4 8.0 8.0 9.7 7.3

13.4 15.3 16.0

16.5 13.6 17.2

15.0

17.1 17.6 13.0

17.0 16.3 14.3 12.0 16.0 16.3 11.1

14.5 16.2 11.8 12.2

13.7 16.3

12.3 13.6 11.9 12.5

11.2

22.3 24.1 22.0 24.1 24.3 20.6 19.3

20.7 20.5

21.0

20.8 18.7 21.7 21.5 20.4 21.4

23.1

21.0 19.8 20.3

19.4

19.9 18.9

18.4 17.9 21.0 17.7 21.1

40.8 39.0 39.2 41.8 40.4 42.9 42.2 45.2 42.4 45.6

39.9 42.4 42.7 42.9 42.9 41.5 43.9 40.7 41.5 44.5 46.9

42.8 40.8 45.7 46.9 45.8 47.2 46.4

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

15-24 25-34 35-44 45-54 55-64 65+


0

200

400

600

800

1,000

1,200

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Reach by SEG (000s)

13

Q3 17

971 AB

602 C1

207 C2

183 DE


Social grade profile (%)

14

44.4 45.9 44.2 44.0 47.4

43.9 45.9 43.0 40.9 46.8

42.1 41.6 44.4 46.9 43.4

39.8 43.8 44.6

39.8 43.2 42.3 43.7 43.2 41.0

45.8 46.2 41.6

49.5

34.4 32.1 33.2 32.6 31.9

34.5 35.8

35.3 32.7

32.8

32.7 35.5 34.5 32.2

32.1 35.5

33.0 33.2

35.2 34.6 35.2 31.0 33.3 36.8

34.2 31.4

31.5

30.7

10.5 12.5 11.8 11.0 12.0

9.7 9.0

12.1

13.1

10.9

12.9 12.3 11.1 10.9

14.3 15.2 13.0 11.5 16.1 10.1 12.6 14.3 11.5

11.8 11.1 14.4

15.6

10.5

10.7 9.5 10.9 12.4 8.7

12.0 9.3 9.6 13.2

9.4 12.3 10.6 10.1 9.9 10.2 9.5 10.2 10.7 9.0 12.1 9.9 10.9 12.1 10.4 8.9 8.0

11.3 9.3

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

AB C1 C2 DE


0

50

100

150

200

250

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 16 Q2 17 Q3 17

Weekday daypart reach, QoQ and YoY Reach in 000s

15

Please use data with caution as sample sizes can be low when looking by daypart


0

50

100

150

200

250

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 16 Q2 17 Q3 17

Saturday daypart reach, QoQ and YoY Reach in 000s

16



0

50

100

150

200

250

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 16 Q2 17 Q3 17

Sunday daypart reach, QoQ and YoY Reach in 000s

17



Reach by Region (000s)

18

0

50

100

150

200

250

300

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q3 17

141 East

124 West

86 South West

220 South

160 Yorkshire &

Lincolnshire

71 North East

Reach (millions)


Reach by Region (000s)

19

0

100

200

300

400

500

600

700

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q4 1

5

Q1 1

6

Q2 1

6

Q3 1

6

Q4 1

6

Q1 1

7

Q2 1

7

Q3 1

7

Q3 17

147 North West

163 West Midlands

55 East Midlands

481 London

109 South East

Reach (millions)


Platform share (%) and reach (%)

7.9 5.4 5.7 7.8 6.8 6.5 7.9 6.4 7.2 8.4 6.0 6.8 5.4 6.1 6.8

5.4 5.5 6.7

5.2

5.5 5.2 6.1 7.8 6.0

6.9 5.4

5.9 5.3 5.6

5.9 6.1 5.9 6.3 5.3 6.6

7.0 5.7

7.4 6.8 5.1 5.6 5.2

24.5

21.5 24.6 24.9

26.5 27.2

27.4 24.3 25.4

27.2 28.9

28.6 28.0 26.5

27.7 31.0

29.9 32.3

27.6

33.3 32.6

38.4 30.7 35.0 36.4 34.3 40.2 37.6

56.9 65.2 63.2

58.7 63.4 59.4 56.6 60.0 62.7

56.1 58.3 55.6 58.6 59.0 56.2 52.2 55.1 50.3

57.5 46.8 50.6 50.1

57.0 54.8 53.2 53.2 50.4 51.3

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Q4

15

Q1

16

Q2

16

Q3

16

Q4

16

Q1

17

Q2

17

Q3

17

Unspecified Internet DTV DAB Digital Radio AM/FM

20

1,963

1,102 1,221 863

176 191

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (000s) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.

2.0% 2.2% 1.6% 0.3% 0.4%

Contents RAJAR Q3 2017 | BBC Radio 3 - 3 Month Weight 21

live listening performance -...

Documents