qurater overview july 2014
DESCRIPTION
Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.TRANSCRIPT
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Qurater Business EdgeBig Data Approaches for Customer Acquisition
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Founding Team
Rakshit DagaFounder & CEO
Sumit MishraFounder & CTO
Prashanth AdirajuCo-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology products
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Social Media – Unique Ad opportunityMedia landscape is fractured, but Social networks have scale - enormous user bases and deep databases.
$4.7B2013
$17.0B2017
Social data gains more value the closer to the source you get--that is, to individuals and to what they express about themselves on social platforms ......
CAGR
30+%
But with current ad targeting .......
Social Media Ad spend
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Purchase intent context is getting lost
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Qurater provides the deepest
social ad targeting
intelligence for specific high
value verticalsFind the right customers with
better targeting and reach them efficiently
DEMOGRAPHICAge, Gender
PERSONALCity, Birthday, Education, Workplace, Education
SOCIALLikes, Interests,
CONTEXTPurchase Intent
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Our goal- help brands improve their social media ad ROI
facebookCONTEXT
Demographic, personal, social &
behavioral
QURATERCONTEXT
Purchase Intent from social
conversations
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
facebook Google (adwords)
0.20%
5.23%Retail CTR
Opportunity to improve is significant
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Improved ad targeting with Facebook integration
CTR
CPA
Interest, demographic
targeting
Interest targeting lets you target everyone
who has expressed a specific interest in any
topic
Context (Purchase intent)
targeting
Context targeting lets you target everyone who has expressed purchase intent for a specific product
Qurater integration with facebook
(custom audiences)
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Qurater Context1. Deeper understanding of vertical specific dimensions (e.g.
price segments, product features)
2. Purchase intent – specific intent to buy a product
3. Aggregate Customer intent – brand/product demand prediction based on social signals (positive or negative)
4. Correlation models tying verticals – e.g. A person interested in a high value car is more likely to buy a premium phone or buy premium fashion accessories.
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What Qurater provides
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Technology summary
Source Agnostic Data Discovery, Mining & Structure Extraction
Cloud scale – Massive Volumes Of Data
State of the art NLP / Machine Learning to derive industry
specific dimensions
Customizable analytics with industry leading visualization
techniques
Technologies for improved ad targeting & to reach users efficiently
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Qurater Roadmap
1 high value vertical (technology)
fb integration
3 high value verticals
(auto, retail/ecommerce)
Self-sign up
tw integrationTODAY In 6 MONTHS
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Qurater Proposition for Brands1. Discover social profiles with purchase intent for
your products
2. Develop a new/efficient channel to reach customers
3. Improve social media ad ROI thru better targeting (fb, tw)
4. Generate product demand insights (social buzz as a proxy)
Qurater offers a social ad targeting platform with deep intelligence and optimized for your business
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Qurater provides the deepest social ad
targeting intelligence for specific high value verticals.
Find the right customers with better targeting and reach
them efficiently
DEMOGRAPHICAge, Gender
PERSONALCity, Birthday, Education, Workplace, Education
SOCIALLikes, Interests,
CONTEXTPurchase Intent