Brand LaUnCH 2014

Welcome to the QUIK family!A new and innovative branded range of home and industrial

chemical products brought to you exclusively by AHM.

a QUIK nEW LOOK

Brand POSITIOnInG

Low Involvement needn’t be Low Impact! Chemical ranges are typically low-involvement, commodity products that are often required by consumers to simply ‘get the job done’. The Quik brand was developed from the ground up as a simple and impactful design to clearly and ‘quikly’ deliver to these needs. Get the job done Quik!

The Silent SalesmanPackaging and artwork design - the silent salesman that’s key to selling low involvement product right off the shelf! The Quik range was developed with this in mind, not only does the range have a great family feel it also is highly effective when blocked on-shelf.In a store full of brands Quik stands out and makes it an easy and straight forward process for consumers to select the correct product.

Priced competitively the Quik brand is positioned as a ‘better’ offer. Quik pricing also allows for healthy store margins whilst allowing competitive, consumer friendly on-shelf pricing.

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THE QUIK PaCKaGInG

Hi again! – important detail needed for purchase decision provided at a glanceHi! – key feature call out

Easy on the eye! - bold type makes instructions

easier to read

Gets to the point! – product name aligned with consumer need for fast

identification and selection

QUIK and THE dEad - PrOMOTIOnaL COnCEPTS

PrInTA number of print advertisements have been developed to support the launch of Quik, these will be supplemented by new product features in selected magazines.

STOrE SUPPOrT and TraInInGAll stores will be supplied with simple Quik ready reckon-ers these will also be supplemented by our sales team visits and national training programs as required.

Our aim is to empower store staff and give them the in-formation and confidence they need in order to assist the customer is selecting the best product for the job.

Full page Spread

1/3 Page Advert

TaKE HOME TEaraWayS / HanGSELLSWorking within the store merchandising framework we will work to develop brand and product support that reinforces credibility in-store.

SHELf WOBBLErSA range of simple, key messages have been developed to draw attention and support the range throughout the launch.

Links to online content

THE QUIK faMILy

Product Quik Drain Cleaner (Liquid Concentrate)

descriptionAn effective and fast acting drain Cleaner. Cleans and deodorise drains, pipes, sinks and other plumbing.

Sizes 1L

Product Quik Drain Unblocker (Caustic Soda)

descriptionEffective and fast acting to unblock, clean and deodorise drains, pipes, sinks and other plumbing.

Sizes 500g, 1KG, 2KG Tubs

Product Quik Rust Converter and Primer

description

Effectively converts surface rust into a black film to prevent further corrosion. It can also be used as a primer base for the application of protective or decorative top-coats. Product applies white and turns black during the conversion process.

Sizes 500ml, 1L

ProductQuik Rust Remover and metal conditioner

description

Used for the fast, effective removal of rust, tarnish and other insoluble deposits from stainless steel, mild and galvanized steels, copper and aluminium.It also provides an effective bond for decorative and protective top coats.

Sizes 500ml, 1L

Product Quik Kero (Kerosene)

descriptionA clean, efficient burning fuel for heaters and lamps. Also can be used as a clean-up solvent for garages and workshops.

Sizes 1L

Product Quik Meths (Methylated Spirits)

description

A versatile product used for a wide range of tasks. May be safely used as a glass cleaner, fish smoker fuel or for domestic cleaning and for sterilization.

Sizes 1L, 4L

THE QUIK faMILy

Product Quik Stove Fuel

description

A clean burning fuel used for lighting appliances, blow lamps, camp stoves and lighters. Also effective as a spot cleaning solvent.

Sizes 1L

Product Quik Turps (Mineral Turpentine

descriptionAn effective multi-purpose cleaning solvent. Can also be used as a paint thinner or an oil and grease solvent.

Sizes 1L, 4L

THE QUIK faMILy

Product Quik Concrete Cleaner

description

Spirit of Salts. A versatile product, used for etching and cleaning concrete surfaces, rust removal and the soldering process for some metals.

Sizes 500ml, 2L, 5L, 20L

Product Quik Paint Stripper (Heavy Duty)

description

An effective, heavy duty, brush-on paint stripper specially designed to remove many types of organic coatings, including epoxy paints, powder coating and boat anti-fouling.

Sizes 500ml, 1L

QUIK faMILy dETaILS

Image Product Code Barcode

Paint Stripper - 500ML QKPaInT500 9414061106976

Paint Stripper - 1L QKPaInT1L 9414061106983

Rust Converter - 500ML QKrUSTC500 9414061107089

Rust Converter - 1L QKrUSTC1L 9414061107096

Rust Remover - 500ML QKrUSTK500 9414061106990

Rust Remover - 1L QKrUSTK1L 9414061107003

Liquid Drain Cleaner - 1L QKdraIn1L 9414061106969

Concrete Cleaner - 500ML QKSOS500ML 9414061107010

Concrete Cleaner - 2L QKSOS2L 9414061107027

Concrete Cleaner - 5L QKSOS5L 9414061107034

QUIK faMILy dETaILS

Image Product Code Barcode

Concrete Cleaner - 20L QKSOS20L 9414061107041

Drain Unblocker - 500g QKCaUST500 9414061107058

Drain Unblocker - 1KG QKCaUST1KG 9414061107065

Drain Unblocker - 2KG QKCaUST2KG 9414061107072

Kero (Kerosene) - 1L QKKErO1L 9414061106907

Stove Fuel - 1L QKSTOVE1L 9414061106914

Meths (Methylated Spirits - 1L)

QKMETHS1L 9414061106945

Meths (Methylated Spirits - 4L)

QKMETHS4L 9414061106952

Turps (Mineral Turpentine - 1L)

QKTUrPS1L 9414061106921

Turps (Mineral Turpentine - 4L)

QKTUrPS4L 9414061106938

fOr MOrE InfOrMaTIOn COnTaCT