Term Paper:Quick Service Restaurant

Domino's Pizza

Group Members:1. A. Deepshikha2. Agam Chohan3. Shaista Khan4. Tanya Nayyar5. Vini Parashar6. Vivek Kumar

Array Of Services Offered

Home Delivery Service

Restaurant Dining

Self-Service

Array Of Services Offered

Product Offerings

Pizzas

Simply Veg/ Non-Veg

Veg/Non-Veg

Feast

Singles/ Combos

Sides

Breads

Dips

Pasta

Chicken Delights

Beverages

Desserts

Market Segments

Market Segment

s

School teenager

s

College

crowd

Home bound circles

Weekend diners

Classification of Target Market

Geographic

Cities

Tier 1 Tier 2 Metros Small towns

Country wise

regions

S ERV I CE

F L OWE R

OF

Call Dominos or Reach Restaurant

Take orders through Phone, App or Restaurant Counters

Informing the delivery time/Payment (In Restaurant)

Preparation + Baking Time

Flash Order Number (In Restaurant)

PackingTracking Address

Delivered at the Location/Payment (Home Delivery)

PROCESS

WHEAT

DOUGH

WAREHOUSE

REFRIGERATED TRUCK

RETAIL OUTLET

BACKEND PROCEDURES

At Domino’sStep 1: Order

Capture

Step 2: Pizza Manufacturing:

Dough, Sauce, Cheese and Other Ingredients.

Step 3: BakingStep 4: Pizza to Box Matching

Process

Step 5: Delivery

Order Capture: MIS

Customer Database

• Customer ID• Customer

Name• Customer

Phone • Address• Postal Code

Order Database

• Order Name• Date• Time of Order• Delivery Time• Price• Store Number

Store Database

• Store Number• Store Name• Store Address

Pizza to Box Matching Process When the pizza rolls off the oven, it is placed in a box with the customer’s order label on it. This part of the process matches the customer’s pizza with the correct box with the customer’s information on it. This process follows a one-piece flow approach: take a pizza, put a pizza. By doing a single piece flow approach to pizza to box matching, the chances of pizza switcheroo defects are lower (a customer get’s another customer’s order).

Delivery Process • 349041 is the order number• 2/2 means that this is Box 2 of 2,

which means there should be a Box 1 of 2 also, which completes the customer’s order.

• The letter “C” means Carry Out.• The timestamp of when the

customer’s order arrived and this is used to track average time to make a pizza, as well as the overall order arrival to pizza delivered process.

• Toward the bottom is the customer’s Name.

• If there are other items in the order besides pizza, the box label will capture that also. This customer, for example, ordered Sprite with their 2 pizzas.

Turn Around Strategy

Tell-Us-What-You-Think Marketing Strategy

The brave souls at Domino’s posted a stream of online order comments about the company on

a massive billboard in New York City’s Time Square.

Technology

Business Strategies

PIZZA FACTS• How many pizzas do

the people of United States Eat each Second?

• 350 Slices of Pizzas = 100 Acres of Pizza A Day!

• What is the size of the Pizza Industry?

• $30 Billion Industry every year!