questionnaire design by varun kesavan

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  • 8/19/2019 Questionnaire Design by Varun Kesavan

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      ubst`gooc`rb Hbs`jo

    Ly Ycruo Dbscvco

    vcruodbscvcoAycfgg.kgm

    3

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    Xg bnuk`hctb tfb mbco`oj coh v`tcn cspbkts gi

    qubst`gooc`rb.

    Xg bnuk`hctb tfb tfrbb v`tcn stcjbs gi tfb qubst`gooc`rb

    hbs`jo prgkbss.

    Xg prgv`hb co uohbrstcoh`oj clgut prb-kgostrukt`go

    pfcsb gi tfb qubst`gooc`rb.

    Xg prgv`hb co uohbrstcoh`oj clgut kgostrukt`go pfcsb

    gi tfb qubst`gooc`rb.

    Xg prgv`hb co uohbrstcoh`oj clgut pgst-kgostrukt`go

    pfcsb gi tfb qubst`gooc`rb.

    Glebkt`vbs

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    C qubst`gooc`rb  kgos`sts gi igrmcn`zbh cohprb-spbk`bh sbt gi qubst`gos hbs`jobh tggltc`o rbspgosbs irgm pgtbot`cn rbspgohbots.

      Subst`gooc`rb hbs`jo prgkbss rbqu`rbs c kcrbiun

    cttbot`go tg bckf stbp cs tfb qubst`gooc`rb grrbsbcrkf `ostrumbot sfgunh lb chcptbh tg tfb

    spbk`k kunturcn bov`rgombot coh sfgunh ogtlb l`csbh `o tbrms gi coy gob kunturb (cnfgtrcbt cn.! 3""#$.

    Zfct `s c

    ubst`gooc`rb7

    %

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    Subst`gooc`rb Hbs`jo

    Subst`gooc`rb hbs`jo  `s c systbmct`k

    prgkbss `o &f`kf tfb rbsbcrkfbr

    kgotbmpnctbs vcr`gus qubst`go igrmcts!

    kgos`hbrs c oumlbr gi icktgrs

    kfcrcktbr`z`oj tfb survby ct fcoh!

    unt`mctbny &grhs tfb vcr`gus qubst`gos vbry

    kcrbiunny! coh grjco`zbs tfb qubst`gooc`rb's

    ncygut.

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    Zfy usb c qubst`gooc`rb7

    Mbr`ts coh Hbmbr`ts

    #

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    Mbr`ts

    co tcrjbt ncrjb oumlbr gi pbgpnb /bckf rbspgohbots `o &`hbny h`spbrsbh

    ngkct`gos co lb rbnct`vbny ng& kgst `o t`mb coh mgoby /bnct`vbny bcsy tg jbt `oigrmct`go irgm pbgpnb

    qu`k1ny

    +tcohcrh`sbh coh strukturbh qubst`gos Cocnys`s kco lb strc`jft-igr&crh coh rbspgosbs

    prb-kghbh.

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    Hbmbr`ts

    g& rbspgosb rctb ; l`cs! nck1 gi kgohbokb`o rbsunts

    8osu`tclnb igr sgmb pbgpnb◩ b.j. pggr n`tbrcky! v`sucnny `mpc`rbh! yguoj

    kf`nhrbo! ogt gon`ob Subst`go &grh`oj kco fcvb mc*gr b2bkt go

    cos&brs

    `suohbrstcoh`ojs kcoogt lb kgrrbktbh co lb h`9kunt tg ckkguot igr kunturcn cohncojucjb h`2brbokbs.

    :

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    XPQB[ GI SRB[X@GOOC@\B

    3. Qgstc !ubst`gooc`rb  - )fb qubst`gooc`rb `s j`vbo grpgstbh tg tfb pcrt`k`pcot! &fg kgmpnbtbs `t `o f`s grfbr g&o t`mb. )fb pcrt`k`pcot tfbo pgsts tfbkgmpnbtbh qubst`gooc`rb lck1 tg tfb rbsbcrkfbr.Cntbroct`vbny! tfb qubst`gooc`rb mcy lb bmc`nbh tg

    tfb rbspgohbot igr kgmpnbt`go gon`ob.

    ". Go`ob !ubst`gooc`rb # /bspgohbots crb clnb tgkgmpnbtb tfb qubst`gooc`rb bnbktrgo`kcnny! coh

    rbsunts crb hg&ongchbh ly tfb rbsbcrkfbr.

    "

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    ;.$bb%fgob !ubst`gooc`rb   -  )fb rbsbcrkfbr

    qubst`gos tfb pcrt`k`pcot gvbr tfb tbnbpfgob coh tfb

    rbsbcrkfbr nns `o tfb rbspgosbs.

    8. &ckb tg 'ckb !ubst`gooc`rb #  )fb rbsbcrkfbr coh

    pcrt`k`pcot crb `o tfb scmb ngkct`go! coh tfb

    rbsbcrkfbr cs1s tfb qubst`gos 6ickb tg ickb'.

    30

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    5bs`jo`oj gi tfb qubst`gooc`rb `s csystbmct`k prgkbss. )f`s sbkt`go b4pngrbs

    tfb systbmct`k prgkbss gi qubst`gooc`rb

    hbs`jo `o tfrbb pfcsbs>

    =rb-kgostrukt`go pfcsb

    gostrukt`go pfcsb =gst-kgostrukt`go pfcsb

      ubst`gooc`rb Hbs`jo Qrgkbss

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    S()*$+G,,-+.) H)*+/,

    Q.G1)**

    Q-.$ #3 Q.)

    1G,*$.(1$+G, *$-/)

    Q-$ #" 1G,*$(1$+G,

    *$-/)

    Q-$ < QG*$

    1G,*$(1$+G,

    *$-/)

     Co gvbrv`bw gi

    rbspgohbot‐s

    kfcrcktbr`st`ks

    [pbk`iy tfb rbqu`rbh oumlbr gi

    `oigrmct`go lcsbh go rbsbcrkfglebkt`vbs

    Hbk`s`go rbjcrh`oj sbnbkt`oj

    co cpprgpr`ctb survby

    tbkfo`qub

    Hbk`s`go rbjcrh`oj qubst`go igrmct5

    [trukturbh vbrsus uostrukturbh 

    Hbk`s`go rbjcrh`oj qubst`go wgrh`oj 

    Hbk`s`go rbjcrh`oj qubst`go

    sbqubok`oj 

    Hbk`s`go rbjcrh`oj qubst`go rbspgosb

    kfg`kb

    Hbk`s`go rbjcrh`oj qubst`gooc`rb

    ncygut 

    Qrghukb i`rst hrcit gi tfbqubst`gooc`rb

    Jg igr tfb prb tbst`oj gitfb qubst`gooc`rb

    !bv`s`oj tfb qubst`gooc`rb

    lcsbh go tfb `oputs

    gltc`obh irgm prb " tbst`oj 

    !bv`sbh i`ocn hrcit gi tfb

    qubst`gooc`rb

     Chm`o`strct̀ go gi tfb

    qubst`gooc`rb coh

    gltc`o`oj rbspgosbs

    *tb%s `o !ubst`gooc`rb ;bs`jo %rgkbss

    3<

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    Qfcsb @  `s tfb prb-kgostrukt`go pfcsb gi tfbqubst`gooc`rb hbs`jo prgkbss. ?t kgos`sts gi

    tfrbb stbps>

      +pbk`k rbqu`rbh `oigrmct`go `o tfb n`jft gi

    rbsbcrkf gl*bkt`vb!

     Co gvbrv`b& gi rbspgohbot's kfcrcktbr`st`ks!

      5bk`s`go rbjcrh`oj sbnbkt`oj co cpprgpr`ctb

    survby tbkfo`qub.

    Qfcsb +8 Qrb # 1gostrukt`go Qfcsb

    3%

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     )fb rst coh tfb igrbmgst `mpgrtcot hbk`s`go rbnctbs tg

    oh`oj tfb rbqu`rbh `oigrmct`go tfrgujf c qubst`gooc`rb.

     )g jbobrctb spbk`k `oigrmct`go! tfb rbsbcrkfbr sfgunh

    knbcrny hbob tfb gl*bkt`vb coh tfb gtfbr rbsbcrkf

    kgmpgobots sukf cs tfbgrbt`kcn mghbn, rbsbcrkf

    qubst`gos, coh fypgtfbsbs.

    ncr`ty `o cnn tfbsb kgmpgobots `s vbry `mpgrtcot cs

    tfbsb gony &`nn prgv`hb tfb lcsb gi spbk`k `oigrmct`go tg

    lb kgnnbktbh tfrgujf survby.

    *tb% 38 *%bk`'`k b!u`rb; +o'grmct`go

    `o tfb 2`jft g' bsbcrkf Glebkt`vb

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    Zf`nb kgnnbkt`oj tfb `oigrmct`go, co gvbrv`bw gi tfb

    rbspgohbot‐s kfcrcktbr`st`ks `s c v`tcn kgos`hbrct`go.

     C rbsbcrkfbr must kgostrukt tfb qubst`gooc`rb `o tfb n`jft gi tfb

    rbspgohbot‐s prgi`nb.

    Bvbo wf`nb kgostrukt`oj c qubst`gooc`rb, c rbsbcrkfbr fcs tg

    dbbp tfb prgi`nb gi c prglclnb rbspgohbot `o m`oh.

    Ycr`gus icktgrs sukf cs tfb rbspgohbot‐s qucn`i`kct`go, cjb,

    bxpbr`bokb, `okgmb, mcr`tcn stctus, gkkupct`go,  coh sg go

    fcvb c hbk`s`vb coh `mpcktiun rgnb `o kgohukt`oj c rbsbcrkf.

    *tb% "8 -o Gvbrv`b9 g'

    bs%go;bot:s 1fcrcktbr`st`ks

    3

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    7f`nb kgostrukt`oj c qubst`gooc`rb! c hbbptf`o1`oj prgkbss `s rbqu`rbh tg sbnbkt cocpprgpr`ctb survby tbkfo`qub.

    Acr`gus survby tbkfo`qubs crb cvc`nclnb `okgnnbkt`oj hctc's n`1b =brsgocn `otbrv`b&s!

     )bnbpfgo`k `otbrv`b&s! mc`n `otbrv`b&s coh

    bnbktrgo`k `otbrv`b&s! btk.

    *tb%

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    Qfcsb @@ `s tfb rbcn kgostrukt`go pfcsb gi tfb

    qubst`gooc`rb hbs`jo prgkbss.

      ?t mc`ony kgos`sts gi s` stbps>

    5bk`s`go rbjcrh`oj qubst`go igrmct >strukturbh qubst`gos

    vbrsus uostrukturbh qubst`gos.

    5bk`s`go rbjcrh`oj qubst`go rbnbvcokb coh &grh`oj.

    5bk`s`go rbjcrh`oj qubst`go sbqubok`oj.

    5bk`s`go rbjcrh`oj qubst`go rbspgosb kfg`kb.

    5bk`s`go rbjcrh`oj tfb qubst`gooc`rb ncygut.

    =rghuk`oj rst hrcit gi tfb qubst`gooc`rb.

    Qfcsb ++8 1gostrukt`go Qfcsb

    3

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    $cmpnb igr gpbo % bohbh qubst`go

    Kob gi tfb mc*gr n`m`tct`gos `s tg fcohnb tfb?otbrv`b&br coh tfb `otbrprbtct`go l`cs.

    G%bo#bo;b; ubst`gos

    3"

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    Kngsbh-bohbh qubst`gos crb strukturbh qubst`gos. Xfb qubst`go

    strukturb hgbs mcttbr !goognn" bt cn., #$$%&. Xfb kngsbh-bohbh qubst`gos prgv`hb rbspgosb cntbroct`vb tg tfb

    rbspgohbots `ostbch gi j`v`oj tfbm c irbb-tg-b'prbss rbspgosb gpt`go.

    Xfb kfg`kb giibrbh tg tfb rbspgohbots kco lb b`tfbr `o tfb igrm gi c

    rct`oj systbm gr c sbt gi rbspgosb cntbroct`vbs.

    Xfbsb rbspgosb cntbroct`vbs crb prbsbotbh tg tfb rbspgohbots coh tfb"

    sbnbkt tfb mgst cpprgpr`ctb gob.

    Xfb kngsbh-bohbh qubst`gooc`rbs crb jbobrcnn" kfbcpbr, mgrb rbn`clnb,

    coh icstbr tg kghb, coh cocn"sb tfb kgnnbktbh hctc (wcm", #$$)&.

    1gsb;#bo;b; ubst`gos

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    5`kfgtgmgus qubst`gos fcvb gony t&grbspgosb cntbroct`vbs usucnny prbsbot`oj tfbt&g b4trbmbs ybsL gr og.L  )g mc1b tfbcntbroct`vbs lcncokbh! tfb rbsbcrkfbrs gitbo

    prbsbot c tf`rh obutrcn cntbroct`vb hgo't1og&.L

    H`kfgtgmgus ubst`gos

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    6ut`%b#1fg`kb ubst`gos

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    Xfb objct`vb wgrh`ojs `mpckt tfb prgkbss gi `otbrprbt`oj tfb qubst`gos,

    nbch`oj ct nbcst sgmb rbspgohbots tg m`s`otbrprbt fgw tg rbspgoh coh,

    tfus, rbhuk`oj gr hbstrg"`oj tfb usbiunobss gi tfb qubst`gos gr tfb

    sbr`bs gi qubst`gos *gfosgo bt cn., #$$+&.

    o sgmb kcsbs gi kgohukt`oj pbrsgocn `otbrv`bws, tfb rbsbcrkfbrs ibbn

    tfct tfb" w`nn lb clnb tg gvbrkgmb tfb wrgoj wgrh`oj hur`oj tfb

    h`skuss`go, lut tfb" sujjbst c h`iibrbot uohbrstcoh`oj.

    Xfb biibkts gi qubst`go wgrh`oj go rbspgosb ckkurck" h`h ogt sbbm tg

    lb mghbrctbh l" tfb rbspgohbots dogwnbhjb jc`obh v`c h`skuss`go

    `kdcrt bt cn., #$$/&.

    *tb% "8 Hbk`s`go bjcr;`oj

    ubst`go Zgr;`oj

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    Hbk`s`go %crcmbtbrs rbjcr;`oj !ubst`go 9gr;`oj

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    #$% &'%[#()* [$)'+H ,% -).'[%H )* C [(*J+% ([['% )!

    #)Q(./

    #$% &'%[#()* [$)'+H ,% ,!(%-/

    #$% &'%[#()* [$)'+H ,% J!C11C#(.C++3 [(1Q+% [%*#%*.% /

    #$% &'%[#()* [$)'+H ,% .!3[#C+ .+%C!/

    I&'( H&)* &I S'$*X@&+Z&(H@+

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    Igur „Hg Ogt‐s gi !ubst`gooc`rb

    "grh`oj

    1. Xfb qubst`go sfgunh ogt 3nbch< tfb rbspgohbot tg c pcrt`kuncr coswbr. 

    3;got "gu sbb co" prglnbm w`tf us`oj krbh`t kcrhs igr gon`ob

    purkfcsbs8<

    #. Xfb qubst`go sfgunh ogt fcvb 3ngchbh< wgrh`oj gr pfrcs`oj.  2sb

    uo`vbrscn lbn`bis9(`okb gur :guoh`oj :ctfbrs jcvb us tfb r`jft tg lbcr

    crms9

    6. Xfb qubst`go sfgunh ogt usb wgrhs tfct gvbrstctb tfb kgoh`t`go9hg ogt

    usb 3hrcmct`ks.

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      ubst`go Zgr;`ojs 6ust Lb

    *`m%b co; )csy tg (o;brstco;

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    5gulnb-lcrrbnnbh qubst`gos crb tfgsb &`tf &grh`ojssukf cs cohL gr gr.L ?o c hgulnb-lcrrbnnbh qubst`go! crbspgohbot mcy cjrbb tg gob pcrt gi tfb qubst`go lutogt tg tfb gtfbr pcrt.

    Hgulb#Lcrrbb; ubst`gos

    6ust Lb -vg`;b;

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     C nbch`oj qubst`go `s tfb gob wf`kf knbcrn" rbvbcns tfb rbsbcrkfbrs gp`o`go

    clgut tfb coswbr tg tfb qubst`go.

    B.j. 0co" pbgpnb crb us`oj hr" knbco`oj nbss lbkcusb gi `mprgvbh wcsf 5 coh

    wbcr kngtfbs. 4gw hg "gu ibbn wcsf 5 coh 5 wbcr kngtfbs fcvb ciibktbh "gur

    usb gi hr" 5 knbco`oj ick`n`t`bs `o tfb pcst + "bcrs8

     >>>>2sb nbss >>>>=g kfcojb >>>> 2sb mgrb

    ?gchbh qubst`go  5 C qubst`go tfct sujjbsts c sgk`cnn" hbs`rclnb coswbr gr `s

    bmgt`gocnn" kfcrjbh.

    B.j. o tfb n`jft gi tghc"s icrm kr`s`s, `t wgunh lb `o tfb puln`ks lbst `otbrbst tg

    fcvb tfb ibhbrcn jgvbrombot rbqu`rb nclbn`oj gi `mpgrtbh mbct.

     >>>(trgojn" Cjrbb >>Cjrbb >>>2okbrtc`o >>>;`scjrbb >>>(trgojn"

    ;`scjrbb

    -vg`; 2bc;`oj co; 2gc;b; ubst`gos

    %0

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    C nbch`oj qubst`go jbobrcnny bmpfcs`zbs b`tfbr tfb

    pgs`t`vb gr objct`vb cspbkt gi tfb qubst`go.

    +gmbt`mbs! `t lbkgmbs obkbsscry tg cs1 c qubst`go &`tfb`tfbr tfb pgs`t`vb gr objct`vb cspbkt.

    ?o tf`s s`tuct`go! c spn`t!"cnngt tbkfo`qub `s usbh tgc#g`h "`cs hub tg pgs`t`#b gr objct`#b cspbkt gi tfbqubst`go.

       )f`s tbkfo`qub `ovgnvbs tfb kgostrukt`go gi c s`ojnb

    qubst`go `o t-g cntbroct`#b pfrcsbs! coh tfb qubst`golcsbh go gob pfrcsb `s chm`o`stbrbh tg fcni gi tfbrbspgohbots coh tfb qubst`go "csbh go tfb gtfbrpfrcsb `s chm`o`stbrbh tg tfb gtfbr fcni gi tfbrbspgohbots.

    *%`t#Lcgt $bkfo`!ub

    %3

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    *%`t#lcgt tbkfo`!ub

    %<

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     )fb cos&br &`nn cn&cys lb gvbrlng&o hub tg tfbrst pcrt gi tfb qubst`go! &f`kf jbobrctbs c &grry`o tfb m`oh gi tfb rbspgohbot coh rbsunts `o cpgs`t`vb cos&br! &f`kf `s ogt pgss`lnb gtfbr&`sb.C mgrb pg`sbh &cy gi cs1`oj tfb scmb qubst`go `s

    sfg&o lbng&.

    H

    -vg`; (s`oj Gvbrstctb; Zgr;s

    %%

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    Clgvb qubst`go fcs co `mpn`k`t cssumpt`gotfct tfb h`skguot pgn`ky  go lun1 purkfcsb

    g2brbh ly gmpcoy CL `s &gr1`oj b4kbnnbotcoh ly cos&br`oj ybs!L tfb kgmpcoy &`nnkgot`oub `ts pgn`ky.

    H

    +m%`b; -ssum%t`gos 6ust Lb -vg`;b;

    %

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    H

    bs%go;bot:s 6bmgry *fgu;

    ,gt Lb Gvbrtc5b;

    %

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    Bbobrcn`zct`go mbcos rbspgohbot's lbn`bi!&fct must fcppboL gr &fct sfgunh fcppbo.L

    H

    /bobrc`4ct`go co; )st`mct`go

    6ust Lb -vg`;b;

    %#

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    C qubst`go tcrjbtbh tg g9kbrs gnhbr tfco ybcrs tg cssbss tfb `mpgrtcokb gi ?otbrobtlco1`oj `s cs ignng&s>

    Xcrjbt`oj ignngw`oj qubst`go tg "guoj rbspgohbots mc"

    ogt lb co cpprgpr`ctb kfg`kb.

    I

    bs%go;bot:s -l``ty tg -os9br

    6ust Lb 1gos`;brb;

    I

    %

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    7ubst`go sbqubokb cnsg pnc"s c db" rgnb `o jbobrct`oj tfb

    rbspgohbots `otbrbst coh mgt`vct`go tg coswbr tfb qubst`go.

    7ubst`gos sfgunh fcvb c ngj`kcn sbqubok`oj `o tfb qubst`gooc`rb

    coh sfgunh ogt lb pnckbh clruptn".

    Xg ick`n`tctb tfb rbspgosbs, c rbsbcrkfbr fcs tg ignngw sgmb ngj`kcn

    stbps `o sbqubok`oj tfb qubst`gos `o tfb qubst`gooc`rb. Xf`s

    crrcojbmbot usucnn" rbqu`rbs tfb kgos`hbrct`gos cs sfgwo `o

    I`jurb.

    *tb%

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    Hbk`s`go %crcmbtbrs

    rbjcr;`oj !ubst`go sb!ubokb

    %"

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    Absbcrkfbrs jbobrcnn" lbj`o w`tf sgmb skrbbo`oj

    qubst`gos tg mcdb surb tfct tfb tcrjbt rbspgohbot `s

    qucn`i`bh igr tfb `otbrv`b#.

    o sgmb kcsbs, wfbo tfb rbsbcrkfbr `s vbr" surb clgut tfb

    qucn`i`kct`go stctus gi tfb rbspgohbot, fb gr sfb hgbs ogt

    `okgrpgrctb tfb skrbbo`oj qubst`go coh stcrts irgm sgmb„gpbo`oj qubst`gos.

    *krbbo`oj ubst`gos

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    Xfb gpbo`oj qubst`gos sfgunh lb s`mpnb, bokgurcj`oj, coh

    trust lu`nh`oj. :rgm tfb rbsbcrkf glbkt`vb pg`ot gi v`bw,

    tfbsb qubst`gos mc" sgmbt`mbs lb n`ttnb `rrbnbvcot lut

    sfgunh lb jggh `o`t`ctgrs.

    Xfbsb qubst`gos sfgunh ogt sbbd `o-hbptf `oigrmct`go  coh

    sfgunh lb cs jbobrcn cs pgss`lnb.

    :gr b'cmpnb, c m`krgwcvb kgmpco", tr"`oj tg cssbss 3sf`it

    `o kgosumbr ctt`tuhb< irgm trch`t`gocn wc" gi kggd`oj, sfgunh

    csd c i`rst gpbo`oj qubst`go cs ignngwsL

    G%bo`oj ubst`gos

    3

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    42/70

    $fb mgvbmbot irgm gob sbt gi qubst`gos tg cogtfbr sbt rbqu`rbs trcos`t`go stctbmbots.

    Igr bxcmpnb, c m`obrcn #ctbr %gttnb mcouicktur`oj kgmpcoy `s bokgurcjbh #`tf tfb

    bxpcoh`oj mcr&bt.

    $fb kgmpcoy #cots tg cssbss tfb pgtbot`cn iuturb mcr&bt coh fbokb kgohuktbh c survby go

    ogo-usbrs.

    'ts rbsbcrkfbrs fcvb `hbot`i`bh vcr`gus vcr`c%nbs tg jbt tfb pgtbot`cn usb, gi #f`kf

    „c#crbobss coh „tcstb crb ̀ mpgrtcot.

    't fcs prbpcrbh tfb i`rst (( qubst`gos #`tf tfb i`rst ) qubst`gos %csbh go tfb „c#crbobss coh

    tfb obxt * qubst`gos go „tcstb.

    +itbr cs&`oj tfb i`rst sbt gi ) qubst`gos, c rbsbcrkfbr mgvbs tg tfb sbkgoh sbt gi * qubst`gos

    tg jbt tfb pgtbot`cn kgosumbr ibbn`oj igr m`obrcn #ctbr tcstb.

    $fus, %bigrb cs&`oj tfb obxt sbt gi * qubst`gos, c trcos`t`go stctbmbot `s rbqu`rbh tg mc&b tfbrbspgohbot icm`n`cr #`tf tfb kgm`oj qubst`gos.

    bokb, c trcos`t`go stctbmbot „Og#, ' #gunh n`&b tg uohbrstcoh ygur gp`o`go c%gut tfb

    m`obrcn #ctbr tcstb #`nn hbvbngp rbspgohbot‐s kgoobkt`v`ty igr tfb obxt sbt gi * qubst`gos

    rbnctbh tg „tcstb, coh fb gr sfb #`nn %b `o c kgmigrtc%nb stctb gi m`oh tg cos#br tfbsb

    qubst`gos.

    $rcos`t`go *tctbmbots

    <

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    43/70

    H`ii`kunt tg cos#br, sbos`t`vb, gr kgmpn`kctbh qubst`gos sfgunh

    %b pnckbh nctbr `o tfb qubst`gooc`rb.

    Knck`oj `t i`rst w`nn kgoiusb tfb rbspgohbot coh fb gr sfb #`nn tboh tg

    tbrm`octb tfb `otbrv`bw prgkbss.  Csd`oj h`ii`kunt qubst`gos i`rst `o c tbnbpfgob `otbrv`b# rbhukbs c

    rbspgohbot‐s `otbrbst `o tfb `otbrv`bw prgkbss coh fb gr sfb tbohs

    tg tbrm`octb tfb `otbrv`bw. 2ohbr tbnbpfgob `otbrv`bw kgoh`t`gos,

    sulstcot`vbn" rbnctbh qubst`gos ciibkt tfb rbspgosbs tg tfb tcrjbt

    qubst`go gon" wfbo csdbh i`rst (kfwcrH 4`ppnbr, 1II%&.

    H`''`kut tg -os9br ubst`gos

    %

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    44/70

    hbot`i`kct`go qubst`gos crb usbh tg jbobrctb sgmb lcs`k `hbot`i`kct`go

    `oigrmct`go sukf cs ocmb, mc`n`oj chhrbss, gii`kb pfgob oum%br,

    pbrsgocn pfgob oum%br, gr kbnn pfgob oum%br.

    Kctbjgr`ct`go qubst`gos crb mc`on" usbh tg jbobrctb hbmgjrcpf`k

    `oigrmct`go.

    :gr b'cmpnb, rbsbcrkfbrs jbobrcnn" wcot tg jbobrctb tfb `oigrmct`go

    rbnctbh tg cjb, bxpbr`bokb, jbohbr, coh gkkupct`go gi tfb

    rbspgohbots.

    +;bot`'`kct`go co; 1ctbjgr`4ct`go

    ubst`gos

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    45/70

    o c qubst`gooc`rb, tfb qubst`gos must ingw `o c ngj`kcn sbqubokb. Xfbrb

    crb ct nbcst tfrbb cpprgckfbs tg sujjbst tfb rgchmcp tg pnckb tfb

    qubst`gos `o c ngj`kcn sbqubokbJ tfb" crb iuoobn tbkfo`qub, #gr&

    tbkfo`qub, coh sbkt`gos tbkfo`qub.

    Iuoobn tbkfo`qub sujjbsts cs&`oj jbobrcn qubst`gos i`rst coh tfbo tfbspbk`i`k qubst`gos.

    "gr& tbkfo`qub sujjbsts tfct h`ii`kunt-tg-cos#br, sbos`t`vb, gr

    kgmpn`kctbh qubst`gos sfgunh %b pnckbh nctbr `o tfb qubst`gooc`rb.

    Xfb tf`rh tbkfo`qub `s tfb sbkt`go tbkfo`qub `o #f`kf qubst`gos crb

    pnckbh `o h`iibrbot sbkt`gos #`tf rbspbkt tg sgmb kgmmgo %csb.

    2gj`kc Gr;br g' ubst`go`oj

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    46/70

    t `s `mpgrtcot tg uohbrstcoh tfct tgg mcoy rbspgosb

    kfg`kbs #`nn %urhbo tfb rbspgohbot coh fb gr sfb w`nn

    lb pbrpnb'bh wf`nb coswbr`oj.

    Ib# rbspgosb kfg`kbs #`nn ogt %b c%nb tg kgvbr cnn

    rcojbs gi pgss`lnb cntbroct`vbs.

     Cs c jbobrcn runb, tfb rbsbcrkfbrs prbsbot c qubst`go

    w`tf i`vb tg sbvbo rbspgosb cntbroct`vbs.

    *tb% >8 Hbk`s`go bjcr;`oj

    ubst`go bs%gosb 1fg`kb

    #

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    47/70

    7ubst`gooc`rb nc"gut `s `mpgrtcot tg bofcokb tfb rbspgosb rctb.  C rbkbot

    stuh" /cjcrckb 1 Zcsfluro, 1II%& rbvbcnbh tfct c usbr-ir`bohny igrmct,

    coh tg sgmb b'tbot kgngur , `s vcnuclnb tg `okrbcsb mc`n survb" rbspgosb

    rctb.

    Xfb cppbcrcokb gi c qubst`gooc`rb `s pcrt`kuncrn" `mpgrtcot `o mc`n

    survb"s lbkcusb tfb `ostrumbot, cngoj w`tf tfb prbn`m`ocr" nbttbr cohF gr

    kgvbr nbttbr, must sbnn `tsbni   coh kgov`okb tfb rbk`p`bot tg kgmpnbtb coh

    rbturo `t gsbr, 1II$&.

    t fcs lbbo glsbrvbh tfct tfb rbspgohbot bmpfcs`bs tfb qubst`gos

    tfct crb pnckbh ct tfb tgp gi tfb qubst`gooc`rb kgmpcrbh w`tf tfct ct tfb

    lgttgm.

    *tb% =8 Hbk`s`go bjcr;`oj

      ubst`gooc`rb 2cygut

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    48/70

    3r`ot`oj go c pggr, qucn`ty pcpbr gr co uoprgibss`gocn ngg& gi

    tfb qubst`gooc`rb mc" jbobrctb c ogo-sbr`gus ibbn`oj cmgoj tfb

    rbspgohbots.

    (g, tfb qubst`gooc`rb mc" lb pr`otbh go c jggh, qucn`ty pcpbr

    coh must fcvb c prgibss`gocn nggd.

    Xfb cppbcrcokb gi tfb irgot kgvbr go c mc`n qubst`gooc`rb coh tfb

    octurb gi i`rst qubst`gos fcvb lbbo purpgrtbh tg fcvb co `mpgrtcot

    `oinubokb go tfb rbspgohbots hbk`s`go tg kgmpnbtb tfb

    qubst`gooc`rb :rb", 1II1&.

    *tb% ?8 Qrg;uk`oj &`rst Hrc't

    g' tfb ubst`gooc`rb

    :

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    49/70

    Kfcsb `s tfb pgst-kgostrukt`go pfcsb gi tfbqubst`gooc`rb hbs`jo prgkbss. t kgos`sts gi igur stbps<

    Krb-tbst`oj gi tfb qubst`gooc`rb.

    Abv`s`t`oj tfb qubst`gooc`rb lcsbh go tfb `oputs

    gltc`obh irgm tfb prb-tbst`oj.

    Abv`s`oj i`ocn hrcit gi tfb qubst`gooc`rb.

     Chm`o`stbr`oj tfb qubst`gooc`rb coh gltc`o`oj

    rbspgosbs.

    Qfcsb +++8 Qgst#1gostrukt`go

    Qfcsb

    "

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    50/70

    Krb-tbst`oj gi tfb qubst`gooc`rb `ovgnvbs chm`o`stbr`oj tfbqubst`gooc`rb tg c smcnn scmpnb gi tfb pgpunct`go  tg `hbot`i" coh

    bn`m`octb tfb pgtbot`cn prglnbms gi tfb qubst`gooc`rb, `i co".

    Xbst`oj c qubst`gooc`rb kco lb c t`mb-kgosum`oj prgkbss, coh tf`s

    stcjb gi qubst`gooc`rb fcs gitbo %bbo gvbrngg&bh `o tfb pcst `o

    rbsbcrkfbr‐s bcjbrobss tg stcrt kgnnbkt`oj hctc Z`nn`cms, #$$6&.

    Absbcrkfbrs jbobrcnn" usb twg kgmmgo prgkbhurbs tg prb-tbstL

    prgtgkgn cocnys`s coh hb%r`bi`oj.

    *tb% 38 Qrb#$bst`oj g' tfb

    ubst`gooc`rb

    0

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    51/70

    2s`oj prgtgkgn cocn"s`s, c rbsbcrkfbr csds tfb rbspgohbot tg „tf`o& cnguh wf`nb

    coswbr`oj tfb qubst`go.

    Hb%r`bi`oj `s co `otbrv`b# kgohuktbh #fbo c rbspgohbot fcs i`nnbh tfb

    qubst`gooc`rb.

     Citbr kgmpnbt`oj, tfb rbspgohbots crb `oigrmbh tfct tfb qubst`gooc`rb tfb" fcvb

     ust i`nnbh wcs c prb-tbst qubst`gooc`rb coh crb rbqubstbh tg sfcrb tfb`r v`b#sc%gut vcr`gus h`mbos`gos gi tfb qubst`gooc`rb.

    Xfb" crb cnsg rbqubstbh tg i`oh gut tfb prglnbms w`tf tfb qubst`gooc`rb, wf`kf

    tfb" rbcn`Hbh wf`nb i`nn`oj `t.

    Zf`nb tcd`oj c hbk`s`go clgut tfb scmpnb s`b igr prb-tbst`oj,  cs c tfum%

    runb, c rbsbcrkfbr sfgunh dbbp tfb octurb gi pgpunct`go h`vbrsb `o m`oh.

    ;grb fbtbrgjbob`ty `o pgpunct`go rbqu`rbs rbnct`vbn" ncrjb s`b gi tfb scmpnb 

    kgmpcrbh w`tf tfb s`tuct`go wfbo pgpunct`go `s rbnct`vbn" fgmgjbobgus.

    *tb% 38 Qrb#$bst`oj g' tfb ubst`gooc`rb 1got.A

    3

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    52/70

    Xg bofcokb tfb ckkurck", citbr `okgrpgrct`oj sujjbst`gos irgm tfb prb-tbst`oj, crbsbcrkfbr kco jg igr sbkgoh prb-tbst`oj.

    t `s cnwc"s pgss`lnb tfct tfb sbkgoh prb-tbst`oj mcy cnsg rbvbcn sgmb gi tfb

    prglnbms gi tfb qubst`gooc`rb.

    Krb-tbst`oj gi tfb qubst`gooc`rb m`jft fcvb prgv`hbh mcoy  `oputs `o c

    su%8bkt`vb mcoobr .

     Ct tf`s stcjb, tfb rbsbcrkfbr must g%8bkt`vbny `okgrpgrctb cnn tfb `oputs

    g%tc`obh irgm tfb prb-tbst`oj b'brk`sb.

     Cnn tfb pcrcmbtbrs rbnctbh tg tfb qubst`go #grh`oj cs h`skussbh `o tfb

    prbv`gus sbkt`gos& must %b kcrbiunny kgos`hbrbh.

    *tb% "8 bv`s`t`oj tfb ubst`gooc`rb Lcsb;

    go tfb +o%uts Gltc`ob; 'rgm Qrb#$bst`oj

    <

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    53/70

     Ct tf`s stcjb, tfb rbsbcrkfbr gokb cjc`o kcrbiunny bxcm`obs tfb

    qubst`gooc`rb.

    'osbrt`gos coh hbnbt`gos gi tfb prbv`gus stcjb must lb rb-kfbkdbh tg

    prgv`hb tfb hbs`rbh ckkurck".

    Xfb rbsbcrkfbr mcdbs tfb qubst`gooc`rb „rbchy tg chm`o`stbr %y

    bn`m`oct`oj cnn tfb m`outb m`stc&bs coh tr`bs tg mcdb `t brrgr irbb.

     Citbr kcrbiun b'cm`oct`go gi cnn tfb `okgrpgrct`gos gltc`obh irgm prb-

    tbst`oj, tfb rbsbcrkfbr `s ogw rbch" tg fcvb tfb i`ocn hrcit gi tfb

    qubst`gooc`rb coh chm`o`stbrs tg tfb scmpnb tcdbo irgm c tcrjbt

    pgpunct`go.

    *tb%

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    54/70

     Ct tf`s stcjb, tfb rbsbcrkfbrs chm`o`stbr tfb

    qubst`gooc`rb tg tfb rbspgohbots  coh gltc`o tfb

    rbspgosbs.

    Xfbsb rbspgosbs crb kghbh, hctc crb tc%unctbh, coh

    cpprgpr`ctb stct`st`kcn tbkfo`qubs crb cppn`bh tg

    cocnyb tfb hctc.

    *tb% >8 -;m`o`strct`go g' tfb

    ubst`gooc`rb co; Gltc`o`oj bs%gosbs

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    55/70

    ;c`o mghbs gi qubst`gooc`rb chm`o`strct`go crbL

    Ickb-tg-ickb qubst`gooc`rb chm`o`strct`go, wfbrb co `otbrv`bwbr prbsbots

    tfb `tbms grcnn".

    3cpbr-coh-pbok`n qubst`gooc`rb chm`o`strct`go, wfbrb tfb `tbms crb

    prbsbotbh go pcpbr. Kgmputbr`bh qubst`gooc`rb chm`o`strct`go, wfbrb tfb `tbms crb prbsbotbh

    go tfb kgmputbr.

    +hcpt`vb kgmputbr`bh qubst`gooc`rb chm`o`strct`go, wfbrb c sbnbkt`go gi

    `tbms `s prbsbotbh go tfb kgmputbr, coh lcsbh go tfb coswbrs go tfgsb

    `tbms, tfb kgmputbr sbnbkts ignngw`oj `tbms gpt`m`Hbh igr tfb tbstbb@s

    bst`mctbh cl`n`t" gr trc`t.

      ubst`gooc`rb -;m`o`strct`go 6g;bs

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    56/70

    Kgmputbr-+ss`stbh !ubst`gooc`rb Hbs`jo

    #

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    57/70

    QGQ(2-. G,2+,) *(.Y)C $GG2*

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    58/70

    QGQ(2-. G,2+,) *(.Y)C $GG2*

    :

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    59/70

    "

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    60/70

    #0

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    61/70

    #3

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    62/70

    #<

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    63/70

    2urvby $ypbs coh 2urvby 9xcmpnbs

    #%

    1GH+,/ $) ()*$+G,,-+)

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    64/70

    !ghbs crb oumlbrs pnckbh w`tf qubst`go rbspgosbs tg ick`n`tctb hctc botr" coh

    cocn"s`s.

    $) L-*+1 (2)* &G ()*$+G,,-+) 1GH+,/8

    9:960 K/529H 4 9OH9H !>92$'5O 25>/H +:9 + K5H9 O>;=96 +225K'+$9H

    "'$ 9:960 3522'=/9 69235O29.

    >29 2'O?/9 4 H'?'$ O>;=962, =9?'O'O? "'$ „(, 'OK69;9O$'O? $9; =0 ( +OH

    >2'O? $9 /5?'K+/ H'69K$'5O 5I $9 69235O29 2K+/9.

    >29 $9 2+;9 K5H'O? 202$9; I56 !>92$'5O2 "'$ 'H9O$'K+/ 69235O29

    53$'5O2 69?+6H/922 5I "969 $929 !>92$'5O2 +69 352'$'5O9H 'O $9

    !>92$'5OO+'692

    69;9;=96 $+$ + K9K7 +// $+$ +33/0 !>92$'5O '2 A>2$ + 239K'+/ K+29 5I +

    „092 56 „O5 !>92$'5O, 25 >29 + „( „092C +OH „L „O5C K5H'O? 202$9;.

    "9O9:96 3522'=/9, 29$ >3 $9 K5H'O? 202$9; =9I569 $9 !>92$'5OO+'69

    '2 I'O+/'9H.

    #

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    65/70

    Mc`m`s`oj tfb rbspgosb

    rctb

     gu crb c"gut tg kcrry gut csur#by us`oj c qubst`gooc`rb,

    -fct -`nn ygu hg tg mc`m`sb tfbrbspgosb rctb7

    #

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    66/70

    (bspgosb rctb

     )fb prgpgrt`go gi pbgpnb &fg rbspgoh> 

    J4cmpnb> ?i ygu h`str`lutb 0 qubst`gooc`rbs cohygu jbt

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    67/70

    Xbkfo`qubs igr mc`m`s`ojtfb rbspgosb rctb ?okbot`vbs

    ◩ +mcnn iuturb `okbot`vbs! b.j. pr`zb hrc&

    ◩ 8ohbrstcoh`oj &fy tfb`r `oput `s `mpgrtcot

    /bm`ohbrs

    gohbot`cn`ty

    Cogoym`ty

    =rb-pc`h rbturo bovbngpbs

    #

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    68/70

    Xbkfo`qubs igr mc`m`s`ojtfb rbspgosb rctb Bggh hbs`jo

    ◩  )fgujftiun ncygut! bcsy tg ignng&! s`mpnb qubst`gos!cppbcrcokb! nbojtf! hbjrbb gi `otbrbst coh`mpgrtcokb! btf`kcn `ssubs! tfco1 igr tc1`oj pcrt

    =rb-ogt`kct`go J4pncoct`go gi sbnbkt`go +pgosgrsf`p! b.j. nbttbr gi `otrghukt`go D

    rbkgmmbohct`go gvbr nbttbr

    #:

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    69/70

    Z??C0 . E. DE02=;, 2(=B(( AB(BCA!4 0BX4N;(,

    72B(XN==CAB ;B(E=( KE =N 5 6#I 5 6/%.

    ;N=C?; A !NNKBA KC0B?C ( (!4=;?BA, , 2(=B((

    AB(BCA!4 0BX4N;(, 72B(XN==CAB ;B(E=(, KE =N

     5 6%/ 5 6)).

    =CYC? C*KC, 2(=B(( AB(BCA!4 0BX4N;(,

    72B(XN==CAB ;B(E=(, KE =N 5 )$ 5 MI.

     C?Y= ! 2A=( AN=C?; :. 2(4, 0CAOBX=EAB(BCA!4, Kj. =N 5 #IM 5 6#1.

    fttpsLFFwww.survb"mgodb".kgmFmpFkustgmbr-sct`sickt`go-

    survb"-tbmpnctbF

    )&)),1)*

    #"

  • 8/19/2019 Questionnaire Design by Varun Kesavan

    70/70

    $fcod Cgu