question you understand your core business, but are you comfortable with the other elements needed...
TRANSCRIPT
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QuestionYou understand your core business, but are you comfortable with the other elements needed to run a successful business?For instance, Sales process Personnel challenges Marketing programs Financial controls Planning
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TAB’s Vision
To be a leading international provider of peer advisory and coaching solutions to leaders of privately held businesses.
Based on real-world experience, we will encourage and empower our members to achieve their business and personal vision.
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What is TAB?
The TAB System includes:Monthly board meetingsEducationPrivate coachingResource network
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First TAB Method for Improving Business Success
Board meetings – Entrepreneur & Strategic
Monthly – same day each month
Location of meetings
Start at 4-5 Members – no more than 15
Non-competing members, No Key suppliers or customers
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Two Heads Are Better Than One
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Second TAB Method for Improving Business Success
Presentation:
Different business topic each month
Each member applies their business to the topic
Present a challenge or opportunity
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TAB Board Presentations
DevelopingSales
Process
Financial Statements
Track& Measure
Results
Word of mouthMarketing
Marketingon the Web
MarketingPlans
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TAB Board Presentations
HumanResources
How toNegotiate
Changing Course
SWOTAnalysis
RetainingCustomers
Time Management
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What TAB Members LearnYou Don’t Know What You Don’t Know!
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What TAB Members Learn
While all businesses are unique; 75-80% of business challenges are common to ALL companies
Not locked into your industry’s way of thinking
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Third TAB Method for Improving Business Success
TAB Private Coaching Sessions Initial face to face meeting
Monthly Telephone coaching Discuss any challenge from previous
board meeting
Preparation of topic for next meeting
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Proprietary Products
Analyze and strategize your business Strategic Business Leadership®
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Strategic Business Leadership
Are you happy working 60 or more hour weeks and very little vacations, if at all?
Don’t you love lying awake at night due to stress from the business?
Would you love to create TGIM?
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Strategic Business Leadership
More than planning The process is simple Aligns your company’s vision
with your personal goals Recognizes who and what needs to be
set in motion
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Third TAB Method for Improving Business Success
Resource Network The TAB Hotline Tips from the Top®
Network with other TAB Boards®
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Third TAB Method for Improving Business Success
TABBoards.com-TAB Express TAB Boards
Rewards®
Member yellow pages
Industry specific message boards
Business Library
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Purpose of TAB Boards®
Affordable,Practical
Business Advice
Sounding
Board for Ideas
Resource
Sharing
Think Tank
Focus GroupSafe
EnvironmentNetworking
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TAB Boards® Also Provide
Practical solutions rather than theory
Support group We hold your feet
to the fire
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TAB-Certified Facilitator
Crucial to the success of boards
Has broad business experience Completed TAB-Certified Facilitator
and SBL-Coach Training
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A picture is worth
a 1,000 words
A demonstration
is worth 1,000,000
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Three Laws of Marketing
Overt Benefit – what’s in it for the customer?
Real Reason to Believe – persuasive credibility you will do as promised
Dramatic Difference - uniqueness
1
2
3
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Marketing Basis
Feature - What are the various features of your product or services?Benefit - What are the benefits the customer will receive from each feature?
Feature - What are the various features of your product or services?Benefit - What are the benefits the customer will receive from each feature?
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Benefits Vs. Overt Benefits
All Shoes Shined
Protect Your Shoes
Durable Shoeshine
Gentle Shoeshine For Delicate Women’s Shoes
Salt Guard Protects FromWinter Damage
Armor Shoeshine Lasts 7 Days
Fast Shoeshine 2 Minute Shoeshine
Benefits Overt Benefits
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Self AuditGather materials communicating your core business or product offering.Are you listing features only and not benefits?Now write “what’s in it for the customer.”Answer these questions as if you were the customer in an overt manner:
Is the benefit clear and obvious?Is the message specific about what’s in it for them?Does the idea excite your interest?Is the concept clearly unique vs. the competition?
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TAB More Than Pays for Itself
Real bottom line benefits Most profitable time spent in
improving your business Avoid reinventing the wheel Work ON your business, not just IN it In business FOR yourself, but as a
TAB member you’re not BY yourself
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The Next Steps
TAB Information
Meeting
Business Evaluation
Application& Profile
Coaching&
BoardMeeting
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The Alternative Board® Offers You
Strategic Business Leadership®
Initial 2-hour coaching session
Monthly Newsletter TAB Board Meetings Telephone Coaching TAB Hotline
Message Boards Year-Round Access
to Facilitator Member Online
Yellow Pages TAB Website TAB Events And More!
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Thank You