Colour scheme of black, white and red so that the red stands out amongst the background and rest of magazine to draw attention to important parts. Red is masculine coded so appeals to men as 89% of Yoyo’s fan base is male. The red also connotes being out-there which is how the readers of Yoyo will be.Free mixed CD comes with the purchase of the magazine used to persuade the audience to buy the magazine as they get something free with it.

Stories inside the magazine are to do with things that the audience likes such as the accusation of the artist stealing lyrics; this will interest people to find out more about what happened and links in to the demographic as most rap songs are about crime.

The chance to win an album is glowing to stand out amongst the rest of the front cover. This is another persuasive method used to make the reader want to purchase the magazine.

The costume of the model follows fashion trends as he is well-dressed with a snapback cap, this appeals to my target audience as the majority of them are interested in fashion and keeping up with trends and brands as well.

The price of the magazine (£2.99) is not too expensive for the younger males in my demographic, they can afford it even if they don’t have a job, but it is not too cheap that it looks weak and unimportant among other magazines in the shop.

Social networking sites have been used on the front cover so that the audience can stay connected online as well as they spend up to 20 hours a week online and are frequently connected through these types of sites.

The stories which are featured inside the magazine stand out and appeal to the audience of the hip-hop genre as they involve things that they are interested in such as “Rolling in the money” which is what they aspire to be.

The models in the contents page are both males, this follows the demographic of the magazine as 89% of them are male.

Use of the word ‘Exclusively’ shows that the content found in this magazine is trustworthy and can only be found in Yoyo magazine, making the audience want to purchase the magazine as it has something that no other magazine can offer them.

Yoyo’s website is shown underneath the title of the page which will appeal to the target audience as they spend a lot of time on the internet and can connect with the magazine further by going online.

The costume of both male models is up-to-date and fashionable, appealing to the target audience of the magazine even further.

The use of the long-shot of the artist that the article is about shows that these 2 pages are all about him and he stands-out. This is a similar quality that the audience I am trying to target will possess due to the fact that they like to be out-there, prominent, different and to stand out.

The word ‘TOP’ is highlighted in red to stick to the colour scheme and to stand out amongst the double page spread. The word connotes making it big and getting somewhere in this world, which evokes a sense of envy and makes the audience want to emulate what this person has done; it is of interest to the reader.

The image of the artist kneeling down allows the readers to connect with him as it shows he is down-to-earth and the fact that he is at the top of the page links in with the word ‘TOP’ on the page opposite. Showing that no matter who the reader is, they can make it big as well.The shadow

behind the image connotes that no matter what is behind the artist, he is moving forward and the futures ahead of him, linking in with the article of his journey and how he made it big; acting as an example for the audience to aspire to and will appeal to the target audience to make them want to read on and buy the magazine.