How effective is the combination of your main product and ancillary texts?

Stereotypically digipaks not just in the soca genre of music display somewhere on it a image of the musical artist in order for the consumer identify what their looking. We didn’t want to come with this stereotypical approach as we done research before actually creating. By using the internet and searching up digipaks and posters of real digipaks from musical artists And found out that the relationship between a music video and visual representation is very strong.

As our video was created without a star image we thought the digipak would work well if we made that link because we didn’t want to confuse the consumer by creating a digipak with one showing the artist. The digipak needed to be created and be instantly recognisable, the digipak was created by using Photoshop it uses the same colour scheme as it does in the music video with the array of colours and with its bold text displaying the bands name. This shows branding without the artist but with the format of text and colour which allows the consumer to relate with the music video and recognise the music. Keeping the pack simply as we did made it work well with the video with the bright colours and the two little pictures of the palm trees at the bottom which added subtle detail to the connotations just like the music video a joyful, carnival hot atmospheric tradition.

Here shows a digipak of a soca artist called Machel Montana as it displays a picture of the artist and his names in bold this digipak has chosen to use his star image as branding as I the majority of his music video he is the star image so by putting him on the cover he’s instantly recognisable to many soca fans. As our music video didn’t have a star image we had to some how find a way to aspects of the video to the digipak.

This is the advert where we used the same elements from the digipak but changing it slightly by using words like “the Caribbean comes to England” by using this we tried to capture the soca fans and also many other people as we nowadays many people use social networking site we added that at the bottom as people may seem curious and search for it in the internet as this advert will be generally seen on most popular internet websites for example you tube.