Parisian Florist has been atthis iconic location since the 1920s.Their new store will be six blocks away.

Holiday Decoration Ideas for 2018 See Page 6

Quarterly Publication of the Original Los Angeles Flower Market of American Florists Exchange, Ltd. | Fall / October 2018 • Volume 27 - Number 3

95 Years and Counting:Parisian Florist is Still in Bloom

Wall St. & San Julian St. Merchants

Street map aboveA See detail (above right)

B Casa Blanca Wholesale Flowers, Inc. . . . . . . 213 488.3321Full Service

C Decor Center . . . . . . . . . . . . . . . . . 213 629.6949Floral Supplies

D Mellano & Company . . . . . . . . . 213 622.0796Full Service

E Mellano & Company Wholesale Florist . . . . . . . . . . . . . 213 622.0796

Full Service

F LA Flower District Association (Badge) . . . . . . . . . 213 627.3696

G Floral Supply Syndicate . . . . . 213 624.3982Floral Supplies

H Moskatel’s, Inc. . . . . . . . . . . . . . . . 213 689.4590Floral Supplies

I Stamis Wholesale . . . . . . . . . . . . 213 622.6770Floral Supplies

J Cris Flowers. . . . . . . . . . . . . . . . . . . 213 488.1797Floral Supplies

K Jay’s Plants . . . . . . . . . . . . . . . . . . . 213 612.0353Greens

L Floral Prop Rental . . . . . . . . . . . . 213 622.1700Floral Supplies

Vendors in The Original Los Angeles Flower Market of the American Florists Exchange, Ltd.

1 JC Grand Tree Inc. . . . . . . . . . . . 213 833.0002Orchids & Cymbidiums

3 The Hydrangea and More . . . 626 383.1367Hydrangeas, Roses & Cut Flowers

4 Dan Stamis, Inc. . . . . . . . . . . . . . 213 622.6770Greens

5 Blossom Valley. . . . . . . . . . . . . . . 213 891.9320Roses

6 G.M. Floral . . . . . . . . . . . . . . . . . . . 213 622.0237Roses & More

7 - 7A Kimura Plus . . . . . . . . . . . . . . . . . . 213 488.1620Orchids, Roses & Cut Flowers

7B Flores Deos Co. Dayro’s . . . . . 213 623.5177Roses & Cut Flowers

8 Designer Direct Showcase . . . 213 488.9765Floral Supplies

10 Tommy’s Flower & Vase Land . . . . . . . . . . . . . . . . . . 213 622.1205Flowers & Vases

11 Eliseo’s Wholesale . . . . . . . . . . . 213 627.4898Miscellaneous Cut Flowers

12A - 13A Kimura Plus . . . . . . . . . . . . . . . . . . 213 488.1620Orchids

12B - 13B Beth Madison Flowers . . . . . . 626 512.4085Miscellaneous Cut Flowers

14 Choice America Flower Wholesale . . . . . . . . . . . 213 489.8377Miscellaneous & Exotic Flowers

15 - 17 Julia’s Wholesale Flowers . . . 213 891.1514Roses & Cut Flowers

18 Zavala Wholesale Flowers . . . . 213 488.0085 20 Wall Street Floral . . . . . . . . . . . . 213 304.8933

Supermarket Florals, Rose Petals & Roses

23, 33- 34 Mellano & Company. . . . . . . . . 213 622.0796Full Service

24 Valle Wholesale Flowers. . . . . 213 688.1062Full Service

26 Gonzalez & Sons Wholesale Flowers . . . . . . . . . . 213 627.7678Miscellaneous Cut Flowers

27 C & K Wholesale . . . . . . . . . . . . . 213 327.0313Vases & Ceramics

28 Ted’s Evergreens . . . . . . . . . . . . . 213 624.1524Greens

29A - 30 Vases by Robert . . . . . . . . . . . . . 818 322.8826Vases

31 Balloons Away . . . . . . . . . . . . . . . 213 683.8819Balloons

32A Gilbert Wholesale Flowers . . . . . . . . . . . . . . . . . . . . . . . 213 689.9564Miscellaneous Cut Flowers

32B Serguei Flowers Wholesale . . . . . . . . . . . . . . . . . . . . 213 622.3695Miscellaneous Cut Flowers

36 - 38 Tropical USA . . . . . . . . . . . . . . . . . 213 614.1915Exotic Cut Flowers

39 Tommy’s Flowerland . . . . . . . . 213 622.1205Flowers & Vases

40 S.O.S Wholesale Flower Market . . . . . . . . . . . . . . . 213 896.0322Miscellaneous Cut Flowers

42 Growers Direct Flowers, Inc. . . . . . . . . . . . . . . . . . 213 688.8855Cut Flowers

44 Paradise Garden Wholesale Flowers . . . . . . . . . . 213 488.5144Full Service

45 Orchids & Plants . . . . . . . . . . . . . 213 627.3805Orchids

50 Martin Sanchez . . . . . . . . . . . . . . 213 629.4154

Hours:Trade-Only Hours: Mon & Wed 2am - 8am, Tue & Thurs 5am - 6am, Fri 2am - 8am, Sat Public, Sun Closed

Public Hours: ($2 admission weekdays; $1 on Saturday) Mon & Wed 8am - 12pm, Tue & Thurs 6am - 11am, Fri 8am - 2pm, Sat 6am - 2pm, Sun Closed

For holiday and special hours, see OriginalLAFlowerMarket.com.

The Original Los Angeles Flower Market

754 Wall Street, Los Angeles, CA 90014 | Visit us at OriginalLAFlowerMarket.com

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Where Good Ideas are Always in Bloom

3 Fall 2018

Cover Story: 95 Years & Counting:Parisian Florist is Still in Bloom 4

By Design: Opulent Green and Indigo Dominate Holiday Decoration Ideas for 2018 6

Potpourri 8

Roundabout 12

Happenings/Calendar 14

Got News? Send to our Editor!(see left column)

ContentsThis newsmagazine is published quarterly (January 1, April 1, July 1, October 1) by The Los Angeles Flower Market of The American Florists’ Exchange, Ltd. Lo-cation: 754 Wall Street, Los Angeles, CA 90014 • Internet: www.bloominnews.com. Subscription and advertising details at BloominNews.com.

PublisherOriginal Los Angeles Flower Market of the American Florists’ Exchange

www.originalLAflowermarket.comLook for us on Facebook!

Special Holiday Hours, maps, tenants, seasonal flowersand more available at www.originalLAflowermarket.com

Market Information: 213 622-1966Market Manager/Mellano: 213 622-0796

Board of DirectorsAmerican Florists’ Exchange, Ltd., Los Angeles Flower Market

Christine Duke, Lizbeth A. Ecke, Jim Mellano, Jon Prechtl, John Williams, Paul Ecke III

Editorial and AdvertisingPeggi Ridgway, Wordpix Editorial Solutions

5939 East 24th Street, Tulsa, OK 74114 • 918 991-8373Email: peg@wordpix.com • www.bloominnews.com

Art DirectorMichael Wheary, Calypso Concepts

LAFD Association Member Badge ProgramFrank Reyes

766 Wall Street, Los Angeles, CA 90014www.LAFlowerDistrict.com

Mon.-Sat., 6 am to 2 pm • (213) 627-3696

SubscribeThose working in the California floral and horticultural industries may join our mailing list at no cost. Subscribe at BloominNews.com to the print and/or email editions. Get the digital version at http://bit.ly/laflower or text FLOWER to 42828.

DisclaimerNeither the Bloomin’ News nor the Original Los Angeles Flower Mar-ket recommends or endorses any products or advertisements displayed in this publication but presents them as a service to our readers.

Advertise in Bloomin’ NewsVisit Bloominnews.com or contact our editor for advertising rates, dimensions and details. Advertise in color. We’ll design your first ad for free!

Index to AdvertisersBottomLine Brokers, Sean Edelstein . . . . . . . . . .Page 9California State Floral Association . . . . . . . . . . .Page 16Floral Supply Syndicate . . . . . . . . . . . . . . . . . .Page 12Mayesh Wholesale Flowers . . . . . . . . . . . . . . . . .Page 8Mellano & Company . . . . . . . . . . . . . . . . . . . . .Page 11Original Los Angeles Flower Market . . . . . . . . . .Page 3Teleflora . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 15

It’s YourFlower Market!

The Original Los Angeles Flower Market A Wonderland of Quality, Freshness,Variety,

Selection and Great Pricing

754 Wall Street, Los AngelesLAFlowerDistrict.com

www.OriginalLAFlowerMarket.com

MOre ThAn 90 YeArS OF Service

The family at Parisian Florist will all move to the new location.

Parisian Florist placed roses on Marilyn Monroe’s gravesite for 20 years.

The Bloomin' News 4

Nestled on the corner of Sun-set and N. Sierra Bonita, this Los Angeles staple has existed for 95 years, owned by the Alhanati family since 1960. There’s a fa-mous story wherein Joe DiMag-gio pays a florist to place roses on Marilyn Monroe’s grave three times per week for twenty years. It’s true, and Louis Alhanati of Parisian Florist is the man who did it. And that’s just one of Mr. Al-hanati’s many, many stories. As you might expect, things were different in the beginning, “First of all, we were a lot big-ger,” remembers Mr. Alhanati. “We had an office, two spaces for equipment—plenty of room here.” Eventually that changed as landlords discovered they could reduce the Parisian Florist’s space to open more shops. “We had a huge refrigerator in the back. We had an office in the back and two other storerooms. But we had to cut all that out. We were a lot big-ger, but we got by.” Times have changed not just with the building, but clientele as well. “Every day you’d see a mov-ie actor in this place. But nowa-days, with the paparazzi, they don’t walk out on the street, so we

COVER STORY

If you’ve been down Sunset Boulevard any time in the last century, chances are you’ve seen Parisian Florist.

95 YEARS &PARISIAN FLORIST IS STILL IN BLOOM

Louis Alhanti recounts a story in the Parisian Florist backroom.

5 Fall 2018

don’t see ‘em anymore. Some will come, once in a while. Truthfully, I don’t know who in the hell they are.” They didn’t just come for the flowers, but the company as well. “They would come in here and they would be very comfortable here. They would sit, chat—they would never run away.” Some even offered to help out. “Robert Mitchum was very friendly. He would offer to take a delivery. Bettie Davis’s husband, he would offer to take a delivery. I wouldn’t let them take a delivery, of course.” Thankfully, he never needed the assistance of generous patrons. On a Wednesday afternoon, when this visit with Mr. Alnahati took place, he was flanked in his back-room by four long-term employ-ees, Susan Hail, Carlos and Beth Rojas, and Edwin Sandoval, as well as his wife, Shari. All five of them listened to Louis Alhanati tell the same stories they’ve no doubt heard many times before, with en-thusiasm equal to those of us hear-ing them for the first time. Family and community were always a big part of Mr. Alhanati’s ambitions. His parents used to sell corsages to sailors getting off the boats from Catalina. “That was a big business in those days. Every-

body wore flowers, but today they don’t wear anything.” He does his best to keep that tradition alive, “I have a deal: if a man comes in here and wants a carnation for his coat, I don’t charge him.” And though he expects nothing in return, Mr. Alhanati’s generosity is often repaid in kind. “I had one guy come in one time, I wouldn’t take any money for the carnation. Lo and behold, in the mail I get a big book of tickets for a theater—the guy was the theater chain own-er! I didn’t know who he was. We used to have a lawyer who came in here every day—I never took any-thing. One time I needed a lawyer,

he took care of me. He didn’t care.” What else has changed over time? The product. Sort of. “Nobody cared about what they got. They wanted an arrange-ment, they’re not asking for certain flowers. We would just take what-ever flowers we had and make ar-rangements up with those flowers. So, it wasn’t just one flower. There was always an abundant variety here. When the designer’s going to make an arrangement, they could use their own head and make the arrangement. Today—which really chased me out of this business, I have to tell ya: It chased me out of

Continued on page 13

Story by JameS NiNNeSS | PhotoS by Peter bretSchgerCOUNTING:

Opulent Green & Indigo DominateHoliday Decoration Ideas for 2018

The Bloomin' News 6

BY DESIGN

P h o t o s & A r t i c l e B y K i t W e r t z

Vibrant green hypericum berries spring out of a bed of Ming fern, salal, statice and delphinium to capture the essence of opulent greens and deep blues for this holiday season. Teamed with a warm glowing light string, this long wooden centerpiece is sure to please.

his holiday season, add a new color combina-tion that is sure to please. According to organizers of Christmasworld 2018, the world’s largest trade fair for seasonal decorations, its theme featuring greens and

dark blue shades with colors originating from oceans, precious stones and minerals was the most popular of the show. Keep all the traditional snow-white floral designs and the pops of red with green, but explore rich jewel tones of deep greens such as hypericum berries with blue delphiniums or noble fir branches with accents of blue-toned statice and green spider chrysanthemums. Incorporating lush green tones retains its popular-ity in interior design circles for 2018. “Green is still

really strong, but we’re layering more neutral greens with more brilliant ones,” said Kati Curtis, an interior designer based out of New York and Los Angeles as quoted on DeringHall.com, a resource to match clients with design services. At Christmasworld, according to GiftsAndDec.com, an online trade magazine for retailers, manufacturers and vendors of general gifts products and more, “Christ-mas decorations were merging with floral arrangements – both real and imitation flowers and blossoms, green plants, twigs and succulents.” Finally, gather the mercury glass ornaments and light strings and pop them into floral designs, garlands and wreaths featuring mixed evergreen as warm gold-en light is taking over from cold white light.

Flowers like green spider mums, eryngium and hyacinth are readily avail-able year-round and can be easily paired with a mixture of evergreen branches like noble fir to create an opulent holiday design.

7 Fall 2018

t

The Bloomin' News 8

PotpourriSan Diego Scholarship Goes toFour Aspiring Floriculturists

Four students were awarded the San Diego County Flower & Plant Association (SDCF&PA) scholarships. Part of the SDCF&PA’s mission includes encouraging San Diegans to pursue a career in floriculture. This year’s award winners include: Sage Drohan (Mt. San Jacinto College), Summer Blanco (Cal Stat Poly Pomona), Guy Hernandez (Cal State Poly Pomona), and Ashlyn Pouvaranukoahis (Cal Poly Pomona).

Seven Floral Educators tobe Inducted into PFCI

Seven florists are to be inducted into Profes-sional Floral Communicators – International (PFCI) by The Society for American Florists this September: Adam Havrilla, AIFD, CFD, ICPF, PFCI; Kathy Jones, AIFD, SDCF, PFCI; Louisa Lam, AIFD, PFCI, CFD, CPFD; Klair McDermott,

AIFD, PFCI; Carolyn Minutillo, AIFD, EMC, PFCI; Renato Cruz Sogueco, PFCI; and Renee Tuc-ci, AIFD, PFCI. The ceremony will be in Palm Springs and will bring the PFCI’s total member-ship to 147 educators.

Califlora Event Features to Inspire The annual convention of the California State Floral Association (CSFA), Califlora 2018, is coming to Carlsbad November 3-4. Attendees will have the chance to be a part of workshops with Steven Brown, AIFD, CFD, CCF (Body Flowers); Anthony Alcarez, AIFD, CCF, EMC (Leaf Manipulation; Garland Construction); Rene van Rems, AIFD (Hand-Tied Bouquets; Packaging and Wedding Bouquets); and Joyce Mason-Monheim, AIFD, CFD, AAF, PFCI, AzMF. To make a reservation or get more information, call (916) 448-5266, or email Ann Quinn at ann@agamsi.com.

California College StudentWins Prestigious Grant

The Fred C. Gloeckner Foundation has con-tributed over $6.75 million in support of floricul-tural research since they were founded in 1960. Their recent grants, totaling $137,000.00 were recently awarded to students across the nation. M. Wildermuth from U.C. Berkeley was awarded with $10,000 for their proposal, Asocounter: An Automated Quantification Software of Fungal Growth and Reproductive Output for use in Rapid Horticultural Phenotyping.

FTD Shakes Up Leadership In a July 19 press release, FTD revealed that President and CEO John Walden, who had been serving since March 2017, is stepping down. As are COO Simha Kumar and Executive Vice Presi-dent/CMO Jeffrey D. T. Severts. In the same press release, FTD states that under their “corporate re-structuring and costs savings plan” they will save $18-23 million in annual costs in 2019.

SEASONAL PRODUCTAVAILABILITY GUIDE

flower availabil ity l ists at your fingertips,

together in one place!

AVAILABLE FOR DOWNLOAD AT

INTRODUCING OUR

TWELVE MONTHS OF

info.mayesh.com/flower-guide-2018

9 Fall 2018

PotpourriSix Californians Under Thirty-Five

are Among the Top Thirty-Five The August edition of Florists’ Review pre-sented “Thirty-Five Under 35,” introducing the most “exciting” standouts in the floral industry. Six of them hailed from California! Nicholas St. Clair, AIFD, (Mission Viejo Florist, Mission Viejo); Yvette Trevino (Ocean View Flowers, Lompoc); Hecter Medina (Green Valley Floral, Salinas); Ivor Van Wingerden (Ocean Breeze Farms, Carpinteria); Jalisea Thomason (Rustic Roots Floral Design, Woodlake); and Svetlana (Lana) Chernyavsky, AIFD (Dream Flowers, San Leandro).

Winner of 2018 Paul Ecke, Jr.Scholarship Announced

Melissa Munoz will be pursuing her Ph. D. when she finishes her Master of Science studies at Crimson University. Melissa will be receiving $10,000 over two years from the Paul Ecke, Jr. Scholarship. Melissa’s research focuses on the management of Botrytis in cut roses, a problem that costs the flower industry hundreds of thou-sands of dollars every year.

New Campaign Puts theSpotlight on the Producers

California Grown’s mission is to connect Cali-fornians with the people who grow and produce their food. With that in mind, the group is launch-ing their new campaign, described as a love letter to California. The goal of the campaign is to pay homage to the folks that produce all of the state’s crops in a lighthearted way, utilizing digital me-dia efforts, including live action videos, animated content, and social media.

The Floricultural Report Returns in 2018 The floricultural report is the only source of an-nual data on bedding and garden plants, potted herbaceous perennials, potted flowering plants for indoor/outdoor use, foliage plants for indoor/outdoor use, cut flowers, cut cultivated greens, and propagative floricultural materials. USDA

did not publish the reports in 2016 or 2017, cit-ing budget restraints. After a strategic advocacy campaign implemented by SAF, the USDA has agreed to publish the 2018 report.

Funded! House of Thol BringsFlower Constellations to Life

Dutch design studio, House of Thol, success-fully crowdfunded their floral arrangement ac-cessory, Flower Constellation, on Kickstarter. The circular, bronze patterns are designed after the 12 zodiac constellations and fit atop vases to arrange flowers in full, lively fashions. 259 back-ers pledged €8,579 of €5,400 goal.

Cindy McCain RequestedFlowers Sent to VA Hospitals

Senator John McCain passed away in August at the age of 81. After his passing, many wanted to pay tribute. McCain’s wife Cindy suggested that individuals gift fresh flowers to veterans in V.A. hospitals. Continued on page 10

We Have Buyers!

Selling Flower Shops Since 1997

Flower Shop BrokerDRE#01926680

Sean Edelstein 949.551.2060

Sean@BLBrokers.com Orange, Riverside,

San Bernardino andLos Angeles Counties

• Proven track record

• No up-front fees

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• We know your business

We’ve Sold More Flower Shops than Anyone!

The Bloomin' News 10

PotpourriUpdate on AFE’s New Marketing Guide The American Floral Endowment has been pro-viding a free video series since April. Reaching thousands, the successful video series has been focused on helping those in the floral industry use video as part of their marketing tools. Each Monday, a new video is added to AFE’s social media pages. In order to help users with the vid-eo series, AFE created a step-by-step guide,“How to Make the Most of #FlowerMarketingMonday.”

Top Ten QualifyingDesign Competition

The California State Floral Association (CSFA) held floral design competitions in July at the State Fair. Categories included Student, Top Ten, Chil-dren’s Competition, and Celebrity Design. The winner of the Top Ten competition was granted free registration to compete again in CSFA’s Top Ten Competition in November.

New Daily Light Integral Maps The Daily Light Integral (DLI) maps allow growers to see the measurement of light each day across the country, helping them to deter-mine plant growth. New map posters are now available. According to an article on The Ameri-

can Floral Endowment, “The new maps provide high-resolution data. For example, an individual data point for every 10km2 across the U.S., from 21st -century data. GPN Magazine published the previous version of the maps in 2002. The editor said that this issue was the most requested one that they had ever had.” The maps are often used and kept as reminders of the fluctuations in DLI and the management of horticultural light.

Gold Medal Award Winner The Society of American Florists awarded Blair Winner with the Gold Medal Award in September in Palm Springs, California. The award is known to be presented to a person who has introduced a plant with substantial value in the floriculture in-dustry. Winner began his breeding career in Lom-pac, California. Throughout his career, he worked on everything from improving French Marigolds to pigments in marigold petals, which essentially led to progress in eye health. According to the Soci-ety of American Florists Awards Committee Chair-man, Marvin Miller, Ph.D., AAF (Ball Horticultural Company), “Blair’s impressive breeding career led to a number of notable new varieties in the floriculture industry as well as advances in plant breeding that impacted the eye health market.”

Strelitzias of the World by Himansu Baijnath & Patricia McCracken

BOOKS

FO

r

YO

U A lavishly illustrated study of the history, botanical politics and life-saving potential of one of South Africa’s most iconic flower families makes a visual feast and a fascinating read. Himansu Baijnath and Patricia McCracken have crafted the first book to investigate the life story of one of the world’s most iconic plants. The enthralling narrative is written for both the general reader and the enthusiast, based on solid, well-documented research. This single volume accounts for one flower family, tracing its

impact from the past to the future, and includes over 200+ images of strelitzias across 250 years. Why is South Africa’s iconic strelitzia named after a German-born queen of England? Why does this small family of mainly southern African plants have relatives in Madagascar and the Amazon? Discover the answers to these questions and more in Strelitzias of the World. To purchase the book, visit www.DBGT.org.za for the Trust Publications section of the Durban Botanic Gardens website.

For a full list of our Holiday product line that includes beautiful strands of garland, a variety of decorative pieces and bulk goods (such as cones), call us today at 1-800-635-5266

or visit www.mellano.com for these, and other fine, fresh, featured flowers and foliage.

LARGE SWAGHOLLY BUNCHES

CLASSIC WREATH — 12" CENTER CANDLE RING — 6” CENTER

CONTACT INFO:LOS ANGELES 888-635-5266 mellano.com

WE’RE GOING BACK TO OUR HUMBLE BEGINNINGS... FINE EVERGREENS! JUST IN TIME FOR THE HOLIDAYS.

Roundabout

The Bloomin' News 12

The SLOW Flowers Summit in June featured Christina Stembel, Kelly Shore, Mary Kate Kin-nane, Kit Wertz & Casey Schwartz, Jessica Hall, Jonathan Weber, Walker Marsh, and Mud Baron. The speakers provided thought leader-ship on developing brands and providing in-spiring ideas. Often known as the “TED Talk for Flower Lovers,” the event allowed attendees to network, learn, and explore different viewpoints and practices.

Pro-Bono Gala Creative Director René van Rems and volunteers ran a free event décor workshop at the San Diego Botanic Garden in September. Those in attendance received valuable knowl-edge and hands on involvement on event prep and installations, including everything from en-tryways to decorating food stations.

At the Santa Monica Public Library in June, Nao-mi Hirahara, author of “A Scent of Flowers: The

History of the Southern California Flower Mar-ket, 1912-2004,” shared knowledge on the flori-culture industry. Hirahara spoke on influence of different cultures, including Japanese Americans impact on the industry. After the discussion, at-tendees were able to participate in the book sale and signing.

Gerry Toh and a number of floral designers from California, including Phil Rulloda, participated in the Arizona State Floral Association Conference in July.

Marie Johnson, commonly known as “The Flow-er Lady,” passed away on August 11th at 87 years old. The successful business owner of Foothill Flowers in Grass Valley, California was known to be giving and impacted many lives with her generosity and kindness. Her son, Mark, stated about Marie, “Her motto always was, ‘Give to the community and they will give back.’”

Customers love Parisian Florist’s innovative floral design and customer service.

13 Fall 2018

of it—you get an order, they go to their computer. We have to stop what we’re doing, open up the book, see what is in there, and make whatever it tells you.” “It was up to the designer. The designer had the creative mind to do something right for the occa-sion. But now they take a picture out of the computer, you have to do something that somebody else made—that you don’t even agree with—and now you have to make that thing. But first you have to look in the book and see what it is.” A common thread among Mr. Alhanati’s stories is his commit-ment to service: his willingness to create and deliver well before get-ting paid, his dedication to his cus-tomer’s happiness with his work, and his resolve to lose no custom-ers. It wouldn’t be hard for one to assume that the only thing Louis

Alhanati loves more than being a florist is the population he served. Louis Alhanati is retired, and Parisian Florist is under new man-agement, run now by Susan, Beth and Carlos. And after almost a hun-dred years, the location is chang-ing—just down the street. By the end of September, Parisian Florist moved to 7133 Sunset Boulevard. Mr. Alhanati doesn’t expect to spend too much time in the new location. When I asked what ad-vice he has for people looking to become florists, he doesn’t hesi-tate. “I didn’t have too much of an education. I would say anybody needs to have a good education to start any business, but especially a flower business. You gotta know what the hell you’re doing—where your money goes.” Thankfully, Parisian Florist looks like it’s in very capable hands. Both Louis and his wife Shari seem at ease with Susan, Carlos, Beth, and Edwin owning the new space.

They mention modernizing the new space, the addition of a few gifts, and a few other tweaks the coming location will include—Mr. Alhanati smiles the entire time and mentions that he looks forward to seeing it completed. As the interview with Louis Al-hanati came to an end, two more visitors entered the shop, Erik and Chad from the Museum of Neon Art and The Marilyn Fan Club re-spectively, came to take the old Parisian Florist sign. It will be pre-served among other historical Los Angeles staples. People come from all over the world to sell stories in the City of Angels, but only a few get to be a part of Los Angeles’s deep, rich history. And in a city where trends change with the wind, it is rarer still to see anything as enduring as Louis Alhanati and Parisian Florist. Do yourself a favor: call and ask for an arrangement—be a part of the story.

> A common thread among Mr. Alhanati’s stories is his commit-ment to service: his willingness to create and deliver well before getting paid, his dedi-cation to his custom-er’s happiness with his work, and his resolve to lose no customers.

Parisian Florist: continued from page 5

14

OCTOBER

6, 13, 20, 27 Join us every Saturday at The Wall Farmers Market, at the Original Los Ange-les Flower Market on Wall Street, Seventh to Eighth streets. 9 a.m. to 2 p.m.

1 – 3 “Advanced FloralDesigner Class” 3-day class, Southern California School ofFloral Design, Santa Ana. See phil-rulloda.com or call 714-776-7445

8 Columbus Day

13 “Flower Pumpkins & Suc-culent Pumpkins Class” at Flower Duet, Torrance. See FlowerDuet.com or call 310-792-4968.

16 Boss’s Day

20 Sweetest Day

22 – 23 Advanced Wedding Designer Class, 2-day class, Southern California School of Floral Design, Santa Ana. See phil-rulloda.com or call 714-776-7445

24 “Wedding Centerpieces & Table Accents” at Flower Duet, Torrance. See FlowerDuet.com or call 310-792-4968.

SAF Petal It Forward. See safnow.org/petalitforward/

24 – 26 “Special Events/Décor Designer Class” 3-day class, Southern California School of Floral Design, Santa Ana. See philrulloda.com or call714-776-7445

31 Halloween

NOVEMBER

3, 10, 17, 24 Join us every Saturday at The Wall Farmers Market, at the Original Los Ange-les Flower Market on Wall Street, Seventh to Eighth streets. 9 a.m. to 2 p.m.

1 All Saints’ Day

2 All Souls’ Day

4 Daylight Saving Time ends

6 Election Day

7 “Autumn Branches and Ber-ries Floral Workshop” at Flower Duet, Torrance. See FlowerDuet.com or call 310-792-4968.

11 Veteran’s Day

22 Thanksgiving

23 Black Friday

24 Small Business Saturday

DECEMBER1, 8, 15, 22, 29 Join us every Saturday at The Wall Farmers Market, at the Original Los Ange-les Flower Market on Wall Street, Seventh to Eighth streets. 9 a.m. to 2 p.m.

3 – 10 Hanukkah

7 Pearl Harbor Remembrance Day

8 “Hand-Made Wreaths and Garlands Class” at Flower Duet, Torrance. See FlowerDuet.com or call 310-792-4968.

“Holiday Floral Design Workshop” Southern California School of Floral Design, Santa Ana. See philrulloda.com or call 714-776-7445.

12 National Poinsettia Day

21 Winter Solstice

24 Christmas Eve

25 Christmas

26 – Jan 1 Kwanza

31 New Year’s Eve

LOOKING AHEAD:

Nov. 18, 2018 – Jan. 6, 2019:Descanso Gardens

Enchanted: Forest of Light

March 1 – 3, 2019:FTD World Cup

Philadelphia Flower Show

July 6 – 11, 2019:AIFD National Symposium

Las Vegas

July 24 – 27, 2019:CalFlowers “Fun ‘N Sun 2019”

Santa Barbara, Hilton SantaBarbara Beachfront Resort(formerly The Fess Parker).

Check our websiteOriginalLAflower-

market.com for Flower Market shopping hours, parking info and more.

Our calendar listings help you tie your business pro-motions to special events

and observances.

Calendar

We’vemade all the arrangements so your business can business can blossom.blossom.

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FM17305_TradeAd_Bloomin_News_F.indd 1 3/1/17 12:20 PM

Original Los Angeles Flower Market754 Wall Street, Los Angeles, CA 90014

The Best Floral Design Contest & Show in SoCal

International Floral Trade Center • 5858 Dryden Place • Carlsbad, California

[ SAVE THE DATES ]Saturday, Nov. 3 • Sunday, Nov. 4

• World-class Designer Demos• New Floral Varieties • CCF Pinning• Sensational Hands-on Workshops

• Teleflora Design Show withJoyce Mason-Monheim AIFD PFCI

• Vendors, Silent Auction and More

For More Details/Register:Call CSFA: 916.448.5266Email: ann@agamsi.com

20182018