© Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015

Quando Valemseus dados

Jesper Rhode

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 2

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 3

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 4

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 5

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 6

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 7

Narrative ScienceAnimated GIF

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 8

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 9

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 10

Business reposition

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 11

Platforms in the S&P 500

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 12

A System of Systems

Sensors / Data

Services

Fuel

Speed

Fuel consumption

Tire pressure

Temperature

MoistureSoil data

Meteo data

Steering

Oil

Distance

Traction

Crop condition

Harvest data

Operation efficiency

Preventive maintenance

Cost per performance

Autonomous

driving

Soil analysis

Fuel efficiencyHarvesting

Field preparation

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 13

A System of SystemsWeather

Machinery Crops

Soil

- Yield per m2

- Profitability

- Climate fitting

- Optimization of

consumables

- Crops vs Soil

optimization

- Feed-back to crops

development

- Total irrigation

management

Total Result oriented services

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 14

value

Constructing a business logic

Information

Model / APP

Analytics

Database External Data IoT ProductsBiz systems Sensors

Build

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 15

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 16

The value of data

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 17https://thedma.org/advocacy/data-driven-marketing-institute/value-of-data/

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 18

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 19

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 20

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 21

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 22

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 23

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 24

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 25

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 26

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 27

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 28

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 29

that describes something

Douglas Adams

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 30

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 31