quality local content in the digitised ecosystem - taking advantage of the opportunities
TRANSCRIPT
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International Summit on Content Management for
Digital Broadcasting & Media 24th–25thJanuary2017|Accra,Ghana
Presenta)onby:Dr.ChiefCrystal-DjirackorPresident/CEO,CrystalTV
GroupChairman,Mega-ChoiceDigitalNetwork
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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
ThereisaparadigmshiE.Thewaypeopleconsumebroadcastcontenthasdrama)cally
changedsincethepastcoupleofyears.
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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
Whatislocalcontent?Whatisqualitylocalcontent?
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3 ThereisnotenoughqualitydigitalAfricancontentsupplytomeetthedemand.Theuntappedopportunity
Globaliza)onislikeanoctopuswithitstentaclesspreadacrossdiversegeographicalenvironments-Contenthasnona)onalboundaries-Adap)ngtothedigitalera;Notonlymigra)ngfromoldtechnologiestoanew,butalsotheneedtochangeouroldwaysofhandlingourproduc)ons.Couldbesameoldconcepts(stories)butnewpresenta)onsandmethodology.
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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
Viewersnowhaveavarietyofchoicesastowhich,when,howandatwhat)metoconsumecontent
Advancesintechnologynecessita)ngagrowingneedforqualitydigitalcontent,wideningthemarketplacewithvarietyofplaQormsincompe))on
Thenatureofcontentbeingproducedtoday,isdefinedbytheconsumers
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Viewersac)velyseekspecificcontenttosuittheirpre-determinedneeds
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The future is here already as the broadcast industry adapts to newformatsincludingUltraHDcontentdelivery.Providing a spectacular viewing experience, Ultra HD with its broaderrangeofcolours,higherframeratesandgreaterluminosity,willsurpassconsumerexpecta)onstodayandinthedecadestocome.
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QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
Technologyhashelpedviewersandmadeitpossibletonavigatebeyondwhatthetradi)onalTVhadtooffer
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Content produc)ons must grow beyond the usual old ways andrecognize theneedtopackageor repurposeTVcontents forallotherplaQormstostayaheadofcompe))on
Mul)-plaQormenvironmentmeansgreateropportuni)esandafundamentalchangeforbroadcastersandcontentproviders
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AddressingContentChallengesconfronUngtheIndustry1 FundingandFinancingforLocalContent
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ContentProtec)onandSecurity
Copyrightlawsarenotme)culousenough
Contentacquisi)onandtheexploita)onbycontentdistribu)onagencies
QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
Theriseofuser-createdcontentandashiEinthenatureofmediaconsumersfromaudiencestopar)cipants
6 Classifica)onofmediacontentforpublicconsump)onacrossahostofdigitalandsocialmediaplaQorms
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TakingAdvantageoftheOpportuniUes
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Leveragingonprogrammeexchangestomaximisecontentu)lisa)on
Developanddeploymarket-appropriatemone)sa)onstrategies
Thekeyisestablishingatrulycollabora)veenvironment,wherecontentrightsownersandmediaplaQormoperatorscreateawin-winbusiness
Jobcrea)onasaneconomicbenefitsincethereisanincreasingneedforcompellingAfricancontents.
QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
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InConclusionHaving presented a lot on the delivery of quality local content on aninterna)onal scale, its challenges, the opportuni)es for broadcasters andcontentproducers,Iwillleaveyouwithavideopresenta)onofwhatournewbroadcastplaQormanditsvaluechainservicesisallabout.
QUALITYLOCALCONTENTINTHEDIGITISEDECOSYSTEM-TAKINGADVANTAGEOFTHEOPPORTUNITIES
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