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Quality by DesignChapter 12

November 2, 2000

Tami Hackett

&Jeri Stortzum

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Quality by DesignDefined

The practice ofusing amultidisciplinaryteam to conductconceptual thinking,

product design, and

production planningall at one time.

Quality by

Design

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Quality by DesignTeam

The team iscomposed ofspecialists from

business, engineering, production, and thecustomer base.Suppliers of processequipment, purchased

parts, and servicesare also on the teamat appropriate times.

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Design with out Quality

In the past, themajor functionswithin anorganization wouldcomplete their taskby throwing it over

the wall to the nextdepartment in thesequence withoutconcern for potential

problems.

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Rational for Implementation

Lead-TimeFewer Design Changes

Lower Reject and Scrap RatesReduce Customer ReturnsReduce Rework

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Rational for Implementation

Increased ProfitsIncreased Product Performance

Increased Market ShareImproved Customer Satisfaction

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Benefits of Quality by Design

The primary benefit is a significantdecrease in time to the market.

Other benefits: faster productdevelopment; better quality; less work in

progress; fewer engineering change

orders; increased productivity.

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Quality by Design TeamsChanging Business as UsualPhilosophy

Top Down CommitmentTeam Commitment

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Communication Models

TraditionalOrganization Structure

Quality by DesignOrganization Structure

Oh my pretty ball, tell thisman which organizationstructure is best of all.

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Traditional OrganizationalStructure

Marketing Sales Customer Service

BusinessManagement

ProductEngineering

ResearchEngineering

QualityEngineering

EngineeringManagement

PlantEngineering

MaintenanceEngineering

ProductionEngineering

ProductionManagement

Organization Management

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Quality by DesignOrganization Structure

OrganizationManagement

Business Management

Marketing CustomerService

Sales

ProductionManagement

PlantEng.

ProductionEng.

MaintanceEng.

EngineeringManagement

Product Eng.

QualityEng.Research

Eng.

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Implementation ofQuality by Design

Look at the WholeProduct Life Cycle

Internal & ExternalCustomers

Commitment to Qualityin the Process

Open Communication

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Quality by Design ToolsOrganizational

Product Development

Production

Statistical

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Organizational Tools

TQM PhilosophiesComputer Networks

ISO 9000ISO 14000TPMQFDEDI

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Product Development Tools

CADSolid Modeling

FEAParametic AnalysisRapid PrototypeDFMAFMEA

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Production Tools

CAMCNC

CPIJITVirtual Manufacturing

Agile Manufacturing

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Statistical Tools

DOE

SPC

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Quality by Design

Pitfalls

Misconceptions