qnt 561 wk6 presentation.pptx
TRANSCRIPT
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Barnes and Noble is the largest book retailer in the
United States.
The researchers of Team D conducted a survey to
determine:
Is there a decrease in actual printed media buying with the
introduction of the electronic media that is now available?
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The Results
Discuss Statistical Analysis
Discuss Potential Challenges to Validity and
Reliability
Steps to minimize these challenges
The General Response Type of Ranking
The findings in order of power
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Barnes & Noble data analysis is based on two stages
Inferential and Descriptive Study
The data results are displayed in graphical method
The use of proper statistical analysis of the hypothesis
testing method
Data results that fall into the two tail test level
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The research has potential challenges of
validity and reliability
The reliability and validity of the testing and
questionnaire can be the important factor
Barnes & Noble faces challenges fromcompetition with their electronic media
products and internet sites
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Increase the sample size so that the data is not skewed
with outliers
Keep the number of researchers small while analyzing
the data
Use employees that have experience in asking questions
Have test run of the questionnaire to verify the reliability
and validity
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Printed Media Electronic Media
NumberofCompletedsurveys
Survey Answers
Barnes & Noble Electronic or Printed Media Preference
Printed Media
Electronic Media
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Order of Power
Categorical scales to measure qualitative data
Four Types: Nominal, Ordinal, Internal, and Ratio
Barnes & Noble survey is nominal
Nominal
Categorical
Mutually exclusive (1) Prefers Electronic Media
(2) Prefers Printed Media (such as books and magazines)
Results
60% of the participants prefer printed media
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By utilizing the research process, corporations can effectively
make decisions to improve their operations. This was shown
during the analysis of Barnes & Noble.
By providing customers with surveys related to the media
reading preferences, the executives could understand what
method of media its customers preferred, either printed or
electronic.
By understanding customer preference, the executives are
able to maximize profit by stocking the version of media that
theircustomers preferred.
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Cooper, D. R., & Schindler, P.S. (2011).Business research methods (11th ed.). NewYork, NY: McGraw-Hill/Irwin.
Decision Analyst. (2013). AnalyticalConsulting. Retrieved fromhttp://www.decisionanalyst.com/Services/statistical.dai
Explorable. (2013). Validity and Reliability.Retrieved from http://explorable.com/validity-and-reliability.com