RETURN ON INVESTMENT

The Quad Cities Convention & Visitors Bureau is the official tourism destination marketing and management organization

for the Quad Cities region.

CITY OF DAVENPORT

For every $1 of hotel/motel tax received, the Quad Ci es hospitality industry

returns $36.14 back to the Quad Ci es economy.*

*QCCVB Fiscal Year 2014‐2015

$7,400,000 

$11,300,000 

$4,400,000 

$3,800,000 

Economic Impact of Meetings/Conventions/Sporting Events in Davenport ‐ 2013‐2016

TOTAL = $26.9 MILLION2013 2014 2015 2016

SCOTT COUNTY ECONOMIC DATA

837.0

SPENT IN COUNTY FROM TRAVEL IN $ MILLIONS

13.18 

LOCAL TAX RECEIPTS FROM TRAVEL IN $ MILLIONS

150.1215.3

364.1

621.6

514.2

2.91 3.8

5.92 

9.34 

8.83 

Rock Island County Sco County TOTAL

Rock Island County Sco County TOTAL

6,100 PEOPLE ARE EMPLOYED IN TOURISM IN SCOTT COUNTY

HOTEL ROOMS BY CITY

Smith Travel Report 2015

The ci es of Be endorf, Davenport, Moline, and Rock Island agreed to fund the QCCVB based on equal percentages of hotel/motel tax contribu ons collected within each city. The current funding level is 25%. Davenport hotel/motel taxes were authorized in 1987 by referendum to provide sustainable funds to market the city to visitors and benefit from the expenditures made by visitors as well as the other taxes visitors generate. Visitors also create revenue through sales taxes, motor fuel taxes, car rental taxes and fees, food and beverage taxes and others. Much of the impetus of the crea on of the QCCVB in 1990 was the realiza on by the ci es that pooling their hotel/motel taxes to market the en re region was a more aggressive and effec ve way to invest those taxes. Hotel/motel taxes in the Quad Ci es con nue to rise because there are more hotel rooms, more visitors staying longer in hotel rooms, and higher average daily rates—all of which create higher hotel/motel taxes for the city coffers.

HOTEL/MOTEL TAX HISTORY

$6,045,924

$20,165,025

Davenport Hotel/Motel Tax Collected ‐ 2001‐2015

QCCVB Received City of Davenport Received

 ‐

 500

 1,000

 1,500

 2,000

 2,500

 3,000

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16*

Budgeted vs. Actual: 25% Hotel/Motel Tax Collected for QCCVBCity of Davenport 

ACTUAL (Received) BUDGETED (25%) HOTEL ROOMS IN DAVENPORT

LOOKING AHEAD...

RIVER CRUISING The QCCVB welcomes over 3,200 riverboat passengers annually. The QCCVB sales team creates the tour and transporta on needs for the American Queen visits, and Visitor Services organizes the guided hop‐on/hop‐off shu le service. There are four docking dates scheduled for 2016. Viking River Cruises contacted the QCCVB sales team in 2012 to begin discussion on exclusive touring op ons for their passengers with the new cruises on the Mississippi River. The QCCVB sales team connected Viking River Cruises with the Davenport Mayor in 2013 to discuss the port docking loca ons and specific Viking requirements.

MOVE UP FROM A WHISPER Addi onal funding would make the Quad Ci es more compe ve and armed to secure addi onal mee ng and conven on business. Mee ng planners o en require waiving mee ng room rental fees, waiving labor costs in conven on centers, adding transporta on from overflow hotels to the conven on center, and/or bid fees to earn the business. Iowa City and Des Moines have this advantage over the Quad Ci es currently.

Addi onal funding will help keep Davenport in front of mee ng planners and sports event marketers. The QCCVB has historically a ended eight trade shows per year. Currently the QCCVB is down to two. That is 1,688 fewer planners that the QCCVB will not meet face to face in 2016.

Addi onal funding would mean more adver sing for the Quad Ci es to compete with other des na ons. The QCCVB has historically placed $300K in adver sing. Currently the QCCVB has only a $50K ad budget due to funding cuts. More ads could run in Chicago, southern Wisc., and trade publica ons.

Addi onal funding would mean more travel journalists able to visit resul ng in increased media coverage. The QCCVB is hampered by not being able to pay for a travel journalist’s travel to the Quad Ci es.

Addi onal funding could improve downtown wayfinding signage to include restaurants and retail.

RHYTHM CITY CASINO RESORT The Rhythm City Casino Resort will be moving in May 2016. The new facility includes four restaurants, a 1,500 seat entertainment venue, day spa, event center with sea ng up to 600, and gaming at one of the 800 slot machines or 35 table games. New venues are always popular, and 106 new hotel rooms will be added to the Quad Ci es inventory.

2015 WEB REPORT VISITQUADCITIES.COM

57% of All Travel Is Booked Online

128.8 Million People in the U.S. Research Travel Each Year

Website Visitation

Up Over 2014

Introduced a brand-new website

TOP VISITED PAGES IN 2015 1. Calendar of Events 2. Kid’s Stuff 3. Lodging 4. Dining 5. Festivals 6. Free Fun 7. Museums 8. Arts & Culture 9. Riverboats & Casinos 10.Outdoors

QUAD CITIES LIKES DAVENPORT

2015: The QCCVB posted 214 Facebook posts about Davenport and related organizations for a combined reach of over 585,000 impressions.

/quadci es source: Facebook Insights

153,966 engagements 32,545 likes +3.6%

47,214 likes on posts 187,709 engaged users* +14.3%

7,325 post comments 2,759,615 impressions* +18.2

10,071 shares on posts

* Engaged users and impressions measure unique users per day. If a user

engages our content on 2 different days, that user will be counted twice.

@visitquadci es source: Twi er Analy cs

5,027 engagements 5,416 followers +21.7%

554 likes on tweets

313 retweets

@visitquadci es 5,027 engagements

1,331 followers

7,055 favorites on photos

150 retweets

/quadci escvb source: YouTube Analy cs & Facebook Insights

186,894 video views

497 comments on videos

545 Facebook shares

TOP WEBSITE MARKETS

1. Chicago 2. Omaha 3. Eastern Iowa 4. Madison 5. Milwaukee

2015

(internet radio)

Over 30 Print Ads Ran in the Chicago market

In the Journal & Topics Newspaper, Chicago

Life Magazine, and Chicago Parent magazine.

CHICAGO MARKET

ADVERTISING THE QUAD CITIES IN 2015

700,000

VIEWERS

Over 2,000 Commercials ran on network

TV sta ons in Cedar Rapids, Rockford,

Peoria and Madison

DIGITAL ADVERTISING

READERS IN

PRINT ADVERTISING

Over 50 Print & Digital

Ads Ran in Trade

Publica ons that

Cater to Mee ng

Planners, Group Tour

Planners & Sports

Planners

ADVERTISING IN 2016

90% Digital Retargeting Advertising

10% Pandora in Chicago Market

(online streaming TV/movies)

GROUPS BOOKED BY QCCVB IN DAVENPORT IN 2016

March 10 ‐ 13, 2016 Missouri Valley Conference Women's Basketball Championships Es mated Davenport Overflow Room Nights: 600 Economic Impact: $72,000 March 16 ‐ 19, 2016 Gathering of the Green—John Deere Enthusiasts A endance: 2,500 Contract Rooms: 1,650 Headquarters: RiverCenter/Radisson QCP Economic Impact Value: $1,530,000 March 18 ‐ 20, 2016 NexStar Davenport Conference A endance: 300 Contract Rooms: 90 Headquarter Hotel: Radisson Quad City Plaza Hotel Economic Impact Value: $57,600 April 22 ‐ 24, 2016 United States Trampoline & Tumbling Associa on, Northern Illinois State Championships Rooms: 190 Economic Impact: $30,000 April 29 ‐ May 1, 2016 USA Gymnas cs, 2016 Regional Championships A endance: 2,000 Contract Rooms: 500 Headquarters: RiverCenter/Radisson QCP/Hotel Blackhawk/Hampton Inn & Suites Davenport Economic Impact Value: $225,000 April 29 ‐ May 1, 2016 Friendship Force Midwest Regional Conference A endance: 100 Contract Rooms: 100 Headquarter Hotel: Holiday Inn & Suites ‐ Elmore Economic Impact Value: $21,600

June 22 ‐ 26, 2016 Roughnecks Motorcycle Rally (Military & Police Group) A endance: 600 Contract Rooms: 480 Headquarter Hotel: Radisson Quad City Plaza Hotel Economic Impact Value: $180,000 June 26 ‐ 27, 2016 Great Race Finish Line A endance: 5,000 Davenport Hotel Packages: 300 room nights es mated Economic Impact: $45,000 July 13 ‐ 17, 2016 Pon ac Oakland Club Interna onal Na onal Conven on Overflow at Days Inn Davenport/LaQuinta Davenport Es mated Davenport Room Nights: 300 Economic Impact: $360,000 July 21 ‐ 24, 2016 LIFE Leadership, 2016 Summer Leadership Conven on Es mated Davenport Room Nights: 1,080 Economic Impact: $300,000 August 4 ‐ 7, 2016 Kiwanis Illinois‐Eastern Iowa District Conven on A endance: 325 Contract Rooms: 243 Headquarters: Adler Theatre/RiverCenter/Radisson QCP/Hotel Blackhawk Economic Impact Value: $240,500 August 10 ‐ 18, 2016 ISC World Tournament Host & Overflow Es mated Davenport Room Nights: 1,000 Economic Impact: $450,000

The RiverCenter/Adler Theatre, combined with Radisson Quad City Plaza and Hotel Blackhawk, is the largest conference space available in the Quad Ci es area. The 117,000 square foot of mee ng space is the primary venue for groups over 500 people.

Davenport has 40% of the hotel rooms in the Quad Ci es, making it the largest benefactor of revenue from City Wide groups such as ASA So ball, USBC Bowling events, USA BMX, Life Leadership, Hot Rod Power Tour and more.

Con’t

GROUPS BOOKED BY QCCVB IN DAVENPORT IN 2016-2018

September 18 ‐ 20, 2016 Southeast Iowa Synod Evangelical Lutheran Church in America Fall Theological Conference A endance: 160 Contract Rooms: 116 Headquarter Hotel: Radisson Quad City Plaza Hotel Economic Impact Value: $36,000 October 3 ‐ 7, 2016 Iowa Recycling Associa on & Iowa Society of Solid Waste Opera ons Fall Conference & Trade Show A endance: 350 Contract Rooms: 300 Headquarter: RiverCenter/Radisson QCP, Hotel Blackhawk Economic Impact Value: $180,000 October 19 ‐ 21, 2016 Iowa Office of Tourism Conference Arts Around in Davenport Por on: 500 people Economic Impact: $42,000 October 19 ‐ 21, 2016 Welcome Services Interna onal Annual Conference A endance: 50 Contract Rooms: 65 Headquarter Hotel: Holiday Inn & Suites ‐ Elmore Economic Impact Value: $36,000

Along with mee ngs/conven ons/group tours/spor ng events, the QCCVB recognizes the importance of locally‐organized fes vals for their posi ve economic impact. The QCCVB supports fes vals with:

NEWS RELEASES SOCIAL MEDIA WEBSITE PROMOTION FESTIVAL WEBSITE PAGE LISTING ON CALENDAR OF EVENTS ACTIVITY GUIDE CALENDAR As part of the QCCVB’s branding research in 2013, the people surveyed recognized that the Quad Ci es has many events as one of the top a ributes for visi ng,

Q‐C FESTIVALS ARE UNIQUE & IMPRESSIVE!

FESTIVAL SUPPORT

February 3 ‐ May 14, 2017 – Every Weekend USBC Iowa State Bowling Associa on 100th Annual Tournament Room Nights: 2,100 Economic Impact: $1,180,000 September 27 ‐ 29, 2017 Iowa League of Ci es Annual Conference A endance: 600 Contract Rooms:1200 Headquarter: Adler Theatre/RiverCenter/Radisson QCP/Hotel Blackhawk Economic Impact Value: $333,000 October 8 ‐ 12, 2017 Iowa State Police Associa on Conven on A endance: 170 Contract Rooms: 365 Headquarter Hotel: Radisson Quad City Plaza Hotel Economic Impact Value: $100,800 April 6 ‐ 8, 2018 Knights of Columbus, 2018 Annual Conven on A endance: 700 Contract Rooms: 410 Headquarter: RiverCenter/Radisson QCP/Hotel Blackhawk Economic Impact Value: $360,000

109 QCCVB PARTNERS IN DAVENPORT

Adler Theatre/RiverCenter

Ar san Grain Dis llery

Azubiuke African American Council

for the Arts

Baymont Inn & Suites

Beiderbecke Inn Bed & Breakfast

Best Western Plus Steeplegate Inn

Biaggi's Ristorante Italiano

Bix Beiderbecke Memorial Jazz

Society

Boozie's Bar & Grille

Bowlmor Lanes

Brady Street Bistro

Bucktown Center for the Arts

Bucktown Revue

Burlington Trailways

Chocolate Manor

Comfort Inn & Suites ‐ Davenport

Conference Technologies, Inc.

Country Inn & Suites ‐ Davenport

Country Spring Water Company

Davenport Family YMCA

Days Inn & Suites Davenport

Eastern Iowa Community College

District

Embers of the Phoenix

Enterprise Rent‐A‐Car Co., Midwest

Exo c Escape Day Spa

Fairfield Inn Davenport

Famous Dave's

Figge Art Museum

Freight House Farmer's Market, The

Front Street Brewery

Genesis Health System

German American Heritage Center

Granite City Food & Brewery

Great River Brewery

Hampton Inn & Suites‐Davenport

Happy Joe's Pizza

Holiday Inn & Suites ‐ Elmore

Holiday Inn Express & Suites

Hotel Blackhawk

Hotel Davenport and Conference

Center

Ruhl & Ruhl

Sam's Club

Sco County Family YMCA

Sippi's American Grill & Cra Beer

Sleep Inn & Suites

Source Book Store

St. Ambrose University/Galvin Fine

Arts Center

Staybridge Suites

Super 8 Davenport

TAG Communica ons, Inc.

The Golden Leaf Banquet Center

The Machine Shed

The Soap Box

Thunder Bay

Transla ons Unlimited, Inc.

Trek Bicycle Store

Tri‐State Travel

Ubriaco's Tra oria

United Way of the Quad Ci es

Village of East Davenport

Waste Commission of Sco County

Wells Fargo Bank

West Family YMCA

Whitey's Ice Cream

Winborn Bed and Breakfast

Wise Guys Pizza & More

Iowa American Water

Iowa US Route 6 Tourist Associa on

Isabel Bloom, L.L.C.

L & D 15

Lagomarcino's ‐ Davenport

LaQuinta Inn‐Davenport

Leisure Lanes

Lujack's Northpark Auto Plaza

Major Art & Hobby Center

McGladrey & Pullen, LLP

Me & Billy Kitchen and Bar

Mel Foster Company, Inc.

Michael's Fun World

Mickle Communica ons Group

Midwest Publishing & Marke ng

Midwest Wri ng Center

Mississippi River Valley Art Directory

Mississippi Valley Blues Society

Mississippi Valley Fair, Inc.

Mississippi Valley Regional Blood Ctr

Mo Brady’s Restaurant

Molyneaux Risk Solu ons

Necker's Jewelers

North Family YMCA

NorthPark Mall

Palmer College of Chiroprac c

Putnam Museum and Science Center

QC Sports Register

Quad Ci es Bicycle Club

Quad Ci es Chamber of Commerce

Quad Ci es River Bandits

Quad City Symphony Orchestra

Quad‐City Times

Quality Inn & Suites

Radisson Quad City Plaza Hotel

Rave Luxury Transporta on

Residence Inn ‐ Davenport

Rhythm City Casino

River Ac on

River Music Experience

Riverboat Development Authority

RK Dixon

Rudy's Tacos

FUNCTIONS OF THE QUAD CITIES CVB

SALES Deliver group room nights and leads to hotels,

venues, a rac ons, restaurants, etc.

Target mee ngs, conven ons, sports events, and group tour planners

MARKETING Develop a rac ve print and digital marke ng/

adver sing material

Promote through media stories, social media, and promo ons

VISITOR SERVICES Provide current, valuable informa on to visitors

through many op ons for an enjoyable experience

Manage Visitor Centers

= POSITIVE ECONOMIC IMPACT

QUAD CITIES CVB INFORMATION

Visitor Center & Gi Shops at Union Sta on Address: 102 S. Harrison Street, downtown Davenport, Iowa The full‐service visitor center and gi shop on the main floor of Union Sta on in downtown Davenport includes visitor informa on, maps, gi s, souvenirs, postcards, locally‐made food/drink, Quad Ci es merchandise, and bike rentals. Hours: May‐Sept. Mon.‐Fri. 9 am‐5 pm, Sat. 9‐4 pm Oct‐March; Mon.‐Sat. 10 am‐4 pm Dec.‐Mar. Closed on Saturdays. (Extended hours during special events on the riverfront.) Average Visitors per Year: 7,000+

at Bass Street Landing Address: 1601 River Drive, Suite 110, downtown Moline, Ill. The full‐service visitor center and gi shop located on the John Deere Commons in downtown Moline offers visitor informa on, maps, gi s, souvenirs, postcards, locally‐made food/drink, Quad Ci es merchandise, and bike rentals. This is also the loca on of the Quad Ci es Conven on & Visitors Bureau (QCCVB) administra ve offices. Hours: 8:30 am‐5:00 pm Mon.‐Fri. year‐round; April‐Oct. Saturday 9 am‐4 pm Average Visitors per Year: 4,500+

in The District Address: 226 17th Street, Suite 11, downtown Rock Island, Ill. The full‐service visitor center offers visitor informa on, maps, some Quad Ci es merchandise, and bike and wagon rentals. Hours: May‐Sept. Fri.‐Sat. 10‐4 pm (Extended hours during special events in The District.) Average Visitors per Year: 200+

Quad City Interna onal Airport Address: 2200 69th Avenue, Moline, Ill. This new Visitor Center is located on the way to baggage claim and assists the thousands of visitors and passengers each year at the airport with informa on about the Quad Ci es Region. Hours: 8:30 am‐4:30 pm Mon.‐Sat.; 11 am‐3 pm Sun. Average Visitors per Year: 6,500+

Iowa 80 Trucking Museum Address: Interstate 80 at Exit 284 This Visitor Center is located inside the Iowa 80 Trucking Museum on the Iowa 80 Trucking Campus and assists thousands of visitors traveling Interstate 80 with informa on about the Quad Ci es Region.

MISSION OF THE QUAD CITIES CVB The QCCVB is the official tourism des na on marke ng and management organiza on for the Quad Ci es region. The organiza on serves the tourism interests of Sco County, Iowa, and Rock Island, Mercer, Warren, and Henderson Coun es in Illinois, joined by the Mississippi River. The QCCVB increases visitor expenditures and overnight stays through strategic sales, marke ng and services to our customers, members, and communi es. We promote and package our des na on to a ract and meet the needs of mee ngs and conven ons, group tours, spor ng events and compe ons, special interest groups and the leisure traveler.

VISION OF THE QUAD CITIES CVB The QCCVB is the recognized leader to market and manage the Quad Ci es region as a des na on. The QCCVB’s priority is to grow tourism in the Quad Ci es, thus playing an integral role in promo ng economic development and improving quality of life in the region. The QCCVB is the catalyst in community and tourism ac vi es; facilita ng product enhancements; developing local, state and regional partnerships, and providing customer service and hospitality training to its industry partners. Our value results in generous, uncontested resources for des na on marke ng and management. Every resident and industry partner recognizes his or her personal role as a Quad Ci es ambassador.

2015‐16 BOARD OF DIRECTORS Rick Palmer, Execu ve Director of the RiverCenter/Adler Theatre, is the City of Davenport representa ve to the board of directors for the QCCVB. Rick is fully engaged in developing the policies, procedures and sales goals of the QCCVB. He currently serves on the Execu ve Commi ee as Past Chair.

President: Bill Renk, Jumer’s Casino & Hotel 1st Vice Chair: Nancy Ballenger, Isle Casino Hotel 2nd Vice Chair: Deanna Jensen‐Valliere, V’s Golf Shop Treasurer: Ben McCready, City of Rock Island David Anderson | John Deere Store Steve Ballard – Rock Island County Representa ve Carmen Darland | Quad City Arts Katelyn Darling | Best Western Plus Steeplegate Inn Tim Huey – Sco County Representa ve Nick Jannes – City of East Moline Representa ve Rick Palmer – City of Davenport Representa ve |

RiverCenter/Adler Theatre Mayor Sco Raes – City of Moline Representa ve Jeff Reiter – City of Be endorf Representa ve Myron Scheibe | Shive‐Ha ery, Inc.