2016Q2

QUARTERLY NEWSLETTER In This Issue

Company Summaries 2Venture Capital Market Update 3Dstillery 4-5MediaMath 6-8Integral Ad Science 9-10Skyword 11-12Simpli.fi 13-14Localytics 15-16Pixability 17-18Qualia 19-20LISNR 21-23IRIS.TV 24-25TruOptik 26-28

Q3

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Dear Friends,

We are pleased to provide you with an update on Progress Ventures for the third quarter of 2016.

Fund 1Dstillery has announced an expanded partnership with White Ops that will combine Dstillery’s audience engagement platform with White Ops’ sophisticated invalid traffic (SIVT) accredited anti-fraud solution, together addressing mobile ad fraud. Dstillery was also named as one of Digiday’s Signal Award finalists.

MediaMath announced its partnership with MobileWalla (a big data-powered mobile advertising and consumer intelligence platform) to launch AudiencePLUS, enabling true one-to-one consumer addressability. MediaMath is also partnering with OpenX to put header bidding to the test on the buy-side.

Integral Ad Science grew to over $100M in annual revenue, with more than 2,500 publishers and 150 programmatic partners. IAS also announced an alignment with Nativo to measure viewability of native ads on Nativo’s private exchange.

Fund 2Skyword launched integration with Marketo as part of its Skyword + Marketing Automation initiative.

Simpli.fi delivered over 50% of its impressions to mobile devises in July.

Localytics unveiled upgrades to campaign reporting tools in app performance. Localytics also announced the integration with Oracle for omnichannel marketing through the launch of an app on their AppCloud.

Pixability hired Theresa Moore as the new global VP Platform Partners and promoted Jackie Paulino to VP Customer Success. Pixability also recently earned a spot on Prestigious Inc. 500 List of America’s Fastest-Growing Private Companies.

Qualia recently announced the integration with Ellie Mae, a U.S. mortgage-processing software company, and also announced a partnership with NinthDecimal, a mobile attribution firm.

Fund 3LISNR announced multi-year partnership with Aloompa, bringing mobile-based synchronized moments to fans of live events. LISNR also partnered with Sideare Sports to bring location-based mobile messaging to college sports fans.

IRIS.TV partnered with Vemba, a premium video distribution and content discovery platform. IRIS.TV also partnered with Furious Corp., together guaranteeing a ten-times advertising revenue increase for digital video publishers.

TruOptik recently partnered with TargetSmart that would allow for candidates to gain advertising insights and optimization through OTT platforms.

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Venture Capital Market UpdateAs the US venture industry normalizes after a record-setting year in 2015, the persisting softness in the third quarter demonstrates that the market continues to regress to the mean. That said, 2016 is still on pace to hit $74B invested, marking a close second to last year’s best-ever performance (p. 4, Pitchbook’s Venture Monitor Q3 2016). For the first time in the stock market’s history, 3Q 2016 saw five venture-backed tech companies claim the top spots as the largest and ‘most valuable’ companies in the world by market cap: Apple, Alphabet (Google), Microsoft, Amazon, and Facebook. These five brands demonstrate that venture-backed companies are maturing in the US market to overtake legacy companies like Berkshire Hathaway and Exxon.

Healthy returns over the last few years are likely the primary contributor to the huge amount of VC raised over the last three quarters. To date, $32.4B has been raised in 2016, putting the market on pace to reach its highest level since the dot-com era. However, for the first time since 4Q 2012, fewer than 1,000 angel/seed stage deals were completed in 3Q 2016 (898 specifically), a decline of about 13% QoQ. Seed investments now align more closely to historical Series A deals as increased access to micro funds and accelerator programs have supplanted Series A as initial invested capital.

While VC activity has continued to course-correct, we are still bullish on the early- to mid-stage technology sector, especially as it relates to Internet and Digital Media (IDM). We see investment in the technology sector continuing to expand with macro factors such as continued growth in mobile device usage and ever expanding content supply, as well as a broader selection of viable exit opportunities driven by continued growth of corporate cash supply, demand from private equity, and the return of a healthy IPO market.

In the age of the Unicorn, speculation is endemic to venture capital. Many investors are willing to over-inflate valuations of their portfolio companies. Many startups eschew profitability ad infinitum, instead of treating cash burn as a means to an end. Though there are instances when there is value to each of these practices, we tend to suggest a more measured growth practice for our portfolio companies. It is our opinion that this lays a stronger foundation for them, allowing the companies to ride out market downturns without major disruption.

Progress Ventures UpdateProgress Ventures continues to expand. Our venture investments have attracted over $500M in follow-on investments, proving that our early stage instincts are aligning well with later-stage capital. We continue to maintain focus the growth of our portfolio and adding value to those companies through Progress Partners’ market intelligence and activity, cementing our role as investors and mentors to each management team. Our work as investors and bankers improves our understanding of the market environment in all stages, allowing us to maximize value for portfolio companies throughout their investment lifestages, such as go-to-market strategies, sales pipeline creation, strategic partnership development, and core personnel additions.

As always, thank you for your support and interest in our firm. We encourage you to reach out with any questions or comments.

Nick MacShaneFounding Partnernick@progressventures.com

Sam ThompsonFounding Partnersam@progressventures.com

Chris LeggManaging Partnerclegg@progresspartners.com

Rick GallagherManaging Partnerrick@progressventures.com

Alex BlumManaging Partneralex@progressventures.com

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TOM PHILLIPS | DSTILLERY CEO

Dstillery (formerly Media6Degrees) is at the forefront of

advertising technology, pioneering new ways to create

brand value for marketers by extracting signals from the

complete customer journey and activating them across all

screens. The company is building on five years of leading

the data revolution in marketing to drive even greater

impact for each of its brand. They work with over 400

top-tier brands, and have been recognized as one of Forbes’

Top 100 Most Promising Companies in America and

Crain’s Best Places to Work in New York.

For more information, visit: http://www.dstillery.com

Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud

Published in MediaPost | August 24, 2016

http://bit.ly/2f0RU9O

Data firm Dstillery and fraud detection technology provider White Ops on Wednesday announced an expanded partnership that will combine Dstillery’s audience engagement platform with White Ops’ sophisticated invalid traffic (SIVT) accredited anti-fraud solution. The expanded partnership is focused on addressing mobile ad fraud. White Ops’ 2015 Bot Baseline study found that 38% of ad impressions originating from devices reported as mobile and identified desktop bots that mimic mobile browsing, skewing engagement metrics. Bots have the ability to mimic mobile browsers and target specific CPMs, demographics and to game viewability metrics, making ad fraud harder to detect.

The growth of fraudulent and other invalid digital traffic prompted the Media Rating Council (MRC) to establish rigorous standards for the detection and filtration of SIVT. In June, White Ops obtained accreditation certifying White Ops’ SIVT detection function and SIVT impression measurements compliance with the MRC’s Minimum Standards for Media Rating Research, the MRC’s Invalid Traffic (IVT) Detection and Filtration Guidelines and the applicable industry digital measurement guidelines by the Interactive Advertising Bureau (IAB).

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Digiday Signal Awards Names Dstillery As a Finalist

Digiday | July 20, 2016

http://bit.ly/2f0Uo8l

Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

New York – July 19, 2016 – Dstillery, a trailblazer in big data intelligence, today announced that it has been honored by the Digiday Signal Awards for its work with Chobani and Omnicom Media Group. Dstillery was named as a finalist in the Best Audience Measurement Platform category for the ‘Moving Cups: Micro-Audiences & Messaging’ campaign. The Digiday Signal Awards recognize technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Winners will be announced at a dinner at The Edison Ballroom on November 17th, 2016.

“This is an exciting award for our team, as it recognizes the power of our data analysis and audience segmentation,” said Tom Phillips, CEO of Dstillery. “Our work in this domain demonstrates that different micro-audiences respond dramatically differently to varying creative, allowing us to find opportunities to drive up to 60% in-store sales lift for Chobani. We continue to harness this experimental framework to help optimize creative messaging and promotional programs for a group of leading packaged goods brands.”

Chobani, in collaboration with Omnicom Media Group, is constantly looking to improve their audience brand experience. They partnered with Dstillery to better understand consumer preferences and to inform brand messaging. Using behavioral and geo-location data and a causal inference framework, Dstillery identified the best-performing creative combinations at a micro-segment level to impact brand affinity and purchase results. The insights have helped Chobani identify the most impactful creative for their diverse audiences.The judges for these prestigious awards looked for companies and platforms that clearly demonstrated campaign success over the

past twelve months. Each entry was scored on creativity, innovative thinking, consumer value and results related to KPIs. More information about the Digiday Signal Awards can be found at http://bit.ly/295TBwS.

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JOE ZAWADZKI | MediaMath CEO

Based in New York with 12 locations across five

continents, MediaMath develops digital marketing

technology and offers deep industry expertise, enabling

marketers to connect with consumers individually and

at scale across the entirety of the world’s digital media.

MediaMath’s TerminalOne Marketing Operating System™

enables marketers to customize their own technology

infrastructure and leverage their data and industry data

in the planning, execution, optimization and analysis of

digital marketing programs, resulting in smarter decisions

that grow their business. Powering the operations for

thousands of marketers, including those representing 55

percent of the Fortune 100, TerminalOne enables its users

to drive transformative business results across the entire

digital ecosystem.

For more information, visit http://www.mediamath.com

MediaMath partners MobileWalla to launch AudiencePLUS for APAC

Published in TechSeen | September 22, 2016

http://bit.ly/2f0YNs1

MediaMath that offers marketing and advertising solutions to digital marketers has announced the introduction of AudiencePLUS (APAC), on its TerminalOne (T1) Marketing Operating System platform. This is in partnership with MobileWalla, a Big Data-powered, mobile advertising and consumer intelligence platform, which claims to enable marketers to better identify and target individuals through more than 120 audience segments.

Commenting on the partnership, Anindya Datta, Chairman and CEO, Mobilewalla said, “The mobile medium enables marketers to reach the most engaged digital consumers. Advertisers expect mobile campaigns to reach consumers in contextually relevant ways in order to significantly enhance the return of investment (ROI) on their advertising spend.”

“We are excited to offer AudiencePLUS (APAC) on the industry leading MediaMath T1 platform to enable true one-to-one consumer addressability, and enable marketers to enjoy access to the region’s first mobile audience segment on the industry’s leading Demand-Side Platform (DSP),” Datta added.

AudiencePLUS will reportedly leverage Mobilewalla’s ‘70 petabytes’ of accumulated mobile consumer data to compute consumer profiles

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and segments. While the synergy will help MediaMath clients to target customers on their mobile devices based on multiple characteristics, such as demographics, behaviour, and location. Apparently users will also be able to create custom segments to target audiences in addition to the structured taxonomy offered on AudiencePLUS. This could possibly aid marketers to plug AudiencePLUS segments into their marketing campaigns, and further establish a digital connection directly to the mobile devices of target consumers.

TerminalOne Marketing Operating System by MediaMath claims to channelize data, automating its execution. Essentially, a machine learning algorithm, T1 aims to optimize every consumer interaction, analyzing millions of potential opportunities per second to determine the optimal combination of audience, media, message, and price to achieve a company’s marketing goals. It also packs data management including data onboarding, segmentation, and analysis.

The New York-based company also offers Helix, as its proprietary data offering that provides clients the access to predictive audiences, exclusive insights, and consultative services to maximize the impact data can have on their marketing initiatives.

Rahul Vasudev, Managing Director, Asia Pacific, MediaMath, commented, “The profile of our clients in APAC has changed significantly in the past year, and we’re reaching a stage where we see the investment in mobile overtaking display and video. This does not come as a surprise, given the mobile-first nature of consumers in APAC. We’ve had a long history of introducing class-leading tools in the desktop world, and now we’re able to give our clients the ability to replicate the same on mobile devices.”

“We are extremely excited to partner with Mobilewalla to further enhance the audience targeting capabilities within MediaMath’s TerminalOne platform. The AudiencePLUS data set now gives clients the ability to target consumers based on various characteristics, and will provide the end consumer with more relevant ads,” he continued.Earlier, in August, MediaMath had entered a data agreement with Location intelligence company Cuebiq to give its clients the ability to offer geo-behavioral targeting solutions via Cuebiq’s AudienceQ offering, which was followed by another shake of hands with Samba

TV to offer programmatic segmenting and retargeting of TV audiences, as a joint integration.

OpenX And MediaMath Partner To Put Header Bidding To The Test

Published in MediaPost | September 8, 2016

http://bit.ly/2f10DJp

Header bidding has taken up quite a bit of bandwidth among ad-tech executives and industry stakeholders. While it’s traditionally been known as a supply-side tool to help publishers create more competition, header bidding has quickly become a “must-have” for marketers to access valuable ad inventory.

To rewind, header bidding offers visibility into both direct-sold inventory and inventory offered via exchanges at the same time. It enables advertisers to see a large percentage of users instead of only those that weren’t already bought through guaranteed buys. They are then able to compete for a greater share of a publisher’s inventory.

OpenX and MediaMath partnered recently to put header bidding to the test for the buy side. The ad-tech firms did so by offering OpenX Bidder-enabled publishers to MediaMath’s TerminalOne Platform for advertisers and marketers. The move gives MediaMath users the ability to compete for a greater share of a publisher’s inventory.

Tanuj Joshi, VP, global media partnerships at MediaMath, broke down the key findings for RTBlog: “We looked at audience data through our TerminalOne platform and OpenX’s header bidding solution, OpenX Bidder, to see if advertisers could get stronger incremental user reach through header bidding. Of the matched users, we found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer.”

Joshi said MediaMath recommends that advertisers buy from header bidding-enabled publishers, as well as tag-based publishers in order to get maximum reach and avoid missing users. He also said that

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advertisers can more effectively access high-value users through header bidding than on publishers that are only integrated through exchange tags. They can get additional reach when new users are added to the pool of known users.

“It’s well known that header bidding has significant benefits for the sell side, so it was important for us to demonstrate quantifiably that there are significant benefits for the buy side as well,” Natrian Maxwell, director, demand services, OpenX, told RTBlog via email. “This is the first time we have data that proves header bidding increases reach for advertisers.”

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SCOTT KNOLL | Integral Ad Science CEO

Integral Ad Science is a technology company focused

on ensuring safe, quality media environments for

online advertisers. Employing the industry’s only media

valuation platform, Integral Ad Science evaluates the

media environment and establishes a TRAQ Score (True

Advertising Quality), a first-of-its kind, quantifiable

measure of media quality that ultimately benefits every

media buyer, seller, publisher and trading platform. TRAQ

score supports an advertisers’ ability to plan, execute

and target their audience in an environment that reflects

their brand image and drives ROI, while simultaneously

setting benchmarks for publishers who wish to improve

the quality of their media, content and design. Integral

is headquartered in New York with operations in San

Francisco, Chicago, London, Tokyo, Singapore and Sydney.

For more information, visit http://integralads.com

Integral Ad Science Grows to Over $100 Million in Annual Revenue

Published in Marketwired | September 14, 2016

http://mwne.ws/2f10yoY

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today revealed it has reached over $100 million in annual revenue, growing from under $1 million since 2010. This growth makes IAS one of the fastest growing software companies in the history of New York, and has fueled an expanding employee base with more than 400 individuals across 12 countries. As issues like ad fraud, brand safety, and viewability continue to persist, brands, agencies, publishers, and technology companies are partnering with IAS for comprehensive verification, optimization, and analytics technology that drive the most effective digital ad experiences.

“Digital advertising is only effective if ads actually reach intended consumers, drive real action, or invoke a change in brand perception,” said Scott Knoll, CEO and President at IAS. “It’s no secret that ad fraud, viewability, and measurement are top of mind concerns for everyone in the advertising ecosystem. At IAS, we’re committed to delivering a solution for these challenges. Our team is constantly innovating to arm customers and partners with insights to stay ahead of the curve, and the reality is you need science to solve big problems. Measuring and analyzing media quality metrics half a trillion times a day is no small feat. We have a team of 27 data scientists, all working to ensure our customers understand the true value of their impressions

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and assessing hundreds of metrics, from viewability and fraud to geo-compliance and ad clutter.”

Strategic Partnerships and Growing Customer BaseToday, IAS works with more than 2,500 publishers and 150 programmatic partners, with plans to add more this upcoming year. The company is expanding its relationships with the likes of Facebook, AOL, Nielsen, and The Trade Desk to give marketers greater access to IAS’s technology platform and solutions.

In addition, IAS continues to expand its client base, seeing 500 new customers this past year. The company now works with more than 1,600 advertisers globally.

Driving Innovation Through Technology IAS technology empowers the industry to create the most effective ad experiences anywhere and anyplace. The company’s next generation of media analytics and measurement solutions ensure ads reach real humans, are viewable, and running in the right context, language and market, every time. The company is constantly innovating in-house as well as making strategic partnerships and acquisitions to help customers and partners navigate brand safety, ad fraud and viewability concerns.

Earlier this year, IAS acquired Swarm, a company dedicated to detecting and preventing bot traffic. Complementing IAS’s current technology, Swarm’s signal-based technology examines web browsers to identify bots in real-time. With plans to integrate their technology into the IAS platform, the Swarm team has also joined the Fraud Lab, providing additional expertise that will strengthen IAS’s research capabilities to fight fire with fire.

Employee Growth, Industry Recognition, and New Brand IdentitySince December 2015, IAS has:• Increased its employee base by 30 percent in 2016, with 451 global

employees to date. IAS also made four key hires to continue driving industry innovation and customer satisfaction including; Bill Phelps, Chief Operating Officer, Maria Pousa, Chief Marketing Officer, Jane Rode, Chief Financial Officer, and John Skovron, SVP, Platform Engineering and Technical Operations.

• Been recognized as a leader by various reputable parties,

including being named as part of Inc.5000’s list for the third year in a row, I-COM’s Smart Data Marketing Technology Company in 2016, and winning the I-COM Data Science Hackathon against 14 other teams from top companies in the space.

• Unveiled a new brand identity marking a significant milestone and start of a new chapter for the company.

Integral Ad Science And Nativo Align Viewability Measurements For Native Ads

Published in MediaPost | August 30, 2016

http://bit.ly/2f1bGC2

Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed through Nativo’s private exchange, allowing brand marketers and publishers to transact based on a third-party verification of viewability.

Due to native ad units being controlled by the native tech provider and variations in size, load/rendering and content orientation, it has been a challenge for third-party verification systems to determine viewability of these ads.

The relationship has also brought Nativo into the IAS Certified Viewability Partner Program.

“By working with IAS to validate viewability measurement across our marketplace, Nativo-managed service campaigns will now officially accept advertiser requests to transact on IAS-verified viewability numbers,” stated Chris Rooke, SVP of strategy and operations at Nativo.

“There are numerous challenges when it comes to measuring the viewability of native ads, and our partnership with Nativo assures customers that they will have the level of granularity and transparency on native as they do in standard display,” said Maria Pousa, CMO at IAS.

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TOM GERACE | Skyword CEO

Skyword delivers all that marketers need to reach and

engage their audiences with quality, original content

designed to succeed in search and social media. Quality

content is essential for reaching and engaging consumers

today, but the creation process is messy, inconsistent and

immeasurable. The Skyword Platform makes it easy to

produce, optimize, and promote content at any scale to

create meaningful, lasting relationships with customers.

Skyword also provides access to a community of thousands

of professional writers, and its content strategy and

editorial teams can help ensure the ongoing success of

clients’ content programs. Skyword is a privately held,

privately funded company headquartered in Boston,

Massachusetts. Investors include Allen & Company,

Progress Ventures, Cox Media Group, and American

Public Media Group.

For more information, visit http://www.skyword.com.

Skyword Launches Marketo Integration as Part of Its Latest Skyword + Marketing Automation Solution

Published in Globe Newswire | September 28, 2016

http://bit.ly/2f13ulh

Today, Skyword Inc., the leading content marketing technology and services company, announced a two-pronged integration with Marketo, the leading provider of engagement marketing software and solutions. The integration includes both robust lead analytics within the Skyword Platform and the ability to push approved content into Marketo’s email editor. It is part of Skyword + Marketing Automation, a new Skyword solution that connects the Skyword Platform with clients’ marketing automation platforms. The solution provides greater visibility into lead behavior within the Skyword Platform and streamlines workflow between these two critical elements of the marketing technology stack.

Skyword Lead Analytics: With this latest integration, Skyword and Marketo customers can have deep visibility into what types of content are driving and engaging leads to help shape their content strategy. With this intelligence, they also can create more effective original content nurturing campaigns and ultimately prove the ROI on their content marketing programs. Within the Skyword Platform, these marketers now can see the following:

• What content is acquiring and engaging leads

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• Which leads are viewing the most content and exactly what they are viewing

• What contributors/authors have the most first touch points and leads viewing their content

• When and how often each leads viewed an individual piece of content

“Marketers are constantly being asked to prove the ROI of their content marketing programs but have had limited ability to do so,” said Tom Gerace, CEO and founder of Skyword. “Engagement metrics like pageviews are necessary but don’t tell the whole story. Marketers need to see how content is driving new leads and resonating with existing prospects. Yet most content marketers don’t have access to their marketing automation platforms and demonstrating ROI without integrated data flows is impossible. Now with Skyword’s integration with Marketo, along with our recent integration with Google AnalyticsTM, clients who use Marketo and GA can view and analyze all audience intelligence for their content marketing programs on one dashboard.”

“Connecting our marketing stack is a key initiative for Ipswitch this year,” said Jonathan Summey, VP of Digital Marketing at Ipswitch. “This latest integration between Skyword and Marketo gives our team full visibility into how leads are interacting with our content in both Marketo and the Skyword Platform. It is an important step in breaking down technology silos to streamline our digital marketing initiatives.”

Skyword Email Publishing: The second part of the integration provides Skyword and Marketo customers with a streamlined method to create and publish content for their email marketing campaigns. Marketers can now access writers who are skilled in copywriting for outbound marketing campaigns through the Skyword Platform and manage the writing, editing, and approval stages of the campaigns within the Skyword Platform. Approved content created in the Skyword Platform transmits directly into the Marketo platform for dissemination.

“We are excited to have Skyword + Marketing Automation as an integrated member of our LaunchPoint® partner ecosystem,” said Lou Pelosi, Senior Director of LaunchPoint for Marketo. “This two-part integration will help our customers innovate, grow, and deliver quality

content.”

“Our integration with Marketo is part of Skyword’s commitment to build out a robust partner ecosystem that addresses the needs of the modern marketing organization where content sits at the hub and can seamlessly fuel multichannel strategies,” said Gerace.

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Frost Prioleau | Simpli.fi CEO

Simpli.fi is an advertising technology company that simpli-

fies digital advertising through the use of unstructured

data. Our In.finity™ Programmatic Marketing Platform

enables marketers to use unstructured data to extract

unlimited value from real-time bidding (RTB) advertis-

ing exchanges. With In.finity, advertisers can target, bid,

optimize and report at the data element level.

For more information, visit http://www.simpli.fi

Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise

Published in MediaPost | August 9, 2016

http://bit.ly/2f14fLf

Localized programmatic ad platform Simpli.fi, announced Tuesday that it delivered over 50% of its impressions to mobile devices in the month of July.

“Geo-fencing, or targeting users based on GPS data, has been the primary driver of growth in ad deliveries to mobile devices,” Frost Prioleau, CEO of Simpli.fi, told Real-Time Daily via email.

“This capability is a natural fit for localized advertising, whether the buyer is a multilocation national advertiser that wants to customize audiences to individual stores, or a media company selling audience extensions to local businesses,” Prioleau added.

Simpli.fi clients can use its “conversion zone” capability to track users who view an ad and subsequently visit a physical store location, an increasingly tangible metric useful in the retail space.

Over the past year, Simpli-fi’s ad deliveries to desktops have grown 37%, while over that same period deliveries to mobile devices grew 150%. Simpli.fi runs 43,000 programmatic campaigns on average each month.

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Simpli.fi and Rise Interactive Drive High Performing Localized Programmatic Ad Campaign for National Grocery Brand

Published in MediaPost | September 9, 2016

http://bit.ly/2f1byCB

Innovative deployment of mobile, local and geo-technologies drives in-store visits and tracks online-to-offline conversions

Simpli.fi, the company that brings the power of programmatic advertising to localized campaigns, and Rise Interactive, a digital marketing agency specializing in digital media, analytics and customer experience, are sharing the initial results of a hyper-local, mobile advertising campaign developed for BlueSoho on behalf of a national grocery store chain. Launching the campaign during this season’s NCAA March Madness tournament, the brand increased click-through-rates to more than 1.5 times the industry average, and drove more than 1,400 in-store visits.

With a focus on innovation, Rise Interactive was charged with designing a campaign to boost purchases of food and drinks at stores near select college campuses during college basketball’s biggest event. To achieve this goal, the agency partnered with Simpli.fi to target the right buyers at the right time through a combination of geo-location services combined with unstructured and recency data.

Key Highlight’s from the Campaign’s Success:• After understanding the grocery chain’s goals, Rise Interactive

turned to Simpli.fi to help create a hyper-local, location-based, scalable campaign.

• Leveraging BlueSoho’s creative, print and customer analytics with Simpli.fi’s targeting and optimization capabilities ensured campaign success.

• Simpli.fi’s Geo-Fencing with Conversion Zones technologies were utilized to drive mobile performance and reach, while tracking online-to-offline conversions.

• Rise accessed Simpli.fi’s massive unstructured data network and inter-device matching to increase data signals and scale campaigns without having to expand the geo-targeted location. The agency could easily track cost-per-visit and total visit rate for

the mobile geo-fenced campaign, making it simple to identify the campaign’s value.

• Advertisers using Simpli.fi’s location-based services are able to ensure precise tracking as they can ‘draw’ custom geo-shapes and track only those individuals that cross into those boundaries.

• Simpli.fi shifted budget to deliver ads during certain days of the week with an increased budget for the Sweet Sixteen weekend and Final Four games.

By 2020 more than 72 percent of digital ad spend will be focused on mobile devices, according to a 2015 eMarketer study. Simpli.fi’s Geo-Fencing and Conversion Zones uses the company’s unstructured data capabilities to target locations more precisely than grid-based systems. The power of precise location targeting combined with accurate conversion attribution gives advertisers a way to capitalize on the opportunity mobile represents while measuring the effectiveness of their localized mobile campaigns.

Quotes:

Frost Prioleau, Simpli.fi Chief Executive Officer“Rise Interactive is a very creative agency that embraces the latest technology to meet the marketing goals of its clients. Simpli.fi’s capabilities in local programmatic, geo-fencing, and customizing messages to local needs are a great fit for this client and other national advertisers who operate out of multiple locations. We’re thrilled to continue working with Rise and with this grocery brand and their other clients.”

Steven Tazic, VP of Innovation, R&D, Rise Interactive“This campaign was the perfect opportunity to use digital marketing to influence offline store visits. We sought a programmatic partner with the advanced technology necessary to deliver measurable results. Simpli.fi’s extensive knowledge of hyperlocal targeting and geo-location services helped enable us to exceed our clients’ goals.”

Stephanie Stanton, Executive Director of Media, BlueSoho“We were excited to partner with Rise Interactive to put together an integrated, data-driven creative campaign to engage customers during a special event and drive traffic offline into the stores. The targeting, creative and timing was orchestrated perfectly. The hyperlocal and geo-location services from Simpli.fi were spot on.”

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RAJ AGGARWAL | Localytics CEO

Localytics is the leading marketing and analytics platform

for mobile and web apps. Localytics works with some of

the world’s most well-known brands, like eBay, Salesforce,

Microsoft and The New York Times, helping them create

great experiences for their customers and maximizing

profitability, engagement, lifetime value and loyalty.

Localytics provides analytics and marketing for more than

1 billion devices across more than 20,000 apps. Localytics’

headquarters are located in Boston, MA.

For more information, visit http://www.localytics.com

Localytics upgrades campaign reporting tools for apps

Published in FierceCMO | September 21, 2016

http://bit.ly/2f13z8I

Mobile engagement platform Localytics has unveiled upgrades to campaign reporting tools designed to make it easier for marketers to understand how campaigns are driving changes in app performance.

The big changes to the Localytics Campaign Builder announced this week include an easier conversion event tracking process and the addition of a new step at the beginning of Campaign Builder called Goals, which will be critical to unlocking features on the horizon.

By having users select goals for campaigns (such as driving more revenue or increasing the number of users who have enabled push notifications) from the outset, the Localytics platform will be able to provide users with improved benchmarking data, customized campaign reports and cross-campaign comparisons.

“It’s common for an app to run multiple campaigns that share the same objective,” Localytics senior product marketing manager Aaron Sawitsky wrote in this blog post. “Thanks to Goals, we will be able to show you which campaigns are driving the best results. For example, we will be able to tell you whether the campaign promoting free shipping or the campaign promoting 10 percent off is doing a better job at driving purchases.”

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Localytics is also changing to make it easier to track conversion events, specific actions that marketers want users to perform after they receive a campaign.

“First, we are allowing you to set a conversion event on the Goals screen. In the past, you could only select a conversion event on the True Impact page after a campaign went live,” Sawitsky wrote. “Although you can also still change the conversion event on the True Impact page, we have included the ability to select a conversion event on the Goals screen because it is so closely tied to a campaign’s goal.”

Localytics will also automatically recommend a conversion event based on the events a user has leveraged for past campaigns in the same channel.

Localytics Integrates With Oracle For Omnichannel Marketing

Published in MediaPost | July 7, 2016

http://bit.ly/2f1yDoS

Localytics, a mobile engagement and analytics platform, has announced the launch of an application on Oracle’s Marketing AppCloud. The app will allow clients to connect Localytics’ mobile data with Oracle’s Responsys platform and build a unified view of their customer base.

Using the two data and tool sets, Responsys users can begin to drive more targeted campaigns, tying together the Web and email and app visits to understand and build a more effective cross-channel journey for consumers.

But mobile attribution is not without its problems.

Issues with attribution are unique in mobile for a number of reasons, one of which is that the app experience and the marketing channel are one and the same. Raj Aggarwal, Localytics CEO, claims that Localytics is the only one of Facebook’s mobile measurement partners that does analytics and engagement, allowing them to connect Facebook’s data to other, normally siloed datasets.

More than 50% of mobile acquisition comes from Facebook, says Aggarwal.

In an initial use case, a retailer was able to follow up on push notifications sent when a customer got to the parking lot and when they entered the store.

Being able to attribute better leads to better retention, as brands and retailers can offer more personalized messages and reduce churn with more relevant offers. About 23% of users try an app once and then never use it again.

In the end, the data is only helpful if brands and retailers use it to connect to user values and make themselves more indispenable.

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Pixability is a YouTube-certified marketing and advertising

software company that works with brands, e-commerce

firms, agencies, and innovative organizations to drive

business and awareness with online video and YouTube.

Using its powerful, proprietary, cloud-based video

marketing software and online video and community

analytics databases, Pixability’s certified and seasoned

team of YouTube professionals has worked with more than

500 customers, 10,000 YouTube channels, and 2.5 million

business and brand videos. Pixability’s complimentary

Online Video Grader (onlinevideograder.com) provides

any organization with immediate metrics and analysis

of YouTube, web video, video search, and social video

effectiveness.

For more information, visit http://www.pixability.com/

BETTINA HEIN | Pixability CEOPixability Announces New VP Platform Partnerships and Promotes VP Customer Success

Pixability Press Release | September 22, 2016

http://bit.ly/2f12Owe

In new global role, Theresa Moore will spearhead strategic expansion of Pixability’s partnerships with premium video platforms

Boston, MA – Social video advertising technology company, Pixability today announced that company veteran Theresa Moore will assume the new global role of Vice President Platform Partnerships. In this role, Moore will work to foster trusted collaboration with video platforms like YouTube, Facebook, Instagram, and Twitter, and cultivate strategic relationships as new video ad platforms emerge. The need for an executive-level position dedicated to Pixability’s robust partnerships with video platforms reflects the burgeoning role of ad tech in the online video ecosystem.

Jackie Swansburg Paulino, a seasoned data analyst and video strategist, has been promoted from Senior Director Customer Success to VP Customer Success. Paulino will work closely with customers to ensure that Pixability’s technology is best serving their video advertising needs across platforms, and generating the business results they demand.

“Expanding and deepening our collaboration with video platform

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partners is of utmost importance to Pixability, as we continue to advance our patented video ad technology on YouTube, Facebook, Instagram, and Twitter, and extend our capabilities to additional premium video platforms,” said Bettina Hein, Pixability Founder and CEO.

“Theresa’s extensive customer-facing video ad expertise will bring to partners a unique perspective on how brand and agency advertisers evaluate video platforms in their media mix. And with Jackie overseeing campaign strategy and execution, Pixability will continue to deliver the highest-performing video ad campaigns for customers around the world.”

Moore previously served as Pixability’s VP Customer Success, and has managed the company’s customer portfolio for more than six years, providing data-driven video ad strategy to Pixability’s agency and brand customers, including Carat, Jaguar, L’Oréal, PUMA, and ZenithOptimedia. She is co-author of “YouTube Channels for Dummies,” published by Wiley in April, 2015.

For more than three years, Paulino has managed Pixability’s customer insights team, delivering data-driven campaign performance insights, and comprehensive vertical industry reports to brand, agency, and platform customers. Paulino is YouTube and Google AdWords Certified.

Pixability Earns a Spot on Prestigious Inc. 500 List of America’s Fastest-Growing Private Companies

Pixability Press Release | August 17, 2016

http://bit.ly/2f12sWC

Pixability, the video advertising technology company, was named to Inc. Magazine’s Inc. 5000 for the second consecutive year. This year, Pixability’s rapid growth earned the company a spot in the top ten percent of the list, within the prestigious Inc. 500. Inc.’s list is the definitive ranking of America’s fastest-growing private companies, and celebrates the nation’s top entrepreneurs and independent businesses. Pixability’s 1226% three-year revenue growth claimed spot 314 – up from spot 732 in 2015 – in the most competitive crop in Inc. 5000’s

35-year history. Pixability’s second consecutive ranking is a testament to its sustained, rapid growth in the US and internationally, and its burgeoning role within the video ad tech ecosystem. As advertisers increasingly shift media budgets online, video is projected to be the fastest growing category of U.S. digital ad spend from 2016 to 2020, expected to rise by 44.7% this year to $9.9 billion.

“The Inc. 500 honor is a career bucket list item,” said Bettina Hein, Founder and CEO of Pixability. “It’s an exciting recognition of the sophistication of Pixability’s video advertising technology, the dedication of our team, and the support of our global brand and agency partners. We are thrilled to be in such great company for the second year running.”

The 2016 Inc. 5000 was unveiled online today at Inc.com. The average company on this year’s Inc. 5000 list achieved a three-year growth of 433%. The Inc. 5000’s aggregate revenue is $200 billion, and the companies on the list collectively generated 640,000 jobs over the past three years, or about 8% of all jobs created in the entire economy during that period. Companies such as Microsoft, Pandora, LinkedIn, Yelp, and Zillow gained their first national exposure as honorees of the Inc. 5000.

“The Inc. 5000 list stands out where it really counts,” says Inc. President and Editor-In- Chief Eric Schurenberg. “It honors real achievement by a founder or a team of them. No one makes the Inc. 5000 without building something great – usually from scratch. That’s one of the hardest things to do in business, as every company founder knows. But without it, free enterprise fails.”

Pixability was also named the fastest-growing private company in Massachusetts by the Boston Business Journal this year. Pixability’s data-driven approach makes video ad campaign management simple and effective, and unlocks the potential of unified, KPI-driven video advertising across YouTube, Facebook, Instagram, and Twitter. Pixability delivers precise audience and placement targeting, ensures viewability and brand safety, and provides clear, actionable campaign measurement. Pixability’s customer portfolio of global media agencies and their brand clients includes MEC, Carat, Reebok, iProspect, Blue Chip Worldwide, ZenithOptimedia, Gucci, L’Oréal, and PUMA.

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Qualia, formerly known as LocalResponse, an intent targeting pioneer, empowers brand marketers with the ability to identify and respond to real-time declarations of intent expressed over social media. Their IQ engine creates a composite of multiple social signals from a consumer and overlays our targeting capabilities to reach a marketers’ most qualified audience. Their technology then retargets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB- standard creative. In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees) and Niels Meersschaert, CTO (co-founder of Magnetic) who are committed to defining the next generation of Intent targeting. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles and San

Francisco.

For additional information, visit www.qualia-media.com.

KATHY LEAKE | Qualia CEO & FounderEllie Mae announces integration with Qualia

Published in The Title Report | August 28, 2016

http://bit.ly/2f14MNn

Ellie Mae announced a new integration with Qualia, a cloud-based settlement software, to enable rate and fee quoting, title and settlement ordering on Closing Disclosure forms, and document sharing directly from Ellie Mae’s Encompass all-in-one mortgage management solution, according to the press release.

With this new integration with Qualia, Encompass users will have a more streamlined workflow, giving the user the ability to import rates and fees and revised title-related fees directly into the 2015 itemization form, seamlessly updating the Closing Disclosure. Qualia’s settlement software delivers title, closing and escrow processes and offers efficiency and insights to its users.

“At Ellie Mae, our goal is to give our lenders a simple and consistent experience for easy collaboration and communication. To do this, we partner with industry innovators to extend our reach and capabilities,” said Joe Tyrrell, executive vice president of corporate strategy for Ellie Mae. “Our new integration with Qualia offers quoting and ordering directly from Encompass to ensure compliance, loan quality and efficiency for customers of all sizes.”

Ellie Mae’s Encompass mortgage management solution enables banks,

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credit unions and mortgage lenders to create and fund mortgages and improve compliance, loan quality and efficiency. Encompass is licensed by almost 200,000 users and thousands of banks and mortgage lenders, including seven of the top 25 largest U.S. mortgage lenders.

“Qualia’s new integration with Ellie Mae is an important step in modernizing the closing process,” Qualia CEO Nate Baker said. “Our customers and their lender partners will eliminate costly communication errors and delays, redundant data entry, and compliance missteps.”.

Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad

Published in MarTechToday | July 25, 2016

http://bit.ly/2f18G8I

This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.

In January, cross-device tracker BlueCava merged with intent data targeting platform Qualia.

Today, that company — called Qualia — is announcing a new partnership with mobile attribution firm NinthDecimal that it says points to one of the key benefits of the merger.

The Qualia/NinthDecimal collaboration allows a marketer to track a visit to an offline retailer back to the motivating ad and to the data indicating buying intent, on any of several devices a user might own. It describes this new collaboration as “the first cross-device offline attribution that includes intent [data],” in which intent signals and cross-device tracking come from the same provider.

For instance, a visit by someone to a Honda showroom might be tracked back to an ad for Honda sale shown on that person’s desktop computer, and to the person’s download of a Honda brochure.

While other collaborations might similarly connect offline visits to a specific ad on multiple devices, and might overlay and match

intent-to-buy signals (e.g., the brochure download) from an external provider, Qualia says that its recently integrated intent data/cross-device tracking produces a more reliable understanding of what paid media or marketing drove an offline action.

Generally speaking, Chief Product Officer Manish Ahuja told me, this higher quality can lead to a 30- to 40-percent greater attribution accuracy than other solutions. The key reason, he said, is that Qualia has access to the raw data behind both intent and cross-device tracking, and it has an integrated matching and verification process, so it can maintain quality control at a very granular level.

Another mobile attribution collaboration that involves cross-device matching, he said, might overlay intent data from an external provider, but that data has already been processed and grouped into segments of users. Although the segments can similarly be matched against cross-device user data, he indicated, the imported external data is removed from its source data and may include poor quality data or tenuous assumptions about matching intent signals to specific users.

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LISNR is a mobile application that enhances experiences

by uniquely engaging fans while their experiencing the

things that they love. LISNR turns audio into an interactive

platform, delivering mobile experiences to smartphones

based on LISNR enabled audio in the surrounding

environment. Currently, LISNR provides musicians with a

new way to engage with their fans and provides advertisers

a new way to partner with musicians through their music.

In just over a year, LISNR has secured game changing

programs for the nation’s top CPG, music, and media

entities.

For more information, visit http://lisnr.com/

RODNEY WILLIAMS | LISNR CEO & Founder

LISNR, Aloompa Announce Multi-Year Partnership Bringing Mobile-Based Synchronized Moments to Fans

LISNR Press Release | September 28, 2016

http://bit.ly/2f16ezm

CINCINNATI – LISNR, leading data-over-audio technology provider, has announced a multi-year partnership with Aloompa to bring proximity-based mobile messaging and synchronized moments to fans of live events.

Aloompa, a Nashville-based technology company, helps event producers, brands and others provide a better live event experience through the use of mobile apps, data & analytics and sponsorship focused features and is a leading provider of turnkey, best-in-class mobile applications for music, food, conference, sport and community focused events in the United States and internationally. Aloompa powers more than 250 events annually including Coachella, X Games, Bonnaroo and the LA Marathon. Their event application, FestApp provides real-time location based data to users, helping them navigate events, and maximize their experience. In addition to the event app solution, Aloompa offers a proximity platform called Presence to manage and generate location-based content for fans and provide event producers deep insight into audience behavior. With the addition of LISNR Smart Tones technology, the Presence platform expands to include synchronized moments, offline communication and moment-based merchandise sales.

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“At Aloompa, we are constantly striving to improve our platform offering to fans and event producers. In many cases, those improvements and innovations are delivered by finding, vetting and implementing the right partners,” said Drew Burchfield, Co-Founder at Aloompa. “We believe that audio as a communication protocol offers many advantages to our customers, and LISNR has proven their value as the leading solution in the market.”

LISNR brings unparalleled engagement to each individual fan at live events by leveraging the event’s existing sound system to deliver experiences to fans. Festivals and events can immediately push relevant content to smart devices through high frequency, inaudible Smart Tones™ that can be played by any speaker and picked up by any enabled device. Using LISNR, the festival or event can create synchronized in-venue moments, deliver exclusive promotions in-store and bring broadcast viewers into the event experience.

“LISNR was originally founded on the passion of music enthusiasts several years ago and we are extremely honored to have the opportunity to partner with Aloompa,” said Chris Ostoich, Co-Founder and head of Partnerships at LISNR. “They are clearly the leader in providing mobile-content to fans at music, food, sports and community events & festivals across the country. We are excited that LISNR will now be offered to assist in powering that memorable moment the fan will never forget.”

LISNR, Sideare Sports to Bring Location-Based Mobile Messaging to College Sports Fans

LISNR Press Release | August 8, 2016

http://bit.ly/2f15nOS

CINCINNATI, Ohio and SYRACUSE, N.Y. – College sports fans will love their mobile devices even more with the launch of the most technologically advanced mobile apps in the collegiate sports market, which will be powered by SIDEARM Sports, the industry-leader of digital technology for over 900 college athletic websites.

With a state-of-the-art native app user interface, and a focus on an

immersive game day experience, SIDEARM Sports announced a new multi-year partnership with cutting-edge technology provider LISNR which will bring location based mobile messaging over audio to college sports fans.

“What LISNR does is a game-changer for collegiate sports fans, and we’re building this technology into the school apps we are launching for a fan’s favorite university team or alma mater,” said Jeff Rubin, president and CEO for SIDEARM Sports – a Learfield company which will host nearly 150 Division I university athletic sites this 2016-17 season, including 30 schools in the Power Five conferences.

LISNR brings unparalleled engagement to each individual fan on game day without the cost and burden of hardware based beacons. Teams can immediately push relevant content to smart devices through high frequency, inaudible Smart Tones™ that can be played by any speaker and picked up by any enabled device. Using LISNR, teams can create synchronized in-stadium celebrations, deliver exclusive promotions in-store and bring broadcast viewers into the stadium experience. Professional teams using LISNR include the Cleveland Cavaliers, Indianapolis Colts and Buffalo Bills.

“We’re excited to enter the collegiate sports marketplace and demonstrate how these fans are really going to love this technology,” said Rodney Williams, Founder and CEO at LISNR. “Partnering with a leading provider like SIDEARM Sports makes sense as we broaden our reach with passionate college sports fans all over the country. We know what we have will cater to their game day experience as our Smart Tones will open up some incredible opportunities for in-venue mobile engagement.”

Rubin added, “Without the use of beacon hardware, proximity-based messages can be sent inside the school apps that we build – creating real-time engagement with fans, while simultaneously leveraging our school’s corporate partners through this instantaneous way to receive data over audio.”

“This partnership will allow marketers and the schools to deliver customized messages in-venue in real time, while aimed at optimizing the collegiate sports fan experience,” said Scott Carlis, Learfield’s senior vice president, digital media. “With the LISNR partnership,

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mobile messaging is woven into the larger brand and fan experiences, creating both interactive and relevant messaging – making it a win-win program for the fans, the schools, and brands.”

Pac 12 Networks, Alabama, Iowa, Mississippi State, SMU and Texas Tech are among many of the university relationships SIDEARM added to its portfolio in recent months. The company’s mobile friendly publishing platforms offer maximum flexibility and deliver an innovative set of tools, including HD streaming, fan database aggregation, social platform integration, snapshot graphics and data visualization, all designed to create the most customized and engaging fan experience for each university.

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IRIS.TV Inc is a video recommendation engine that

allows video publishers and content owners to generate

more video views in a continuous playback experience.

The software is designed to increase revenue and simplify

operations for web and mobile video distribution,

matching content based on audience preferences and

user interactions. The company’s core product Adaptive

Stream(TM) delivers relevant content in a television-like

experience, personalized to each viewer’s interests.

For more information, visit www.iris.tv

FIELD GARTHWAITE | IRIS.TV CEO & Co-Founder

IRIS.TV and Vemba Partner to Provide Publishers With Turnkey A.I. / Machine Learning Personalization and In-Stream Placement of Branded Content

IRIS.TV News Release | August 29, 2016

http://bit.ly/2f13CBo

Los Angeles - IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced a partnership with Vemba, a premium video distribution and content discovery platform.

The Vemba partnership with IRIS.TV enables publishers to maximize revenue from their video content libraries by providing users with personalized content using both owned and external video content sources. Publishers can control programming by streaming position, frequency, category, and soon by geo-location and by device. The arrangement will also manage multiple branded content campaigns across networks while maintaining brand safety and assuring publishers meet campaign guarantees.

Vemba is a uniquely publisher-focused platform, enabling content publishers to directly control all components of video distribution, ingestion and monetization. Content from Vemba’s discoverable marketplace works with any video player technology, and offers real time video analytics across all player environments.

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“Together, Vemba and IRIS.TV will use A.I. and machine learning personalization to help publishers maximize on-site video consumption, user engagement, and retention,” says Garrick Tiplady, CEO of Vemba.

“Our proprietary prescriptive analytics enables publishers using the Vemba platform to make actionable decisions based on data-driven insight and provides real-time performance data to understand asset value and to maximize return on video syndication,” says Field Garthwaite, CEO of IRIS.TV.

“This partnership will help media companies maximize the value of their video libraries, create engaging and relevant content, and match brands with the exact right audiences,” says Sim Blaustein, Partner at Bertelsmann Digital Media Investments, an investor in both companies. “Having these two portfolio companies collaborating in this way creates larger combined value in the video ecosystem.”

Vemba is a next generation video platform for premium publishers. The platform facilitates the distribution, discovery and monetization of video content with full control and transparency. With offices in New York, Los Angeles, and Toronto. Vemba is powering video distribution for the world’s leading media companies.

New IRIS.TV and Furious Corp. Partnership Guarantees 10X Advertising Revenue Increase for Digital Video Publishers

IRIS.TV News Release | August 10, 2016

http://bit.ly/2f1aFKs

NEW YORK - IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, and Furious Corp., the first enterprise-level inventory and revenue optimization platform, have partnered to provide online video publishers with an end-to-end solution to increase their owned and operated online video advertising revenue. For publishers that use the IRIS.TV video programming platform, Furious Corp. is offering a

guarantee against its fees, to deliver a 10X advertising revenue ROI in the first year after integration of the combined solution.

IRIS.TV’s API plug-in for nearly every video player uses artificial intelligence and adaptive machine learning to surface the most relevant video from the publisher’s library for each individual site visitor. These personalized recommendations give publishers an average 54% increase in video views, the highest in the industry. This increase in views on desktop, tablet, mobile phone, even if the video is delivered OTT and creates new, premium video advertising impressions for publishers’ advertisers.

Furious Corp.’s revenue and inventory optimization platform, PROPHET,™ is a horizontal SaaS platform, which automates the ingestion and normalization of publisher data into a common structure, providing them with highly intuitive and powerful visuals giving for visibility into inventory, sales and audience.

“The digital advertising business is more complex than ever. New addressable and advanced ad products, distribution platforms, and the growth of programmatic equates to more data and technology for an online video publisher to manage. This complexity and the number of systems make running an advertising business very hard today,” says Ashley J. Swartz, CEO of Furious Corp. “PROPHET connects the disparate systems and data that power ad businesses, working hand-in-hand with them to enable unified yield optimization across all channels, formats, and clients, continually optimizing a publisher’s advertising portfolio. This particular partnership will enable publishers to maximize in revenue and profitability the increased video views from IRIS.TV’s personalized programming engine.”

US Adults spend over 1.25 hours per day watching online video, with ad spend expected to reach almost $10B dollars in 2016 according to eMarketer.

“Publishers work hard to keep their audiences engaged and satisfied with premium video content. We have partnered with Furious to ensure our customers have the tools and insights needed to grow revenue,” says Robert Bardunias, Chief Revenue Officer at IRIS.TV.

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Tru Optik is a digital media audience intelligence company

that empowers brand marketers, media companies, and

agencies with the insight and solutions needed to fully

monetize audience and consumer demand. Tru Optik

boasts the industry’s first and only integrated Data, DMP,

DSP and Analytics Technology Stack developed specifically

for media and entertainment audience and consumer

monetization. As consumer demand and interactions

constantly shift, we pride ourselves in anticipating and

quickly reacting to new data sources. We also have the

largest first party digital media consumption data set in the

world.

For more information, visit www.truoptik.com

ANDRE SWANSTON | Tru Optik CEO

Tru Optik and TargetSmart Partner to Put Political Candidates Over-the-Top

Published in PR Web | August 17, 2016

http://bit.ly/2f162jj

Insights from the world’s largest media and entertainment dataset available to democratic candidates who want to engage with voters across all screens including Connected TV.

During one of the most dramatic election cycles in recent memory, hundreds of millions of dollars will be spent on advertising to drive voters to the polls on November 8. And, while campaigns and candidates will rely on the campaign tactics of 2008 and 2012 that include digital, social media, and of course, linear TV, campaigns now have the opportunity to leverage one of the largest, fastest growing media platforms millennials and multicultural audiences turn to for entertainment and news – Connected TV.

Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT), announced today a partnership with TargetSmart, a voter intelligence and political data firm, to provide insights related to the entertainment content that Americans consume in order to more effectively optimize political media campaigns across mobile, digital, OTT and Connected TV.

Millennials and multi-cultural audiences are watching less content via linear TV and on desktops, and more via Connected TV devices – such as Roku, Xbox, and smart TVs. Connected TV brings precision

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one-to-one targeting capabilities to the largest, most-watched screen – the living room TV, making it an especially attractive and versatile platform for political campaigns. Now, candidates running for offices from City Council to President of the United States can understand what voters are watching and then deploy targeted campaign advertisements on OTT platforms.

“Voters are getting more and more of their election content via non-traditional sources. TargetSmart has the most comprehensive and accurate voter data offering and is a lynchpin to Democratic campaigns and Progressive organizations using these sources effectively. Now through our partnership, TargetSmart clients can layer in the world’s largest anonymized media and entertainment dataset to ensure that they are delivering the right message through the right format/medium,” said Andre Swanston, co-founder and CEO of Tru Optik. “For example, if a candidate in South Florida understands that a certain voter segment over indexes in watching Scandal, that candidate can now purchase inventory on OTT, mobile, and addressable TV platforms to measurable segments of people in that district who have watched Scandal.”

“Data drives every decision a campaign makes. The quality of data and insights that Tru Optik has and the ability for us to integrate our data with theirs, is a game changer. Connected TV will undoubtedly be crucial this year, and now Progressives and Democrats can use our data to make the same smart decisions through Tru Optik that we’ve been successful in promoting across multi-channel targeting for several campaign cycles,” said Bill Russell , Director of Digital Partnerships, at TargetSmart.

Tru Optik and TargetSmart take privacy very seriously. Tru Optik is the first audience data provider to allow for IP-based opt-out from interest-based marketing via the Tru Optik Household GraphTM. This means consumers have the ability to opt-out all devices in their household including connected TVs.

Disclaimer: Tru Optik is not affiliated with and does not endorse any political party, organization, or candidate.

Tru Optik launches “OTT Data Cloud” the first Data Management Solution to make leading third party data sources actionable across Connected TV

TruOptik Press Release | August 25, 2016

http://bit.ly/2aCOWGO

Tru Optik Partners with Cross Pixel, Experian Marketing Services, Media Source Solutions, TargetSmart and V12 Group to offer Behavioral and Demographic Data Through its DMP

Stamford, Conn. – August 25, 2016 – Connected TV (CTV) and over-the-top (OTT) TV is poised for explosive growth, and in the past year alone it has already increased by more than 300 percent. However, barely one percent of TV advertising dollars flow to OTT/CTV. This is because there has been no way to ensure that advertising messages were reaching the desired audience. Legacy data management platforms (DMPs) were designed to rely on cookies or software developer kits (SDKs) which are inefficient in CTV environments. Now the biggest barrier to leveraging consumer data across TV’s new reality have been broken.

Tru Optik, the only audience measurement and data management platform built for OTT, has announced the largest and most robust audience data offering available for use across CTV -- the OTT Data Cloud. In addition to Tru Optik’s media and entertainment consumption database, the OTT Data Cloud provides access to a broad range of behavioral, demographic and purchase data through partnerships with Cross Pixel, Experian Marketing Services, Media Source Solutions, TargetSmart, and V12 Group. The OTT Data Cloud will be available via Tru Optik’s Data Management Platform (DMP), which is the only cookie-less solution that does not require a software developer kit (SDK) for integration, which increases data accuracy and decreases the cost and time of integration by up to 80 percent compared to older DMPs.

“OTT is the fastest growing medium for entertainment consumption in the world and is increasingly important with declines in linear TV and ad blocking on desktop. While attractive solutions and features have been teased by legacy providers, advertisers that need actionable

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audience data across CTV are finding most of these promises are empty ones – solutions that aren’t cookie-less, require cumbersome SDK integrations and do not offer third party data to leverage across CTV,” said Andre Swanston, co-founder and CEO of Tru Optik. “Tru Optik’s DMP and data cloud literally opens up new possibilities for publishers and brands to maximize the audience targeting possibilities of CTV.”

Through Tru Optik’s OTT Data Cloud, clients can now:1. Leverage behavioral, demographic, intent and purchase data

across all channels including CTV (Roku, Fire TV, Xbox, etc.);2. Better utilize a brand’s first party data across CTV campaigns;3. Increase privacy compliance through the ability to opt out entire

households from interest-based targeting;4. Manage campaigns and determine attribution across devices, at

the household level.

“Experian is excited to be both a consumer data partner and data onboarding partner for Tru Optik’s OTT Data Cloud,” said Kevin Dean, President and General Manager of Targeting at Experian Marketing Services. “By working with Tru Optik to help publishers and advertisers across OTT we are able to ensure high quality data is actionable across CTV with the utmost respect to consumer privacy.”

“Brands and agencies have successfully leveraged our data for desktop and mobile campaigns. Now, through the Tru Optik Data Cloud, they can leverage our insights, plus a host of other third party insights, for Connected TV,” said Jeffrey Weitman, President and Chief Operating Officer, Cross Pixel. “As Connected TV is one of the fastest growing and most effective ways to reach consumers around the world, we look forward to empowering our clients to take their campaigns to the next level and leverage this important channel.”

“The Tru Optik technology stack makes web-like segmentation across Connected TV possible,” said V12 Group’s SVP of Digital Solutions Ken Zachmann. “This was a key reason behind why we choose to participate in Tru Optik’s Data Cloud. We look forward to enabling brands and marketers to build Connected TV campaigns that are more accurate and effective by leveraging offline data across the largest screen in the household.”

“Our OTT Data Cloud empowers our clients with the ability to segment CTV and OTT audiences to increase the demand and value of inventory,” Michael Scott, Tru Optik CRO concluded. “Tru Optik has removed the barriers to creating successful programmatic and direct advertising campaigns across CTV for both sellers and advertisers.”