q1 email trends report

7/31/2019 Q1 Email Trends Report

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Email Marketing, Simplified.

Apr-Jun 2011 (Q1)

Email Trends Report for India


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Email Trends in IndiaOct 2010 Jun 2011

Executive Summary

Here is the latest Email Trends Report. We haveconsolidated the results from the October 2010 toDecember 2010 quarter (Q3), January to MarchQuarter of 2011 (Q4) and the current April to June2011 (Q1) data in this report. Here is the briefsummary of the report:

About 7755 MMiilllliioonn eemmaaiillss sent in Q3 and Q4 andQ1 via JJuuvvlloonnplatform by companies in theRetail, Finance and Education sectors

The emails are all in the Business-to-Consumercategory, sent by large as well as small and

medium sector companies

Sending volume has been steadily increasing. InQ1 we sent more emails than Q3 and Q4combined.

Higher volumes and frequency was perhaps thereason for higher bounce rate and lower opens.

Finance Sector continues to show higher openrates than the others however but more peopleclick retail emails once they open them.

Definitions

Bounce Rate = Total Bounced / Total List Sent Emails = Total List Total Bounced Total Open Rate = Total Opens / Sent Unique Open Rate = Unique Opens / Sent Click to Open Rate = Total Clicks / Unique Opens


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Retail Industry Statistics(Companies with Onl ine & Offl ine Stores)

Key Points

The Average Bounce Rate in Q1 was 44..2277%% ..Werecommend that it should not exceed 5%.

The Total Open Rate was 1100..8888%%in Q1 andshows an improvement towards the end of thequarter.

Retail emails have higher click to open ratethan Finance and Education sector.

How was this report made?No of Emails: About 34 millionCompanies: Large online retailersPeriod: Oct 2010 to Jun 2011Products: Apparel, Jewels, Books

Content: Offers, promotions, regular & update and loyalty points information


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s


How was this report made?No of Emails: About 34 millionCompanies: Insurance and mutual fund retailersPeriod: Oct 2010 to Jun 2011Products: Mutual funds & Insurance

Content: Offers, promotions, regular & updates

Financial Industry Statistics(Pr ivate Banks and Insurers)

Key Points

Bounce rate was higher in April but showed adownward trend by June.

Average Open Rate for Finance sector continueto be higher than the other sectors showingthat audience is more likely to open a financerelated email.

However the clicks on the finance email arethe lowest of the sectors showing that financeemails are perhaps more about information andless about deals that readers can click through

to a website and do some activity.


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Education Industry Statistics(Universit ies and Col leges)

Key Points

April, May and June 2011 have shown a steadyincrease in Open and Click-through rates.

The average Open Rate in Q1 was 10%. Of thepeople who opened about 10% clicked on the

email.

Improvements in content and offers are neededto lift these numbers.

How was this report made?No of Emails: About 6 millionCompanies: Universities and collegesPeriod: Oct 2010 to Jun 2011Products: Education Courses

Content: Course admissions and updates


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What Next?How can we he lp ?

Email Marketing Statistics are the beginning of

building successful email campaigns. Get in touch

with us to help you:

Improve your open rates Improve your click-through rates Build better designed emails Monitor if your emails are reaching inboxes Segment your list and enhance content

Get in touch with us at:[email protected]


Conclusion

Juvlon publishes the only QQuuaarrtteerrllyy EEmmaaiill TTrreennddss RReeppoorrtt which

has been circulated to about 400,000 readers. Your reactions

continue to encourage us. We thank you for your interest and

enthusiasm.

We looked at the past 3 quarters in this report Q3 (Oct-Dec

2010), Q4 (Jan-Mar 2011) and Q1 2011 (Apr-Jun 2011). Q1 2011

shows lower open and click rates compared to the past 2 quarters.

The overall email volume has nearly doubled. We sent more

emails in Q1 2011 than the past 2 quarters put together.

This report shows that readers are more interested in reading

Finance emails but perhaps more for getting information. Retail

emails on the other hand have generated interest with clear call-to-actions, offers and deals and hence show higher click to open

rate. Education sector emails need improvements in content and

form to lift the Open and Click rates.

Upon investigation of these numbers, it was found that policy

changes by Gmail and Hotmail during the April and May 2011 had a

significant effect on open rates and hence click rates world-wide.

This has been validated by Return Path in their official blog. The

lower data points also reflect that quality of email marketing in

India needs to improve with better segmentation and targeting.

Quality of email creative is also a major contributor to delivery,

open and click rates. To help our customers send HTML emails

instead of full image emails we have now a special Design

Department that looks exclusively at Email Optimization. Get in

touch with us to help you understand how you can convert theimage only email to HTML. If designed and executed properly,

email campaigns can easily deliver average click-to-open rates of

15-20%.

But the question is, Has the world recovered from these covert

changes that ISPs inflict upon those who are quality senders and

email marketers? We think so and so do our patrons. Because the

present quarter's (Q2 2011) are looking much better and more

robust. Just in time too. With the festive season approaching,

deliverability needs to be top notch. Juvlon's Quarter 2 numbers

(out soon) will serve as a bellwether for the festive rush awaiting

us in the final quarter of 2011.

Please continue to send in your feedback. We appreciate your time

and involvement in reading this report.

What is juvlon?Who are we?

We help big enterprises as well as SMEs in India send

permission based, targeted communication using Email

and SMS. We help you build relationships with your

customers.

""jjuuvvlloonn"" is the Industry leading Email Marketing platform,

designed and developed by the team at Niche Software

Solutions Private Ltd based out of Pune, India.

Niche Software was established in 2001. We have been

sending email campaigns since 2005.

Disclaimer: These statistics are averages and do not represent any single company. No personal data was evaluated during the making of this report. The statistics are observed data

and should be interpreted as a guideline only. Email statistics vary based on various factors like email design, email list and content relevancy hence the results can vary significantly.

Niche Software is not liable for any dispute arising out of the use of this data.

niche

Niche Software Solutions Pvt. Ltd. (Corporate Office)First floor, Swastik House, 39/D Gultekdi, J.N. MargPune 411 037. Maharashtra INDIATel: +91-20.4141.7000Email:[email protected]

How was this report made?

We selected companies that have been sending emails consistently. These companies have sent about 2 to 3

email campaigns in a month to their readers. We used the data for each campaign and consolidated it for each

month. We then averaged the data for the industry for each quarter.
mailto:[email protected]:[email protected]:[email protected]://www.returnpath.net/blog/intheknow/2011/04/bulking-at-gmail-and-hotmail/http://www.returnpath.net/blog/intheknow/2011/04/bulking-at-gmail-and-hotmail/http://www.returnpath.net/blog/intheknow/2011/04/bulking-at-gmail-and-hotmail/mailto:[email protected]:[email protected]:[email protected]://www.juvlon.com/http://www.juvlon.com/http://www.juvlon.com/mailto:[email protected]://www.returnpath.net/blog/intheknow/2011/04/bulking-at-gmail-and-hotmail/mailto:[email protected]

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