pyxl webinar: fast forward: mobile, social media & video predictions for 2016

Mobile, Social Media & Video Predictions for 2016

Fast Forward

P R E S E N T E D B Y /

Chad Elmore, Director of Digital CommunicationPyxl Knoxville

FAST FORWARD: MOBILE, SOCIAL MEDIA & VIDEO PREDICTIONS FOR 2016 JANUARY 2016

2 Introduction

Coffee LoverGadget obsessed SciFi Enthusiast

CHAD ELMORE DIRECTOR OF DIGITAL COMMUNICATION, KNOXVILLE

Experience working with:


3 Agenda »What came out of 2015?

»A look ahead

»Mobile Innovations & Dominance

» Immediate Social Media

»Video Takeover

»How to get started


4 What came out of 2015? »Wearable tech

»New search ranking factors – mobile

»Omni-channel interaction

»Niche social media platforms

»Video popularity


5 A Look Ahead »Mobile Innovations & Dominance

» Immediate Social Media

»Video Takeover


Agenda6

Mobile Innovations & Dominance


7 Mobile Innovations & DominanceBEFORE:

» You needed two versions of your website – one accessible from a desktop computer and one accessible from a smartphone

» Some sites were responsive, some had mobile versions


8 Mobile Innovations & DominanceBEFORE:

» “Mobile” = smartphone, and many people didn’t have one

» Use cases: checking email, browsing the Internet, making phone calls


9 Mobile Innovations & DominanceNOW:

» Mobile-friendly is a search ranking factor

» Devices are all different sizes, ranging from smart watches and smartphones to tablets with different screen sizes

» Portability


10 Mobile Innovations & DominanceNOW:

» Use cases have changed: checking email, browsing the Internet, making phone calls tracking health, making purchases, making appointments, streaming videos/TV shows, GPS, etc.

» “Mobile” = variety of devices, and many people have more than one


11 Mobile Innovations & DominanceLOOK AHEAD:

Mobile will continue to grow in the retail and ecommerce world

- Mobile commerce is now 30% of all US e-commerce ¹

- Nearly 70% of Amazon’s holiday customers shopped on mobile devices ²

- Over Thanksgiving weekend, 57% of online shopping traffic came from tablets and smartphones ³

1 Internet Retailer 2 Amazon 3 The Verge


12 Mobile Innovations & DominanceLOOK AHEAD:

Mobile devices will move further toward continuous power

- Kube debuted a wireless Magnetic Resonance Charging Solution, which can charge multiple devices at the same time

- Ossia introduced the Cota transmitter & corresponding RF receiving chip that doubles as a beacon


13

LOOK AHEAD:

Portability will increase - Toyota and Ford have teamed up to support the

SmartDeviceLink (SDL) system, connecting smartphones to in-car dash

- LG introduced a rollable display that sets expectations for future flexible mobile devices



14

HOW TO GET STARTED

» It’s not an option anymore - Responsive or bust

» Optimize for your mobile viewers - Easily digestible content

- Properly sized images

- Mobile payment options, if applicable



Agenda15

Immediate Social Media


16 Immediate Social MediaBEFORE

» You posted just to post – everyone else was doing it!

» You cast your net wide and created accounts on many different platforms


17 Immediate Social MediaBEFORE

» You may not have kept up with posting consistently and often

» You responded to customer service inquiries and requests within 24-48 hours


18 Immediate Social MediaNOW

» Social media is used as a news source and customer service & conversational platform

» Strategically choosing which platforms to have a presence on – based on where your customers are – is key


19 Immediate Social MediaNOW

» Posts need to be consistent, engaging and have purpose

» “Niche” social media platforms are now mainstream - Snapchat

- Periscope, other live streaming video platforms


20 Immediate Social MediaLOOK AHEAD

» You have to pick (at least) one platform to keep your brand relevant

» Facebook will be a one-stop-shop - News delivery system

- Ecommerce functionality

- Customer service & brand interactions

- Messenger – integrates with Uber, more to come

- Personal assistant – scheduling flights, reservations, monitoring online orders, etc.



» Customer service will be central to your reputation - 42% of consumers expect 60-minute response

time

- 57% expect the same response time at night and on weekends

Source: Convince and Convert



» Video posts will kill the value of images - Photo posts now have the least organic reach on

Facebook

- Video posts boast a whopping 135% average increase in organic reach over photos

Source: Contently


23

Average Organic Reach Average Fan Reach8.7% 5.7%VIDEO VIDEO

STATUS STATUS

LINK LINK

PHOTO PHOTO

5.8% 4.8%

5.3% 3.8%

3.7% 2.3%

0% 0%2% 2%4% 4%6% 6%8% 8%10% 10%

Date Range: Oct 1, 2014 to Feb 4, 2015Data: The sample consisted of 4,445 Brand pages and more than 670,000 posts

Data from Socialbakers

Immediate Social Media



» Instagram will be key for retail & ecommerce brands - Advertising roll-out

» Snapchat will expand - Dominant platform in the 2016 presidential

election & 2016 summer Olympics

- Platform of choice for the younger generation


25 Immediate Social MediaHOW TO GET STARTED

» Research your audience - Which platforms does your target

audience use the most?

» Choose the platform(s) that make the most sense - You don’t need to be everywhere


26 Immediate Social MediaHOW TO GET STARTED

» Create an editorial calendar - Consistent posts

- Include posts with video, if applicable

- Customer service responses

» If you’re in retail, embrace it - Ecommerce functionality

- “Buy” buttons and in-app purchases (Facebook, Instagram, Pinterest)


Agenda27

Video Takeover


28 Video TakeoverBEFORE

» Static infographics

» Plain old images


29 Video TakeoverNOW

» Motion graphics videos

» Animations

» Live streaming


30 Video TakeoverLOOK AHEAD

» More interesting options for live video streaming – Periscope, Facebook Live

» Immediate, video-centric, temporary experiences - Content is temporary

- Make a good first impression - be irresistible


31 Video TakeoverLOOK AHEAD

» Live programming will fall further to streaming services like Netflix, HBO GO, Hulu, etc.

» More frequent placement of videos in social media feeds – moving beyond YouTube

» Video hosting platforms will become more robust

» Video must be optimized for mobile


32 Video TakeoverHOW TO GET STARTED

» Develop a strategy

» Quality matters – don’t video just to video

» Test topics


33 Video TakeoverHOW TO GET STARTED

» Post on social media

» Optimize for mobile

» Implement video SEO


Agenda34

Questions?


35 Thank You

Thank You!Chad ElmoreDirector of Digital Communication, Pyxl Knoxville

[email protected]

THINKPYXL.COM

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